115: I Always Feel Weird (1 More)

The second aunt was full of doubts, but Xia Xiaolan told her to calm down.

"Unless a few state-run shopping malls cut prices across the board, they would take away all our customers. If, as they are now, they only cut prices for a certain category of products in turn, they would attract only customers who had demand for specific products in the past. . . . some of our guests will be diverted, but not all."

Asia should not fight, and several state-run shopping malls will have no unified enemy.

No matter what alliance it is, it must have a neat and unified goal.

Without this goal, the stability of the alliance will be greatly weakened.

To give the simplest example, the Bauhinia Mountain Department Store offers discounts on women's clothing, and the Shangdu Department Store cuts the prices of home appliances. No matter how you look at it, the big price cuts of home appliances are more attractive to the citizens of Shangdu.

You can buy one or two less clothes. It is rare to see big price cuts for such big items as home appliances. Of course, you should seize the opportunity to buy them!

At that time, the state-owned stores are not only vying for customers from Asia, they are fighting each other for customers. There are more customers going to Shangdu Department Store than Zijingshan Department Store. How does Zijingshan Department Store feel, Xia Xiaolan is looking forward to it!

Seeing that the second concubine and Song Minglan were hesitating to speak, Xia Xiaolan explained two sentences:

"I said not to fight, not to be completely rigid. We should promote promotions, but we can't be driven by the rhythm of those state-owned shopping malls. For example, in the case of clothing, it is now September. Although summer clothes can be worn, as soon as they enter the 10th Is it time to wear autumn clothes in the month? Then before October, you should sell the summer clothes in the shopping mall at a discounted price. This is to clear the inventory. A 50% discount is also appropriate, but if it shouldn’t be discounted, we can’t move!”

What should not be discounted?

Take clothing as an example, that is autumn clothes.

I haven't seen anyone with a new discount.

The faster the price drops, the happier the consumers are.

Especially the consumers who bought at the regular price before will have a lump in their hearts.

Asia is not a supermarket, Asia is a mid-to-high-end shopping mall, how can you not want it at all.

And it doesn't sound good to talk about 50% off. For out-of-season clothing, Xia Xiaolan still prefers 'buy one get one free', that is, if you buy one piece of clothing, you can choose another piece in the special price area. One settlement, spending money for one piece of clothing, but buying two pieces, isn’t this a 50% discount?

Better than 50% off, sell an extra piece of stock!

If you don't fight, you shouldn't fight. Anyway, there is action. Song Minglan breathed a sigh of relief. According to Xia Xiaolan's instructions, he put up an advertisement on the provincial TV that night.

"Asia is looking back on new and old customers. On September 21, all summer clothes will be bought one get one free, while stocks last, and the end of supplies!"

"Men's and women's clothing, men's and women's sandals, buy one get one free!"

"On September 21st, if you dare to buy it, I will give it away!"

Now TV commercials are also interesting. There is a line of subtitles hanging at the bottom of the TV screen. No matter what program you watch, you can see it.

Flyers are also required.

Large banners were also made overnight to hang on the outer walls of the Asia Mall.

Then call Asia's women's honor guard carrying a sign to circle around Erqi Square. The effect of this advertisement is very good.

Lu Hongbo of Zijingshan Department Store naturally received the news quickly, and the heads of several state-owned shopping malls got together again.

"Old Lu's method is still better, young people just can't hold their breath!"

"Old Lu, I heard that people are going to have a wedding wine, but you stopped them? You, what do you do when you force young lesbians to cry!"

Lu Hongbo stared:

"You all stop acting. On the day of my wedding, you were all there. I stopped people, but none of you objected. You just watched me act as a sinner, and now you are still talking slander!"

Everyone laughed and didn't even dare to say anything.

In exchange for other things, these men are really hard to refuse a beautiful lesbian, and most of them will show pity.

But this alone doesn't work.

Soft-hearted?

They are so soft-hearted that they can't even keep the business of their own shopping malls.

Although state-owned shopping malls do not assess performance, they do have standards. If their performance is too poor during the management period, they will be replaced by other people. It is about everyone's jobs, and no one is in the mood to pity the fragrance.

Lu Hongbo was right. Xia Xiaolan came to Hershey the day before yesterday but was turned away. Everyone was witnesses to this.

This is Lu Hongbo's statement, and it is also the way everyone acquiesced. The young boss of Asia, Xia, could not stand such humiliation. When he was angry, he was led by the nose and ran away.

Just like right now, Bauhinia Mountain Department Store offers a 30% discount on women's clothing, and Asia dares to call the whole audience a buy-one-get-one-free summer dress, which is more ruthless than Bauhinia Mountain Department Store.

If you buy one get one free, you won't make any money at all.

Plus other costs, but also to put money in it.

But I always feel that something is weird, something is wrong...

"Old Lu, everyone has shouted the slogan of "buy one, get one free". What are you going to do? Or is it a 30% discount on women's clothing? Isn't this too unattractive for the common people of Shangdu?"

Lu Hongbo finally reacted and couldn't help sneering, "Boss Xia, Asia, is still playing tricks, why buy one get one free for the whole audience? You can see that the advertiser wrote about summer clothes, and her promotion is not only competing with us. Son, I still have to take the opportunity to get rid of past season clothing, this kind of promotion is not sincere at all, 30% off Zijingshan women's clothing, that is even autumn clothing!"

The person in charge, who was still laughing just now, was suddenly bored.

Asia, the surname Xia is really shameless.

Not serious at all.

Several of them have joined forces to reduce prices, and Asia is still thinking of taking the opportunity to clear the inventory?

"No, Asia didn't open until the end of August, so I didn't have many summer clothes. Business was good before, this-"

Isn't this just kidding them?

It seems to be serious about fighting, but it is actually playing the house, clearing the "inventory" that is not much.

This time, even Lu Hongbo was unhappy.

However, Lu Hongbo quickly regained his energy:

"Clothing is sold at a reduced price. It's just an appetizer. The real big meal is still in the promotion of home appliances. Your Shangdu Department Store is really bloodletting this time. Let's see how Asia responds!"

The person in charge of the Shangdu Department Store who was named was bitter.

The profit of such products as home appliances is very high, and I am not worried about selling them. The person in charge is also very distressed to use this piece to reduce the price to attract customers.

But after thinking about it, Shangdu Department Store is not feeling well, and the Hong Kong businessmen behind Asia must also be very distressed. Several businesses have come together to deal with the Asia family. They share the loss, but Asia bears it alone... What about Hong Kong businessmen, Hong Kong businessmen Money is not money anymore?

Well, Hong Kong businessmen are indeed rich and powerful!

"Old Lu, if Asia really can afford it, what should we do to promote it, and it will keep up, what should we do?"

Lu Hongbo pondered for a moment:

"Didn't I say it before, we have to prepare for a protracted war, and another, I want to set up a sorority and invite all those suppliers to speak together."

Hey, this is to engage Asia in the supply of goods?

This is a good way.

Everyone couldn't help but nod in approval, and even urged Lu Hongbo, the sooner this association is organized, the better!