121: Isn't This Taking Off Your Pants and Farting (3 More)

Song Minglan was completely confused.

Xu Jing?

Xu is actually engaged in electronic dictionaries, what can he help in the department store.

Oh, Xia Xiaolan said just now that Xu Jinglai was invited to install a computer and system. Song Minglan picked up this key point that he had ignored. Could this be Asia's 'weapon' to counterattack?

Xia Xiaolan did not explain in public, but encouraged those employees:

"In the next period of time, everyone will be very busy, you can do whatever you need to do, and do your work first to deal with the next changes in Asia... You can rest assured that I will not engage in price promotions, but I do I want to lead everyone to start a counterattack! Don't think about it, Asia's business is not good, you are worried, isn't my general manager worried?"

Xia Xiaolan is very reasonable.

Asia's business is not good, their bonus is less, and it will not hurt the bones.

Asia went bankrupt and they lost their jobs.

But Xia is always one of Asia's shareholders, and he invested money. What is the benefit of Asia's collapse to President Xia?

President Xia must be more troublesome than them, and bear more pressure!

Xia Xiaolan reassured everyone. Soon, she will return to Asia, and the news that she will lead all employees to fight back has spread throughout the mall. Not only the salesperson of the mall knows about it, but even the cleaners who clean it have heard about it.

Old Huang walked with his hands behind his back, sneering in his heart: Young people just want to save face and suffer, how can they win the state-run shopping malls if they don't cut prices? Hey, just toss it, how can you give up if you don't toss it again!

In fact, Lao Huang estimated that Xia Xiaolan had hit a snag when she went to Qiongdao to invite Zhusuizhou out of the mountain.

This is also normal.

At the beginning, the presidents resigned in a hurry, but now that they want to invite them back, Xia Xiaolan ran a few more times in a low voice, how could the presidents agree!

Lao Huang is so beautiful in his heart that he couldn't help humming the song.

On the other hand, the second concubine heard that Xia Xiaolan was finally back, and rushed to the mall.

Xia Xiaolan has a smile on her face:

"The second wife is here, so just listen to it together, so that I won't say it twice."

Xia Xiaolan introduced Xu Jing to the second concubine, and briefly explained the reason why Xu Jing came to Asia:

"Actually, it's a phone card model. Second wife, you should know it. HK has it for a long time, and Song Tesuke should have seen it in the United States."

Phone cards are not the newest thing in China. In 1985, Pengcheng and the company in HK cooperated to introduce Ascon phones from Switzerland, and issued the first batch of phone cards in China for trial use in Pengcheng.

Subsequently, the Guangdong Telecommunications Bureau went to Japan to investigate, and also signed a letter of intent for the introduction through the company on the hk side. Last year, Guangdong Province introduced 400 sets of card machines from Japan's Tamura Magnetic Card Company in one breath, and issued a set of magnetic cards with a price of 10 yuan. , 20 yuan, 50 yuan and 100 yuan in four denominations.

Although it has not been widely promoted yet, Song Minglan and his second wife know about this kind of calling card.

But what does a calling card have to do with fighting back against a few state-run department stores?

After Xu Jing talked about it, Song Minglan and his second aunt became more and more confused.

Xia Xiaolan quickly interrupted him:

"Technical things don't need to be discussed in detail. Telephone cards and bank cards that are not yet commonly used in China are based on the same principle. Magnetic cards can store information and machines can read data. I want to promote 'shopping cards' in Asian shopping malls. Recharge into the 'shopping card', and encourage customers to pay by swiping the card instead of cash when checking out."

This is not Xia Xiaolan's first initiative. Today, the "shopping card" is not popular in China because the hardware facilities cannot reach it.

The hardware facilities mentioned here include too many things, and the cost of labor charges is lower. Why do shopping malls bother to promote 'shopping cards'?

With the passage of time, major shopping malls, supermarkets and stores have launched card swiping services, more because customers have the need to pay with bank cards.

In 1988, there was no such demand in mainland China.

Many people have never heard of the word 'bank card', a card that cannot see the amount, how can there be a passbook clearly!

Song Minglan understood.

It seems that I didn't understand.

Xia Xiaolan said that Xu Jing had set up a payment system. After debugging and changing the purchased equipment, coupled with Xu Jing's payment system, a simplified version of the payment system could be realized. At least in the Asia mall, customers hold shopping cards. They can swipe to buy anything if their card balance allows it!

Song Minglan opened his mouth, wanting to say that this is not a fart by taking off his pants, obviously he can pay cash directly, and he also asks customers to swipe a "shopping card", just relying on this, can they win back customers from several state-owned department stores?

...This, this is more troublesome!

Song Minglan was hesitant to say anything, but the second concubine was more upright and directly expressed her doubts.

Xia Xiaolan smiled:

"It must be troublesome for customers to spend money to apply for a card. If you can spend 50 yuan to buy a shopping card with a face value of 100, do you think customers are willing to apply for a card?"

"Of course I'm coming, there's a lot of bargains to take!"

The second aunt blurted out.

But it still feels weird.

Song Minglan's mind was a little confused: "Mr. Xia, I understand what you mean, the prices of goods in the mall will not be adjusted, but you can spend 50 yuan to buy a card with a face value of 100. Isn't this still equivalent to a 50% discount?"

That's right.

Agreed not to participate in the price war, this is not to change the soup but not the medicine!

It's not as simple as a direct price war.

easy.

This time Xia Xiaolan did not explain in detail:

"Song Tesuke, we still have a few days to prepare for this event. You can think carefully about the difference between this and direct discounts on products. By the way, I didn't say it clearly enough. In fact, I imagined that the shopping cards are different. If you buy 10 yuan, you can only get 5 yuan, if you buy 20 yuan, you can get 10 yuan, if you buy 50 yuan, you can get 30 yuan, and if you buy 100 yuan, you can get 70 yuan, and 200 yuan is the upper limit. , buy 200 yuan get 150 yuan!"

With a 10 yuan shopping card, the discount is not much.

On the contrary, the higher the face value of the card, the more cost-effective it is...

One thing Song Minglan understood, Xia Xiaolan encouraged customers to buy a "shopping card" with a large denomination. For example, a shopping card with a maximum face value of 200 yuan can actually be used as 350 yuan. Under the premise that the prices of all products in Asia will not be adjusted, if you spend 200 yuan to buy a shopping card and spend it in Asia, it is basically a 50% discount, right?

"Can we use the shopping card to settle the products that we have already discounted and promoted?"

Song Minglan thought of this key point.

For example, in the previous summer clothing buy-one-get-one-free event, it was originally sold at a 50% discount, and then settled with a shopping card, wouldn’t it be a discount? Asia is definitely going to lose money, and it's still a lot of money.

Xia Xiaolan nodded, "I'm sure of losing money, but it depends on where the loss is and how it is lost. That's what I said. If you want to make promotions and profits, you have to follow my own pace."

It's not that she has nothing to do when she is full, and spends a lot of money to get the shopping recharge card mode out in advance.

——It’s all profit from shopping malls. This is absolutely different from simple discounts and price reductions!