Chapter 382: The Deng Group, a Favor to the Gu Family

After reaching an agreement with the pharmaceutical company, the legal team brought by Deng Shirong came into play.

He had only one requirement, that is, the pharmaceutical company should always fulfill the agreement. It was impossible for them to tear up the contract and reap the fruits just because their company made Wang Laoji herbal tea popular.

Deng Shirong knew the peak sales of Wang Laoji herbal tea, so this loophole must be plugged. It was impossible for the other party to tear up the contract at a small cost.

In fact, he also thought about creating his own herbal tea brand, but herbal tea has certain medicinal properties. There is really no comparison between a newly created brand and a brand like Wang Laoji that has been passed down for more than 160 years.

It is true that Wang Laoji herbal tea is not as well-known as it was at its peak, but as early as a hundred years ago, there were more than a hundred Wang Laoji herbal tea shops, which were hot-selling in the streets and alleys of Guangzhou, and popular in Guangdong, Guangxi, Shanghai, Hunan and other regions, and even overseas.

In 1925, Wang Laoji herbal tea participated in the London Exhibition in the UK and became one of the earliest Chinese national brands to go global.

Therefore, the foundation of a self-created herbal tea brand cannot be compared with that of a time-honored brand with a history of 160 years.

Even if you make your own herbal tea brand popular, if others adopt the same marketing strategy, they can also overtake you and step on your emerging brand.

This brand foundation may seem unimportant, but when the two sides fight, it becomes extremely important.

In the past, Wang Laoji was divided into two branches, one in the mainland and the other in Hong Kong. At the beginning, Jiaduobao Group only got the operating rights of Hong Kong Wang Laoji.

Using the same formula, Jiaduobao Group also thought about creating its own brand, and named it Qingliang Tea.

As a result, it naturally did not sell well.

Everyone knows what happened later. Jiaduobao Group spends 4.5 million yuan every year to rent the right to use Wang Laoji's trademark.

As the Jiaduobao Group, which made Wang Laoji popular, it is naturally impossible for them to be fools, but they are still willing to spend so much money to rent the right to use Wang Laoji's trademark. It can be imagined that this century-old brand still has a brand effect.

This is also the main reason why Deng Shirong did not want to create his own brand, but followed the path of Jiaduobao Group.

To put it bluntly, he is just a native rural person. If he does not have the advantages of a reborn person, in terms of marketing ability, Jiaduobao Group can easily beat him by a few streets. Since Jiaduobao Group's own brand has failed, why does he think he can succeed?

Now there is a ready-made 100% successful path, why not take a path that is uncertain whether it will succeed?

As for the saying that Wanglaoji was made popular to make wedding clothes for others, it depends on the benevolent. In the previous life, Jiaduobao had a short trademark lease, so it just made Wanglaoji popular and let others come out to pick peaches.

But in this life, his trademark lease was extended to 30 years, which means that he can earn more than ten years of peak sales. This is really enough.

People don't need to be too greedy. There is no need to eat up all the profits by oneself.

If Deng Shirong is such a person, then he can't lead the whole family to get rich. Wouldn't it be better for him to make money by doing these things by himself?

Of course, in the early 1990s, Deng Shirong did not expect Wanglaoji herbal tea to make money, mainly because the current era was not the era of rapid development of herbal tea. At least it would not be until the late 1990s that the herbal tea market would usher in a major development.

Therefore, Deng Shirong's plan was to sell it in some large cities in Guangdong and Guangxi first, as long as he could keep it from losing money.

When the time was right, he would use the classic slogan "If you are afraid of getting angry, drink Wanglaoji", and then find the most popular TV series or variety show of the year to sponsor and advertise it, so that it would not be unpopular.

…

Seeing that any category track under the food company had the opportunity to grow into a unicorn when taken out alone, so many unicorns gathered in a food company, which looked a bit out of place.

So after returning from Guangzhou, Deng Shirong began to set up the Naye Deng Group, and included the real estate company, Tenglong Passenger Transport Company and the food company that had not yet played a role, and turned them into branches of the group.

In the future, every time a unicorn was created, a branch company would be established, so that there would be no chaos.

When forming a group company, it is natural to focus on the shares of the food company.

After all, the size of the food company is not comparable to that of the passenger transport company.

In order to incorporate the passenger transport company into the Naye Deng Group, it is necessary to supplement or receive funds based on the proportion of the food company's shares.

For example, Deng Shirong owns 2,000 shares in the food company, and the total number of shares of the food company is 14,588 shares, which means that he owns 13.71% of the shares of the food company.

Deng Shirong owns 360 shares of Tenglong Passenger Transport Company, and the total number of shares of the company is 2,630 shares, which means that he owns 13.69% of the shares of the passenger transport company.

Then, if the shares of the food company are the main ones, he must make up the difference of 0.02% of the shares.

The same is true for other clansmen. Many clansmen have a large difference in the proportion of shares in the two companies, and they must make up the difference.

Because the original shares are supplemented, it is not worth mentioning to the current clansmen, so this matter was quickly done.

When planning to establish the Naye Deng Group, Deng Shirong began to consider a question, which city is better for this group to register?

If we only consider the development of the group, then the best choice is naturally to go to Shenzhen.

Shenzhen, the special economic zone, is more than just a gimmick, but has real policy support. If the Naye Deng Group is registered in Shenzhen, it can enjoy taxation and policy support in all aspects. In addition, Shenzhen is one of the four major cities in China in the future. It is quite cost-effective to choose it as the headquarters of the group.

However, as a native of Guangxi, Deng Shirong is willing to help his hometown. Even if this choice will bring great inconvenience to the development of the group, he does not regret it.

After all, Guangdong and Guangxi were originally one family, but Guangxi's GDP ranked last in the country in the future, while Guangdong's GDP has won the championship for more than 30 consecutive years. The difference is really too big.

Of course, Guangdong's GDP is awesome, but the gap between the rich and the poor is also quite exaggerated. It is basically driven by the two heavyweight cities of Guangzhou and Shenzhen. Unlike Jiangsu, although its GDP has been the second for many years and has never surpassed Guangdong, the development of cities in the province is extremely balanced, and its per capita GDP (province) is firmly in the first place.

As long as the Naye Deng Group develops according to Deng Shirong's plan, it will definitely grow into a super giant group in the future. Once Deng Shirong allows it to settle in Guangxi, the tax revenue alone will surely drive the economic development of Guangxi.

Moreover, the benefits of such a powerful group settling in Guangxi are not only tax revenue, but also many invisible benefits.

As long as the leaders can seize the opportunity, not to mention that they will completely take Guangxi to fly, at least compared with the previous life, Guangxi will definitely not be ranked last in the national GDP ranking, and at least it will be qualified to squeeze into the middle position.

In that case, Deng Shirong will be reborn and really live up to the elders and folks in his hometown.

After thinking it through, Deng Shirong decided to register the Naye Deng Group in Nanning, and the future group headquarters will also be built in Nanning.

After making this decision, Deng Shirong was ready to use this opportunity to sell a favor.

In this crazy era of attracting investment, even if the Deng Group has no foreign capital background, it is believed that it can bring huge benefits to the cadres responsible for attracting investment by attracting such a group company with a registered capital of several hundred million.

As for how to handle this matter, Deng Shirong naturally knows someone who does.

His future mother-in-law's younger brother is the secretary of Nanning Xincheng District, and his second son's senior sister Song Yu is also the deputy mayor of Xincheng District. If it is handled well, it is not impossible to let these two people move up a level.

Thinking of this, Deng Shirong planned to go to Wuhan again. It was time to send a gift to the woman's family and send this favor by the way.

To send a gift to the woman's family, you must say hello in advance and communicate with your second son.

So Deng Shirong found the right time and called his second son.

The second son answered the phone. After the father and son greeted each other, Deng Shirong said directly: "Yunheng, it's less than three months before you and Weiwei get married. I plan to send the betrothal gifts to them in the next few days."

Deng Yunheng said: "Dad, I don't understand these things, you can make the decision."

Deng Shirong said: "I'm telling you that in addition to sending betrothal gifts, I also plan to give a favor to your future mother-in-law."

Deng Yunheng asked: "What favor?"

Deng Shirong said: "I have now integrated the enterprises in the clan and are preparing to establish a group company. The company's headquarters is planned to be located in Nanning, with a registered capital of several hundred million. Although I don't understand politics, I also understand that if any leader can attract such a group company to settle in Nanning, it must be an extremely eye-catching political achievement. Isn't Weiwei's uncle the secretary of Xincheng District? If the operation is good, maybe he can be promoted!"

Deng Yunheng first praised, then changed the subject and said: "Dad, the general manager of this group company is the secretary of the Xincheng District. If the Ministry of Industry and Information Technology is located in Nanning, the tax incentives and policy support it enjoys may not be as good as those in the special economic zones! "

Deng Shirong said: "I know this, but Guangxi is our hometown after all. I am willing to contribute to the development of my hometown."

Deng Yunheng sighed: "If my hometown develops in the future, the people of my hometown will have to thank you, Dad."

Deng Shirong smiled and said: "Okay, stop flattering me. How is your work now?"

Deng Yunheng said: "It's going well, but I'm very busy."

Deng Shirong said: "Busy is good. If it's not busy, I'll be worried. Your senior sister Song also works in Xincheng District. Your brother-in-law can be promoted to deputy county magistrate, and her father has also made a lot of efforts. If there is a chance, he will also help your senior sister in this "investment promotion". It's like repaying a favor."

Deng Yunheng said: "Dad, just discuss it with my future father-in-law and mother-in-law."

After talking about business, the father and son chatted about family matters for a few more words and hung up the phone.

Then, Deng Shirong called his future in-laws.

The one who answered the phone was his future mother-in-law.

After some politeness, Deng Shirong said, "Dear, I will send you the betrothal gifts in the near future, and discuss the specific procedures for Yunheng and Weiwei's wedding. I wonder when it would be convenient to visit them?"

Mother Gu said immediately, "Dear, if you come, any time is convenient."

Deng Shirong smiled and said, "That won't work. Weiwei's father works for the country and is often helpless. He is not as free as us ordinary people. So it's best to accommodate Weiwei's father at this time and not affect his work."

"Relative, you are really particular. Then I will call and ask first, and I will give you an accurate answer later."

"OK."

…

ten minutes later.

Gu's mother called back and said, "Relative, I asked Lao Gu and he said there are no work arrangements for this Sunday."

Deng Shirong said: "Then I will visit you on Sunday."

After talking about the business, the two parties chatted for a few more minutes before hanging up the phone.

…

In a blink of an eye.

The time has come on Sunday.

In a family home in Wuhan, the mother and daughter of the Gu family got up early and were busy.

Gu's father also declined all social activities today and was ready to receive his future in-laws at home.

When the time came to ten o'clock in the morning, Gu's mother said: "Weiwei, it's almost time!"

"I'll go down right now."

Gu Caiwei responded, then washed her hands, went out and went downstairs to the door of the family courtyard to wait to greet her future father-in-law.

Because of her father's status, Gu Caiwei was an absolute celebrity in this family home. She stood at the door of the family home, and people of all ages and genders greeted her politely, and she responded with a smile.

After waiting for more than a quarter of an hour, a human-powered tricycle appeared in Gu Caiwei's sight. Sitting behind the tricycle was her future father-in-law.

When the rickshaw stopped, Gu Caiwei walked up to it with a smile and said hello: "Uncle Deng."

Deng Shirong got off the car while carrying various gifts and said hello: "Weiwei, have you been waiting for a long time?"

The betrothal gift for the second daughter-in-law was 10,001 yuan as mentioned before. This number would definitely not change. The Gu family just wanted to give it according to normal standards.

Deng Shirong didn't plan to give out betrothal gifts in a big way. It was mainly for families like the Gu family, so they had to pay attention to the impact in this regard.

Therefore, this time he sent gifts. Apart from the 10,001 yuan, there were only necessities such as tobacco, wine, tea, candies and biscuits, as well as calligraphy, painting, embroidery and other items.

Gu Caiwei reached out to help get the gift and replied: "No, I just came down for a while."

The entrance to the family home was not a place for chatting, so after the two greeted each other, they returned home together carrying the gifts.

After arriving home, there was another polite greeting.

After sitting down to drink tea, the two parties started to talk about their daily routine.

After chatting for a while, the Gu family's mother and daughter went into the kitchen to cook, while Deng Shirong drank tea and played chess with Gu's father.

Naturally, the game I play is chess. Compared with the complicated game of Go, chess is very simple to learn. Basically, you can understand the rules of chess once you learn the formulas. Whether you can master it depends on your personal talent.

Deng Shirong's chess level in his previous life was only average, but after his rebirth, his brain seemed to be easier to use, and his chess level also improved accordingly.

However, Gu's father was obviously an amateur expert, and Deng Shirong lost several games in a row.

Playing chess is the best way to pass the time. The two of them had only played a few games and Gu's mother had already called for dinner.

Needless to say, the food is extremely rich.

While eating, Deng Shirong looked at Gu's father and Gu's mother and said, "Our clan is planning to integrate several existing companies into a new group company. The registered capital of this group company should be several hundred million. Weiwei's Isn't my uncle the leader of Nanning New City District? I would like to ask if I can help him if I set up this group company in Nanning? "

As soon as these words came out, the three members of the Gu family couldn't help but be shocked.

They had known before that Deng Shirong took the lead in establishing two companies in the clan, a passenger transportation company and a food company.

Under the food company, Master Kong instant noodles have been launched, a popular product, and even a branch factory has been opened in Wuhan. You can imagine how profitable it is.

However, none of the three members of the Gu family expected that Deng Shirong's family company would be so large that they would form a group company.

Moreover, the registered capital of several hundred million really surprised the Gu family of three.

Gu's father is worthy of being in the system, and he is quite familiar with the policies of various places. After he was surprised, he answered: "Relative, if Weiwei's uncle can bring in such an important group company, it will definitely be a blessing for him." It's very helpful, but I don't think it's necessary.

Although I don’t know much about Nanning’s investment policies, in terms of tax incentives and various policy supports, they are definitely not as good as Shenzhen and other special economic zones. I can’t just set up the group company in Nanning just to help Uncle Weiwei. It has an impact on the development of group companies. "

Gu's mother also echoed: "Yes, relative, you have such a heart. I thank you on my brother's behalf, but business must still be based on profit. You cannot set up a group company just to help my brother develop in his career." Nanning, the price paid is too high.”

Deng Shirong smiled and said: "Relatives, I understand what you are saying. Setting up a group company in Nanning is indeed not as good as Shenzhen and other places. But the sage taught that "if you are poor, you can benefit yourself, and if you are prosperous, you can benefit the world." Our clan is now considered to be developed. Well, within my ability, I want to help our old friend from Guangxi. It would be even more perfect if I could provide some help to Uncle Weiwei."

Gu's mother couldn't help but praise: "My dear, you are so broad-minded that few people can match you. No wonder you can raise so many outstanding children."

Gu Caiwei also admired this future father-in-law very much. If you are poor, you can live alone, and if you are rich, you can help the world. This is a simple saying, but few people actually do it.

Father Gu said: "Since you have such ideals and feelings, relative, I won't say much more. This matter can indeed bring a lot of help to Uncle Weiwei. If done well, there is hope of being promoted to a higher level. "

Deng Shirong smiled and said: "It would be great if I can help. I don't know how to operate it specifically. Anyway, I will do what you tell me."

Gu's father naturally had rich experience in this matter and discussed this matter with Deng Shirong while eating.

Gu's mother became even more enthusiastic. The in-laws insisted on getting it, and even before the in-laws had actually formed an in-laws, they gave such a big favor.

Her brother's qualifications are already sufficient, he just lacks an outstanding political performance.

Although his father has retired and his influence is not as good as before, as long as his younger brother has good political achievements and some of the connections left by his father can still play a big role, then promotion is almost a matter of course.

After a meal, Deng Shirong already knew the basic operation steps.

Next, Uncle Gu Caiwei will take the initiative to contact him, and then the two parties will go through some push and pull to implement this political achievement.

After Gu's father and Deng Shirong explained the operation steps, Gu's mother suddenly remembered something and asked quickly: "Relatives, my brother's district government has a deputy district chief named Song. I heard that he and Yunheng are alumni of Peking University. Their How’s the relationship, you know?”

Deng Shirong said with a smile: "Of course I know, we are all fellow Bobai people, and they have a very good relationship. Her father is the county magistrate of our Bobai County. My eldest son-in-law can be promoted to his current position so smoothly, and her father even appeared It took a lot of effort!”

When Father Gu heard the words, he answered: "At that time, we can also bring District Chief Song with us. With his status as an alumnus and fellow villager, it will be easier to operate."

Deng Shirong asked: "Bringing District Chief Song will not affect Uncle Weiwei, right?"

Father Gu smiled and said, "It doesn't matter."

At this time, everyone had finished eating and moved to the living room to continue drinking tea.

After talking about sending favors, the two sides then talked about Deng Yunheng and Gu Caiwei's wedding and the banquet.

Deng Shirong said: "Relatives, according to the customs and habits over there, as long as it is a wedding, it must be done in the morning and not later than 12 noon. Therefore, if the wedding banquet is held, it must be done before 12 noon. Take the bride home to offer to Grandpa.

Therefore, the day before the wedding, we had to take Weiwei to a local hotel to stay, so that the next day would not be delayed. "

Gu's mother said: "Okay, we Weiwei are getting married, so naturally we will follow your customs."

Deng Shirong said: "We are separated by more than a thousand kilometers. When we pick up the bride, we will inevitably have to travel on the road. I am afraid that Weiwei and her wedding guests will be wronged."

Gu's mother waved her hand and said, "What's wrong with this? I'll just take a plane when the time comes, so I don't have to waste too much time on the way."

The two parties went through the process of wedding banquets from beginning to end. Deng Shirong mainly discussed with Gu's mother, while Gu's father and Gu Caiwei just listened.

Originally, the Gu family was very satisfied with Deng Yunheng, their prospective son-in-law, and naturally there would be no difficulties in the marriage. Everything was easy to discuss. In addition, Deng Shirong came and gave a big favor, so the marriage was discussed in a more harmonious manner.

After the discussion was completed, Gu's father also revealed a little bit, saying that he was already working on it and would try to promote Deng Yunheng as county magistrate after the year and let him serve as the county magistrate of Fuqing County.

Deng Shirong was naturally very happy after hearing this. If his second son was promoted earlier, he would be able to contact the big boss earlier, which was what he wanted to see.

"My father-in-law, they say that your son-in-law is half a son, so you should think about his future, so I won't thank you!"

Deng Shirong laughed, and then promised again: "Anyway, please rest assured that our Deng family will never treat Weiwei badly."