787: Forcibly Touching Porcelain (2 More)
Luna is one day earlier than Blue Phoenix, and opened at the same time as the Yangcheng store on March 16.
Compared with the publicity bombing of Blue Phoenix, Luna's opening seems quiet, with firecrackers and a few pairs of flower baskets, it is open for business in Xidan, and the same is true in Yangcheng.
How to distinguish between blue phoenix and luna?
The former is a large grocery store, and what style of clothes it sells depends on the mood of the person who chooses the goods at the time.
Liu Fen or Li Fengmei think red looks good, so they will buy more red clothes, and think that green looks good, and they will increase the purchase volume of green products.
Luna is different, it has designers, Chen Xiliang hired two designers, and the two have different styles, but Chen Xiliang asked them to rely on one big style as much as possible.
When you walk into Luna's store, you can experience this kind of order.
Quietly opening does not mean letting it go, but the turnover on the first day is indeed a bit shabby. The store in Beijing sold less than 700 yuan, and the Yangcheng side was even more bleak, only in the early 500s.
In the evening, Chen Xiliang called with worry in his tone:
"Sister Xia, we have 200,000 goods in our first batch. If we can't sell it..."
"Don't worry, wait for Editor-in-Chief Cui and the newspaper to work together."
Xia Xiaolan is not biased towards her own store, leaving Luna aside. In terms of long-term development, Xia Xiaolan is more optimistic about Luna. For Xia Xiaolan, Blue Phoenix is a way to accumulate funds. She studies architecture and knows that real estate will be a sunrise company for many years to come. The clothing business was very profitable throughout the 1980s and 1990s. Why should she let it go?
Blue Phoenix used it to make quick money, and also hoarded real estate for Xia Xiaolan, and gave her mother and aunt a stage to develop their careers, that's all!
Luna is different. This is to be a brand, a clothing company, and to develop for a long time. Although Zhou Cheng invested the money, now for Xia Xiaolan, let’s not talk about exchanging all the net worth with Zhou Cheng. Small money can be confused. Used together... Luna's investment was made by Zhou Cheng, and the business was shared by Xia Xiaolan and Chen Xiliang.
Her consideration for Luna is not to make quick money, even the way of publicity is more high-end.
Chen Xiliang was concerned and confused, but Xia Xiaolan comforted him. Thinking of the previous arrangement, he could only wait patiently.
"By the way, have you contacted Wang Mingming's agent?"
"I have contacted, but he said that Wang Mingming is not very interested in our clothes..."
Xia Xiaolan and Chen Xiliang said that Hong Kong stars can't afford to do commercials, but Luna can provide Ms. Wang Mingming with new styles for life for free, which is regarded as a 'sponsor'. This is a cheeky rub against Wang Mingming's fame. Obviously, the other party is not a vegetarian, and he doesn't want to advertise Luna for nothing because of a little cheap.
Xia Xiaolan can't help it. Luna is a small seedling. The Spring Festival Gala is a coincidence. Wang Mingming doesn't want it. She and Chen Xiliang can't force clothes to others, right?
Xia Xiaolan gritted her teeth, "Send it away, or give it away for free. Every season, we will send two kinds of specially-made clothes. The details must be different from those of mass-produced ready-to-wear garments, which are suitable for the star's stage effect. We can't force her to wear it or not. Sending is our freedom."
Anyway, Yangcheng is not far from Hong Kong, and the trustee can also bring it to Wang Mingming. Xia Xiaolan is still reluctant to give up this free humanoid billboard.
If you don't wear it, you won't wear it. At most, you will lose the cost of a few clothes and the cost of shipping.
If Wang Mingming wears luna to attend public occasions one day, as long as Xia Xiaolan finds out once, she will dare to post a press release saying "Ms. Wang Mingming is a friend of luna brand". Ordinary people don't want to be compared to President Xia easily. She came from a sales background, and she can't change careers even if she has a cheeky sales career. Xia Xiaolan can mix into President Xia step by step, and she has already stepped on her face.
This is a commercial method, and it may be a bit shameless, but Xia Xiaolan never thought of choosing a moral model!
After success, these are all good talk. Later generations can even clean up those who sell smuggled goods. Xia Xiaolan has a strong sense of morality not to touch those gray areas.
China is a big country.
It's not that Chinese people don't have copyright awareness, it's that they have been blocked by technology for many years, and the economy won't develop so fast without copycats... Under such a big environment, it is required that a fledgling clothing brand has a noble morality and can make great progress all the way. Xia Xiaolan will sneer.
Thinking that starting a business is a girl's comic, and it's all plug-ins from start to finish?
If you want to use Wang Mingming's popularity to promote, you have to be thick-skinned. Who made Wang Mingming popular now? Hong Kong's entertainment industry is now radiating the whole of Asia. Wang Mingming is not only popular in Hong Kong, but the mainland has not reformed and opened up in the past few years, so it is forbidden to Wang Mingming is famous not only in the mainland, but also in places where there are Chinese people.
Chen Xiliang overfulfilled the task and asked Wang Mingming to sing at the Spring Festival Gala in a version of Luna. If she changed to a mainland actress, Xia Xiaolan would not have to spend so much effort. The mainland actresses are short of money, why don't they wear free sponsored clothes? Something wrong?
It really doesn't work. When Wang Mingming is consumed for a while at the beginning of the business, he will invite a famous mainland actress to endorse and advertise on TV.
If you can't afford CCTV's advertising time, you can buy a local station.
For the time being, there are only two places in the capital station and Yangcheng local station... Xia Xiaolan shared her thoughts with Chen Xiliang, and Chen Xiliang agreed: "Who stipulated that Hong Kong female stars must be invited!"
It's okay, Lao Chen, you are so sour, it's not that you don't want to invite it, it's that you can't afford it for the time being.
Xia Xiaolan wanted to open it up, "In the future, we will have money, please make a big name for an advertisement."
Big names don't just shoot advertisements for luxury goods.
Wang also served as a spokesperson for Metersbonwe for many years. Xia Xiaolan also has advantages that others don't have. She knows who can be popular all the time, and whoever is so red will kill herself. Although she doesn't chase stars, she can impress people like her who don't chase stars. Obviously, she has been active in TV shows. Evergreen on the curtain.
After communicating with Boss Chen, Xia Xiaolan is waiting for the opening.
She and her mother take care of the two stores in Xidan and Xiushui Street. Comrade Liu Fen is busy now, and is also temporarily serving as Luna's finance. The three store clerks have not yet distinguished themselves, so they only care about sales, and the accounts are still Liu Finn goes to take stock every day.
"Go to the store in Xidan, it may be busy there, and your roommates, don't they all go there?"
Liu Fen has said so, and Xia Xiaolan has no objection. In the past two years, Xidan is more lively than Silk Street, and the flow of people in the two places cannot be compared. It must be that the business in Xidan is better.
Because it was a weekend, the people in dormitory 307 got up early as usual and ran to Xia Xiaolan's house very early.
"Are you too early?"
Xia Xiaolan herself hadn't even gone to the store yet. All the preparatory work was done last night, so she can't be in a hurry today.
Su Jing rolled her eyes, "How many clothes do you think we really need to buy? I'm here to help you to see your house open today!"