Chapter 833 Mars Masterpiece (Two in One)

The joint press conference between Yike and Google is over.

News about Yike Mobile Mars, Android system open source, and the establishment of the Open Mobile Phone Alliance immediately spread through various traditional and online channels.

There have been rumors recently that Google wants to make systems and mobile phones by itself. Its cooperation with Yike is also a regular cooperation. Some people swear that Google and Yike only cooperate on music copyright and software, and it wants to do it personally. Google Phone.

Now with the conference over, everything is clear.

Google did build the mobile phone system itself, and brought together 34 software and hardware manufacturers to form the Open Mobile Phone Alliance, officially launching a challenge to Nokia and Microsoft.

Unexpectedly, the legendary "Google Phone" did not appear, and Google chose Yike as its close partner to undertake the task of manufacturing mobile phones.

Why is it Yike?

Why is Yike a company that has never made a mobile phone?

Why... it actually does well? !

If the news announced by Schmidt may have a more far-reaching impact in the eyes of the media, then Fang Zhuo's vivid demonstration at the press conference may have more of a face-to-face impact.

——The world’s unique front-facing camera confidently changes users’ usage habits and usage scenarios.

——The 3.7-inch touch screen completely abandons the physical keyboard and aims to develop a new way of human-computer interaction.

——Cooperate with the most popular YouTube and Facebook to develop mobile software, and continue to expand the application ecosystem in this direction.

——Qualcomm chip, 3G communication, glass body, 8/16G storage...

What standards should be adopted for a company that is new to the mobile phone market?

Of course it is tolerance and encouragement!

But for a partner that lives up to Google’s expectations, this is no ordinary standard!

However, even using the latter standard, the performance of Yiko phones at the press conference seemed to be quite good!

Even further, although Mr. Fang did not elaborate on the hardware parameters, he promised to use world-class hardware. The top 50 richest people in the world would not lie on this point, right?

From the perspective of consumers, many media reporters present felt that Mr. Fang's demonstration really touched the hearts of consumers. Hardware is hardware, and what can be done with the hardware is the most important.

The price is $399, a figure that is neither too low nor too high, and it seems worth giving it a try.

Only half an hour after the press conference ended, a reporter from Bloomberg immediately wrote an article to report on the press conference.

——"Yike named its mobile phone Mars."

——"Mr. Fang wants to rebuild the definition of smartphones, aiming to achieve the shocking effect of Mars hitting the earth."

——“Throughout the conference, I had very conflicting feelings about Yike Mars. I just felt that it was both radical and mature. Whether it had a full touch screen, a front camera or a glass body, it had many attempts to differentiate itself from mainstream mobile phone products. It’s a breakthrough, but the software applications and ideas it demonstrates are very systematic and mature.”

——“I don’t know whether Internet companies are willing to conduct research and development in this area, but as a consumer, I am happy to have more convenient use.”

——"A vivid press conference."

——"Looking forward to the Christmas release."

We have always had a good relationship with Bloomberg, but this time the reporter was from another department and was purely based on his on-site impressions.

Rihanna, a female reporter from the "San Francisco Chronicle" who asked questions at the end of the press conference, was full of praise for her report on the Yike mobile phone.

——"Audio-Technica's mobile phone masterpiece!"

——"Pioneer of Smartphones!"

——"A model of wealthy people in the technology industry!"

——"Just like its name, Yike Mobile is simply an alien work! A masterpiece from Mars!"

After praising the Yike mobile phone, Rihanna mentioned a few words about Google's trends. Today, the main focus is on the Yike mobile phone. Google Android will continue to wait and see the industry's reaction.

Compared with the two media outlets that are less focused on technology and mobile phones, TechCrunch, a technology blog that has gradually attracted a lot of attention since its establishment in 2005, has much more comprehensive reports published by founder Michael Arrington.

——"Just like I accepted Apple's invitation half a year ago, today I was invited to attend the joint press conference between Yike and Google."

——"I have to say that when I sat at the press conference, I didn't have much expectations for the Yike mobile phone itself. Instead, the thing I was most interested in was the iPhone that was released in three days."

——"However, after the press conference, I must say that Yike fired a hard shot at Apple!"

——"Six months ago, Steve Jobs spent a lot of time introducing us to the iPhone's keyboard, email, GPS, and browser. Six months later, Fang Zhuo almost omitted this part and left the space to YouTube. , Facebook, iMusic, front camera.”

——"It just so happened that I was attracted both times."

——"I heard that the iPhone will let go of its software development, and Mars also showed in the information display session that it has Yahoo's mailbox, Google's browser, and built-in GPS."

——"This can't help but make me think, are they going in two directions, or are they reaching the same destination through different paths?"

——"On the contrary, when I was looking forward to the iPhone and Mars, I looked back at the Nokia in my hand and the Sony Ericsson of my friends, as if I was looking at the products of the previous generation."

——"Fang Zhuo boldly raised a question, what is a smartphone?"

——"From my point of view, smartphones are never determined by manufacturers, but are the unanimous choice of us consumers."

——"I'm sorry, Nokia, this time I may choose iPhone and Mars."

Michael Arrington wrote a nearly 5,000-word press conference report, which included his personal feelings, speculation and analysis of the products, and mentioned the dance highlights after the press conference.

He had a very good impression of the overall treatment of the other party, and also mentioned the Finnish advertisement.

Finally, Michael also used the name of the Yike mobile phone to rate and end: "A masterpiece from Mars."

When he finished publishing the report, he went to YouTube to watch the video shot on the spot, and he found that the entire video of the press conference had already been uploaded there, and the Finnish advertisement had also been uploaded.

Moreover, there were quite a few people commenting on the video and the ad, and most of them were quite interested in the front camera.

—— "Very cool!"

—— "I'm going to buy a Mars phone for my Finnish girlfriend! Hahaha!"

—— "The mobile phone manufacturer finally did something smart!"

—— "Nokia's rotating camera is so stupid!"

Michael watched the video for a while, thought about it, and gave his own evaluation of the ad: "It is said that the camera of Yike Company was proposed by the Finns. I guess he must have used a project code name of 'saving Finnish compatriots', LOL!!!"

Thanks to the speed of Internet communication and a group of media reporters who watched the mobile phone release on site, Yike Mars aroused a lot of expectations on the night of the press conference, and many industry media reports still need time to be officially released.

Yike and Google's joint press conference was in the evening in San Francisco, which was after 9 am China time.

When the press conference ended, CCTV News, which had just tried Weibo accounts in May, issued a short message.

——It is reported that Yike, a well-known Chinese company, has launched Mars, the first new generation 3G smartphone equipped with Android system, which has aroused enthusiastic response in Silicon Valley. According to the plan, this phone will be officially launched in December this year.

Yike's mobile phone conference has attracted many people in China, and there are also questions set in advance on Zhihu.

But what is unexpected is that CCTV actually gave the official news so quickly.

Beijing, at ten o'clock in the morning, IDG President Xiong Xiaoge flew back from Europe last night and made up for sleep at home today.

However, he knew the time of Yike's press conference, so he set the alarm clock and planned to wait until the press conference was over to see the overall situation.

Seeing that it was almost half past ten, Sister Xiong, who had cooked millet porridge, took her notebook and walked into the bedroom and found that her husband was sleeping particularly sweetly.

She thought about it and canceled the alarm clock, planning to let him sleep more before getting up.

The press conference will not be held, and it will be the same to watch it after a good rest.

Sister Xiong sat at the table in the bedroom, opened her notebook, and planned to steal a handful of vegetables before searching for relevant information about the press conference, so that her husband could see it directly at that time.

At half past ten, she was happily stealing food when she suddenly saw a black shadow jumping up from the bed.

"You, you... scared me! Why did you get up? I turned off the alarm for you, it didn't ring..." Mrs. Xiong's hand was shaking as she pressed the mouse.

Xiong Xiaoge patted her chest: "You can only turn off the alarm, but you can't extinguish the bell in my heart. This is called the biological clock."

Mrs. Xiong rolled her eyes in annoyance.

"Let's see how the press conference went." Xiong Xiaoge went on a business trip to Europe this week. He was busy himself, and he knew that Mr. Fang must be busy, so he planned to watch the press conference normally.

After he asked his wife to steal the last dish, he first scanned the domestic public opinion. There were some discussions on Zhihu and Weibo. There was not much movement in the media. After all, the press conference was in San Francisco, and it would take time to spread. Oh, I saw the movement of CCTV.

After watching domestic and foreign news, Xiong Xiaoge browsed several technology media he was familiar with, and only saw one praise report.

Then, he opened YouTube and found a newly uploaded video of the press conference.

"Hey, let's watch the original press conference without interference from third parties."

Xiong Xiaoge said to his wife who was sitting next to him.

Xiong's wife was also curious.

The two watched the press conference video at double speed and skipped the part about Schmidt and Legere.

When Mr. Fang said, "Welcome to the era of smart phones, Mars hopes to see you again on Christmas," the whole press conference came to an end.

The video on the website was finished.

Xiong's wife was thinking about her viewing experience, and suddenly found that her husband had not spoken for a long time, so she couldn't help asking, "How was this press conference?"

Xiong Xiaoge let out a long breath and said slowly, "Great things, it's done!"

Xiong's wife: "..."

She asked, "How did it work? Touch screen? It seems quite advanced, but is the price too expensive? 399 US dollars would sell for more than 3,000 in China. Can it be sold?"

Xiong Xiaoge didn't answer. He knew the meaning of this price.

Nowadays, domestic mobile phones, such as Amoi's N6, are trying to hit the price range of 2,000, which is already high-end domestically produced.

For example, Lenovo’s i909 mobile phone is priced at RMB 1,000, Bird’s F300 is priced at RMB 900, and Tianyu E60 is priced at RMB 1,600.

The more than 3,000 domestic brands are hunting grounds for foreign brands to roam.

Xiong Xiaoge pulled up the progress bar again and watched it a second time.

Compared with the excitement the first time, this time there was a lot of scrutiny.

Sister-in-law Xiong was impatient and went to make two cups of tea before coming over to accompany her husband.

"Um?"

Xiong Xiaoge looked at it and suddenly made a sound of surprise, then clicked pause. Seeing Mr. Fang drinking water on the stage, his voice trembled again, and he guessed: "Is there something wrong with the mobile phone in Mr. Fang's hand? How to solve it? Editing Already?"

Sister-in-law Xiong felt confused: "How did you know something was wrong? Isn't it good?"

"No, Mr. Fang's voice was normal before. Now he suddenly stuttered and his tone was a little excited. It's probably because there was a small problem at the scene." Xiong Xiaoge said.

Sister-in-law Xiong sneered: "You can't even be excited when someone launches a blockbuster product? You are too conspiratorial."

Xiong Xiaoge said seriously: "No, from the time I first met him to now, his psychological quality is very good. To say that before the press conference, he was busy with various problems and his mood fluctuated. When he actually went to the press conference, his psychological quality must have been very good. Ready."

"You, just be suspicious." Sister-in-law Xiong shook her head.

Xiong Xiaoge continued reading, this time focusing on the speeches of Google Schmidt and T-Mobile Legere. The former's announcement of having 34 members was quite shocking.

He thought: "I don't know how T-Mobile cooperates. I heard Mr. Fang said that the operator is a very difficult and important matter. Legere was unclear."

"Sit at home and guess. You can just call and ask later. It's not bedtime yet." Sister-in-law Xiong has lost interest and plans to focus on the millet porridge she made.

Xiong Xiaoge counted the time and planned to have a bowl of porridge before making this call.

Fifteen minutes later, the call came through.

"Congratulations, Mr. Fang. I've simply gone through the press conference. It's very good." Xiong Xiaoge truly felt this way.

"Really? I think it's good too, and I'm still waiting for the mainstream opinion of the relevant media." Fang Zhuo smiled, "Well, but you, the country's number one investor, simply watched the press conference? This is not like you. ”

Xiong Xiaoge glanced at his daughter-in-law who was laughing at the foreign voice next to him. He suddenly gave up asking if there were any twists and turns in the press conference and asked directly: "Can the sale be completed in December?"

Fang Zhuo thought about various aspects of cooperation and optimization in his mind: "There shouldn't be any delays. I'm quite confident. Now I want to see the performance of competing products, and I also have to take a look at the domestic 3G situation. Well, Foreign operators have to continue to implement it, and there are many things to do, but the response to the press conference was good, which is a small step.”

Xiong Xiaoge pondered over and over again, and many questions swirled back into his mind, but he still said: "Congratulations to Yike, congratulations to Mr. Fang, I will wait to see the stock rise tomorrow."

"Haha, okay, I've been depressed for a while, so I should calm down a little." Fang Zhuo was in a good mood.

Xiong Xiaoge estimated that the person on the other side would be busy, so he ended the call without saying anything more.

He filled another bowl of porridge and shook his head while drinking, sometimes "tsk tsk" and sometimes "it's done".

"Okay, Old Xiong, why were you so reserved when you called Mr. Fang just now? This will be done. I don't think everyone on the Internet is optimistic about Mars. There are people on Zhihu who are doing analysis on Lenovo. What are they talking about? Evil heretics and so on." Sister-in-law Xiong couldn't stand it and interrupted the state of "If your husband's porridge is not intoxicating, everyone will be intoxicated."

Xiong Xiaoge has regained his energy, is he a heretic?

It’s too late to praise, so why are the demons heretics again?

He clicked on Zhihu and quickly saw criticism from domestic friends.

The three major sins of Yike Mars!

The first one is the glass body!

Your Mars is not resistant to falling!