113: Shut Out! (4 More)

Song Minglan's words are very interesting.

Instead of saying 'Asia', she subconsciously said 'we'.

This person definitely regarded himself as a member of Asia. Anyone who attacked Asia was attacking her. Song Minglan was naturally very angry.

Xia Xiaolan didn't find it funny, it was unwise to laugh at this time, it would chill Song Minglan's blood.

So after reading the flyer, Xia Xiaolan patiently explained to Song Minglan:

"Shopping malls are like battlefields. With the joint efforts of all of us, Asia's daily turnover is high, and it is crowded during weekends, so we have to limit the flow of people to enter the market in batches. These customers do not appear out of thin air. Asia, they will shop in places like Bauhinia Mountain and Shangdu Department Store. Speaking of which, we robbed a few state-run department stores, and they joined forces to fight against us in order to protect themselves and survive.”

isn't it?

Xia Xiaolan actually spoke for several state-run shopping malls in turn.

Song Minglan's indignant expression changed to strange.

Xia Xiaolan couldn't hold back her smile.

"Song Tesuke, think about it from another angle, how successful we have managed Asia to make the state-run shopping malls like Shangdu face a formidable enemy and want to join forces to deal with us?"

Hey, there's nothing wrong with thinking like that.

Thinking that Asia's opening ceremony also had a share of credit, Song Minglan was instantly refreshed.

After being happy for a while, she was worried about the price war:

"Mr. Xia, the problem now is that several shopping malls have joined forces to print and distribute leaflets and promote them on TV stations. Their price cuts will start this Saturday. How should we respond... Should we also cut prices?"

For example, Bauhinia Mountain Department Store offers a 30% discount on all women's clothing on September 20, and does Asia have a 40% discount on all women's clothing on the same day?

On September 21, the price of electrical appliances in Shangdu Department Store was greatly reduced, and Asia is also keeping up?

The price has always been the same as those of those shopping malls, or even cheaper than them. In addition, Asia has always had the means to attract customers' attention and Asia's first-class service. Song Minglan can't believe that he can't compete with those state-run shopping malls!

No, there is no need for the price to be lower than that of other state-run shopping malls. As long as it stays the same, Asia will have absolute competitiveness.

Song Minglan is stronger than her second aunt. She has worked in Asia for a while. She understands how well Asia does. Customers will choose Asia. There are novel performances, first-class service, and products that customers need.

But Xia Xiaolan shook her head:

"A price war? Didn't you realize that they were taking turns playing. Starting from Saturday, it was the turn of a shopping mall to cut prices every day. If Asia wants to fight a price war with them, then Asia needs to cut prices every day! These shopping malls must be It has been negotiated, it is also women's clothing, Zijingshan Department Store will sell it at 30% off, Asia will offer 40% off, and Zijingshan Department Store will be reduced to 50% off, do you believe it?"

At that time, what should Asia do? Continue to fight with Bauhinia Mountain, who will lower the price more, from everyone not making money, to everyone selling at a loss, and selling one will lose one? !

That's all, Xia Xiaolan doesn't care.

Isn't it just a comparison with Bauhinia Mountain Department Store, who can bear more losses, and can rush up even if they grit their teeth.

But then, on September 22, Shangdu Department Store launched a big price cut for electrical appliances, and Asia was biting the bullet to keep up?

Starting from this Saturday, there will be discounts and promotions in shopping malls every day. If Asia is run by several shopping malls with a rhythm, they will only lose one day, but Asia will lose from the beginning to the end.

Who can handle this!

Not to mention that the second concubine was the first to jump up, even Xia Xiaolan was not feeling well.

It took her so much time to grab the management right of Asia again, but it's not that she is here to lose money more than other department stores!

The goal of doing business is to make money, and you can make money by being kind, so why be angry?

When Xia Xiaolan said this, Song Minglan felt even more suffocated.

Not for Xia Xiaolan, but for those state-run shopping malls.

"They are hurting others and not doing their own thing. They think that Asia's business is good, then follow Asia's lessons and use more snacks in the operation of shopping malls. From publicity to service, from product selection, display to internal management, which one should we not care about? They? It’s good, let’s compete directly with price cuts!”

Xia Xiaolan didn't say anything.

Song Minglan's idea is still naive. The shopping mall is like a battlefield, and the competitors are not Xia Xiaolan's good friends. Why should they follow the rules of Asia?

No one can make the rules of business competition.

The Eight Immortals cross the sea and show their magical powers. Although price promotions are simple and rude, they are really useful.

However, as far as Xia Xiaolan knows, there was actually no real winner in the vigorous 'Central Plains Business War' in the last life. Asia and several state-owned shopping malls were stunned. Both sides cut prices without any details, disrupting the market order. Asia won, and it was a tragic victory.

Several state-run shopping malls are even worse.

The retail and department store business in the entire Shangdu was hit. Everyone had no money to make, and everyone lost money. The commercial war lasted for seven years. After the commercial war ended, it took a few years for the retail and department store business in this place to recover.

Xia Xiaolan didn't want to fight a price war.

"Let's not cut prices for now. I want to meet the person in charge of the other party. Special assistant Song, go check it out. Who is the leader of this 'encirclement and suppression' operation against Asia."

Of the several state-run shopping malls, one must be the leader.

Without someone to lead, they wouldn't drop prices in such an orderly fashion.

Xia Xiaolan wants to make peace

Talk to the head man.

This matter is easy to investigate, and Lu Hongbo, the person in charge of Zijingshan Department Store, quickly surfaced.

Xia Xiaolan asked Song Minglan, "Did Mr. Lu come to visit when it opened?"

Song Minglan shook his head.

"Mr. Lu didn't come. It was a vice president of Zijingshan Department Store. If Mr. Xia wants to see Mr. Lu, he will have a chance immediately. The day after tomorrow, Mr. Lu's son will get married."

Get married.

Lu Hongbo is the general manager of Zijingshan Department Store. He has a lot of connections in the business. How can others not come to congratulate him on such a big event as his son's marriage?

It is certain that the wine should be presented publicly. On the big day, Xia Xiaolan just came to the door with a gift to congratulate her, and then it is logical to meet that Lu Hongbo, there is nothing wrong with it.

Xia Xiaolan thought well, and really prepared a gift.

According to the inquired time, I went to the door to have a wedding wine, and when I went to the hotel door to report my identity, I was stopped.

Song Minglan said very politely, "This is Mr. Xia from our Asia shopping mall. I sincerely congratulate Mr. Lu-"

"I'm sorry, the wedding banquet only invited relatives and friends of the Lu family, other people can't go in."

Um? !

This time, even Xia Xiaolan was surprised.

It's a guest at the door, can't you even drink a wedding wine?

She remembered looking at the relevant materials of the Asia Business War, saying that when the Shangdu Hualian Commercial Building opened in 1990, Zhu Suizhou personally came to the door to send a congratulatory plaque, but was turned away... It is still 1988, and the Shangdu Hualian Commercial Building, which later joined the war, was turned away. It is still under construction, but what happened to Zhu Suizhou in the last life, Xia Xiaolan also felt it here in Lu Hongbo, the person in charge of Zijingshan Department Store!