1397th Market Segment

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It can be said that the domestic catering industry has always been the hardest hit area full of chaos.

In the past, food safety issues frequently broke out because some people were opportunistic and in order to seek benefits.

The final result of those problems is that Chinese consumers do not trust domestic food safety.

It can be said that this is the sorrow of every catering person, why can't their own brand and industry be well managed.

Why do you have to focus on taking shortcuts to make quick money.

In fact, in this industry, as long as you work hard, even if you can't make you rich overnight, you will definitely not starve to death.

But just because some people didn't obey the rules, and they just wanted to go astray, they ruined the atmosphere.

For example, in order to save costs, dare to use all kinds of ingredients, unhygienic oil and meat, etc.

As for the guests' stomachs... Hehe, I'm sorry, as long as they don't kill people, they won't take it to heart.

In addition, the boss never knows how to treat employees well, which leads to the extreme lack of dedication and professionalism among employees.

Regardless of the chef and waiter, it seems that the technical content is not high.

But they also need to be treated kindly. Unfortunately, many of our bosses don't understand this truth.

Some restaurants are actually doing very well, with huge profits every day, but the boss doesn't know how to share the results with the employees.

They are not willing to even give employees a higher salary at the end of the month, or give them some rewards.

As a result, employees are passive and sabotage, seemingly working diligently.

But once the boss can't see you, they can fool you any way you want.

For example, use a wok to wipe the mop, or do other extraordinary things.

Anyway, things like this have often been exposed, but once they are exposed, the image of this restaurant will be ruined immediately.

It can even be said that it will have a very serious impact on other colleagues.

Therefore, the domestic catering industry,

Every year, millions of restaurants close because of competition, but at the same time, countless people come in with all kinds of vision?

However, although there are so many people coming in and out of the domestic catering industry every year, until now there hasn't really been an influential big brand.

For example, big international brands such as Golden Arch? or Kaifeng Cuisine.

Don't look at many people saying that these two are junk fast food, but in reality? They have great influence internationally.

They are not just as simple as fast food chains? They are more of a cultural output.

Japan is also doing very well in this regard, such as their sushi.

In fact, it is also a way of eating in our country? But now it has become a symbol of Japanese food culture.

Now in a foreign country? When people mention Japanese restaurants, they are representatives of high-end restaurants.

But when it comes to Chinese food, more people think of cheap restaurants.

This situation was broken until the emergence of Made by Celebrity Chefs.

Finally, a fast food chain company was born in China that can go abroad and is also well-known internationally.

And unlike Panda Express, which is a pseudo-Chinese fast food chain, their fast food is a real Chinese-style fast food.

Export the real Chinese food to the world.

It is also because of their success? In the past one or two years, the production of famous chefs has become a benchmark in the domestic catering industry.

Especially after seeing them set up franchise stores? After making a lot of money.

Not only did they open franchise stores in China, they even opened franchise stores overseas? They made a lot of money from Europeans and Americans.

This is what I saw that countless big capitals in China are drooling.

In the past, these capitalists preferred to engage in businesses like real estate? Karate, which brought in quick money.

But now that the country is beginning to control the hype of real estate? Coupled with the fact that the domestic real economy environment is not so good.

More and more big capitalists are planning to try the way of famous chefs.

After all, they have already shown everyone the way, proving that as long as you cook Chinese food well, you will have a place in the world.

And even if you are good at catering and are not welcomed by foreigners, if you succeed in China, you can still attract a group of franchisees.

So in the past one or two years, thousands of various catering groups have emerged in the domestic catering industry, and the main business direction is catering chain enterprises.

Some are hardworking and do the best work, that is, the group of buddies who make Mala Tang.

There are also those who are quick-witted and turn around to do hotpot chain restaurants with relatively high profits.

Of course, there are good and bad hot pot chain stores. For example, in Sichuan and Chongqing, there are several well-run hot pot chain stores.

Their names may not be particularly famous, but in fact their franchise stores are all over the country.

There are also some unscrupulous hotpot chain restaurants, and of course this chain has been exposed in many places.

Anyone who loves hot pot knows the specific store. The price is very expensive and the taste is very ordinary, but it is hyped up by relying on the name of the star.

Although such a store was very popular at the beginning, no one can say how long it will last.

For the rest, there are many small shops of various kinds.

There are all kinds of rice noodles, there are beef balls, and the most popular one is a certain noodle.

However, Xiao Feng never expected that there are such ways in these small franchise stores.

After hearing what Zhou Jing said, it seems that these stores are not doing business at all, but playing finance!

And their tricks leave you speechless, because they really don't break the law...

Once you enter the circle, you will really suffer yourself.

You can't live by selling noodles at all, but if you can be ruthless and recruit people into the group, then you can live a very nourishing life.

"No, we can't let this kind of atmosphere continue. After a long time, these guys will destroy all the reputation we have just established for domestic restaurants through hard work."

Xiao Feng touched his chin and said.

It is true that this model of drumming and passing flowers can indeed make a group of people make money at the beginning.

But fundamentally, if you are a restaurant chain, after all, catering is your core foundation.

Once everyone knows that your food is not delicious, the price is expensive, and no one comes to eat, then how can you fool people into joining?

When the time comes to drum and pass flowers, sooner or later there will be a day when there will be a lack of receivers.

At that time, there will be a sudden and large-scale closure of chain stores.

And those masterminds behind the scenes must have already run away by this time, or they have already separated their relationship through legal means.

Then after a few years, they changed their appearance again, came back from the new kill, changed their brands and products, and continued to play this trick of killing old leeks with golden knives.

In the end, the only ones who were entrapped were the small townsfolk who were holding the few hopes of turning over in their hands.

Xiao Feng didn't want this situation to continue, and they were going to exert their strength at this time.

You must know that the current famous chef group is not an ordinary catering company, they are the chief members of the domestic catering association.

It can be said that in the entire association, except for some managers sent from above, they are the leading brothers in the industry.

What xx fishing, what x face C, don't look at their big names, they seem to be very high-end, one or two of the bosses are also tycoons on the rich list.

But in the association, in front of the celebrity chef group, they are all younger brothers.

Because the current celebrity chef group can be said to be the face of the domestic catering industry.

It was the first company to open its restaurant abroad, and there were thousands of them once it opened.

Although in terms of scale, it is smaller than the international first-line brands such as Golden Arches and Kaifeng Cuisine.

But when it comes to the ability to operate and make money, they are not weaker than these two international big names.

Speaking of scale, they are second to none in China.

Regardless of whether they are not listed, everyone knows that no one dares to compare with them in terms of solid foundation in the circle.

So when it comes to influence, it is natural that they are powerful enough and big enough.

In this way, they naturally became the first brothers in the domestic catering association, and what they said naturally carried weight.

"In this way, Zhou Jing, you have recently applied for a meeting with the higher-ups to expose the situation of these companies."

"Try to let the higher-ups rectify such chain stores, so as to avoid the collapse of these chain stores in the future, which will have an impact on the entire industry and bring too much negative impact."

Xiao Feng instructed Zhou Jing to speak, and Zhou Jing nodded.

"Well, Mr. Xiao, I see."

"Well, in addition, we are looking to see if we are also opening up some new business directions."

"I don't think it's enough to just rely on a famous chef. We need to continue to segment the market, and of course explore the market. I don't think it's necessary. The most important thing is that we need to strive for more high-end markets. ..."

Of course, Xiao Feng said these words out of emotion.

Segmentation of the catering market is naturally an inevitable outcome when the group reaches a certain scale.

To put it bluntly, we need to diversify our operations, and to put it bluntly, we need to expand more channels.

You have to try other ways, just in case other brands become popular.

And the market dips, this is already impossible.

After all, they can't do such behaviors as fishing for hot pot, going to a noodle restaurant, and buying a bowl of noodles for a few yuan.

If you do this, will you let other people do business?

Originally, it was difficult for catering people. It was not easy for small merchants and hawkers to get a meal. Big merchants couldn’t compete, so they could only sell noodles for a few dollars to earn some hard money.

But you have to grab this little money, you are really going too far.

Besides, celebrity chef manufacturing itself is positioned as a mid-range fast food. If it is exploring the market, it will affect the brand image.

So the diversification they want to do is naturally upward...

And as early as before, Xiao Feng had already started planning, such as the Cyclamen he started building a few months ago...