Chapter 709 Large-Scale Acquisition Plan

If it is true that Changping Supermarket Company takes all these dozens of supermarket companies into its pocket, it will be tantamount to bad news for these supermarket companies in Linhai Province.

After all, even these dozens of supermarket companies cannot affect the status of these large supermarket companies at all. After all, it is impossible for these small supermarket companies to unite. However, if these small supermarket companies are really integrated by Changping Supermarket Company Come up, then with the strength of Changping Supermarket Company and the Pingyu Group standing behind it, it is very likely that the status of these large supermarket chain companies will be directly threatened.

Even eventually becoming the overlord of the supermarket industry in the entire Linhai Province, this is not the situation that these large supermarket chain companies want to see.

So after receiving the news, the bosses of these large supermarket chain companies also sat together. For them, this was an unprecedented scene.

After all, in the same industry, they had always been rivals before, but now they sat together for the first time to discuss how to deal with Pingyu Group.

Among the bosses of these supermarket companies, Guo Yunqi is also among them.

After all, on the surface, everyone is still in Guo Yunqi's alliance and has not directly withdrawn, so they still need to call Guo Yunqi when discussing how to deal with Pingyu Group.

As for the discussion with the bosses of these supermarket companies, Guo Yunqi did not make any comments from the beginning to the end, but after leaving, Guo Yunqi had a somewhat sarcastic look on his face.

Looking at the backs of the bosses of those large supermarket chain companies, Guo Yunqi smiled mockingly, snorted coldly, and then murmured in a low voice: "These idiots are completely scattered, Everyone wants to deal with the Pingyu Group, but no one wants to contribute. It seems that such an alliance is not worth it, but I don't believe that a mere Pingyu Group can really cover the sky in Linhai Province?"

Having said that, Guo Yunqi also turned his head and left.

During this brief meeting, although everyone seemed to be discussing positively, Guo Yunqi, who had been watching coldly, had keenly discovered that none of the bosses of these large supermarket chain companies seemed to have any real intention of making a move.

Although everyone wants to deal with Changping Supermarket Company of Pingyu Group, in fact, no one wants to be the main force.

After all, if you really want to deal with Pingyu Group, there is actually only one way, and that is to obstruct Pingyu Group's large-scale acquisition this time.

As long as 13 of the 47 supermarket companies are acquired first, the plan of Pingyu Group will be completely defeated. Even if the remaining 23 supermarket companies are integrated, there is no way to compete with these large chains. Any one of the supermarket companies can compete.

But once they really decide to do this, each of these large supermarket chain companies will need to pay at least several hundred million, or even more than one billion, to carry out this plan.

However, the cost-effectiveness of acquiring these small supermarket companies is not too high. If it is really profitable, I am afraid that these large supermarket chain companies will not wait for Pingyu Group to take action, and have already completely annexed these small supermarket companies. .

What's more, this kind of thing is not as simple as what outsiders take for granted. For a supermarket chain company, the opening of each store is necessary, which is in line with the supermarket company's internal strategic development plan.

For example, if a large supermarket chain company has two stores in the same place, then the two supermarket stores will have a huge influence on each other. A large supermarket store can generate comparable profits.

But the amount of money needed to be invested is more than doubled. For these large supermarket chain companies, this is simply a thankless task, and no one will do such a stupid thing.

Therefore, for these large supermarket chain companies, the opening of each store needs to be cautious.

Prior to this, each of these large supermarket chain companies had a complete supermarket network, and this supermarket network had almost covered the entire Linhai Province. This is exactly why these large supermarket chain companies have not There is no fundamental reason for much development.

Because now, their development has entered a bottleneck period. Unless the opponent is completely defeated, otherwise, the market share they control will not change at all. Even if there are more stores, they will only share what they own. The market share that he has mastered will not change much, and the risk will even be higher.

Therefore, the acquisition of these small supermarket companies is of no benefit to them at all. Everyone is a person in the business field, and no one will do things that are not profitable. This kind of thankless thing is just lip service. It's just a clamor on the Internet, and it is almost impossible for someone to stand up and act as the main force to obstruct the plan of Pingyu Group.

As for Pingyu Group itself, it is fundamentally different from these large supermarket chain companies.

Changping Supermarket Company has only one supermarket store in Linhai Province. The strength of Changping Supermarket Company is almost blank in the vast area of ​​Linhai Province. Under such circumstances, the most important thing for Changping Supermarket Company at present is to supplement own strength.

Even if there will be a certain degree of waste in this process, and even the wasted funds may be as high as hundreds of millions, or even more than a billion, but even so, Changping Supermarket Company does not have many choices.

After all, the entire Pingyu Group is now in a special period, and it is most important to organize its own strength within the scope of Linhai Province as quickly as possible. As for other aspects, especially funding, even if it needs to be considered, it can be Nor should it be constrained by it.

It is precisely because of this that Pingyu Group launched such a large-scale acquisition.

What's more, these dozens of small supermarket companies are also divided into two categories. There are large supermarket chain companies and small convenience store chain companies. Taken together, the 39 large supermarket stores are actually scattered throughout Linhai Province. Among the more than two dozen cities, basically there is not much overlap.

The same is true for the thousands of small convenience stores, and only a small part of them overlap.

The acquisition of these dozens of small supermarket companies also has certain benefits for Pingyu Group, that is, the success rate.

If the acquisition is only aimed at a certain large supermarket chain company, there will be many disadvantages. First of all, such an acquisition is not easy, and there is a high probability of failure. Even with the strength of the investment and acquisition department of Pingyu Group, I am afraid There is only a 3-5% success rate.

After all, at present, none of the large supermarket chain companies in Linhai Province is in the same situation as Feiyang Supermarket Company. None of these supermarket chain companies have any fundamental problems. In a short period of time, if prices are not raised, these large supermarket chain companies will The overall sale is not considered at all, so the difficulty of acquisition is quite great.

What's more, these large supermarket chain companies within the scope of Linhai Province, even counting those, the middle and upper-level supermarket chain companies, are involved in a relatively single business scope and direction, either just a chain of large supermarket stores, or simply The chain of small convenience stores will not set foot in these two directions at the same time.

Since the beginning of development, Changping Supermarket Company has always taken both of these into consideration, and it is no exception within the scope of Linhai Province. Therefore, if it is to acquire those large supermarket companies, then Pingyu Group may need Only by acquiring two at the same time can we truly achieve our goals.

But in this way, the success rate of the acquisition will be reduced to about 10%. Such a low success rate is really an unwise choice for Pingyu Group.

On the contrary, it is the best choice to acquire these small supermarket companies on a large scale, and it is more in line with the overall strategic plan of Changping Supermarket Company.

It is precisely based on these considerations that Chen Ping made such a decision, but in the eyes of outsiders, such a decision really shocked the eyes of countless people, even within the Pingyu Group, and even within the Changping Supermarket Company Some middle and high-level managers can't understand it.

Of course, many high-level shareholders of Pingyu Group can understand Chen Ping's thoughts after careful consideration of Chen Ping's decision, especially Sun Qian, the general manager of Changping Supermarket Company, even raised his hands in favor of it. Chen Ping's final decision.

With the actions of the Investment and Acquisition Department of Pingyu Group, one after another small supermarket company was successfully acquired by the Investment and Acquisition Department of Pingyu Group. The space is not high. If the supermarket company is sold as a whole, with a large amount of funds, they can also get out of this whirlpool and invest in other industries.

This is also a rare opportunity for the owners of these small supermarket companies.

After all, before this, no large supermarket company would come to buy their small supermarket company. With this rare opportunity, these small supermarket companies would not pay attention to the ideas of those large supermarket chain companies, anyway. They have already made up their minds to quit this industry, so they don't have too many worries.

It is based on this psychology that in less than a week, more than 20 small supermarket companies have completed the acquisition plan.

At the same time, Pingyu Group also paid more than 4 billion working capital for this.

In such a short period of time, the original liquidity of more than 10 billion yuan on the books of Pingyu Group has begun to shrink significantly.

It has only been about a month for Pingyu Group to enter Linhai Province so far. However, within this month, Pingyu Group has successively invested billions of dollars.

The first was the land auction that Chen Ping personally participated in. Pingyu Group paid 2.7 billion directly, but then, the land was jointly bought by Splendid Real Estate Company and Universal Real Estate Company.

Almost within a few short days, the funds have been successfully recovered, and after that, the series of actions of Pingyu Group really started.