Chapter 21 Acquisition of Copyright

In the next two days, "Plants vs. Zombies" became more and more popular, and the number of downloads increased. From the launch of the game on June 6, to the morning of June 11, in just a few days, the download The number has exceeded 300,000!

According to Chen Ping and the agreement of the seven websites, when the downloads exceeded 100,000 on the third day, all the publicity fees paid in the early stage will be recovered, and "Plants vs. Zombies" will also be listed on these websites for a long time. The homepage carries out publicity, and even the publicity is increasing step by step!

To make this game, Chen Ping invested a total of about 500,000 yuan in the early stage, and almost all the registered capital of the entire Coslight Company was invested in it, a posture of breaking the boat.

But after just a few days, the advertising fee was recovered by 350,000, that is to say, the total investment in this game was only 150,000!

Also, the downloads of this game are now increasing almost every minute and every second, and the rate of increase is getting faster and faster!

According to the estimates of Lu Dongyu and others, at this rate of growth, when the game is launched for 10 days, it is estimated that the download volume will exceed one million!

At that time, Chen Ping will still be able to get two payments totaling 400,000 yuan from these seven websites!

Although the money is not much, it means that the game will soon be able to generate revenue!

But at this time, Chen Ping also received a call from President Xie of Shanda Marketing Department and came to a hotel in Anhe City.

Chen Ping did not come alone, but brought Lu Dongyu with him.

Knocked on the door and walked into the private room. The two people in the private room saw Chen Ping and both of them subconsciously got up to greet them, but after seeing Chen Ping walking in front, both of them were stunned for a moment.

Chen Ping stepped forward and asked with a faint smile, "Who is Mr. Xie from Shanda?"

The bald middle-aged man at the head hurriedly smiled and said, "I am Xie Zhen, are you?"

Chen Ping smiled and stretched out his hand and shook hands with Xie Zhen: "I'm Chen Ping from Coslight Technology!"

Xie Zhen looked at Chen Ping in front of him in amazement, and shook hands with a confused look on his face.

Is this Chen Ping?

Look at his age, is he twenty years old?

This is too young!

Chen Ping smiled and didn't take it seriously. He knew very well that he was too young, and few people would believe that he had done so much in a short period of time. This is normal. Looking at people through glasses is just human nature.

"This is the R&D director of our Coslight Technology Company, Mr. Lu Dongyu!"

Xie Zhen quickly shook hands with Lu Dongyu.

In fact, Xie Zhen has been in the shopping mall for many years, so he wouldn't be in such a hurry, but after seeing Chen Ping, Xie Zhen was really shocked, so that he was a little confused, and he reacted after a while.

After several people sat down, Xie Zhen said with a smile: "I really did not expect that President Chen is so young, so young and promising!"

Chen Ping smiled: "It's just the right time for me to meet. I'm young and like to play games. That's why I tinkered with such a game company. President Xie laughed!"

After a few chats between the two, Xie Zhen became more and more surprised!

Although this Chen Ping is young, he doesn't seem to be even twenty years old, just like a high school student, but his demeanor is very good.

In the conversation with myself, there is no sense of tension at all, and there is quite a calm momentum between the chatting and laughing!

As a result, Xie Zhen calmed down and forced himself to forget Chen Ping's age. After talking for a while, he went straight to the topic: "I think Mr. Chen also knows my purpose, I don't know if Guangyu Company has sold "" Thoughts on the copyright of the game Plants vs. Zombies?"

Chen Ping immediately laughed: "I want to listen to Shanda's conditions before thinking about it!"

Xie Zhen nodded, pondered for a while, and then said tentatively, "We can offer 5 million to buy out the copyright of "Plants vs. Zombies"!"

Chen Ping smiled and shook his head gently: "Mr. Xie, this is not sincere!"

Xie Zhen's eyes flashed slightly, and then said with a smile: "Mr. Chen, you know that the game "Plants vs. Zombies" is a completely free game, its value lies in its reputation, and it cannot be used for How much revenue does Mr. Chen bring! I know that Mr. Chen has signed traffic contracts with those websites. If the download volume can reach the order of tens of millions, he can generate more than three million income. Shanda bid 5 million. I personally think It's been sincere!"

Chen Ping smiled and shook his head and said, "Mr. Xie, Ming people don't speak secretly. The game "Plants vs. Zombies" is not only worth three or five million, right?"

President Xie looked confused: "Does President Chen think that the download volume of this game can far exceed tens of millions? Even if it exceeds, I am afraid that President Chen has not signed a higher-level contract with the website, right?"

Chen Ping took a deep look at President Xie, and then smiled: "Boss Xie, don't try to tease me! The game "Plants vs. Zombies" is not the only way to make money! What's more, this game is not only There is only such a version, the first version is completely free, and it is just because we have a small family and a small business, we need to make a name for ourselves, and other versions will be developed later, and there will be more ways to make money!"

When Chen Ping said this, President Xie's face suddenly became a little serious!

He originally took a bit of luck and thought that Chen Ping was just a young boy, and Lu Dongyu was just a game developer. He didn't understand these business matters, so he would ask for 5 million, but after hearing what Chen Ping said, Xie Zhen understood, this Chen Ping is not easy to deal with!

A game, a completely free stand-alone game, how does it make money?

Advertising and agency!

In China, Chen Ping does not need to sell the agency rights, and the income in this area is not yet visible, but once the game is completely popular and sold abroad, foreign game companies want to represent this game, they must compete for agents Right, this is a lot of money!

Moreover, such a stand-alone game, if the download volume reaches a certain level, will definitely attract many brand manufacturers to compete for advertising space. This is also a common way of publicity. After signing an advertising contract, the advertising revenue is not a small number. !

If "Plants vs. Zombies" can really be completely popular, it is not a matter of three or five million!

Xie Zhen naturally understands the truth very well. He just hopes that Chen Ping is young and doesn't understand this.

After being dismantled by Chen Ping, Xie Zhen laughed: "It seems that President Chen knows a lot about this industry! Well, Shanda can raise the price a little bit and buy out all the copyrights of "Plants vs. Zombies"!"

Chen Ping asked back with a smile: "Mr. Xie, a game company as big as Shanda will not treat us badly, right?"

Xie Zhen chuckled: "That's natural! 20 million, how about it?"

Xie Zhen's voice fell, and Lu Dongyu's breathing became rapid in an instant!

20000000!

This is 03 years!

What does 20 million mean?

This is an astronomical number!

Anhe City is just a small city. In 2003, the house price was only over 1,000. Buying a house with decoration was only more than 100,000, 20 million. You can buy hundreds of houses!

If you wait for a few years, the house price will rise, and in 10 years, the house price in Anhe City will reach more than 3,000!

If this counts as demolition...

If you change hands, you can make hundreds of millions!

Of course, Lu Dongyu doesn't know if the house price will rise, but he knows that 20 million is enough for a person to live a lifetime without worry about food and clothing!

But when he heard this number, Chen Ping didn't even change his face, he just said with a faint smile: "Mr. Xie, I'll just say it straight, 20 million, but it still doesn't meet my expectations! If it's just a buyout The copyright of the game "Plants vs. Zombies", then I can still accept it, but I think, what you mean, it should be more than that? Shanda wants to use 20 million to buy out the copyright of the entire game brand of "Plants vs. Zombies"? "

Xie Zhen was stunned for a moment.

Of course the entire game brand!

How can a mere game be worth 20 million?

Isn't this kid joking?

Xie Zhen looked at Chen Ping suspiciously, and suddenly felt that this guy was a little unreliable.

This kid is too young, isn't he so young that he thinks such a game is worth 20 million, right?

Shanda's asking price to this extent is optimistic about the future prospects of this game!

After discussing at the meeting of the Shanda Marketing Department, I felt that the follow-up development and promotion of this game did have this value, but that was the follow-up!

Now, the real value of this game is probably only 5 million!

It can only be worth 20 million if other versions of the follow-up Plants vs. Zombies are developed!

But in Chen Ping's mouth, this first "Plants vs. Zombies" game is worth 20 million?

This kid didn't wake up?

After Xie Zhen hesitated for a moment, Shen Sheng said: "Mr. Chen is joking, although the prospects of "Plants vs. Zombies" are not bad, it is not so terrifying! If it is the value of an entire game brand, we will still ask for 20 million. Acceptable, but if it’s just this game, I’m afraid it’s far from reaching this level!”

Lu Dongyu on the side also nodded secretly in his heart, looking at Chen Ping anxiously.

20 million!

Mr. Chen, please stop talking about pornography!

This is high enough!

You know, this is just a completely free stand-alone game!

A small team of 9 people has developed something that has been developed for half a month, and the value of 20 million is completely beyond Lu Dongyu's expectations. If this is a scandal, he doesn't know who else will take advantage of such a high price. s price?

But Chen Ping just smiled faintly and played Tai Chi with Xie Zhen. He didn't explicitly refuse, but he didn't mean to agree at all!

After talking for a long time, the meal was almost finished, and Xie Zhen felt a burst of tiredness.

Is this a young man who is not even twenty years old?

Could it be the rejuvenated old goblin, right?

This is also insane!

We've been chatting for more than an hour, and we're still talking about such a topic.

Can you be serious?

20 million is enough, how much more do you want?

How much money can such a game make if all subsequent versions are developed?

The first version is completely free, and subsequent versions should not be charged too high, otherwise a large number of users will be lost!

Even if you add advertising fees and agency fees, it is already a good thing to have a revenue of 50 million. This is still the result of Shanda's operation!

If it is operated by other companies, it will be far from reaching this number, because there is no such mature operation and publicity system as Shanda!

As for Coslight...

If he can make 5 million with this game, Xie Zhen can take a look at Chen Pinggao!

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