Chapter 351: Instant Noodles Stockpiled, Hot Pot Restaurant Opened

Deng Shirong also thought about changing the name of the instant noodle brand Master Kong to Master Deng, but Master Kong means healthy Kang, which is a good idea, so he didn't plan to change it in this life and just copied the brand of Master Kong.

Speaking of instant noodles, in fact, as early as 1964, the Beijing Food General Factory had already produced China's first instant noodles.

It's just that it was not sold on a large scale, and the reason is quite explosive.

Because its method, even today, is a complete dark cuisine.

The noodles are fried in duck oil, and the ingredients are only powder packets. The taste of this instant noodle is now unknown, but it can be imagined how strange it tastes.

Here is a picture to let you feel what dark cuisine is:

The People's Daily gave this comment: "There is a strange smell, but it disappears quickly."

This is China's first instant noodle, which appeared quickly and disappeared just as quickly, without even leaving a trace.

It was not until 1970 that Shanghai Yimin Food Factory No. 4 produced a real instant noodle, called egg instant noodles. In the first year of its launch, it sold a full 2 ​​million bags, which was quite impressive.

This instant noodle with a sales volume of one million later also had its own brand, called "Happy" brand instant noodles.

Since then, instant noodles have gradually appeared in the eyes of Chinese people.

However, before the birth of Master Kong, all instant noodles only had seasoning packets, and everyone only worked hard on the seasoning packets. For example, the Sanxian Yi Noodles launched by Huafeng last year developed a seasoning packet made of chicken soup and seafood, and Huafeng's good marketing made this instant noodle popular all over the country.

Until the birth of Master Kong, in addition to the seasoning packet, there was also a sauce packet in the instant noodles, and this sauce packet is the soul of Master Kong, and it is also the key to its ability to fight a bloody path from many old instant noodle overlords and become the new overlord.

In his previous life, Deng Shirong read online novels for more than ten years in his later years. He remembered that a certain urban novel had a plot in which the protagonist started his business with instant noodles. It was from that time that he knew that this Kangshifu braised beef noodles was so awesome.

Now, under his guidance, Master Chen has successfully developed a taste that is almost the same as Kangshifu braised beef noodles in his previous life. Once this instant noodle product is launched, it will definitely be a hit. Deng Shirong has full confidence in this.

Therefore, after the successful development of this classic instant noodle, Deng Shirong did not start marketing immediately, but asked the instant noodle factory to stock up first, and when enough stock was stocked, he would invite celebrities to advertise, and then occupy the national instant noodle market in one fell swoop.

No one had any objection to Deng Shirong's instructions, and began to work hard to produce. The production capacity of the five production lines was fully utilized, and 150,000 packages (barrels) of instant noodles were packaged and sent to the warehouse for storage every day.

Fortunately, Deng Shirong had foresight. The warehouse area of ​​this instant noodle factory was built large enough, so there was no need to worry about the warehouse being insufficient.

With the official start of production of the Master Kong instant noodle factory, the demand for wheat, which accounts for the largest proportion of the raw materials of instant noodles, began to surge instantly, and wheat from all towns and villages in the county was continuously transported to the instant noodle factory through various channels.

At the same time, the employees in charge of raw material procurement at the instant noodle factory also signed wheat procurement contracts with farmers in various towns on behalf of the instant noodle factory, so that farmers in various towns can plant more wheat in the future to meet the huge demand of the instant noodle factory.

While the workers at the instant noodle factory were busy, Deng Shirong, who had nothing to do, ran to Nanning again. After such a long period of preparation, his youngest daughter's hot pot restaurant was also about to open officially. After all, this was the first store opened by his youngest daughter, so of course he had to come to support the scene.

Spicy girl hot pot.

This is the name of Deng Yunzhu's hot pot restaurant.

Before the hot pot restaurant opened, Deng Yunzhu used the promotion method her father taught her to distribute hot pot restaurant coupons to customers. Of course, she would not let employees go to the streets to distribute coupons, but directly put a thick stack of coupons at the supermarket checkout counter of her eldest brother and sister-in-law. When customers checked out and left, she asked the cashier to give out coupons of varying quantities according to the amount of customers' consumption.

The effect of this is still very obvious. Customers attach great importance to the coupons given. Even if they do not patronize the hot pot restaurant for various reasons, they will give the hot pot restaurant coupons to other people in need instead of throwing them into the trash can like waste paper.

This achieves the promotion purpose of the hot pot restaurant.

The night before the hot pot restaurant opened, Deng Yunzhu asked nervously: "Dad, do you think anyone will come to eat at the hot pot restaurant tomorrow?"

Deng Shirong smiled and asked back: "How many coupons have been issued for the hot pot restaurant in the past few days?"

Deng Yunzhu said: "All the 10,000 customized coupons have been issued."

Deng Shirong said: "Then what are you worried about? These 10,000 coupons have at least covered thousands of families, and there may even be more, because people who get the coupons are likely to mention the La Meizi hot pot restaurant when chatting with their neighbors, so normally speaking, the La Meizi hot pot restaurant has at least become well-known in more than 10,000 families.

The hot pot restaurant will officially open tomorrow. As long as it can attract 1% of customers, it will be considered a success."

Zhang Xiuping smiled and said: "Azhu, this hot pot restaurant relies on repeat customers. Just like Bobai's Suifeng Restaurant, the business is getting better and better. As long as customers come to the door and spread the word, the hot pot restaurant will The business will definitely be good.”

Deng Yunzhu nodded and said: "Then I'm relieved. I hope we can get off to a good start tomorrow."

…

The next day.

Deng Yunzhu got up early, and then came to Wuyue Plaza with her elder brothers, sister-in-law, many supermarket employees and security personnel.

In fact, the hot pot restaurant mainly specializes in Chinese food and dinner, so it would be useless for her to come here so early. However, this is her first time doing business, and she does not have the determination to stay until after 10 o'clock.

"Azhu, it's still early for diners to come to eat hot pot. Let's go have breakfast first!"

"Sister-in-law, I don't want to leave the hot pot restaurant for a moment. Just bring me two buns back."

"You, calm down. Everything you need to do has been done now. You staying in the store won't make any difference. Go and have breakfast with peace of mind. Don't make yourself nervous."

"That's...okay!"

After a quick breakfast, Deng Yunzhu returned to the hot pot restaurant and waited for diners to come.

Deng Shirong arrived at the hot pot restaurant around nine o'clock in the morning. Seeing his little daughter's restless look, he couldn't help but smile and said, "Azhu, remember the current situation. After this time, there will be ten restaurants open at the same time. , you probably won’t find this kind of nervousness and expectation.”

The reason why the eldest son, eldest daughter-in-law and eldest daughter have never been as nervous as the youngest daughter is because when Suifeng Restaurant opened, it was a family property. When Deng Shirong handed over Suifeng Hotel to the eldest son and eldest daughter-in-law to manage it, , it’s time for the hotel’s income to become stable.

The same goes for the eldest daughter.

As for my younger daughter, this hot pot restaurant has been her business from the very beginning, so the meaning is naturally different.

Now that the quality of the hot pot restaurant is about to be verified, it is understandable that the little daughter is nervous.

Deng Yunzhu chuckled and said, "Dad, how much do you think the hot pot restaurant's sales will be today?"

Deng Shirong asked: "How many do you think there will be?"

Deng Yunzhu said: "If I guess, it should be between five hundred and eight hundred."

Deng Shirong smiled and said: "Your guess is a bit conservative. I think today's turnover should not be less than 2,000."

After all, hot pot restaurants are different from supermarkets. A supermarket can have a turnover of more than 20,000 yuan on the first day it opens, but a hot pot restaurant can have a turnover of more than 2,000 yuan on the first day, which is very good.

After all, the hot pot of this era can be considered high-end consumption. It is not as cheap as the hot pot of later generations, and everyone can afford it.

Deng Yunzhu said in surprise: "Dad, do you think the turnover is really that high?"

Deng Shirong said: "There should be. If you don't believe it, just wait and see."

Deng Yunzhu smiled and said: "It doesn't have to be two thousand. As long as today's turnover can reach more than one thousand, it will be considered a success."

…

Looking around the world, food is the most difficult thing to achieve uniform taste. The saying that hundreds of people have different tastes is not just talk.

Niu Lizhen knows this very well.

Niu Lizhen is a native of Sichuan. By chance, she married her current husband and left her hometown where she had lived for many years to live in Guangxi.

Niu Lizhen is generally very satisfied with her current husband. First of all, her husband has a good background. His parents-in-law are middle-level leaders of state-owned enterprises. He himself is also very successful, but he became a director of a factory affiliated to a state-owned enterprise in his thirties. , there is really nothing to say about family conditions.

Secondly, her husband knows both cold and hot, and is very considerate to her. Being able to marry such a man is the greatest blessing in her life.

The only drawback is the difference in diet.

Niu Lizhen has been enjoying spicy food since she was a child, but her husband's family doesn't even eat spicy food.

For Niu Lizhen, who doesn't like spicy food, she will feel uncomfortable all over if she doesn't eat spicy food for a long time. If she doesn't eat spicy food for a long time, she will really feel like she will never be full. To be precise, she won't eat as much as she wants. I feel bad about what I eat.

Although her mother-in-law took good care of her and often cooked some dishes with chili peppers for her, one thing is that her mother-in-law's cooking skills were mediocre and she couldn't produce the flavor of Sichuan cuisine. Doubanjiang, known as the soul of Sichuan cuisine, cannot be said to be dispensable, but it really can only be eaten as it is.

Niu Lizhen regrets it. When she was at her parents' home, why didn't she learn how to cook from her mother?

Now, she has been married to Guangxi for several years. What Niu Lizhen looks forward to most is returning to her parents' home. The time when she returns to her parents' home every year is when she is happiest, and she can completely let go and eat things she can't eat in her hometown in Guangxi. The dish is ready.

At the beginning of this year, her husband had accompanied Niu Lizhen back to her parents' home. The next time she wants to go back to her parents' home, it will be at least the end of the year or the beginning of next year.

She originally thought she would have no good food for such a long time, but she didn't expect that when she went shopping at the newly opened Yongjia Supermarket in Wuyue Plaza a few days ago, she actually received several coupons for Lameizi hotpot restaurant. The coupons were clearly written on them. This is a spicy hot pot restaurant with Sichuan and Chongqing flavor.

God knows how excited Niu Lizhen was after reading the words on the coupon. She wanted to go there immediately and have a good meal of the spicy hot pot that is popular in her hometown.

Unfortunately, this hotpot restaurant will not open until a few days later, so Niu Lizhen can only suppress her impatience and wait slowly.

After several days of agonizing waiting, the day of the opening of La Meizi Hotpot finally came.

Early in the morning, Niu Lizhen said to her husband who was about to go to work: "Husband, there is a hotpot restaurant opening at Wuyue Square today. It is our hometown style and mainly sells spicy hotpot. I want to try it at noon. Do you want to go?"

The husband said: "I can eat slightly spicy food, but the spicy hotpot in your hometown is too spicy. How can I eat it? Just go and eat it by yourself."

Niu Lizhen said: "I saw the introduction on the coupon that this hotpot restaurant can choose a double pot, which means half of the soup base is spicy and the other half is non-spicy. Even if you can't eat spicy food, you can eat it together."

The husband was surprised and said: "There is such a hotpot?"

Although the double pot was created a few years ago, it has not been widely circulated, so it is normal that he doesn't know.

Niu Lizhen nodded and asked, "Do you want to go eat together?"

The husband said, "Okay, let's go eat together when I get off work at noon."

Niu Lizhen hummed and said, "Then I'll ask my parents-in-law if they want to go together, and bring the children with me."

"Okay, you decide, I'm going to work first!"

"Okay."

...

"Mom, you don't have to cook for lunch today."

"I don't cook, you do it?"

"I'm making money, so I'll take you out for something delicious at noon."

"Don't waste money, the dishes in the restaurants outside are very bland, and they're not as good as the ones I cook!"

"This time It's different. Anyway, you listen to me. Don't cook at noon. Let's go out to eat together. "

"What's different?"

"I'll keep it a secret for now. You'll know at noon. I promise not to disappoint you."

"Okay, I want to see what you're going to take me out to eat."

...

"Wife, is La Meizi Hot Pot open today?"

"Yes, it opens today."

"Then let's go and try it at noon to see how it tastes."

"Yes, we're going to try it. This coupon can get 20% off. It's a pity not to use it."

...

As La Meizi Hot Pot officially opened for business, customers who had received coupons from Yongjia Supermarket before began to get excited.

At about 11 o'clock in the morning, diners began to come to Wuyue Square. With anticipation, they went to the La Meizi Hot Pot on the second floor.

...

PS: The author has been writing while sick for the past three days. He feels uncomfortable in various ways. It's really difficult not to go to the hospital. Fortunately, the most uncomfortable time has passed. From tomorrow, the 6,000-word update will be officially resumed. Thank you for your support!