117: Don't Panic when All the Customers Are Gone? (3 More)
Shangdu is such a big place.
Several department stores have overlapping sources of goods. Lu Hongbo quickly understood why Asia has so many summer clothes that can be sold at half price. Those suppliers laughed foolishly, and privately respected Asia's young general manager Xia Xiaolan.
Moreover, Lu Hongbo said at the beginning that he would set up a 'society' to gather suppliers, and several shopping malls jointly put pressure on suppliers not to supply Asia... This trick is very inconsistent with the principles of market economy. , but none of the general managers of state-owned department stores felt wrong.
In their perception, doing so is normal.
Without their nod, they would not supply Asia, and the word 'fair competition' was not in their dictionary. Isn't it funny to let the big guys who are used to monopoly talk about fair competition!
It's a pity that Xia Xiaolan helped the suppliers to clear the inventory, and quietly broke the tricks that Lu Hongbo was ready to use. Lao Lu was going to hold a 'society', and those suppliers hesitated to find excuses and didn't want to come. There is no sign of stopping supplying Asia.
Lu Hongbo slapped the table angrily, and the general managers of several other shopping malls also cursed their mothers.
These suppliers want to rebel?
The team is really getting worse and worse!
This was not the case before.
After Asia started, they broke their monopoly on the retail department store industry in Shangdu.
Thinking of this, several people are even more upset.
...
"Old Lu, this move is useless to Asia!"
Lu Hongbo gritted his teeth:
"This guy surnamed Xia is too treacherous, and he is indeed a capitalist. She caught a loophole and made her jump around for two more days. I'll check the appliance area and see if there are any suppliers who follow her."
Everyone wants to clear the inventory of out-of-season clothing, and Asia's proposal naturally makes clothing suppliers respond.
However, if there is a 50% discount on home appliances, the suppliers must bear the risk. They absolutely disagree. Asia still wants to do it like this. She can take the goods back first. For example, the purchase price of an electric fan is 85 yuan.
Lu Hongbo was right. On September 22, the price of home appliances in Shangdu Department Store was greatly reduced, and Asia did not keep up.
Asia's home appliances still maintain their original prices, and they are still engaging in a buy-one-get-one-free event for summer clothes... This is something that can't be done in Shangdu Department Store. The big price reduction of home appliances is too attractive to the common people of Shangdu. The money is just to buy big things!
The neighbor's house has a TV, don't you want it in your own?
The old colleague's son got married, and the family bought a new washing machine. The old colleague's in-laws preached everywhere that their daughters were well-married, and that they didn't have to wash their own clothes after marriage, and their own women would definitely talk about it.
There is also an electric fan in summer. When the switch is pressed, a cool breeze will be sent in. Isn't it stronger than the arm that is sore when fanning the palm fan?
How attractive are home appliances to ordinary people?
Two years ago, I still needed bills to buy electricity. It was not easy to save enough tickets for a TV set. They were all borrowed by relatives and friends. No matter how difficult it is, it can't stop the people's yearning for home appliances, not to mention the fact that Shangdu Department Stores are now cutting the prices of home appliances——
The neighbor's house has a TV, so I have to buy one for my own.
The leader's house is black and white, and he has to buy a color TV!
It's not a bad thing to have a heart for comparison. How can society progress without a heart for comparison?
What's more, this is not entirely a comparison, but the pursuit of a better life. If you save money and don't spend it, everyone will be a Grandet, and the social economy will be a stagnant pool.
Therefore, on September 22, Shangdu Department Store held a big price cut for home appliances, and customers flocked to it. No department store in Shangdu could steal its limelight.
Not even Asia.
The performance of the long-legged female honor guard and the summer clothing sale in the audience are nothing compared to the price reduction of truly affordable home appliances.
The ‘Shangdu Department Store’ is too cruel. It dares to sell a fan of 83 yuan for 83 yuan. It really doesn’t make a penny. Including labor, venue and transportation costs, Shangdu Department Store is a real loss in the price cut of home appliances.
Faced with the explosion of customer traffic in his own shopping mall, the general manager of Shangdu Department Store is both happy and sad.
Fortunately, he also realized that there are so many customers that it is necessary to limit the number of people entering the venue. It is necessary to guide customers to shop in batches. After one batch of people is selected, another batch of people can enter the venue.
Sadly, this is really a loss.
Because there was no movement in Asia, the passenger flow plummeted on this day, and even the summer clothes buy-one-get-one event could not be recovered.
The general managers of several state-owned shopping malls headed by Lu Hongbo felt that they had won a game.
The morale of several shopping malls has been boosted. According to Lu Hongbo's policy, they continue to take turns to promote sales. Before a while, the topic of discussion among the citizens of Shangdu has really changed from "Asia" to "price promotion".
Colleagues chat at work and say hello, saying that the price of something in the mall has dropped again. Do you want to go shopping after get off work?
Even if it doesn't take away all of Asia's traffic, that's about it.
Originally, after the peak opening period, Asia's daily turnover was still over 1 million. Several state-owned department stores took turns to carry out promotions, digging up Asia's passenger flow by seven to eighty-eight, and the lowest daily turnover fell to 210,000.
210,000.
Such a big shopping mall that only sells 210,000 a day? !
In fact, the daily turnover of 210,000 is quite a lot.
I have only seen the grand opening of more than 2 million yuan, and I am used to seeing the daily turnover of more than 1 million yuan. No one will understand the turnover of 210,000 yuan.
satisfy.
Xia Xiaolan was dissatisfied, but Xia Xiaolan was able to restrain herself and not show concern.
The second aunt is too dissatisfied, and has suggested to Xia Xiaolan several times to join the war of price reduction.
Of course, Xia Xiaolan refused several times.
"Second wife, since you supported me as the general manager to manage Asia, you should support my decision during my term of office. Asia is only making less money now, not a loss. If Asia joins the big price promotion, the situation will be completely impossible. I'm in control, I don't like doing things at other people's pace."
The second concubine is not Xia Xiaolan's opponent, even with her words, she can't say Xia Xiaolan.
In the blink of an eye, it was mid-October, and Asia's daily turnover had fallen to just over 100,000. Xia Xiaolan was still stubbornly carrying out the big price cuts in several state-owned department stores, and she didn't seem to panic at all.
The morale of the employees was low, but she took a few days to come out and fly to Qiongdao to see Zhou Cheng.
Does Xia Xiaolan really care?
In the evening when Zhou Cheng hugged her to sleep, he could feel the ribs under her chest, and they were clear.
His daughter-in-law has always had nothing to do with the word 'fat', and she is not as thin as she is now.
Zhou Cheng also knew about Asia, and he did not persuade Xia Xiaolan to give up.
If Xiaolan insists not to cut prices, there must be a reason for doing so.
What can he do, what can he do to help his wife?
Xia Xiaolan dived into Zhou Cheng's arms, and she didn't think they were both sweating:
"What are you thinking, worrying about Asia for me?"