1192: Earth to the Extreme Is Fashion (1 More)

"For the before and after contrast effect."

Zhang Xiao was frightened by his own image, presumably the audience's visual experience is also very intuitive.

The rustic Zhang Xiao is walking on the colorful streets of Yangcheng. In the blink of an eye, several fashionably dressed lesbians pass by her.

It turned out that they had just come out of a clothing store.

The camera cuts to the signboard of "luna" as Zhang Xiao raises his head.

Zhang Xiao approached the store and was warmly received by the friendly and gentle clerks and sisters. The camera swept across Luna's store environment very deliberately.

The next shot is of a pair of hands holding a few shopping bags, and the clerk at the back shouted "Luna welcomes guests next time", and the camera swept over Zhang Xiao's body, she naturally transformed from beginning to end.

Gorgeous, pure, professional, with different hairstyles and makeup, and different collocations, the same brand is the style of dressing that can achieve this.

This is a fast switching scene, and a set of clothes flashes once. This method is borrowed by Xia Xiaolan from the advertisements and movies of later generations.

The flashing people are dazzling, and each set of clothes is carefully matched, colorful but not dazzling.

It's a pity that only color TVs can show the best results. Some viewers in front of black and white TVs may not appreciate how beautiful this fast-switching shot is!

This is enough.

Powerful franchisees can still afford color TV, right?

This is also considered accurate targeting of sales target groups.

After the quick switching of the shots, Zhang Xiaocai stood still on the screen, with her left hand collapsed and holding her right elbow at a vertical angle of 90, her right hand was upright, and her palms were valgus pointing to her side. A row of big red letters appeared on her side:

"The Luna brand promises that for every piece of clothing sold, 1 yuan will be donated to poor primary schools."

"You're shopping and you're doing charity."

"Luna is sincerely looking for people with lofty ideals to join the business, contact number: 02xxxxxx."

This last picture was like a virus, and it was said twice for fear that the audience could not hear it clearly.

If someone from later generations saw it, they would definitely despise Xia Xiaolan!

What kind of trick is this?

The first half is a brand advertisement that looks high-end, but is actually a bad street.

The second half is completely rubbish, probably only the dumpling machine sold in the column to get rich in the countryside, and the bun shop that joins the line!

It also combines some TV shopping shows, but the TV shopping show is the host shouting "as long as 998, xx take it home", here is replaced by Zhang Xiao according to the script.

Xia Xiaolan couldn't bear to look directly at the hodgepodge she had made.

Obviously Chen Xiliang and others didn't think so, even Shao Guangrong, who made up the number, said:

"Sister-in-law, this commercial is well shot and very attractive!"

Chen Xiliang clenched his fists with both hands, "Of course, Director Wang said he had an idea when he cut the shot. No one has ever shot an advertisement like this!"

Of course, at the end of 1985, there were few commercials on TV.

From Xia Xiaolan's point of view, it's a piece of shit, but to the Chinese people, Zhang Xiao's quick change of clothes is very novel.

"Do you think it's good? Can you remember the phone call from the back?"

The person who answered Xia Xiaolan was Xiao Ge, who blurted out the phone number with a single mouth. Maybe Xiao Ge forgot it after he slept, but everyone has short-term memory, and he still remembers it now.

That's enough.

The commercial is aired, how many viewers will see it tonight?

Among these audiences, how many potential consumers of the luna brand and how many potential franchisees will take time to test.

Looking at Chen Xiliang's appearance, I can't wait for the advertisement to be broadcast again.

Zhang Xiao's mood is very complicated.

I have acted in a few movies, but it is not so popular that people all over the country know it.

The commercials that took two days to shoot may be able to fulfill her, where does this make sense?

"Fortunately, Wang Mingming didn't shoot!"

"Wang Mingming is already popular enough to despise Luna, but I am different."

"As President Xia said, an actor is an actor. To be a star, you must accept the packaging."

"I want to be an actor, and I want to be a star too!"

Many thoughts flashed in Zhang Xiao's mind. She is an ambitious person. Now Xia Xiaolan has shown her another possibility in her career. She will hold on to it and will not let it go. Only by following Mr. Xia can you have meat !

...

"Is this the advertisement of Xiaolan's clothing company?"

Zhou Guobin rarely got off work on time today. He watched "News Network" after dinner, and then saw Luna's advertisement. After reading it, he asked a question inadvertently.

Guan Huimo decided not to expose his performance, and nodded in agreement: "Yes, I think the filming is very good, what do you think, Lao Zhou?"

Zhou Guobin did not comment.

What kind of advertisement is called a good shot?

While attracting attention, it accurately conveys the information to be expressed, which is a good advertisement.

Zhou Guobin was thinking about "donate 1 yuan for selling a piece of clothing", and welcome to join.

Can luna really make money by joining in like this? Zhou Guobin is still very touched by women's desire to shop. Anyway, since Xia Xiaolan started to come and go in Zhou's house, his wife Guan Huimo has more and more clothes, which were given by Xia Xiaolan, and Guan Huimo himself went to the store to buy them.

Coming back... Fortunately, the Zhou family has savings, Zhou Guobin and Guan Hui's salaries are very considerable, and Guan Hui's money can still afford it.

The life of the common people is just getting better, so it is not only Zhou Guobin who is thinking about whether it is right to encourage consumption.

In the past, I always said to save money and save money instead of spending it.

The state is still encouraging the common people to save. Otherwise, how can banks have the business of "individual deposits and withdrawals", a few dollars at a time can be deposited, and the wages paid to the common people, in addition to the necessary living expenses, the rest is actually Gathered together, this is called "supporting national construction".

But with such support, the social economy is like a backwater.

Money has to flow to be useful.

Advertisements like this were not run by Xia Xiaolan's clothing company, but by others.

Having seen the benefits of the reform and opening up, it is not easy to keep the minds locked up if you want to restrict the behavior of the common people.

The big trend, the big trend is irreversible, Zhou Guobin figured it out by himself, and knows that he should unswervingly support reform in the future.

"Yes, the filming is very good. It's good to sell clothes and donate money. When you get rich, you don't forget to take social responsibilities."

Guan Huimo glared at Zhou Guobin, spoke to him, and took a few minutes before answering, at what age do you have signs of Alzheimer's?

So, the thoughts of men and women are often not on the same channel. Zhou Guobin is thinking about big things, and his wife thinks that he is in a daze. He still doesn't know anything and has already thought of other places:

"Zhou Cheng told me that Jiya opened all the brand stores next to Xiaolan's clothing store. What is this woman trying to do? She has been chasing Xiaolan and suppressing her. She is bullying no one for the mother and daughter. Head out?"