Chapter 834 Progressive Steps (Two in One)

"I saw the mobile phone launched by Yike."

"From the beginning, I thought it was a mistake for Mr. Fang to choose mobile phones as the next direction of Yike. When this Mars mobile phone came out, it strengthened my idea."

"Yike is good at making music players and doing music software abroad, but Mr. Fang has ignored the fierce competition in the mobile phone market."

"As an employee, I have some experience in the process of Lenovo mobile phones occupying the largest domestic market share. It's not that I have to criticize, but I have to say what this mobile phone should be like."

Zhihu has Yike Investment, and because of the existence of Xiong Xiaoge, the co-founder, and Fang Zhuo’s personal answers to several previous incidents, this place has become the first place to pay attention to Yike Mobile Phones, and there are many praises. word.

However, Di Zhiyang, vice president of Lenovo Mobile, couldn't stand it anymore and believed that a clear product positioning must be given.

He makes a conclusion.

"Yike's mobile phone is bound to fail."

"Obviously, Mr. Fang doesn't understand mobile phones. After making the mistake of choosing this field, he mistakenly adopted the team's design and finally came up with this thing."

"Yike Mobile has three major sins."

"The first one is the ridiculous pursuit of novelty and a glass body."

"Look at our Lenovo, look at Tianyu, okay, I know Mr. Fang and Yike are very ambitious, then look at Nokia, Samsung, and Sony Ericsson mobile phones, why don't any of them use glass bodies?"

"Breaking, breaking, breaking!"

"For a mobile phone manufacturer to be so careless about consumers, I can only say that it is so unprofessional!"

"Second, the ridiculous pursuit of innovation is to create a non-removable battery."

"This is very interesting. Yike's competitor Apple's product iPhone is also non-detachable. What does this mean?"

"Which means Apple is wrong too!"

“Apple and Yike are both newcomers to the industry, and they both want to use touch screens to attract consumers’ attention and capture eyeballs with points of difference. However, consumers’ usage habits are extremely stubborn, and they do not use touch screens to attract consumers’ attention. Go ahead and you will be voted with your feet.”

"From the time the iPhone was released until now, its battery has been criticized for being non-detachable. You probably don't pay attention to this, right?"

"Third, this mobile phone uses a brand new system."

"The so-called Android, the so-called Open Mobile Phone Alliance, regardless of the dozens of manufacturers, I have to say that such a loose organization must be full of contradictions. Everyone has their own interests. How can they be united?"

"Which mobile phone manufacturer would install a system that has no foundation?"

"So, Google can only find new recruits in the Yike industry, and Yike can only take risks and take risks again."

"Mobile phones are mature products, and any innovation is risky."

“When a product like this that only pursues novelty and constantly adds risks to the market, who will pay for it?”

"Item 4, the price of Yike mobile phone is US$399."

"In one sentence, one bite will make you want to become a fat man."

"When Mr. Fang decides to enter the Red Sea market, and when Yike decides to make an eye-catching product, it is destined to fail."

"Of course, maybe Yike doesn't want to make a good product at all, but just stimulates the stock price in the short term to facilitate shipments. This is not surprising. Time will soon prove all this."

Di Zhiyang wrote an answer eloquently criticizing Yike's mobile phone.

The first question I found in the comment area was: "Why did you mention four deadly sins when you mentioned them?"

Di Zhiyang replied: "This shows that the crime is even more serious!"

Four articles and three sins, Yike will definitely lose!

One stone stirs up a thousand waves!

When the Yike mobile phone launch conference ended, when the parameters of Yike mobile phone and the launch process were posted, most of the relevant questions on Zhihu were filled with expectations and praise.

However, when a real mobile phone industry executive came forward to express his opinion, more practitioners had the courage to follow suit.

Are there any competing interests among practitioners? Will brands such as Lenovo Mobile Phones and Tianyu Mobile Phones consider the domestic competition from Yike Company?

Putting these aside, the innovative performance of Yike Mars is indeed prone to spark controversy.

Many executives from domestic mobile phone manufacturers and foreign brand Huaxia Corporation are on Di Zhiyang's side, including Nokia, Samsung and other big brands.

On the other hand, Sony Ericsson mobile phone executives in China did not show their presence, and some people pointed out one point - "Mr. Fang mentioned Nokia, Samsung, and LG at the press conference, but never mentioned Sony Ericsson mobile phones. He really deserves to be a director of Sony." "

"What Mr. Di said makes sense. Yike is too pursuing avant-garde this time. If this is a concept machine presented by Yike, I think it is worthy of encouragement. But if it is really a machine released in December, I have to say that the market will Give real answers.”

Tianyu Mobile's marketing director agrees with Di Zhiyang's view.

"The glass body is fragile, the non-removable battery is not conducive to battery life, and the future of the new system is unclear. Moreover, Yike will definitely not give up on the domestic market. I would like to ask Mr. Fang here whether the YouTube and Facebook you showed can be used domestically." Can it be used? If not, why should domestic users pay for it?”

A vice president of Bird Mobile stood up and asked a targeted question. Mr. Fang did not hesitate to spend a lot of time introducing partners at the press conference. It seems that it is difficult for domestic users to perceive them. So why should they impress the domestic market?

His post raised many questions.

"Is this the idea of ​​Yike Mobile Phone? Without YouTube, can't there be other platforms in China? Zhihu is OK? Sina is OK?" a passerby said.

The vice president of Bird gave a very powerful counter-question: "Besides this? Who would waste time developing an application for a new mobile phone system? Why not do Symbian if they have that time?"

With the support of his peers, Di Zhiyang felt more confident.

He felt from the bottom of his heart that Yike Mobile Phone's innovation was purely the self-entertainment of the new company.

Therefore, Di Zhiyang became more and more courageous and started to fight with a group of people who supported Yike Mobile Phone.

——"Are mobile phones meant to be dropped? Can you not drop them?"

Di Zhiyang: "Of course manufacturers have to consider the usage scenarios and unexpected situations of consumers. What can glass do? Look good?"

——"I think the Android system is very good. It doesn't look as complicated as Symbian."

Di Zhiyang: "You think, that's just what you think. Nokia is the world's largest company. Doesn't it know more than you? Doesn't it know more than us?"

——"You can't eat grapes and say grapes are sour. Why do you blindly imitate Nokia? Lenovo can't even reach the price of 3,000. You are so long-winded. Why don't you make your own mobile phones well!"

Di Zhiyang: "Of course we have to learn from the industry leaders. Only in this way can we make progress. Lenovo mobile phones are already the number one domestic mobile phones. Don't be impatient. We have to take it step by step."

The vice president of Lenovo Mobile Phone persuaded some practitioners to make the praise in Zhihu 50-50.

But because of some unfriendly words during the communication, Di Zhiyang updated the answer emotionally.

"Yi Ke mobile phone has gone astray. Glass is evil, battery is evil, and touch screen is heresy!"

"If Yi Ke is really serious about making mobile phones, I suggest that Mr. Fang should conduct a thorough review of the company. This Mars will never succeed. This post is a testimony!"

From noon to afternoon, from making suggestions to heated exchanges... Xiong Xiaoge carefully watched the second half, and hesitated before banning Mr. Di of Lenovo Mobile Phone.

Now this debate can be seen that Mr. Di's problem is not his own, but many people have similar feelings.

So, what's the point of simply banning his account?

Xiong Xiaoge still thinks that upgrading the Zhihu server and shutting down the site is more effective.

But there is still half a year before Mars is released, and it can't be closed for half a year.

He thought about it and felt that he should still talk about his attitude towards Yi Ke Mars.

"I just watched the Yike press conference and read a few discussions on the site. In fact, I think that the mobile phone market is so big that more than one or two companies can survive."

"Is it possible to have both a leader like Nokia and a company like Yike that is new to new technologies?"

"For consumers, isn't it better to let a hundred flowers bloom?"

"I can say responsibly that Yike is absolutely serious about making mobile phones and will not give up the domestic market in the future."

"As far as I know, Mr. Fang is absolutely sincere about the project."

"Different people have different ideas. I once asked Mr. Fang about the glass body. He said that it feels good, looks beautiful, and the machine is unique. He thinks these can bring a good experience to consumers."

"Although I haven't used the new machine yet, from a personal perspective, I would be willing to give it a try."

Xiong Xiaoge, who came with a big phone, was quickly noticed. After all, everyone knew that he had a good relationship with Mr. Fang.

However, Di Zhiyang of Lenovo Mobile did not give Mr. Xiong face. He usually did not deal with investors and still expressed his views on Yike mobile phones as evil.

This made Xiong Xiaoge a little bit intolerable.

If you want to talk and destroy the reputation of Yike mobile phones, then don't destroy it on my territory!

He said tactfully: Lenovo mobile phones are very good now, and they should take advantage of the wave of mobile phone development to consolidate their position in the domestic market.

First, it is a hint to the other party to do their own thing.

Second, it is a reminder that they are competitors after all.

Xiong Xiaoge said it tactfully.

Di Zhiyang answered bluntly: "It's just a casual chat. There is not much competition between Yike mobile phones and Lenovo mobile phones. We will not regard a new company as a competitor. I am just curious about what kind of mobile phone a person like Mr. Fang will make."

Lenovo Mr. Di is very confident and insists on his experience in making mobile phones.

But some people's words are more harsh.

"Mr. Xiong said that the glass feels good and looks beautiful. Does this mean that you haven't tried it yourself? You are the number one Wang under Mr. Fang. It's boring to just listen to the person's oral statement."

This made Xiong Xiaoge and Wang Fengyi, who was observing secretly, furious at the same time. What are you talking about!

Xiong Xiaoge was too lazy to talk nonsense and slightly activated his authority.

But the debate and underestimation in Zhihu could not be stopped.

What he did not expect was that such a wave of criticism of Yike Mars being too radical and avant-garde was actually noticed by foreign media looking for materials and related opinions for the press conference, and then translated into English for display.

In particular, after the founder of the technology blog TechCrunch, Michael, wrote the report, other authors who tried to analyze it from another angle paid special attention to the public opinion in China because of Yike Fang's identity.

They thought it was praise, but they did not expect to see a group of arguments, which attracted more attention.

By the evening of that day in China, it was already the next morning in the United States, and TechCrunch had made routine updates.

A number of mobile phone manufacturers including Apple, Nokia, Samsung, Sony Ericsson, LG, etc. also knew more or less about the June 2ars, as well as Google's officially open source Android system and the establishment of the Open Handset Alliance.

Chris is the vice president of Nokia America, responsible for marketing.

Unlike his colleagues who were indifferent to Yike mobile phones, he was very interested in Apple's iPhone and Yike Mars. He even asked his friends to exchange invitations for the press conference and sneak into the scene to witness the press conference process with his own eyes.

It was for this reason that Chris believed that Yike Mars was a great threat with the support of Google Android.

He browsed some media and blog reports and impressions in the evening, and when he arrived at the company the next day, he found COO Brown, the chief operating officer of Nokia America, to express his views.

Brown is a very patient person. After listening to Chris's report, he concluded: "So, do you think that Yike Mars, which is based on an open source system and has been built in an Internet trend, will be a strong competitor to our Nokia in the future?"

Chris nodded repeatedly: "Yes, Brown, I want to buy one for my wife. After all, she is also from Finland."

Brown smiled.

Chris was very serious: "Just look at Yike's advertisement. Fang Zhuo chose Finland as the first country for global pre-sale. This also shows his competitive ambition against Nokia."

Nokia is a Finnish brand and the pride of Finland.

Chris thinks Fang Zhuo's move is very provocative. This is the ambition, ambition and confidence of the rich man.

Brown nodded slightly: "Okay, I'll see about the situation."

Before leaving the office, Chris reiterated his point of view again: "Yike Mars will be a very competitive 3G mobile phone, very competitive and very threatening!"

Brown continued to work after Chris left, then turned on the computer and watched the press conference video on YouTube first, but because it was a long time, he pulled the progress bar to see the key points, and then browsed the summary of the technology blogger.

He soon saw the latest discussion about Yike Mars from China.

Brown read it with interest for a while before continuing to drink coffee and read other media reports.

After half a morning, Brown made up his mind to talk to his partner, the CEO of Nokia America, about the new Yike mobile phone.

However, considering that CEO Edward was busy, he hesitated for a moment, copied some media summaries of Mars information, and then gave his own opinion.

Different from Chris's "very competitive, very threatening"...

Brown wrote at the end of the report email: "Yike Mars looks like a 3G mobile phone with good competitiveness, worthy of attention."

At 9:30 in the morning, Nokia America CEO Edward opened the COO's email, he simply glanced over it and checked some information, and also sent an email to Nokia's President's Office.

The conclusion of Edward's email report: Yike Company has released a touch-screen 3G mobile phone.

The Nokia President's Office received the news, and after a brief discussion and information collection, it was submitted to the president: Google released the open source system Android, and there is a new mobile phone equipped with the new system on the market.

At 10:30 a.m., at Nokia's headquarters in Finland, President Olli-Pekka Kallasvuo was browsing the report as usual and soon noticed the latest news.

He was very dissatisfied after reading it, thinking that the information was not complete and there were mistakes in the work.

Olli-Pekka Kallasvuo gave an order: collect information about Google's open source system and examine the development prospects of this system.

As for the new mobile phone launched by Tom and Jake, there is no need to care.