Chapter 169 The Four Advantages of Changping Supermarket

However, Sun Gan shook his head and smiled bitterly, and then said solemnly: "Even so, we do not have the ability to fight those giants in the supermarket industry.

You know, which of the giants in the domestic large-scale supermarket chain industry is not worth more than 10 billion. Even some giant companies in the supermarket industry have total assets of tens of billions, which are not comparable to us at all. "

Hearing Sun Gan's words, Lin Yuwei's eyes widened, and she asked softly in disbelief, "How is this possible? At present, those large supermarket chain companies in China are still far from being able to cover the whole country. , how can it be possible to have such a huge asset?"

However, Sun Gan shook his head slightly, gave a wry smile, and then said softly with a serious face: "You have overlooked the most important issue, which is time!

Take Fuhua Plaza as an example. What is the difference between the asset valuation of our Fuhua Plaza store a month ago and now? "

Hearing Sun Gan's question, Lin Yuwei also frowned slightly, and suddenly understood what Sun Gan meant. Indeed, the Fuhua Plaza store has only been open for less than three months since its opening.

Compared with the opening of the Fuhua Plaza store for two months, compared with three months after the opening, the asset valuation has been completely different, and there has been a substantial increase.

The giants in the large-scale supermarket chain industry in China have gone through a long period of operation and development. For some old-fashioned stores, if they are listed separately, the asset valuation can even be as high as hundreds of millions.

Compared with the current emerging Changping supermarket company, it is by no means the same.

Thinking of this, Lin Yuwei also frowned slightly, and then said softly, "Then is there any good way to solve this situation?

We are developing, and the other party is also developing. And the speed of development and expansion of the other party is even faster than ours.

Even if we spare no effort to expand, I am afraid that we will not be able to catch up with the other party, and we will never be the opponent of the other party. If there is no better solution, I am afraid that in the end our Changping supermarket company can only make wedding dresses for the other party. "

Lin Yuwei's words immediately caused Sun Gan to give a wry smile, then nodded lightly, and smiled helplessly softly: "That's true, this is what I've always worried about the most.

But until now, I have no good solution. Although the pace of development of our Changping supermarket company is fast, it is too late to start.

Mr. Chen,

Since you raised this question, you must have some solutions, right? Can you tell me what you think, and let me have a bottom line. "

Chen Ping nodded lightly, with a deep meaning in his eyes, and then said in a deep voice, "I do have some ideas."

"Although Changping Supermarket started late, if it continues to develop according to the development route of those large supermarket chain giants, I am afraid that it will never be able to catch up with each other's footsteps."

"However, our Changping supermarket company also has its own advantages, which cannot be generalized."

When Chen Ping said these words, there was still a bit of thought in his eyes.

Sun Gan's eyes lit up slightly, then quickly looked at Chen Ping, and hurriedly asked, "Mr. Chen, where are our advantages?"

Chen Ping glanced at Sun Gan with a strange look on his face, and said with a light smile, "Mr. Sun, as the general manager of Changping Supermarket Company, don't you know what our own advantages are?"

Sun Gan's face flushed slightly, then he sighed helplessly and said with a wry smile: "This may also be my shortcoming, at least in terms of the overall situation, I'm still far behind President Chen, let me deal with it. I can manage the daily affairs within Changping Supermarket with ease, which allows me to control the general direction of Changping Supermarket's future development, but I do have some lack of strength."

Chen Ping also smiled and nodded. He didn't mean to blame Sun Gan, but just said with a calm smile: "We, Changping Supermarket Company, have four major advantages."

"Compared to the giants of the large supermarket chains in the same industry, there are still important differences."

Speaking of this, Chen Ping's eyes are getting brighter and brighter, and it seems that he has completely sorted out his thoughts, and said in a deep voice: "The first advantage is where we are."

"Although Dongjiang Province is not one of the most economically developed provinces in China, at present, the supermarket industry is almost blank in Dongjiang Province. Although there are some independent large supermarkets, they are far more powerful than chain supermarkets like us. Not enough, we can beat them easily."

"So our development speed in Dongjiang Province will far exceed those of large supermarket chains in the same industry. This is our first advantage and the foundation of our foothold."

"The second advantage is the status quo of Changping Supermarket."

"Although the current Changping supermarket company has two stores, and the personnel system of the headquarters has been basically established, the current Changping supermarket company has not yet been finalized."

Hearing this, Sun Gan was stunned for a moment, and then his eyes showed a strong color of doubt, he involuntarily interrupted Chen Ping's words, and asked softly: "Mr. Chen, the Changping supermarket company has not yet been finalized. What's the meaning?"

Chen Ping smiled slightly, tapped his fingers on the table subconsciously, and said softly, word by word, "Mr. Sun, let me give you an example, let's compare Wal-Mart and Sinopec Yijie Sales. "

"At present, Wal-Mart's market value in China is still higher than that of EasyJet's sales."

"But the number of Wal-Mart stores is dozens of times less than that of Sinopec Yijie."

"These two groups, although they are both leaders in the supermarket industry, are very different in nature."

"Walmart is a typical large supermarket chain, while Sinopec Yijie's sales are mainly convenience stores, and there are almost no large stores."

"The two major groups have gone to extremes. Although they are leaders in their respective specific and refined industries, what would happen if the advantages of the two major groups were concentrated? "

Hearing Chen Ping's words, Sun Gan's eyes lit up slightly, and then he fell into deep thought again.

Sun Qian is naturally familiar with these two supermarket groups.

Although it seems that the two supermarket groups are completely different in nature, if it is really said, they are also giants in the supermarket industry, and each has its own advantages. After thinking about it carefully, Sun Gan immediately understood Chen Qian. flat meaning.

For a long time, in Sun Gan's perception, Changping Supermarket Company and Wal-Mart should be similar in nature. Although the scale of the store may not be comparable to the scale of a single store under Wal-Mart, it is also a real large supermarket chain company.

However, he did not expect that Chen Ping suddenly proposed such a concept.

This also means that in Chen Ping's vision, the stores under the Changping Supermarket Company are not limited to large supermarkets, but can even include some small stores, the so-called convenience stores.

It's just that in 2003, the term convenience store has not been fully popularized. Some small stores with only a dozen or tens of square meters are mostly called canteens, not called canteens. For a real supermarket, there is no unified name for convenience stores.

In Chen Ping's memory, the term "convenience store" was only officially popularized after large supermarkets appeared in major cities across the country a few years later. In order to distinguish the difference between large supermarkets and small supermarkets , known to all.

In Chen Ping's plan, Changping Supermarket has just started, it has only opened for a few months, and there are only two stores under its umbrella, so there is a huge degree of freedom in the development direction of Changping Supermarket, not only Only limited to large supermarkets, the laying and expansion of small convenience stores can also be carried out simultaneously.

The two-pronged approach is also a huge advantage of Changping Supermarket Company.

Although this is not the patent of Changping supermarket company, it can definitely surpass most supermarket companies.

As for Chen Ping's thoughts, Sun Gan only thought about it for a while, and then he knew it in his heart, and then he said eagerly and softly, "Mr. Chen, are there any other advantages?"

Chen Ping smiled slightly, and then continued to say: "The third advantage is actually the development direction of Changping Supermarket Company that we negotiated before."

"At present, the strategic policy implemented by the giants in the large supermarket chain industry is actually that the city surrounds the countryside, and we are the countryside surrounding the city. I have explained this point carefully before, and this should also be regarded as ours. one of the advantages.”

In this regard, Chen Ping and Sun Gan had discussed this matter carefully before, and even Lin Yuwei had participated in that discussion, so both of them nodded.

Lin Yuwei on the side couldn't wait to ask with a chuckle, "This is already the three major advantages, what is the fourth major advantage?"

Chen Ping smiled, a sharp look suddenly flashed in his eyes, and then he said in a deep voice: "Acquisition! In the future, the development of Changping Supermarket Company wants to catch up with or even surpass those in the same industry. In the footsteps of large supermarket chains, the most important strategy is acquisitions.”

"As long as we have sufficient funds to acquire some large supermarket chains and even some scattered storefronts, our pace of expansion will be greatly enhanced."

"But our Changping supermarket company has such an advantage, but speaking, I am afraid that the most important point of this advantage is still me."

"After all, if you want to make a high-frequency and big-action acquisition, the most important factor is a huge amount of capital. This is just a piece of paper at present, but I already have a certain plan in my heart. I will When appropriate, bring sufficient funds to Changping Supermarket to support a series of acquisitions by Changping Supermarket."

"However, this matter can be discussed later. Talking about this matter with the two of you is just to give you a mental preparation."

Chen Ping's last big advantage was a little vague. Sun Qian and Lin Yuwei looked at each other with a bit of doubt in their eyes, but Chen Ping didn't mean to go on. The two did not continue to ask.