One Thousand Four Hundred and Three Chaos Rebirth

And what is the relationship between the Juice King and the boss?

The executives present here are not fools, and they all know that the boss has great powers.

While there is a lot of business in China, it seems that there is also such a small business territory overseas.

It's just that the boss, it seems, has never told everyone about his overseas business.

But the more this happened, the more everyone felt that the boss was mysterious enough.

Anyway, even if he doesn't say anything, just watching famous chefs make so many overseas branches is enough to understand the strength of the boss.

In addition, everyone knows the tonality of those overseas chain brands.

As the top fast food chain in China, Celebrity Chef Manufacturing is the rival of Golden Arches and Kaifeng Cuisine.

Although the major shareholders of the Greater China divisions of these two companies are our state-owned background enterprises.

But the specific operation and management is still in the hands of the United States.

And how difficult it is to deal with those Americans, these executives here can't understand it.

There are even many executives in the company who jumped out of those two families.

Those Americans talk about equality, but they actually have an actual attitude towards us Hua people... they all understand it.

And now Juice King Coffee is a hot brand in North America.

Now the boss is actually able to connect with them, and wants to cooperate with them to introduce them into the country.

This made the executives present even more curious, how did the boss do it?

But they just thought about it, if Xiao Feng didn't make it public, they could only make up their minds.

However, there are also smart people who quickly put their minds on the operation of the enterprise.

Juice King Coffee, this company, many of the celebrity chefs and executives present have come into contact with it.

Especially some time ago, some executives in the company had been to North America for private or business trips.

Everyone has tasted such a hot coffee.

And those who have drank it for the first time will definitely feel the taste of this coffee,

Why is the taste of coffee different from the ones I've drank before?

Anyone who understands coffee knows that it is best to drink original coffee, without milk or sugar.

Drinking this kind of coffee is like drinking our domestic tea, and after drinking this kind of black coffee, if it is of good quality, there will be a feeling of sweetness in the end.

However, there are very few such coffees on the market, because these high-end coffee beans are basically produced in several island countries in the Caribbean.

For example, Jamaica, Costa Rica, or just a few countries at the northernmost tip of the South American continent.

And these good coffees, the top ones are all monopolized by some big companies.

For example, Nestle, and Starbucks? The best coffee beans in the world? They are almost monopolized by them.

The coffee beans produced in other parts of the world are of very average quality to be honest? The coffee produced? They are all added with milk and sugar to cover up the bad taste.

And the recently rising Juice King is an outlier in the coffee chain industry.

They originally made juicers? But I don't know how their boss's brain circuit grew.

Originally, the juicer sold well, but suddenly it turned back and entered the chain coffee field.

Now their coffee is popular in North America? It's because of the unique taste of their coffee.

how to say? Anyway, it tastes different from traditional coffee? And once you drink it, you will never forget it.

When you drink their coffee for the first time, you may feel that there is a smell of traditional Chinese medicine, but after a few sips, you will be addicted to this taste.

It is precisely because of this unique taste that the Juice King coffee chain has been enthusiastically sought after by consumers as soon as it opened.

But that is in the United States, which has hundreds of years of coffee habits. If the Juice King Coffee is moved to China in such an authentic way.

Can domestic consumers accept the taste of Juice King Coffee smoothly?

Many executives were lost in thought.

In fact, the business model of chain coffee has been in China for many years, but even now? It is the same as the previous milk tea industry, full of chaos.

What kind of peninsula coffee came from Baodao at the earliest? It is said to be a chain coffee.

It might be better to say that it is a simple western restaurant, where not many people drink coffee? But there are many people who eat pasta steak.

And most of their steaks are synthetic steaks.

But twenty years ago, for domestic consumers who didn't know much about Western food culture, this kind of chain coffee was quite high-end.

But later, as the domestic people came into more and more contact with Western culture, they learned more and more about Western countries.

This kind of middle-of-the-road, foreign chain coffee has begun to gradually decline.

Then there is the rise of a new generation of coffee chains, and the biggest of them all is Coffee Wings.

The coffee chain started about ten years ago, and the business of the coffee shop chain reached its peak five years ago.

It even stepped onto the New Third Board step by step, becoming the first listed chain coffee shop in China.

Back then, this chain was also very popular in China.

But at that time, the reason why the store became popular was also because he had a beautiful female boss who was very topical.

This boss has also participated in many variety shows, and has a close relationship with the big-name hosts of many shows.

It is precisely because of this relationship that it is very conducive to the boss's self-hype.

And this boss is also very good at taking advantage of this opportunity to frequently show his face on TV and participate in various variety shows.

This gives the brand a very good exposure.

It was during that time that the coffee shop went through a period of rapid growth.

In just one year, thousands of franchise stores have been opened in China.

During that time, the boss could be said to be making money and making money.

It's a pity that after the company went public, a lot of external capital participated, plus the boss.

At this time, I have already made a lot of money, and I am already a little bit flustered. I don't have a good direction and concept for how to manage the business seriously in the future.

So within two years, this brand began to frequently release some negative news.

Many franchisees have chosen to withdraw after the contract expires.

As a result, the store gradually went into decline.

It can be said that this store is a pity, because they really went to make coffee seriously at first.

At that time, they were once very hopeful that they could become the Starbucks in China.

It's a pity that on the one hand, it was because of the company's own reasons, and on the other hand, it was also because of the domestic coffee market capacity at that time.

At that time, the domestic post-90s and post-00s had not yet become the main consumer group.

Domestic consumers born in the 1970s and 1980s do not have a particularly high acceptance of coffee consumption, which also leads to limited market capacity.

Coupled with the fierce competition from big foreign brands and the squeezed market of competing products such as milk tea, the chain store gradually sank.

And after them, it was the appearance of the flickering king.

I have to say that the behind-the-scenes operation team of Xingxing Coffee is really powerful. They come to make coffee, but they are completely different from other businessmen.

They are just like the guys who build cars on the Internet. They entered the coffee chain field with Internet thinking.

As soon as it comes up, it burns money desperately and posts to consumers.

It turns out that if you go to a serious coffee shop and drink a cup of coffee, you can start at 30 yuan for anything.

But in their house, after using all kinds of discount coupons and coupons, you can drink coffee for seven or eight yuan, or more than ten yuan.

It is their crazy money-burning behavior that allowed them to quickly gain a foothold in the field of domestic coffee chain stores.

And began to expand wildly...

Those colleagues in the chain coffee industry in the past were all beaten to death by this violent back wave, and they were powerless to fight back.

Even in the domestic coffee industry, Starbucks, which has always held a high status and aloof, was panicked by the fierce back wave of Xing Coffee.

You must know that Starbucks used to hold a high shelf and despise domestic consumers.

Whenever it comes to holidays, when other drinks are discounted, Starbucks proudly announces, sorry, we are a high-end brand, if you come to us to consume, what you consume is temperament and environment, and we do not discount.

If you think it is expensive, the gate is over there, you can go out and turn right, and leave smoothly.

People look down on you so blatantly, but there are such a bunch of cheap people in China who just like this kind of arrogance.

Back in the day, Chaotingtai once made a voice out because Starbucks doubled the price of coffee and bought 33 yuan, which was a grievance for domestic consumers.

You must know that this Starbucks is a street snack on the street for two or three yuan a cup in the United States.

In Europe, it is a fast-food chain coffee shop that cannot be sold.

The price you can buy in other countries is very common, but why do you come to my country and become a high-end brand?

You must know that Starbucks’ large Frappuccino is the most expensive to buy in our country when compared with global prices.

This is very incomprehensible, so the TV station made such a program, asking why Starbucks is so expensive in China.

But what happened?

Before Starbucks could respond, those kneeling people in China jumped out first.

We are willing to drink thirty-three yuan of coffee, what's the matter?

We don't think it's expensive, what's the matter?

If you think it is expensive, turn right when you go out, there is five yuan milk tea over there!

Before Starbucks came out to explain, a bunch of kneeling people in China licked their dogs and helped them out.

This makes many people feel very angry and helpless, but there is nothing they can do about them.

Since then, Starbucks has turned its nostrils to the sky in China, and has never regarded domestic consumers as human beings at all.