Chapter 157 You’ll Lose More if You Increase Leverage

Mr. Yang, who had been hit hard many times, finally realized that his previous method of investing as much money as the company had was too inefficient and too slow.

Why not just take out a loan and use leverage to make a loss like in the previous life?

Of course, Yang Ruoqian, who has learned a lesson once, will not mortgage his house again.

Kuaiguang Group's debt ratio is a magical 0%. It's time to borrow heavily and increase leverage.

Now Kuangguang Company is different from the past. It owns a large number of fixed assets, including office buildings, swimming pools on the roofs of office buildings, high-end restaurants, a large number of e-sports industries opposite Qianda Plaza, etc.

All mortgaged, enough to exchange for a cash flow of nearly 200 million, plus Kuaiguang's own cash flow and system funds, and then sign a gambling agreement with the partner...

Moreover, a huge project will require more employees. With so many employees eating, drinking and being paid every day, it is also a huge expense.

In the end, the whole project fell through...

As long as you can lose money this time, it is better than getting dozens or hundreds of commissions.

The company's loans can be repaid with company funds. As long as there is a system in place, it is impossible for the Kuaiguang Group to be unable to repay the money.

Yang Ruoqian opened the system panel and looked up the various rules related to loans among the large number of regulations.

【Artist Training System 2.0】

[Since mortgage loans convert the company’s fixed assets into cash flow, they are not included in the calculation of profits]

[The loan interest rate will be regarded as a cost and will be counted into the quarterly profit and loss, but the host cannot not make investments consistent with the loan amount after the loan, otherwise it will be judged as a passive operation and no subsidies/commissions will be issued]

[All investments must be related to the company’s anchors or artists, and any other unrelated investments will be deemed illegal. It is also illegal to use loan money to purchase fixed assets and then use the fixed assets as collateral for loans]

[Leverage is risky, so be cautious when investing! The host must think twice before acting]

The higher the risk, the better I like it.

How to turn over money without using leverage?

Yang Ruoqian made a decision and called Lu Shuyuan from the human resources department.

To set up such a big project, we first need more capable employees, and now that the company's business is getting bigger and bigger, it really needs more employees to handle it.

Soon Lu Shuyuan answered the phone: "Mr. Yang?"

"The task I assigned you last time was to combine the announcement on the internal forum with the employee code of conduct to come up with a set of scoring test questions. Have you completed it?" Yang Ruoqian asked.

"It's almost completed. Now it's the final stage. Our old employees are making slight improvements to some parts of the test questions." Lu Shuyuan is as reliable as ever.

Yang Ruoqian nodded with satisfaction: "When the test questions are ready, remember to send a copy to me for proofreading."

Although the test questions are checked by old employees who have a deep understanding of Kuangguang culture, these old employees will still stab Mr. Yang in the back intermittently, so he still has to personally guard the last level.

This large-scale enrollment expansion can’t have any surprises.

"Don't worry, Mr. Yang, the results will be available within today."

"Okay, you should be busy."

After hanging up the phone, Yang Ruoqian sent another message to Chang Zhiqing, asking her to apply for a loan for the company and borrow as much as she could.

Then buy the 25th floor of Shengjing Haoyuan as a new office space.

As the company has more and more employees, the workstations on the 24th floor have gradually become saturated, and it is time to expand.

Of course, according to the tradition of Kuaiguang Company, the decoration style, entertainment facilities and other things that can affect employees' work efficiency on the 25th floor are all based on the 24th floor.

Even the massage room is arranged exactly.

All in all, when such a plan is laid out, there are only two words between the lines - spend money.

As the boss's wife, Chang Zhiqing naturally expressed her opposition to such a risky plan.

Now that the company is developing so well, why is there any need to risk everything and go to Stud?

Unfortunately, the person who made the decision was Yang Ruoqian, and all of Chang Zhiqing's opinions were forcibly dismissed.

"Forget it, you have the final say on the company's affairs...and it's not like I've never been poor with you." Based on her trust in Yang Ruoqian, Chang Zhiqing finally sent this message, took the information herself, and went to the bank. .

…

After arranging work for the employees, Yang Ruoqian began to lower his head and calculate the accounts.

Soon, Yang Ruoqian got the results on the computer.

Subtracting the bank's loan and the company's current cash flow from the funds needed to expand the company and part of the necessary cash flow, about 100 million can still be spent for investment.

"One hundred million yuan is quite appropriate to use to make a medium-production movie." Yang Ruoqian thought for a moment and set the general direction, "As for actors, try to avoid popular stars and choose new people as much as possible. .”

The acting skills of newcomers are not guaranteed. Even if they are very talented, they still have difficulty surpassing the veteran actors due to their lack of experience.

Moreover, the most powerful thing about popular celebrities and veteran actors is that they use their fame to drive the box office.

Think about it, tickets for a concert by several popular stars can be sold for hundreds of thousands or even hundreds of thousands. This fan group has terrible spending power.

No matter how bad the movie is, some people will probably buy it.

What's more, it's 2016 now, an era when traffic is the king.

Therefore, no matter how high the salary of popular stars is or how poor their acting skills are, Yang Ruoqian will not consider letting them star in movies - the profit risk is too great.

“During this period of recruiting employees, I can roughly think about the tone of the script and set a general direction.”

As for the act of personally finding materials, writing scripts, and fixing everything in his own ideas like he did last time when he filmed "The Dragon Son Who Protects the Country", Yang Ruoqian will never do it again.

Because he discovered that everything is too much and too little is too much. If a drama or a movie is poorly made, it is called a bad movie. If it is made too badly, it is called a comedy film...

Therefore, the level of badness must be maintained at a relatively moderate level.

As long as the general direction is wrong, there is no need for one person to worry about the details.

"However, the investment this time is too large, so we must be cautious. We cannot speculate like before. We must first research the market before making a decision."

Although you will lose a lot by investing with leverage, if you think about it on the other hand, if you accidentally make a profit, the amount will be staggering!

Yang Ruoqian opened Baidu and searched for the more popular movies in recent years, intending to find the common points among these movies and take the dross and discard the essence.

After more than ten minutes, Yang Ruoqian muttered to himself: "Movies with other themes have had ups and downs, and the box office has been high and low... but the superhero genre seems to be ever-lasting?"

"This type of movie can maintain a good box office in most cases, and it must have its own set of rules."

"As long as we grasp this pattern and use it in reverse, we will definitely make a bad movie, right?"

It feels okay!

Just when Yang Ruoqian was excited and wanted to make a decision, the experience of being stabbed in the back so many times kept him calm.

No, you can't make a decision so quickly.

The so-called rules and the so-called reverse utilization are just my own guesses.

Whether the audience really doesn't like it is a big question mark.

After all, even online dramas like "The Dragon Son Who Protects the Country" can achieve explosive ratings. Who says that the audience will not 100% recognize his "anti-rules"?

Yang Ruoqian thought for a while and called Song Lixin, who had been broadcasting street interviews all day long and turned himself into a comedy anchor.

Soon, Song Lixin answered the phone with a serious tone: "Mr. Yang, what are your orders?"

After all, he came from a TV station. Even though he has adapted to Kuang Guang's working environment, he still speaks so seriously.

Yang Ruoqian laughed: "I want to do some market research for the company's new project. Can you help me interview people of different ages and social statuses? Are you having any difficulty?"

Song Lixin immediately replied: "There is no problem, you can just send me the question directly."

"Okay, please pay attention to the WeChat messages."

…

At this time, on a certain street in Jinhai.

"Can you accept that your significant other is flawed?"

"I can accept it. Several of my exes have flaws."

"Oh, what do you say?"

"They all said they were blind."

“…Thank you for accepting this interview.”

"..."

After the last round of interviews, Song Lixin wandered around and walked to a pool table to look for a new interview subject.

After conducting street interviews for so long, he has gradually become accustomed to the various outrageous answers given by interviewees.

Suddenly, a man playing billiards straightened up, looked at Song Lixin suspiciously for a while, and then shouted excitedly: "I know you! You are the street interview anchor, can you interview me?"

Song Lixin glanced at the pool table and asked casually: "Do you think it's embarrassing if the white ball falls out of the bag?"

The man was stunned for a moment: "What sling?"

"You really don't feel embarrassed..."

Song Lixin looked at his phone and found that Yang Ruoqian had already sent the question, so he ended the previous topic and asked: "Do you know about popular superhero movies? Do you like to watch them?"

The man playing billiards thought for a moment, nodded and said, "It's okay. I can watch movies, but I don't buy peripherals."

"If, I mean if there was a movie that copied the image of your favorite superhero and deliberately discredited it, and the core idea of ​​the plot was completely different from superheroes, would you like to watch it?"

"I definitely don't like it!" The man playing billiards almost didn't hesitate at all. "The behavior of just trying to catch people's attention is quite annoying, but you also deliberately discredit it by picking up the bowl to eat and putting it down to curse, right?"

"Okay, thank you for accepting this interview." Song Lixin nodded.

After saying that, he walked into a shopping mall along the road and looked around.

By chance, a girl in cosplay clothes came down the escalator, and Song Lixin immediately walked up.

"Hello, street picking..."

"Song Lixin! Haha, I've been watching your live broadcasts and videos, but I just haven't paid attention." The girl's eyes lit up.

Song Lixin was speechless for a while, and then asked: "Today's interview is more formal. Do you like watching superhero movies?"

The girl nodded: "I personally like watching them, especially female superheroes."

"Then what do you think of a movie that plays off the image of a superhero and whose central idea is completely opposite to the original character?" Song Lixin asked.

The girl immediately gave the camera a stern expression: "That producer better not get caught by me! I will blackmail him for the rest of my life!"

"Thank you for the street interview."

Then, Song Lixin fully followed Yang Ruoqian's requirements and carefully conducted interviews with people of different ages, genders, and social statuses.

"Sir, please..."

"I have no interest in superhero movies, and I won't watch them even if I don't care."

"Madam, street interview..."

"I really don't like this kind of trendy behavior. If it really comes out, I will probably boycott it, right?"

"Old man..."

"That's a new thing for young people. Old man, I only see heroes like Shangganling, hahaha..."

…

After a round of interviews, Song Lixin had already obtained dozens of interview samples.

After briefly sorting out the clips, he sent the contents of these interviews to Yang Ruoqian.

Yang Ruoqian sat in the office and watched the videos of all the interviewees one by one seriously.

Among them, the majority are those who are interested in superhero movies and express their resistance to the popularity of movies.

Another group of people who occasionally watch this type of movie, but are not senior movie fans, say that it doesn't matter whether they are popular or not, but they will most likely not watch it.

The last small group of people have no interest in superhero movies. Whether they are serious or popular, it doesn't matter to them. They won't contribute a penny to the box office anyway.

All in all, most people are disgusted and a small number of people are indifferent.

Not even one respondent could clearly express support for this behavior!

not a single one……

"Very good, the plan is finalized!" Yang Ruoqian finally felt relieved, "The general direction is anti-superheroes, and it is best to have a certain degree of overlap with those famous superheroes in image."

"Let the audience know at a glance that I am enjoying the popularity."

After setting the basic direction, Yang Ruoqian had to consider partners.

After thinking about it, Yang Ruoqian decided to cooperate with Cheng Yu.

Although the last collaboration was unexpectedly successful, on the bright side, having had a successful experience, it would be easier for Cheng Yu to fool the decision-makers, directors or screenwriters.

If we had chosen another partner, we might have had to waffle for a long time just on the general direction, and the final plan might be far from what Yang Ruoqian originally thought.

Moreover, if it is delayed for a long time, the loan money will not be used, but it will be judged as a violation by the system.

"But I have to make it clear this time. I can't let Cheng Yu do any more 'showing sincerity' operations... I'll take whatever I deserve."

Yang Ruoqian muttered, took out his mobile phone and opened the chat box with Shao Yiqi.

"Contact Cheng Yu for me. I have a new film project that I want to work with. Ask them if they are interested."

After only ten seconds, Shao Yiqi replied: "Cheng Fei said he is interested. When will we discuss it in detail?"

Yang Ruoqian thought about the time required for various preliminary preparations and gave the answer: "Early next month."