1394th Fight for the Right to Speak in Public Opinion

"Strength does not allow me to keep a low profile ()" Find the latest chapter!

For example, the turkey raised by Wan Gongzi, after being delivered, except for some of them became their fast food products.

Another part turns into bringing ready-to-eat chicken meatballs, and snacks like chicken sausages...

Such products are put on the shelves and sold together with the previous canned fish.

It can be said that these products are very popular, the most important thing is that the price is not expensive, and the taste is not bad.

In addition, these products are really conscientious, but the famous chef group did not add a lot of additives and preservatives to these products like other companies.

Because the mushroom powder that Xiao Feng brought back from another world has the functions of flavoring, flavoring and antisepsis.

Coupled with their laboratory on Daxing Island, they have recently developed a series of new product packaging.

With the blessing of these technologies, without using traditional preservatives that are harmful to the body, the shelf life of their snacks can be as long as twelve months.

Such products are also very popular in their stores.

Some customers like to add a canned food to themselves when ordering a set meal to ensure protein intake.

Some customers even bought ten or eight cans in one go after eating and went home to eat slowly.

Now they have more than 6,000 domestic chain stores, almost all of which sell various snacks and snacks produced by the celebrity chef group.

And it is these snacks that not only greatly enhance the competitiveness of celebrity chefs, but also greatly increase their net profit.

These products are sold individually, and it seems that the unit price is not high, and the net profit is not high.

But if you've been selling for a long time, that's a whole other story.

Now these snacks and snacks have become a beautiful scenery in their store.

Just like the dessert station of the Golden Arches, like toys, it can bring higher profits to the Golden Arches than selling fast food.

Although these snacks and snacks made by famous chefs can't bring them such a high profit, the profit rate can reach 50% of fast food sales.

This is also the central kitchen of the famous chef group, another big profit point.

In Zhou Jing's view, there is still huge potential to be tapped at this point.

After all, on the island of Waiting for Men recently, several new products have been produced.

For example, self-heating instant meals and instant hot pots, although similar products have long been sold on the market.

But few of them can match the taste of those produced by celebrity chefs, and the most important thing is that the prices of these instant foods produced by them are not expensive.

Even if the price is not cheaper than others, the quality is much higher than other competitors.

The self-heating rice in other people's homes is pitifully rare, called fish-flavored shredded pork, but there are not many shredded pork in a box.

But their family is different, fish-flavored shredded pork rice, that is, fish-flavored shredded pork rice, not only has enough shredded pork in it, but the most important thing is that there is really fish in it.

Let me ask you this kind of meal, who doesn’t like it?

In fact, their home's self-heating rice and self-heating small hot pot have already existed long ago.

But at that time, they were always placed in the Yida shopping mall next to the headquarters, a local specialty center in Bincheng.

There was no large-scale distribution of goods to the market. At that time, it was also because the technology was immature on the one hand.

On the other hand, it is because the material cost is relatively high.

However, after the recent opening of the shipping channel in South America, the "purchasing cost" has been greatly reduced.

In addition, their food research institute on Daimen Island has also researched a new packaging method, which greatly reduces the cost of transportation and storage.

So their self-heating fast food, these have begun to distribute goods on a large scale.

But at present, it is only available in more than 6,000 branches across the country.

It seems that the sales performance is not bad, but it still fails to meet the ideal expectations.

In Zhou Jing's view, this is mainly due to insufficient publicity.

However, it would not be worthwhile to place an advertisement specifically for this sample.

But if they have their own Internet celebrities, they can completely sell this product through the live broadcast of Internet celebrities.

In addition, if you can cultivate your own Internet celebrities, you can continue to innovate in the package combination.

Then let consumers, after not seeing their new set meal combination, go to the store to "sweep wool".

Hey, customers think they have got the wool, but they don't know that it's these merchants who really make money.

"Another important point is that we have cultivated our own internet celebrities."

"We can build a matrix based on these internet celebrities."

"With the matrix, then we can take the initiative to promote it ourselves, and prevent those self-media and hype guys from talking nonsense..."

In fact, this point is what Zhou Jing attaches the most importance to.

Recently, on the Internet and various short video platforms, there are all kinds of talk about brother X and sister X, trying to catch the popularity of their celebrity chef group.

This not only annoyed Xiao Feng, but also made Zhou Jing very distressed.

Because those guys, when they couldn't get too much news about Xiao Feng, they targeted the company's executives like them.

From Xiao Lin to her Zhou Jing, none of them were let go.

If she was an ordinary store manager before, that would be fine.

But now she is a contemporary strong woman who will be a guest on various TV shows from time to time.

Good looks, decent conversation, and the experience of self-improvement make her very popular and respected by women in the workplace.

However, those guys who were raving about the heat were talking nonsense everywhere, saying that she hugged Xiao Feng's thick leg and had a secret relationship with Xiao Feng, which is why she came to where she is today.

To be honest, she wanted to have something to do with Xiao Feng, but Xiao Feng looked down on her!

So Zhou Jing was very annoyed by those talking nonsense.

"Well, I understand, you are trying to compete for the right to speak in public opinion."

How could Xiao Feng not understand what Zhou Jing meant.

"That's right, we not only want to create one or two Internet celebrities, but we want to create a matrix. Only in this way can we correctly guide the direction of public opinion, so as to prevent those guys with ulterior motives from always talking about us and discrediting us... ..."

The so-called matrix actually means a network.

For example, on the surface, two Internet celebrities do not know each other, but they met on the platform by some chance and became friends.

But in fact, not only did they know each other, but they were also colleagues in the same company, they just pretended not to know each other on the platform.

And because they promote different content, they also face different audiences.

When two people have developed to the limit in their respective fields, they can pretend to know each other through certain channels, and then divert their respective fan groups to each other.

In order to achieve the purpose of increasing each other's fans.

And when there are enough such people and the web you weave is large enough, the greater your influence on the platform will be.

For example, the most popular Internet celebrities with goods at the moment, in fact, they have a matrix around them.

For example, every time a product is brought, other Internet celebrities will come to join in and drive the atmosphere.

These are all matrices...

And what is different from those representatives who bring goods is that these big internet celebrities who bring goods are all promoted by the platform.

It made the platform lively that day, and if you say it is blocked, you can be blocked directly.

But the Internet celebrity matrix they created is different. Standing behind them are two well-deserved giants in China, the Celebrity Chef Group and the Ninth Laboratory.

Even the short video platform does not dare to offend them easily.

Otherwise, people really dare to fight hard with you!

Especially for top iron and high-tech companies like the Ninth Laboratory.

There are people, they are rich, and they have a high appeal in the technology industry, and their influence is not comparable to that of an entertainment platform like you.

If the short video platform dares to provoke such a company, if they spend money every minute, they can give you a competitor.

So these Internet celebrities they promote, on these online platforms, all have golden bodies.

When someone else posts a piece of content, the platform can use the violation as an excuse to not let you post it.

But if you change the Internet celebrities they cultivated, try your platform?

As long as you don't do something that violates state regulations, the platform will never dare to block it.

In this way, with such a matrix, they will be able to grasp the absolute right to speak.

You can take a look at the current development of short videos. Now this new type of streaming media has become the most popular entertainment mode for young people.

So this short video is destined to kill platforms like bibs in the future.

So Zhou Jing's idea of ​​laying out short videos early is still very correct.

Because not only can they promote their own products, but also save advertising costs.

It can also give them the opportunity to have the right to speak on the Internet.

Thinking back to the scarf era back then, wouldn’t it mean that whoever had more fans would be more influential?

Dare to speak loudly, if there are two celebrities tearing X apart, it must be the one with the most fans, crushing the one with the few fans.

And in the short video era, the same is true.

Zhou Jing's ambition this week seems to be quite big!

"In addition, we can also increase the intensity of publicity and anti-counterfeiting..."

Zhou Jing continued, and Xiao Feng frowned when he heard that.

"Huh? Propaganda to crack down on counterfeiting? How can someone copy the products made by our celebrity chefs?"

All the executives present couldn't help but smile wryly at this moment. It seems that Mr. Xiao really doesn't pay much attention to our famous chefs!

As the saying goes, there are many people who are popular, and now celebrity chefs have such a status in the world, making money every day is soaring.

You said how could it not be envied, and how could there be no copycats in some areas of the country?

It's strange that no one even copied you!

"Mr. Xiao, now we don't know how many Chinese fast food companies are copycats in China."

"Even in every city, there will be one or two copycats of our fast food chain?"