Chapter 2209 Difficulty
Situ Kongming and Yan Guohua did not speak for a long time, they were both drinking tea in silence, the atmosphere became more and more dignified, as if a few atmospheres of pressure had been added out of thin air, the environment and situation in front of them really It brought enormous pressure to the two of them. If we just opened an antique shop here like before, and didn’t make a lot of money, it’s not that special to face this situation. I take it to heart, but the problem is that the business of antique shops has been really good recently, and the money earned is really a lot, so if there is any trouble, especially if there are new competitors When it appears, you will be very nervous, which is directly related to whether you can make money and continue to make a lot of money.
"Yan Guohua, I think what you said is very correct. Although we have some other methods in the future, the best method is of course to improve the quality of antiques in our antique shops as you just said. Only in this way can we win the advancement in the increasingly fierce competition in the future. If we don’t do this, I think it’s very difficult for us to maintain the current good business in such a highly competitive market. Difficulties."
Situ Kongming turned around many other methods in his mind, but in the end he found that the method Yan Guohua said was the best method, and there was really no other better way to deal with it. The difference between antique shops and other shops is that as long as they sell good things in the shop, they can win the approval of those buyers in the shortest time, and the most important thing is that they can afford antiques. Most of them are rich people. In fact, the most important thing for these rich people is whether they can buy enough good antiques, whether they can buy real antiques. The market competition will become more and more fierce. To survive and develop better, the most fundamental way is of course to improve the quality of the antiques in the store.
"Situ Kongming, if you agree with this approach, then we have to consider another thing, that is how to improve the quality of the antiques in our store, and how to be able to To improve our competitiveness on one basis, the most important one is to have a higher reputation, so that when those people come to the antique market to buy antiques, they will immediately think of our antique shop."
Seeing that Situ Kongming agreed with his point of view, Yan Guohua immediately lifted his spirits. In fact, he has been thinking about how to make his shop pop up in all the antique shops during this time, even though the one he opened now It's not a particularly big antique shop, but soldiers who don't want to be generals are never good soldiers. Since I have opened an antique shop here, and the business is very good at present, of course I want to have better business , Of course I want to have more fame, I want to sell more events, and ultimately make more money.
"Situ Kongming!"
"One thing we have to understand is that many of the antiques on the antique shelves in our antique shops are real. Even if there are a few that are not real, they are very high-quality imitations. From this point of view Say, if we want to further improve the quality of the antiques in our antique shop, there are not many ways.”
Yan Guohua's headache is such a thing. Everyone knows that the real core competitiveness of an antique shop is the authenticity of the antique, but the crux of the problem is that it is not only his own antique shop or Situ Kongming's. Antique shops, including the antiques on the shelves of antique shops in the entire antique market, basically a large part of them are real. In fact, if you are still selling a large number of fake antiques in your own shop at this time, there is no way To survive, the competition among antique shops in this antique market has come to an end, and everyone has entered a very stable stage. Simply put, their respective cakes have been divided, and suddenly there is another batch of Antique shops have made many competitors, how to further improve the quality of antiques in antique shops, how to improve the materials of antiques and how to do this is a very big problem.
"The only way is that the level of antiques in our antique shop must be improved. What I mean is that the antiques in our antique shop can no longer be the same level of antiques as they are now. We must sell some more High-priced antiques will do.”
Situ Kongming sighed softly. If he wanted to improve the quality of the antiques in the antique shop, the simplest and most direct way was to only display or sell 1 million-level antiques in the shop. To upgrade to the level of 5 million.
Yan Guohua frowned. What Situ Kongming said was of course the simplest and most direct method, but it was very difficult to do it.
"Situ Kongming, there are actually some similarities in the operation of our two antique stores, that is, we set our own position relatively low. Simply put, the prices of the antiques sold in the store are generally It is not particularly high, most of them are below 500,000, and a relatively small part belongs to the level of 1 million. Now it is suddenly raised to the level of 5 million. Such a thing is very important to us. It’s very difficult.”
Yan Guohua knows very well that the method proposed by Situ Kongming is simple and easy to implement, and the effect is very good, but the crux of the problem is that it is not so easy to do it. The warehouse in his home and the warehouse in Situ Kongming's house Or most of the antiques kept in places like safes are less than 500,000 yuan. This actually has something to do with the scope of business in the store or the buyers it serves. It is definitely not the way of high-end antiques. Even if you want to put 5 million level antiques in the store, you can't do it, because you don't have any goods at hand, and there are no antiques of this level.
"Yes!"
"Yan Guohua, you are right. We are indeed facing such a problem, but there is no other better way than this method. If we want to improve the quality of antiques in antique shops In terms of quality, the only thing that can be done is something like this.”
Situ Kongming is really helpless. His antique shop and Yan Guohua's antique shop are actually very similar in this respect. The most important thing is to take the low-end way. He wants to put 5 million-level antiques in the shop. Antiques are very difficult, not to say that there is no such antique, but to find enough 5 million-level antiques that can support the facade, it is very difficult, or at least in a short period of time There is simply no way to do it.