Chapter 325

What interests everyone is that this variety show has an extra gimmick when it is being promoted.

Parent-child variety show.

Such a gimmick also makes many viewers a little confused, they have never heard of this type of variety show.

However, Jiangnan TV itself is also one of the top local TV stations in China. Although its reputation is still not as good as that of Nanhu TV, its ratings are not too low.

At least it can be firmly ranked in the top 5 among many local TV stations in China.

After Jiangnan TV issued the announcement, many viewers also noticed some Easter eggs broadcast by Jiangnan TV in advance. Among them, they even saw Gao Leyao, a newcomer in the entertainment industry who has been popular in China recently, and even a few in the entertainment industry. Unpopular second- and third-tier artists.

But what interests everyone the most is that there are several children in this show.

Such variety shows, plus this Easter egg, are the content created by Tianyu Entertainment and Jiangnan TV, and they are also the most attractive passages in the entire variety show.

So this time, when the variety show Dad went to was not officially launched, it has already become popular, and even the ratings of Jiangnan TV station have risen by nearly 0.5%.

Although it may seem unremarkable, for a local TV station, even a 0.1% increase in ratings is a surprise.

The actions of Tianyu Entertainment Company also directly detonated the entire entertainment industry.

Many established entertainment companies in the entertainment industry have shown great interest in this emerging entertainment company.

In the past few days, Tianyu Entertainment has made a series of actions, which can definitely be regarded as a heavy punch.

And the various means adopted by Tianyu Entertainment Company were completely unexpected by many established entertainment companies before.

In particular, various means of publicity and promotion are carried out with network publicity as the main body, which can even be regarded as a brand-new innovation to the entertainment industry.

Many old-fashioned entertainment companies, and even some famous artists in the entertainment industry who are currently flying solo, and even studios, are aware of the power of online publicity.

I am afraid that after this,

Major entertainment companies and even everyone in the entertainment industry will be fully aware of the huge benefits that online publicity can bring.

And it is from these few days that the entire entertainment industry has undergone earth-shaking changes.

Before that, even the most popular entertainment stars in China only had millions of people in the country at most, and they could definitely be regarded as entertainment superstars at the level of kings and queens.

However, with the means of online publicity, the popularity of these entertainment superstars who are already on the front line is likely to exceed the level of tens of millions, or even higher.

Some experienced elderly people in the entertainment industry can easily make certain judgments.

In the future entertainment industry, the most popular stars may even reach tens of millions of popularity.

This is absolutely unimaginable in the entertainment industry before.

But soon after, major entertainment companies also realized certain problems.

The current entertainment company system has not changed much from the previous one. Among many entertainment companies, there is no online publicity department. If you want to carry out online publicity, you also need certain planning and professional guidance.

But there are no such professionals in these entertainment companies, so for a while, there has been a lot of waves in the domestic entertainment industry. Publicity department.

This is an earth-shaking reform for the entire entertainment industry.

The one who initiated this reform was the previously silent Tianyu Entertainment Company.

And it is precisely because of this that Tianyu Entertainment, an entertainment company that has just emerged for more than a month, has officially entered the field of vision of the entire entertainment industry.

Even some old-fashioned entertainment companies regard Tianyu Entertainment as a formidable enemy.

The strength of Tianyu Entertainment, as well as the various resources held by Tianyu Entertainment, etc., are actually not ranked in the entire entertainment industry, and even some small and medium-sized entertainment companies have various resources. These resources are much more than Tianyu Entertainment.

However, since these few days, the various resources in the hands of Tianyu Entertainment seem to have become enriched overnight.

Some well-known directors, actors in the film and television industry, and even local TV stations, etc., have begun to throw olive branches to Tianyu Entertainment.

They are also clearly aware that although the resources currently owned by Tianyu Entertainment Company are not too many, after their understanding, the registered capital of Tianyu Entertainment Company has reached as high as 100 million, which is absolutely in the entertainment industry. Not really a small entertainment company.

In addition to Tianyu Entertainment, the most famous artist is Gao Leyao, a new entertainment star. Recently, Gao Leyao's popularity is also growing rapidly, and even Tianyu Entertainment's reputation is also rising.

In addition, the power of online publicity displayed by Tianyu Entertainment has also made all the big names in the entertainment circle shine.

At least for now, before those old-fashioned large-scale entertainment companies have not established a complete network publicity force, the network publicity force mastered by Tianyu Entertainment is definitely the strongest in the entertainment industry.

In the entertainment industry, time is life, even if it is only a few days, it is enough for an entertainment company to complete the transformation.

Even more so for an artist.

Tianyu Entertainment's promotion of Gao Leyao is one of the most notable examples.

In only two or three days before and after, Gao Leyao's popularity has doubled directly, and is even rapidly increasing.

At 8:00 p.m. on July 29, Jiangnan TV officially started the premiere of the variety show Dad Where Are You Going.

Originally, this variety show attracted the attention of countless viewers under the efforts of Jiangnan TV and Tianyu Entertainment Company, so that the audience rating of the variety show Dad Where Are You Going has reached 5% right after its launch. .

And it's still growing like crazy.

At the same time, the variety show Dad Where Are You Going has also aroused heated discussions on the Internet, especially after the broadcast for more than an hour, the discussion on the variety show Dad Where Are You Going on the Internet has completely detonated. Come on.

However, after the broadcast of this variety show, in a short period of time, Tianyu Entertainment has no way to directly count the real ratings data.

However, the entire Tianyu Entertainment Company, including Jiangnan TV station, are anxiously waiting for the statistical results of the ratings data.

At 4:00 pm on July 30, Song Xuehua hurriedly broke into Chen Ping's office, holding a data report tightly in his hand.

Chen Ping had also been waiting here for several hours. Seeing Song Xuehua breaking in, a faint smile appeared on Chen Ping's face, and he gently waved his hand calmly, signaling Song Xuehua not to be too eager.

Song Xuehua was also stunned for a moment, and then quickly reacted. After taking a deep breath, he finally calmed down a bit and slowly sat in front of Chen Pingping.

However, there was still a touch of excitement in her eyes, and before Chen Ping could ask a question, Song Xuehua couldn't wait to say softly, "Mr. Chen, the ratings statistics of where Dad is going have come out. already."

Chen Ping laughed immediately, and then slowly said: "Mr. Song, don't be so anxious, it shouldn't be a bad result based on your appearance, and since the result is not bad, it's a good thing for us, So you don't have to be too nervous, just talk slowly."

Hearing Chen Ping say this, Song Xuehua was also slightly stunned, then his face turned slightly red, then he smiled bitterly, and said softly, "Mr. Chen, your concentration really makes me feel inferior."

Chen Ping also smiled slightly. He didn't pay too much attention to Song Xuehua's words, and just waited quietly for Song Xuehua's report.

Song Xuehua also pondered for a while, and then handed the data report in his hand to Chen Ping in front of him, and then said softly, "This afternoon, all major statistical platforms have given the data of the variety show where our father is going. According to the statistical report, comprehensively, the audience rating of the variety show Dad Where Are You Going has reached 10.56%. Although it is still not as good as Happy Camp, which ranks first in terms of ratings, but now, Where Are Dad Going is in this variety show? In the variety show ratings list, it has been firmly ranked second."

"At present, Jiangnan TV station has received a lot of contacts from businessmen who want to invest in this variety show. Jiangnan TV station is also contacting us to discuss and select businessmen."

Chen Ping also smiled and nodded, he naturally knew what Jiangnan TV meant.

The reason why these businesses came forward to contact Jiangnan TV is nothing more than wanting to use the variety show Dad to advertise.

And this is also one of the important ways for variety shows to make money.

Tianyu Entertainment and Jiangnan TV must also be cautious.

However, Chen Ping didn't intend to intervene too much in these matters, but after thinking for a moment, he smiled softly: "Mr. Song, you can contact Jiangnan TV over these matters. At present, Dad, The variety show Qunar is only the first broadcast of the first episode, and we are not in a hurry to sell all the advertising spaces of this variety show at one time, and we still need to reserve a portion.”

"After the popularity of this variety show has really reached its peak, then the advertising bidding will be carried out to maximize the benefits."

"In addition, let the people inside the company pay attention to the problems of the Internet, especially the orientation of public opinion. This is also the first time for Gao Leyao to participate in a variety show, which is also very important for Gao Leyao's entertainment career in the future. It still needs some guidance.”

"Although we have no way to directly interfere with the direction of public opinion, simple guidance is still possible. I have already watched the show yesterday, and Gao Leyao's performance in the show is not bad. Although she is not one of the main guests, she is on the show. The role played by it is not small, and you can also publicize her performance on the Internet, after all, she is also an iconic artist launched by our Tianyu Entertainment Company."

Hearing Chen Ping's words, Song Xuehua nodded solemnly, she naturally knew what Chen Ping meant.

At present, Tianyu Entertainment actually has two signboards. The first signboard is the variety show where Dad is going. Novel Rebirth: Entrepreneurial Life Latest Chapter Chapter 2325 Program Fire Website: