Chapter 474 A Poor Child Is Like a Treasure

Morning, in the president's office.

Qi Mu greeted as usual: "Good morning, President Yang."

"How is the promotional video?" Yang Ruoqian yawned, "I saw it was released last night."

Although Yang Ruoqian is the first person in charge of the cruise plan and an absolute insider who knows all the internal information, big data doesn't care about these, and the push must be in place.

Qi Mu replied: "Since last night, no matter whether it is related discussions at home or abroad, there has been no stop, and everyone's response is very enthusiastic."

Yang Ruoqian nodded: "It's good that the response is enthusiastic, which shows that our marketing strategy is very successful."

It's good that the response is enthusiastic. Anyway, no ticket sales or pre-sale channels are open now. The enthusiastic response means that someone is anxious.

It's useless to be anxious, this ticket will not be sold!

Not only will it not be sold, but even the sale date and approximate price will not be announced. In addition, various promotional video series will be launched during this period to promote "Liu Guang" from different directions and angles.

Now, under the official account of Kuiguang Group, Yang Ruoqian can easily see a lot of irrational comments about "Liuguanghao".

Because the group's account has not released any videos about Liuguanghao on any platform, the audience who sees the promotion but can't find a place to discuss it can only gather under various irrelevant dynamics under the group's account to "take refuge".

"No, the official account didn't say a word about such a big thing?"

"Where is the ship in your advertisement, where is the ship in your advertisement, where is the ship in your advertisement? I warn you not to make false propaganda!"

"I have prepared the money for the ticket, when will it go on sale?"

"I am not a fan, I am just particularly interested in this cruise ship!"

"Can the people upstairs not compete with our real fans for tickets? The seats are already very tight. For a world tour, people from all over the world are competing for 5,000 tickets. I will really faint."

"Do you know, this is the first time I saw an advertisement and felt 'shocked'. After watching the advertisement for the first time, I specially exited the video playback page and watched it again."

"A huge marine industrial treasure, coupled with the AI ​​star that is the crystallization of human wisdom, touring inside... Tsk tsk, this kind of romance."

"Ah, I think it's just the lighting effect They are all very romantic! I dream of getting married in such a place! "

"You can't do it without 20 or 30 million, so you'd better go to bed as soon as possible."

"I'm not a fan of anyone, I'm just a collector... I feel that this time the Kuiguang Group will definitely put some incredible things in the souvenir shop on the cruise ship, I want to buy them."

"If you can't buy them, go to the market to buy second-hand ones, and save the boat ticket, killing two birds with one stone."

"When the souvenirs come off the ship, its price will at least increase tenfold. Do you believe it? It is absolutely impossible to be cheaper than the boat ticket."

"You may not be able to buy souvenirs even if you buy a ticket. They are real materials and limited edition. It seems that the profit of a single item is not very high."

"..."

Looking at these fans or passers-by who want to buy tickets but can't, want to discuss but can't find a place to discuss, and can only borrow a place to imagine, Mr. Yang feels an inexplicable sense of refreshment.

If you want to give money to the group, you should go through ninety-nine eighty-one difficulties!

Qi Mu looked at the boss's indifferent attitude and added: "Boss Yang, not only the fans who want to buy tickets are anxious, but some brands are also anxious now."

Yang Ruoqian didn't react for a moment: "What brands?"

"Boss Yang, the cruise ship is actually equivalent to a Qianda Plaza on the sea. There will definitely be some brands that want to settle in." Qi Mu explained, "For example, various luxury brands, watch stores or various catering brands. Or any other stores that can stimulate the consumption of tourists and fans."

As a luxury cruise ship, there are basically no affordable restaurants, or "home cooking" restaurants.

Even the "Liu Guang" is no exception.

Boss Yang can only force down the price, but the dishes will hardly change.

Generally speaking, there will be about 20 restaurants and bars on this large luxury cruise ship. While taking care of all the mainstream cultural appetites in the world as much as possible, it is also necessary to try to highlight the characteristics of the ocean.

The high-end Chinese food, high-end Western food, seafood buffet and other outsourced specialty restaurants operated by the group itself are the food strategy on the "Liu Guang".

How to select the brands of the shopping mall depends on the "sincerity" given by each brand.

"Oh... offshore duty-free shop, right?" Yang Ruoqian smiled, "Which brands want to cooperate with us now?"

Every time he selects partners for such a large project, Yang Ruoqian must be cautious.

Customers brought by the brand effect are also hidden dangers that must be taken seriously.

"Those well-known international high-end luxury bag brands, perfume brands, mobile phone brands, health care brands, etc., etc., which you have basically heard of, all have a strong intention to cooperate with us."

Having the intention to cooperate is not enough, it is still a strong intention to cooperate...

The secretary has always used rigorous words. Since she said "strongly", it means that these brands are really trying hard to become merchants settled in the cruise ship.

But after all, the internal space size of the cruise ship is locked at the upper limit the moment it leaves the shipyard.

Unlike shopping malls on land, various methods of later expansion can be used to increase the number of settled merchants.

In order to get the few shop locations on the cruise ship, these brands must have made great efforts to bid when negotiating with the group.

Tickets for this kind of luxury cruise ship are not cheap. Even if you can't see the sea view, the price of the cheapest inner cabin is more than 3,000 yuan.

Due to the huge cost of running a roller coaster on a cruise ship, a roller coaster ticket worth at most 10 yuan on land will cost at least 300 yuan on a cruise ship.

The same is true for water parks, sea helicopters and other experience projects.

For many businesses, tourists who are willing to spend this much on the cruise ship are high-quality "sources" after layers of screening, with strong consumption desire and consumption ability.

Compared with many customers who just go to the shopping mall to eat, buy a cup of milk tea, or just go shopping, this kind of customer flow is what all businesses dream of.

And the most important point is that if consumers hesitate, calm down, and want to compare prices on land, they can turn around and leave at any time and find a cheaper alternative.

But on the cruise ship, there are only so many shops, and consumers can't just get off the ship and swim back to the shore if they don't want to buy.

If you want to buy, there are only so many choices.

And with the influence of the Kuiguang Group and the number of fans of Luo Rujin around the world, the "Liuguang" will not worry about no one buying tickets for various reasons like other cruise ships.

With a high-quality and stable customer base and a monopoly of shops, brands will naturally rush to move in.

Yang Ruoqian immediately became alert: "The cruise ship is the signature of our group and the location of Luo Rujin's concert tour. We can't be careless. All brands need to be strictly screened before they can move in. After the screening is completed, they need to be reviewed by me."

"Mr. Yang..." Qi Mu smiled, "They are already here."

Already here?

Yang Ruoqian, who hadn't figured out what countermeasures to use, was stunned for a moment-this promotional video was only released yesterday, and someone had already blocked the company's door this morning? !

Now there are airplanes, which is not a problem in the physical sense, but it still seems a bit too impatient.

Talking about business like this, doesn't it mean exposing your cards to the other party right away?

"It's really... a bit unique." Yang Ruoqian thought about it and gave such an evaluation, "What does the other party do specifically?"

Qi Mu replied: "We have conducted a simple understanding. The other party is a relatively niche bar chain brand. After checking the data, it has done quite well in terms of profitability. In terms of quality alone, it is a good brand... but in terms of brand influence, it is completely unqualified."

Ha, I don't want a big brand that can bring its own guests...

Yang Ruoqian said: "Guests are guests, where are they now?"

"Don't worry, Mr. Yang, the group uses the same set of reception standards to receive guests." Qi Mu responded, "They are waiting for your news in the reception room now."

"Talk to them." Yang Ruoqian was also full of curiosity about this novel thing, "I'll go and talk to them in person."

"I'll notify the people below."

"..."

Soon, Yang Ruoqian went downstairs and opened the door of the luxurious reception room.

The people inside saw that it was Yang Ruoqian who came in personally, and they stood up immediately and said with a smile: "Good morning, Mr. Yang!"

"Hello, Mr. Liu." Yang Ruoqian had already known the other party's name from Qi Mu in advance, and nodded and sat down in the empty main seat, "I heard that you have an idea about renting the restaurant and bar location on the Liuguang ship?"

The entire ship itself belongs to the Kuiguang Group, and in order to avoid possible disputes, whether it is a shop or an outsourced restaurant on the ship, it can only provide rental services.

Of course, in order to protect the interests of the shops, the term of this kind of rental contract is generally longer.

"Yes, Mr. Yang!" This bar owner is obviously not a negotiation expert. Almost from beginning to end, the five big words "I am very sincere" are written on his face, "I have a brand new idea and idea, which is very suitable for the style of Liuguang. You can take a look."

Yang Ruoqian was very interested and took a simple graphic document from the other party.

Obviously, it is impossible to come up with such a complete document and idea in one night... In other words, this is a plan that has been thought of for a long time, but it was not implemented in the end due to various reasons.

In other words, this is a plan that was rejected by their internal team!

After completing the reasoning simply, Mr. Yang became more excited-isn't this kind of high-quality merchant exactly what he needs to introduce?

While Yang Ruoqian was browsing the documents, the other party began to introduce them endlessly.

"Mr. Yang, this is our previous idea for the bar... You know we have some chain stores in China, and our team is also very young and willing to accept many new things, including big data."

"After conducting big data statistics on the bartenders in our bar, our team came up with an idea-can we use this big data to import data into robots and build a futuristic bar composed entirely of robot bartenders?"

This Mr. Liu was very outspoken: "But this plan was quickly shelved by our internal team, because the market analysis side believed that the popularity of this gimmick could only last for a short time at most, and it could not be operated for a long time... And places like Qing Bar are naturally suitable for traditional classical quietness, not for being too fancy."

"But... but Liuguang is different!" When he said this, he became excited. "Luo Ruqin itself is a futuristic AI style, and your Liuguang is also in this style. I think our bar may become one of the selling points and signs of Liuguang!"

Robot bartenders, cyberpunk-style colorful bars... Maybe no one will buy it on land, but on a ship full of futuristic and AI, customers will definitely feel very immersive.

On the contrary, traditional bars may be more distracting.

"..."

Yang Ruoqian originally had the idea of ​​introducing a big pit, but after listening to the other party's introduction, he was inevitably disappointed.

It seems that the other party has thought it through.

And just listening to it, it seems to be quite interesting.

It is fundamentally different from the garbage plan that he had originally envisioned and was ruthlessly rejected... Alas, as expected, it is basically impossible to get a garbage plan now.

Mr. Yang looked at the document in silence, feeling a little melancholy.

Mr. Liu was still talking about some details of the bar, and at the same time vowed to guarantee the ability of his own bartenders.

But seeing that Yang Ruoqian had been staring at the document without saying anything, he also spoke slower - even if his negotiation skills were poor, he could probably understand what the other party meant by this attitude.

After talking for a long time, why didn't he mention the most important "money"?

How much rent is the bar willing to pay for this shop?

As a niche bar, Boss Liu knows the strength of his own brand very well - although it can make stable profits, the cash flow is not particularly abundant. To pay out rent for an unknown number of years, an unknown amount of deposit, and an unknown amount of guarantee at one time, the entire company may need to borrow money from everywhere and squeeze out all cash flow to reach the standard.

He thought about the various rumors about the Kuiguang Group and thought about how many companies have gained opportunities to take off here, so he plucked up the courage to say: "Mr. Yang, I'll be honest, our bar's cash flow pressure is relatively high, but don't worry..."

They will definitely return the discount money double, and even before they said that they are willing to sign a profit-sharing contract instead of a lease contract, Mr. Liu saw the overly young top entrepreneur opposite him quickly raised his head, his face full of surprise.

"Okay, no need to say, it's you! The best bar space on our Liuguang is yours! I don't know much about the rest of the details, just talk to my people."

Yang Ruoqian was about to tell Qi Mu not to quote too high and not to embarrass this hard-won partner with little money, when a message suddenly came on his phone.

Cheng Fei: "Boss Yang, are you free? I want to talk to you about a project on Liuguang. Do I have the chance?" (End of this chapter)