Chapter 354 Customer: Damn, This Instant Noodle Smells so Good!
Noon.
Yulin Restaurant.
An ordinary blind date is in progress.
The men are naturally Deng Shirong, Zhang Xiuping and the real Zhang Shoujun. The women are Tan's mother, Tan Yalan and the real Tan Yafei.
On the table, there are the restaurant's signature dishes, such as fried chicken noodles, stewed dog meat with aconite, Yulin beef brisket, wok-fried, braised duck, dry-fried fish, etc. The dishes are extremely rich, especially the stewed dog meat with aconite, which is fragrant and makes people hungry.
Deng Shirong praised while eating: "It is worthy of being a famous dish in Yulin. The taste of this stewed dog meat with aconite is really good."
Mother Tan smiled and said: "It tastes good, but it's a little hot. It's easy to get angry after eating it."
"Just go back and drink some herbal tea."
Deng Shirong and Mother Tan chatted while eating. The age difference between the two is not big, and the experience of their generation is really rich.
When they were young, they experienced the Anti-Japanese War. When they grew up, they experienced the civil war. Then the new China was founded. Soon after, the Korean War broke out... When they began to be the masters of the family, they ushered in the three-year difficult period, then the successful explosion of the atomic bomb in my country, and then the period when they could not even mention it, and finally the reform and opening up.
In these few short decades, there are really too many things worth talking about.
Throughout the five thousand years of history of my country, there is really no generation with such rich experiences as their generation.
Therefore, when the two sat together, they could talk for half a day just by throwing out a topic.
Next to them, Zhang Xiuping also chatted with Tan Yalan. Their sons were classmates, and they would not lack topics when sitting together.
After all, once a mother talks about her own children, even the most introverted people will have endless things to say.
As for the male and female protagonists Zhang Shoujun and Tan Yafei, they were a little restrained at the beginning, and they spoke politely until they talked about their respective jobs. The sense of restraint disappeared, and they became more and more speculative as they talked.
Since Tan Yafei had to go to work in the afternoon, the meal ended in more than an hour, and it didn't take too long.
Before the show ended, Zhang Xiuping, the elder sister, took out three red envelopes and handed them to the Tan family mother and daughter one by one according to custom.
After the Tan family mother and daughter exchanged some polite words, they accepted the red envelopes.
Deng Shirong saw this and said, "Sister Ping, you and Xiaojun go to settle the bill. I'll talk to Mother Tan and the others."
Zhang Xiuping naturally knew that her father-in-law was going to ask the woman about her feelings, so she smiled and said, "Okay, Xiaojun, follow me."
After the eldest daughter-in-law and her brother went to settle the bill, Deng Shirong looked at the mother and daughter of the Tan family and said with a smile, "Mother Tan, you have seen Xiaojun, a good-looking boy, with a good personality, smart, and a good family background. Are you satisfied with him?"
"He is indeed a good-looking boy. I am quite satisfied with him."
In front of the matchmaker Deng Shirong, Mother Tan did not hide her thoughts. She looked at her little daughter and asked, "Yafei, what do you think?"
Tan Yafei was a little shy when she heard this, but since this was related to her lifelong event, she did not dare to be careless. She just blushed and said, "Mom, you decide. I'll listen to you."
When Deng Shirong heard this, he had a plan in his mind and went straight to Entering the topic, he asked: "Mother Tan, regarding the betrothal gift, I wonder what your requirements are?"
Mother Tan was obviously prepared for this and answered: "As for the betrothal gift, our family does not have too many requirements. Just give it according to the normal standard. My daughter Yafei currently works in a packaging carton factory. If this marriage is successful, what will happen to my daughter Yafei's job?"
Deng Shirong smiled and said: "Mother Tan, these are all small problems. Xiaojun's family has a factory. If he wants to work, he can go directly to his own factory to work. If he wants to start a business on his own, his family can also provide financial support. These are easy to discuss."
Mother Tan nodded and said: "If that's the case, then there is no problem."
"Mother Tan, then this matter is settled. I will arrange a time later and then go to visit the house, okay?"
"Okay, okay."
...
Both the man and the woman are satisfied, and both families are satisfied. It is normal for such a partner to get married quickly.
Under Deng Shirong's operation, Zhang Shoujun and Tan Yafei's marriage progressed rapidly. On the third day after they met, the woman went to the man's house to look after the door, and then they registered their marriage in less than half a month, and the date of the wedding banquet was also set. The speed can be called a flash marriage.
In later generations, examples of flash marriages are not only in the news, but also in reality.
Especially for those rural people in later generations, there are really too many men and women who get married in a flash.
However, there is an essential difference between the flash marriages of rural people with poor conditions and those of urban people with good conditions.
The flash marriages of urban people are either for the pursuit of excitement, or love at first sight (a moment of fever), or to go against their families...
The reason for the flash marriages of rural people is not rebellion, nor is it love at first sight, and there is no condition for the pursuit of excitement. They are purely knowing their own business and have no extravagant expectations for marriage. As long as someone is willing to marry (willing to marry), it doesn't matter.
After becoming a matchmaker, Deng Shirong set off for the capital again.
This trip to Beijing was not to sell fruit, but to find a spokesperson for Master Kong instant noodles.
For this spokesperson, Deng Shirong has already identified his target. This target candidate is none other than Chen Peisi, the famous comedian who became well-known to the audience for his skit "Eating Noodles" on the Spring Festival Gala.
It’s not suitable to write too much about the specific process. In short, it took Deng Shirong nearly a month to complete the advertisement for Master Kong’s instant noodles.
When Deng Shirong returned to Bobai, 1987 officially came to an end.
After returning, Deng Shirong summoned people to hold a meeting and said: "I have finished the promotional advertisement. It will be broadcast on CCTV on the 30th of this month. It cost more than one million in total, but it is definitely worth the effort. ”
Having said this, Deng Shirong handed the contract in his hand to Deng Changyu and said, "This is the contract. You can take a look at it after the meeting is over."
Deng Changyu took the contract and said, "Okay, Mr. Jiu."
Deng Shirong asked again: "I asked you to send people to rent temporary warehouses in cities such as Shanghai, Wuhan, Guangzhou, and Chengdu. Have you finished renting them now?"
Deng Changyu nodded and said, "Jiu Gong, we have already rented everything."
Deng Shirong said: "Now that the lease is settled, the next thing everyone has to do is to quickly distribute the goods. We must transport the instant noodles stored in the warehouse to temporary warehouses in these cities before our advertising is broadcast. stand up.
When merchants who see the advertisement want to purchase goods, when they call our factory, we can send the goods to them as soon as possible. Only in this way can our advertising have the best effect, otherwise the advertising will be half-filled. If customers cannot buy our instant noodles for a month or even a month, then a good development opportunity will be lost. "
Deng Changpei responded: "Okay Jiu Gong, we will start selling goods tomorrow."
…
From the day it was built, Master Kong's instant noodles have been in production day and night, which naturally attracted the attention of the people in the county. At the same time, many county leaders were also very concerned.
People pay attention only because of curiosity, while leaders pay attention not only because of curiosity, but also because of their own interests.
After all, enterprises have to pay taxes. The bigger the business, the more taxes they need to pay. Now the instant noodle factory produces 150,000 packages (barrels) of instant noodles per day. This output is not low. If it can be maintained and produced If the instant noodles can be sold smoothly, it will definitely bring a considerable amount of tax revenue to the county in that year.
As a result, the operations of the instant noodle factory were somewhat confusing to the county leaders.
It has been nearly three months since the factory started production. The instant noodle factory has produced at least 12 million packages (barrels) of instant noodles. As a result, all the instant noodles produced have been stored in the warehouse, and not a single package has been sold for takeout. .
Yes, let alone selling it to other places, it is not even sold locally in the county.
It would be understandable if it was only for ten or eight days, but for nearly three months without taking out a single package, it was really worrying.
Of course, the county leaders all know that the instant noodle factory must have its own sales plan, instead of producing so many instant noodles and putting them in a warehouse to gather dust and wait for them to expire.
Therefore, county leaders suppressed their impatience and waited for the operation of the instant noodle factory.
Finally, after New Year's Day, the instant noodle factory finally made some noise. It stocked up at least 12 million packages (barrels) of instant noodles and began to transport them out one truck after another. Seeing this scene, the county leaders breathed a sigh of relief. If the instant noodle factory didn't Action, they couldn't help but go to the factory to "inspect" and get a feel for the situation.
The person who took over the transportation job of the instant noodle factory was naturally Deng Shirong's second nephew Bu Zhongshi. After so many years of development, with the support of his uncle, he already owned a total of 30 trucks, and he was really making money every day. Big boss.
These instant noodles are destined for the train station.
Today, there is no railway station in Bobai County. It was not until 2016 that Bobai Station was opened for operation.
Of course, just because there is no train station in the county in this era does not mean that there is no train station in Bobai County.
Wendi Town under the jurisdiction of Bobai started construction of Bobai's first railway station as early as September 1954. At that time, the Liuzhou Railway Bureau Design Institute was responsible for the construction design of the station, a certain Railway Corps and railway overhaul The team was responsible for the technical guidance of the main construction, and the local government actively mobilized and organized migrant workers to participate in the construction. It was completed and opened for business on July 1, 1955.
The station covers an area of 165,000 square meters, of which the cargo yard area is about 26,000 square meters and the warehouse area is 1,850 square meters. The annual cargo handling turnover can reach 5 to 7 million tons, which is considered very good.
When the instant noodle factory began to distribute its products to several important cities, Deng Shirong felt that this was a suitable time to sell instant noodles in his own supermarkets.
Before Master Kong's Braised Beef Noodles were produced, in order to stock up on more goods and to keep it secret, all the instant noodles produced were sent to warehouses for storage. They were not even sold in Bobai for the time being, for fear that the instant noodles would spread and attract competitors. If you cut off the beard in advance, you will suffer a big loss.
After all, he could instruct Master Chen to develop sauce buns with almost no difference in taste just because he had eaten a lot of Master Kong's braised beef noodles in his previous life. If others learned from their sauce buns and made sauce buns with similar taste, it would definitely not be the same. It's a difficult thing, it just takes a little time.
This thing, even if Master Kong braised beef noodles has registered a patent for the formula, it is useless. Food formulas are not like drug formulas. Drugs have a certain corresponding effect. Changing the dosage can be fatal. However, changing the food formula is just a change in saltiness. There will always be people who like it.
And the change in the formula is the only way to circumvent the other party's patent.
Therefore, food formula patents are basically useless. This is also the main reason why Master Kong and Uni-President copied each other in the past life, and neither of them could do anything to the other.
Now there is no worry about this, because the promotional advertisement of instant noodles will be broadcast on CCTV in more than 20 days. In such a short time, it is impossible for competitors to intercept it.
Therefore, Deng Shirong called his eldest son and asked him to handle this matter.
So, just one day later, Master Kong instant noodles can be seen in Yongjia Supermarket in Bobai and Yongjia Supermarket in Nanning, and they are placed in the most conspicuous position.
...
Nanning.
Wuyue Square.
Niu Lizhen, who was free, walked here unknowingly.
Today, Wuyue Square is well-known in Nanning, mainly because Yongjia Supermarket and La Meizi Hotpot in Wuyue Square are too famous.
At this time, 40 veterans were training in the wide square. They were strong and powerful, and their training naturally attracted many passers-by.
Niu Lizhen was not very interested in the training of these veterans. She was interested in La Meizi Hotpot on the second floor of Wuyue Square.
Since the opening of La Meizi Hotpot, Niu Lizhen felt that she was "alive". In the past, unless she went back to her parents' home, she would just fill her stomach when eating at her husband's house. She was not very interested in various light dishes.
But now it is different. She can come to La Meizi Hotpot every ten days or half a month to improve her life. With this expectation, Niu Lizhen's spirit has changed.
A week ago, Niu Lizhen and her family came to eat a spicy hot pot. The taste was really addictive. It was impossible to stop eating. How great it would be if they could eat like this every day!
Unfortunately, this good thing can only be thought of. Although their family conditions are good, they are not able to come to the hot pot restaurant every day.
However, they can't eat hot pot, but it's okay to go to the supermarket and buy something.
So, Niu Lizhen, who had nothing to do, walked into Yongjia Supermarket and planned to buy something to take home.
Since Yongjia Supermarket opened, when Niu Lizhen's family needs to buy something, unless the supermarket doesn't sell it, there is no way. As long as the supermarket sells it, it must be bought in the supermarket. Other department stores and supply and marketing cooperatives, go to hell!
This is not just the idea of Niu Lizhen's family, many customers actually have the same idea.
The most important thing is the sales service of department stores and supply and marketing cooperatives, which is really incomparable to Yongjia Supermarket. More than ten years ago, how many customers were not ignored or scolded by the salespersons of department stores and supply and marketing cooperatives?
There was no way in that era, so everyone could only bear this.
Nowadays, Yongjia Supermarket has a complete range of items, and you can choose whatever you want. The service attitude is good, and the most important thing is that the price of items is not more expensive than that of department stores or supply and marketing cooperatives. No matter from which angle, everyone likes to go to Yongjia Supermarket to buy things.
After entering the supermarket, Niu Lizhen saw the food placed in the most conspicuous position at a glance-Master Kong Braised Beef Noodles.
These words, like magic, firmly attracted Niu Lizhen's eyes, making her walk over unconsciously, and then picked up a pack of Master Kong Braised Beef Noodles from the shelf and looked at it, as shown below:
After looking at it for more than ten seconds, Niu Lizhen's saliva was almost visible.
Let's look at the price again. 50 cents a pack, this price is really not cheap, but the positioning of instant noodles in this era is different from that in later generations. Now instant noodles are for people with good family conditions. Families with poor conditions cannot afford instant noodles.
Niu Lizhen's family conditions can even eat high-end consumption such as spicy girl hot pot at least twice a month, so buying a few packs of instant noodles is naturally a piece of cake.
However, this Master Kong braised beef noodles is the first time she has seen it, and it is also the first time she has bought it back to eat. How it tastes has yet to be verified, so she didn't buy more, just bought one pack to try it.
If it doesn't taste good, forget it. If it tastes good, then come back tomorrow and buy a few more packs to take back.
So Niu Lizhen took a pack of Master Kong braised beef noodles, bought some other things casually, and then checked out and left.
Niu Lizhen is not the only one who saw Master Kong braised beef noodles. Yongjia Supermarket puts this instant noodles in the most conspicuous position, which is a key recommendation. Everyone who enters the supermarket will first see this instant noodles.
I have to say here that the name of Master Kong Braised Beef Noodles is really good, which makes people want to eat it at first sight.
Although 50 cents a pack is expensive, it is not so expensive that people cannot accept it.
Therefore, like Niu Lizhen, some customers also took a pack after they saw it, intending to go back and taste it to see if it tastes good.
However, although most customers were somewhat tempted, they eventually chose to give up because of the price.
All of this was seen by Deng Yuntai and Zhang Xiuping.
Zhang Xiuping thought for a moment and asked, "Honey, are you hungry?"
Deng Yuntai replied subconsciously, "Not yet."
Zhang Xiuping looked at him and said with a smile, "Honey, I think you should be hungry!"
Deng Yuntai's mind was quite fast. After hearing what his wife said, he vaguely guessed her thoughts: "Honey, do you want me to eat instant noodles in public?"
Zhang Xiuping smiled and nodded, saying, "Yes, everyone doesn't know what instant noodles taste like now. You can make a bucket of instant noodles on the spot and eat them in front of customers. I think the effect should be very good."
"Your method is indeed worth a try. Then I'll go make a bucket and eat it."
"Well, go get the kettle (thermos bottle) and I'll make it for you."
...
In the supermarket, Meng Xiangmei carefully selected the products that satisfied her, and walked to the cashier to check out and go home.
When she walked to the cashier counter, she suddenly smelled a strong fragrance. Meng Xiangmei twitched her nose and looked around. Soon she found the source of the fragrance. She saw a man in his twenties holding a bucket of instant noodles in one hand and stirring the noodles with a plastic fork in the other.
Meng Xiangmei saw this Kangshifu braised beef noodles at the first sight when she entered the supermarket, and even felt tempted. But she saw that a pack of instant noodles cost 50 cents, so she didn't buy it in the end.
Now, smelling this strong fragrance, Meng Xiangmei was really shocked.
At the scene, dozens of customers were shocked like Meng Xiangmei. Again, the Kangshifu braised beef noodles were placed so conspicuously that they saw it the moment they entered the supermarket, and most people were tempted by it. In the end, most customers did not choose to buy it because they were not sure about the taste and the price was a little expensive.
But now, although the man holding the bucket of instant noodles has not started eating yet, the strong aroma exuding from it has already made all the customers present greedy. They have never smelled such fragrant instant noodles.
Under the gaze of all the customers, Deng Yuntai used a fork to stir the noodles evenly, and then picked up a large mouthful of noodles and put it into his mouth.
"Slurp! Slurp!"
When Deng Yuntai started eating, the sound he made, coupled with the strong aroma, was really too attractive to the customers.
It is no exaggeration to say that some customers swallowed their saliva on the spot, and Meng Xiangmei was one of them.
After swallowing several mouthfuls of saliva, Meng Xiangmei, who has always been thrifty, couldn't help it, and went directly to take a full five packs of Master Kong braised beef noodles. Of course, she took the bagged ones. The price of the bucket was twice as expensive as the bagged ones, and she couldn't afford it.
There were many customers who made the same choice as Meng Xiangmei, and they didn't just buy one pack, but several packs or even more than ten packs.
There was no way, this instant noodles was too fragrant.
In an instant, the Kangshifu braised beef noodles placed in a prominent position were snapped up by customers, and then the customers who didn't grab them ran into the supermarket as soon as possible, because there were still a lot of instant noodles in the noodle category.
Seeing this scene, Zhang Xiuping and Deng Yuntai, who was eating instant noodles, were very happy.
After doing business for so many years, they knew what this scene meant.
A glimpse of the whole picture shows that the sales of this braised beef noodles produced by their Kangshifu instant noodles factory are expected to explode.
Soon, Deng Yuntai finished the bucket of instant noodles, and the supermarket's bagged instant noodles were directly sold for hundreds of packs, and more than 20 buckets of barreled instant noodles were sold. The advertising effect was really great.