122: Catch Them in Two Steps (4 More)
Xia Xiaolan would never do anything about taking off her pants and farting.
Now the state-owned shopping malls headed by Bauhinia Mountain Department Store are already engaging in price reduction promotions. It is not that simple to attract customers back to Asia without hurting their muscles and bones.
It's not enough for Xia Xiaolan to come up with a "shopping card", plus the recharge and cashback, it must be able to attract some customers to return.
This shopping card, as long as you spend money to buy it, the balance will always be in the card if you don't shop, and the state-owned shopping malls are holding price reductions. If you don't buy them now, there may be no promotions in a few days.
Another advantage of the shopping card is that it is anonymous, so some people will think of its magical effect soon, and want to ask someone to do something. Sending a gift may not meet the other party's wishes, and sending cash is a real mistake...Cough cough, send Isn’t the shopping card in the mall just right? It’s not eye-catching at all, and it allows the recipient to decide what to buy.
Amitabha, this second role is not Xia Xiaolan's original intention, she just wants to reverse the current situation in Asia!
Song Minglan thought it was taking off his pants and farting because Song Minglan didn't understand the key.
Discounts and promotions are available in every shopping mall, and when commodity prices drop, customers will have opinions when they want to raise them again. Unless all the shopping malls participating in the price war abandon their previous suspicions and sit down together to negotiate to restore the original price, otherwise, whichever rashly raises the price will be disliked and questioned by customers.
Xia Xiaolan does not discount.
But she can use the 'shopping card' to trap customers, one step or two steps, don't worry, everyone has a share!
First of all, we must make sure that this is also a discount in Asia, but it is not just a discount. At least the prices of commodities in the Asia shopping mall have not been broken. The impression of Asia is still high-end shopping malls.
At the same time, several state-owned shopping malls are also offering discounts and promotions, but customers have not developed so-called loyalty.
But once customers use Asia's 'shopping card', they will slowly be tied to Asia.
The shopping card does not limit the time of use, nor the number of times of use, the balance that has not been used up is always there, and it does not limit the use of what kind of goods to buy. Going to the mall, the discounted products may not be what they want to buy, unless the state-owned shopping malls of the Zijingshan Department Store really want to drop their blood to the end, seven days a week, all the products are discounted, this can offset the Asia's 'shopping card' audience Universal advantage.
In Asia shopping malls, there is also a secret rubbing routine. Products that could have been priced at 10 yuan are usually priced at 9.9 yuan, with a fraction of 1 cent.
This is a careful machine in the retail industry. The difference between 9.9 yuan and 10 yuan is 1 cent, but it is a hint to customers. I feel that this thing is not very expensive if it is less than 10 yuan.
When it is time to pay by card, these ubiquitous fractions will be useful. How many customers can spend so accurately every time that the purchased goods are just an integer?
If you can't make up the whole number, there is still a balance in the card. Do you have to come shopping for the second and third time!
When I came for the second and third time, I only had a few dollars or a few cents left in my card. The balance was not wasted, and it was not enough to be used. When the recharge and cashback activities were still available, recharge a little more——
This kind of routine is summed up by shrewd businessmen.
All kinds of gyms, cake shops, and various businesses use such routines for consumers. Originally, I could settle in cash and pay once, but I would use the name of discount to persuade customers to apply for a membership card. When the balance in this card has not been used up, if I want to buy something, my first reaction is to have a membership. Card shop go!
The truth is the same. Xia Xiaolan could have explained it clearly to Song Minglan, but she had to let Song Minglan think for herself.
She is not embarrassing Song Minglan, on the contrary, she is planning to train Song Minglan.
There were rumors in Asia that she couldn't hold on and wanted to invite Zhu Suizhou back to preside over the overall situation, but Song Minglan didn't show that at all. It was clear that Song Minglan and Zhu Suizhou were relatives, and their relationship was closer.
Based on this alone, Xia Xiaolan felt that Song Minglan was worth cultivating.
Song Minglan may not be loyal to her, at least the other party has really paid for Asia and is loyal to the job position of "Song Special Assistant". This is professional ethics——
The second concubine had doubts, but Xia Xiaolan had so many successful "cases", so the second concubine decided to trust Xia Xiaolan again this time.
Song Minglan thought about it for two days, but was still confused.
However, she is still doing things according to Xia Xiaolan's instructions, and she is busy with the promotion of the 'shopping card'.
Even if the shopping card can really keep customers in Asia, they must first let them know about this thing, know that Asia is engaged in recharge and cashback activities, and how to use the shopping card, so that the common people of Shangdu must have a good idea.
Xia Xiaolan meant to shoot an advertisement, simple and clear.
This advertisement doesn't need a complicated plot. After shopping in the mall, a person opens his wallet, looks for money and counts the money, and finds that he doesn't have enough money, so he can't help scrambling.
When the other person arrived at the cashier, he took out a card and swiped it, and the payment was successful with a beep. There was also an electronic mechanical sound to remind: "This time you spend xx yuan, the balance in the card is xx yuan. I wish you a happy shopping in Asia." .
Add a little more narration to explain the "shopping card". The most important thing is not to miss the recharge and cashback activities that Asia is doing. This commercial is also finished.
Actors don't need to be specially invited. Asia's salesgirls and honor guards are all well-dressed, and it's very pleasing to be on TV.
pleasing to the eye.
The difficulty of this matter is not the advertisement, but the cash register system. The computer memory is very small now. Xu actually worked for a long time before he came up with this version that has castrated many functions and barely worked. Anyway, it was just a card. For payment, reconciliation has to be done manually, and there is no excuse for automatic entry by scanning barcodes. The numbers of cashiers and debits have to be typed in by hand.
Even the castrated version of the cash register system with simple functions cannot be done in a day or two. When Xia Xiaolan took over Asia, she was planning for the future chain operation. Two or three months ago, Xu Jing began to prepare. Originally, she wanted to Let him do it for two or three years. Now he has to engage in a promotion battle with several state-owned shopping malls, so he can only get this thing out in advance - perfection is secondary, and being able to pay by card, cashier and settlement is the most important thing. In between, Xia Xiaolan has no higher requirements!
In a flash, another half month passed. Xia Xiaolan felt that Asia was ready for the challenge, the staff had been retrained, and the cashier knew how to pay by card, so she was ready to let the TV station start advertising.
Lao Huang secretly called Qiongdao:
"Mr. Zhu, you're ridiculous, do you really think a small card can turn the situation around? She doesn't know yet, after observing the suppliers in Shangdu for so long, she found that Asia does not have the means to effectively deal with the competition. It has been decided to cut off the supply of Asia... Presidents, please come back to take charge of the overall situation, otherwise Asia will really be finished, this is your hard work!"