116: Can't Sell Your Inventory? (2 More)

September 21st is Saturday.

Asia’s “buy-one-get-one-free” summer dress program was an instant inspiration to several state-run shopping malls.

No matter how you count, several state-run malls have more out-of-season inventory than Asia.

Asia has to clear the inventory that doesn't seem to exist, why can't they clear it?

However, everyone agreed to launch attacks in an orderly manner, and several shopping malls resisted the urge to let Bauhinia Mountain Department Store hold a women's clothing promotion day first. Lu Hongbo said that Xia Xiaolan was very scheming, not sincere to make profit promotions, in fact, he couldn't help lowering the discount, from 30% off for women's clothing to 50% off for women's clothing.

50% off off-season summer clothes and 30% off autumn clothes.

This is not Lu Hongbo's bottom line. If there is another movement in Asia, Lu Hongbo will reduce the summer clothes to 40% off, and the autumn clothes to 40% off.

Women's clothing in the mall is sold at 40% off, basically saying goodbye to making a profit.

Anything less than 50% off is definitely a loss.

Clothing items, however, are a good time to make money when they start at full price, or when they only have a small discount. The capital has already been earned back, and the goods left behind are all net profits once sold.

Taking women's clothing out for promotion, Lu Hongbo is not at a loss.

What's more, customers who come to buy women's clothing, don't they take the opportunity to look at other products?

On the surface, it is only a promotion for women's clothing, but the original intention is to drive the audience's consumption. Lu Hongbo said that everyone should unite to encircle Asia, but he actually had selfish intentions. Because Asia opened at the end of August, the business was booming, and it made life difficult for several state-owned shopping malls. Products like electrical appliances do not matter in stock. Selling one month earlier and one month later has little effect, and the replacement and upgrading are not so much. Quick, even sell it in the second year, the price is very firm.

Clothing doesn't work.

Especially for women's clothing, the styles have changed very quickly in the past two years. Those women study dressing and dressing without doing business all day, and their eyes are poisonous. At a glance, you can tell which products are not in season.

Last year's summer clothes are sold this summer, and they won't sell well.

Lu Hongbo couldn't help but feel depressed.

A few years ago, those women didn't seem to be so picky?

It seems that in the past two years, their requirements have become higher and higher.

For example, Luna, which has been very famous in the past two years, and what is the name of another brand that competes with Luna?

It is the bad influence brought by luna, which has established "fashion awareness" and other things for those women, and even cast TV dramas, making women start to be picky about what they wear!

Fortunately, Lu Hongbo didn't know that Xia Xiaolan was Luna's other boss. Otherwise, Mr. Lu's anger would have increased a lot...

September 21st is coming soon.

The activities of Asia and Bauhinia Mountain Department Store are very attractive.

Asia excels in the richness of styles and types. Everyone has the same source of goods. There are differences in which ones to choose and which ones to choose. Xia Xiaolan has an advantage over other department stores in terms of clothing. The styles she chooses are There are few unpopular ones. Although there are not many summer clothes in Asia, Xia Xiaolan and the suppliers agreed that if they have stock in hand, they can be sold by Asia.

Asia's 'buy-one-get-one-free' approach sells out her own limited inventory, so she can help clothing suppliers to clear the goods, but Xia Xiaolan doesn't care how much these suppliers can get back, she doesn't keep the goods in her hands , and help the other party to settle the payment for as much as they sell, and let the supplier take back the goods that cannot be cleared.

Anyway, for every piece she sells, she only receives 10% of the purchase price as the venue and labor costs.

Several state-owned department stores thought that Asia did not have many out-of-season activities. They were really wrong. When Xia Xiaolan said that they would help the suppliers to clear the goods, those people almost didn't run away with their shoes——

10% of the hard work is the hard work. Who told you that the clothes could be sold in Asia?

Summer clothes are not as good as winter. The original price of 50 yuan is now 25 yuan. At this price, Asia has to take 2.5 yuan to go, and only 22.5 yuan is left for them... For suppliers , This is not a loss at all, but there is still a profit, and a fool would not agree.

For Xia Xiaolan, the event has also been done, and there is no need to worry about losing money. If you sell one piece, you will take 10% of it. The most expensive cost is the time cost of the staff in the mall. She has nothing to complain about such a good deal!

Lu Hongbo and others feel that Asia has few summer clothes in stock, which is really naive.

Asia does not have it, but the supplier has it!

These summer clothes, shoes and socks can be sold next year. Dealers in big cities are picky about styles, and people in small places will definitely not dislike them. If the purchase price is lower, they can still be sold.

But then, suppliers still take risks, and it would be better to sell their inventory this year.

Therefore, on September 21st, Asia's buy-one-get-one-free promotion is still quite popular. Although the summer clothes cannot be worn for a few days this year, the styles are beautiful and cheap, which still makes customers very excited.

The styles of women's clothing change rapidly, but not so fast for men's clothing. Many female customers come to buy for men at home.

The same goes for children's clothing.

Bought it for my child, the size is bigger, it will be just right for next year.

There are also sandals, high-heeled shoes, slippers, etc., which will not be out of fashion when you wear them next year.

The supply of goods is sufficient, the price is favorable, and the clothing, shoes and socks of men, women and children are included. On September 21, the passenger flow in Asia did not decrease at all.

Xia Xiaolan gave a lesson to the second concubine, Song Minglan and others.

The original promotion is really a promotion. Customers are satisfied, suppliers are satisfied, and Asia is still

Don't lose money?

As far as Asia's inventory was, it didn't take long for it to be sold out. The later sales were all the supplier's inventory, or buy-one-get-one-free. For each piece sold, Asia took 10% of the money. Where is this? Lose money and earn a lot of money!

At night, Song Minglan's eyes lit up:

"Can we do the same for home appliances?"

Xia Xiaolan splashed her with a basin of cold water:

"You think too much. This is the particularity of clothing products, and home appliances are not afraid of out-of-season. Suppliers will not be willing to do this."

Xia Xiaolan wanted to see how the price of home appliances in Shangdu Department Store would be reduced.

...

The promotion of women's clothing in Bauhinia Mountain Department Store has indeed attracted a certain amount of customer traffic.

Anyway, since Asia opened, Lu Hongbo has never seen so many customers in his department store.

He is really benefiting from the benefits.

There are female customers who want to take advantage of summer clothes, and there are women who want to buy new autumn clothes at low prices.

There was a lot of passenger flow, but there was no scene like the crowded streets he imagined.

Lu Hongbo heard that the summer clothing products in Asia are 'buy one get one free', and he was not surprised when he even offered a price-protected product such as sandals, but Asia's 'stock' seemed to be sold out. Yes, whatever customers choose, they can continue to shop after the goods on the counter are sold out - this is very abnormal!

"Where does Asia come from so many seasons?"