130: Soaring Turnover (3 More)

Xia Xiaolan clapped her hands:

"Okay, it's impossible to be afraid of wolves before and tigers later. Let's do what we can do first, and be vigilant. No matter how provocative the opponent is, we don't need to be afraid if we can come up with a response plan in time! Jealousy is mediocrity, why are several state-run shopping malls staring at us, isn't it because they are afraid of Asia?"

Because of fear, it is human nature to join forces to encircle and destroy Asia.

New things and new business management models have emerged in response to the development of society. Asia may be temporarily suppressed, but it cannot be suppressed forever by a few state-run shopping malls.

The retail department store model chosen by Asia is correct. Several state-owned shopping malls do not want to change, do not try to keep up with the changes of the times, do not consider the real needs of customers, and follow the old-fashioned business methods. Sooner or later, they will be caught by the consumer market. disuse.

It has been almost 10 years since Hua Guo proposed reform and opening up!

By the end of 1988, industrial products were still in short supply, not as scarce as they were 10 years ago.

It used to be a seller's market, and whoever has the goods is the best.

Gradually, it has become a buyer's market, and whoever has money in his pocket will be the best. Originally, ordinary people had no choice, but now they have a choice, and they can choose which one to buy.

On the morning of the first day that Asia launched the recharge and cashback of the shopping card, there were many customers who came to see the excitement, and the customers still had various concerns.

But once someone really took advantage of the recharge and cash-back offer of the shopping card and bought the desired product for a very small amount of money, the customers who waited and watched flocked. After a long time, the employees who apply for the card have no lunch time, so they can only take shifts to rest and eat.

Employees can change shifts to eat, and customers are just as thirsty and hungry, and they will never give up until they buy a shopping card.

Their insistence was correct, because in the afternoon, more citizens came to Asia after hearing the news.

Anyway, it was the weekend, not only the capital of Shangdu, but also many people from the counties and cities below came by car. Who doesn't have relatives or friends? As long as a customer is sure that the recharge and cashback activity is real, he will use a loudspeaker to advertise it to relatives and friends. This is also the unique simple feeling of the 1980s, let alone It is to take advantage of the big advantage, that is, which stall on the street has a penny cheaper for Chinese cabbage for winter, so let your relatives and friends take the opportunity to stock up more!

Word of mouth is even better than the effect of Asia's advertisements on TV. In the evening, there are not many people queuing for cards.

I don't know who shouted:

"If you want to buy a TV, stop lining up, the TV is sold out!"

The crowd was instantly agitated.

There are a lot of people who come for the TV.

Why is it sold out?

Song Minglan brought someone over to comfort him, "Today there are too many customers applying for cards to buy electrical appliances, we have prepared 100 TV sets, 100 washing machines... The home appliances are basically all sold out, oh, and there are no electric fans. After it's sold out, there will be some leftovers for the refrigerator."

Of course the fans are not sold out!

Although it is very cost-effective to buy electricity with a shopping card, it is already November after all, and electric fans are not the electrical appliances that everyone urgently needs, and everyone is more eager for TV sets and washing machines.

Needless to say about the TV, when it gets colder and you don’t want to go out, it’s comfortable to watch TV at home! The same is true of the washing machine. Clothes in spring, summer and autumn are easy to wash by hand, but the clothes in winter are really bulky.

The treatment of the refrigerator and the electric fan is the same. In the weather in southern Henan Province, the ingredients in winter do not need to be frozen and will not go bad.

Hearing that the most wanted TV sets and washing machines have been sold out, many citizens in the queue were disappointed.

"We've been queuing for a day, how can we sell out?"

"Could it be that you regretted it and didn't want to offer discounts!"

Everyone talked a lot, Song Minglan wiped the cold sweat that didn't exist on his forehead, and explained with the microphone:

"Dear customers, it's just that today's distribution is sold out, and Asia will replenish the goods overnight. If you have purchase needs, it will be the same when you come back tomorrow. I hope everyone will be considerate. We will make sure to replenish the goods as soon as possible, so as not to delay everyone's purchase. commodity!"

Alas, unexpectedly, she, Song San, had to be patient and appease others today.

Whoever made her unhappy before could just turn around and leave.

now what?

Customers didn't understand, and they had to explain it over and over again, for fear that they would feel uncomfortable.

Song Minglan said it several times in a row before everyone could accept this fact.

I can't blame Asia for too few stockings. In the past, Shangdu Department Store held a big promotion for home appliances, but there were only 50 TV sets.

Asia has prepared 100 TV sets today, and the price after the discount is so low, no wonder they were all robbed before closing.

It's not that Asia is insincere, it's that they came too late.

But the more this is the case, the more people who wait in line to apply for the card will not leave.

If you leave now, you will have to re-apply for the card tomorrow. Once the time is delayed, you will not be able to grab the home appliances you want!

The long queue, citizens, look at me, I look at you, and they all start to move forward slowly again.

Song Minglan breathed a sigh of relief.

Mr. Xia is right. Customers can accept only so many items on home appliances.

However, Mr. Xia is also treacherous enough. On the first day, there were 100 TV sets in stock. Tomorrow, it will not be the same number...

It's a math problem. For the goods that are in high demand and the shopping malls are going to lose a lot of money, you must prepare less. It is obvious that there are still in the warehouse, but I have to say that there is no. If you don't control the quantity, you will sell 1,000 TV sets a day. Saying too much, even if you lose 300 yuan, you will lose 300,000 yuan.

In addition, other household appliances are also losing money. If there is no restriction on the supply quantity, Asia cannot afford such a loss at all.

Not only must the quantity of supply be limited, but also the purchase, one per person.

This policy will be announced tomorrow.

In Mr. Xia's words, first deceive customers... ahem, wrong, attract customers first, and then flexibly adjust detailed preferential policies.

After all, all the right to interpret this recharge and cashback belongs to Asia-

As long as the discounts for recharge and cashback remain the same, and the shopping card payment is the same for all products in the store, other adjustments are acceptable to customers.

On the first day that Asia started the shopping card recharge and cashback activity, the turnover soared again. The daily turnover dropped from below 100,000 to 780,000 again. Although the money was not earned, on this day, Asia handled 3,122 shopping cards from morning to night.

"Do you know what that means?"

In the office, Xia Xiaolan asked everyone this, and Song Minglan quickly raised his hand to answer:

"Meaning 3122 customers were caught by us!"