Chapter 858: Out of Nowhere (4k)

"Yike mobile phone is on sale in the United States and Europe."

"Unfortunately, we can't see it on sale in China for the time being, but according to reliable information, China Unicom has reached a consensus with Yike and will launch our domestic version as soon as possible, which is expected to be in the middle of next year or the third quarter."

"Yike mobile phone has been pre-sold overseas since October, but as of the release date of December 10th, US time, it has not announced the pre-sale sales."

"Let us wish Yike mobile phone a good result."

-"Huaxia Financial News", December 11, 2007.

"Yike mobile phone is on sale in the United States and Europe..."

"Only two days after the launch, Yike announced that the sales volume exceeded 1 million units!"

"Obviously, Yike has kept the amazing pre-sale sales volume very secret!"

"Let us congratulate Yike mobile phone for its good results!"

-"Huaxia Financial News", December 13, 2007.

It has only been two days since the launch of Yike Mars. Its performance has made China Business News feel dazed, and it has to use rare ellipsis punctuation to express its wonderful mood.

No, didn’t we just report your launch the day before yesterday?

It feels like you have sold over a million units in the blink of an eye?

Sales of a million mobile phones!

What is this concept?

The overseas retail price of Yike mobile phone is 399 US dollars!

One million units is 399 million US dollars? ? ?

That is 2.99 billion Chinese yuan? ? ?

That is three-quarters of Lenovo mobile phones? ? ?

Lenovo mobile phones have the highest market share among domestic mobile phones. This year, they have maintained this position and have been widely promoted in the media. Now that Yike mobile phones have achieved excellent results, everyone naturally compares them with the domestic number one.

In particular, in November, there was news from the operator China Unicom that Yike’s goal was to create another Lenovo mobile phone.

You won’t know if you don’t compare. The No. 1 domestic product is indeed the No. 1 domestic product. Facing such a strong Yike mobile phone, it still maintains a quarter of the leading position!

However, this abrupt situation not only made the "Huaxia Financial News" stumble, but also almost all the media that reported on it and readers who knew about it stumbled.

Everyone was stunned!

Think about the public opinion before Yike was released. There were all kinds of things.

Some said that small manufacturers + new systems would never succeed.

Some said that there was no movement in pre-sales, and the product could be declared a failure.

Some said that Yike was just using stories to maintain the stock price, and once it was released, the bubble would be punctured.

Behind all these remarks, there are some people who are unwilling to see Yike mobile phones succeed for various reasons.

But...

This...

I can only say that Yike really kept the pre-sale news too tight!

On the first day of Mars release, Zhihu routinely transferred foreign comments on Yike mobile phones, and was surprised to find that it was quite popular, but popularity is popularity, and this thing will not have any specific values. It just feels that many foreign platforms are discussing it.

Including the small discussion between Nokia and Mr. Fang, everyone just watched the fire from afar, and felt that the fire was floating around and not real.

There are also a few foreign users who really share their hands-on experience.

"When I first got Mars, I thought of Occam's razor. If it is not necessary, do not add physical objects. The Yike phone is really... the entire screen is not added, but the physical keys are directly shaved off with a razor! Looking left and right, the buttons on the side of the phone actually make me feel a little comforted!"

"This smooth feeling is so wonderful!"

"However, I also want to point out an inaccuracy in the domestic media. The Yike phone is sold at a contract price of $199 abroad, and most of them should not be sold at a retail price of $399."

"But if it is said to be inaccurate, it doesn't seem to be wrong. It is said that Yike can get a share from the bundled package. I guess the comprehensive income of each phone should not be lower than the fixed price of $399, right?"

"I heard that Yike will have an event in Silicon Valley on Christmas, and Mr. Fang may also attend. Unfortunately, I go to school in Boston, which is too far away from Silicon Valley, so I can only watch it through YouTube."

However, such individual cases cannot prove anything, especially since Zhihu has always been friendly.

What is the market response to Yike Mars?

Many people used classic words to express their opinions - time will prove it.

But!

Two days went by too fast!

It was like a typhoon passing through, a tornado roaring, waves crashing on the shore, and Mount Tai pressing down on the top!

The cold sales slapped in the face!

Lenovo Mobile is a domestic manufacturer that pays attention to Yike's dynamics.

Although Mr. Fang did not respond too much, the previous origin + the first position in China + the rumors revealed by the operator all made people pay attention to this wave of Yike's market.

Even Yike Mars was brought back by executives who returned from a business trip in Europe as soon as it was released for everyone to observe.

"This screen is big, but it is easy to get scratches. How can I use it?"

"The screen and the back cover are both glass, fragile!"

"Yike is too ambitious, only this camera is a little interesting."

Lenovo Mobile analyzed peer products at an internal meeting and still felt that it was an overly radical attempt and overly boldly priced mobile phone.

Just as the meeting was about to end, the latest sales news from Yike Company attacked the venue like a murderer.

1 million units!

Everyone present, without exception, looked fine on the outside, but their hearts were full of scratches.

The conference room, which was just bustling, fell into a deathly silence!

The murderer was Yike Mars!

Di Zhiyang, an executive who once publicly expressed his opinions at the Mobile Industry Summit and again today, fell back to his seat as soon as he stood up, almost doubting his past work experience and life experience!

I can't understand it, I really can't understand it!

Di Zhiyang looked at his silent colleagues for a while, and then at Mars who was quiet on the table. He suspected that the news was wrong, and suspected that Yike had falsified it. One million units in two days, even if it was pre-sale... this pre-sale was quite popular!

Will this be a star product?

Di Zhiyang asked himself in his heart, and the answer was yes.

He was surprised, confused, hesitant, and at a loss!

"This phone...although it has shortcomings, the appearance is really good."

An executive who had digested the news spoke up, immediately igniting the discussion atmosphere in the conference room. A group of people went from living to dying, from dying to living, living and dying, dying and living.

However, in such an atmosphere filled with various complex emotions, almost everyone thought of one thing at the same time.

That was the only time that Mr. Fang responded to domestic public opinion.

He said...take him as the standard!

And, MediaTek's chairman Tsai Ming-kai also said that Mr. Fang was right! He said that the competition would become fierce! He said that more than half of domestic manufacturers would die! He said that everyone should survive first in the new era!

Di Zhiyang looked at his colleagues' uncomfortable discussion and suddenly felt a chill in his heart.

Is the industry really going to change?

Not really...

On the bright side, it's only, only 1 million units, and only three-quarters of Lenovo phones.

Lenovo phones only account for 7% of the domestic mobile phone market.

Don't think of us, look at Nokia, Samsung, Sony Ericsson, Motorola!

Di Zhiyang was drowsy, and suddenly an uncontrollable thought came to his mind.

What if they can't hold on?

...

The news of Yike's mobile phone sales was like an old cow going to the field, plowing the hearts of all good friends.

As a good friend who gave red envelopes during the Spring Festival and took over the Friends Network, and who has known Mr. Fang for a long time, Ma Huateng received the sales news of Mars in Pengcheng.

He knew about the release of Yike's products and planned to study the situation after a while.

If nothing unexpected happens, the situation will be very clear at that time.

If nothing unexpected happens, it really happened.

Ma Huateng read some media reports on the 11th. He received the sales news without the media after two days, and he was stunned in the office for five minutes.

During these five minutes, his mood fluctuated!

Pre-sale + 2 days of sale = 1 million units.

What does this mean?

Does it mean that Yike can gain a firm foothold?

Ma Huateng is not a professional, but now he doesn't believe in the judgment of professionals at all!

Last time, professionals and industry experts kept saying that Yike would definitely fail!

Ma Huateng now only believes in his intuition.

His intuition is... bad!

Yike must have deliberately concealed the pre-sale data and carried out marketing in conjunction with sales, intending to further gain a foothold in the market!

What's the next step?

Will Fang Zhuo use Yike's mobile phone products to play multiple advantages?

There is no doubt that Fang Zhuo is the kind of person who will cheat out advantages even if he has no advantages. How could he give up the ready-made conditions?

Ma Huateng once again thought of the news before and after the acquisition of Friends.com, and thought about the increasing number of people using mobile devices, and the development trend of the entire environment. Any company that does not pay attention to mobile strategy will inevitably be left behind by the times!

He doesn't want to think about industry competition or industry giants that stand in front of Yike now. He just wants to put aside these complicated processes and make assumptions first.

If Yike makes a mobile phone and successfully impacts the mobile phone industry.

Then, how should Penguin deal with Fang Zhuo's sword?

Weibo is booming right now, and Penguin's acquisition of Friends.com is like being stabbed in the back.

Yike Mobile Phone is shining brightly, and if it succeeds, it will be like a sword coming like the sun.

Ma Huateng's thoughts jumped, and he even jumped to the perspective of Yike Company to consider how to do a good job in the domestic market, but he quickly put aside such a perspective. Even if foreign countries can struggle to this extent, is there any need to think more about the domestic home court?

Such a brainstorming.

Ma Huateng let out a long breath and took out Yike Mars from the drawer of his desk.

This is a mobile phone brought back from abroad.

He has taken time to play with it for half a day. Although he had a bad premonition during this process, he didn't expect it to be realized so quickly.

At this moment, Ma Huateng looked at the flickering light on the glass, and felt that the tone of this product was also like the head of the company, and it looked bad no matter how he looked at it.

Dinglingling, the landline rang.

"Pony, have you seen the news? Yike Mobile Phone may have a chance to succeed." Xu Chenye, who thought that Yike Mobile Phone would not succeed a few days ago, was the first to call.

"I know." Ma Huateng replied calmly.

Xu Chenye breathed a sigh of relief and said solemnly: "This matter, this trend deserves attention."

"Yes, it deserves attention." Ma Huateng still calmly repeated the judgment of one of the Penguin Five Tigers.

Xu Chenye asked tentatively: "Then shall we have another meeting?"

"Hold, meeting!" Ma Huateng still wanted to remain calm, but he couldn't help but emphasize the last word.

"Okay, then in the afternoon, I will find someone who is familiar with foreign situations to help analyze the latest news." Xu Chenye was startled, and then he realized that Pony's heart was not as calm as he appeared on the surface.

Ma Huateng hung up the phone.

Meeting, meeting, meeting.

For this Mars, Penguin Special Girl is even more Yi Ke than Yi Ke!

Ma Huateng picked up the Mars in his hand and slammed it on the table.

Bang!

The screen is broken!

Ma Huateng looked at the cracks on the Mars screen and felt as if Fang Zhuo was grinning silently at him.

This annoying Mr. Fang!

…

Beijing.

When Xiong Xiaoge received the news from Yike, he was chatting about a new project with friends from China Unicom Capital in the cafe.

As a result, as the phone vibrated, the two of them answered the call at the same time, feeling happy and smiling at the same time.

After all, Xiong Xiaoge is a sophisticated person, and his emotions calm down quickly.

When Huang Changwei, the deputy general manager of China Unicom Capital, put down his mobile phone and spoke excitedly about the results of Yike's mobile phone, Xiong Xiaoge just picked up the coffee cup calmly and said with a smile: "I have said before that I am very interested in Yike's mobile phone." Ke mobile phone has confidence, and I always have confidence in the opponent.”

Huang Changwei was very excited: "Mr. Xiong, you may not know the significance of these 1 million units!"

Xiong Xiaoge raised his eyebrows: "Oh? Is the cooperation between China Unicom and Yike linked to sales?"

Huang Changwei didn't expect Mr. Xiong to be so sharp. He stayed for two seconds: "Yes, but it's not convenient to say."

"It's okay, it's a good thing anyway. It's a win-win situation for China Unicom and Yike. Yike's Mars has found a new starting point for the mobile phone industry. This is a very effective way of playing." After all, Xiong Xiaoge could not help but feel emotional, and the more he talked, the more he said, " Do you know the name of Yike’s mobile phone, Mars?”

Huang Changwei nodded repeatedly, of course he knew: "Mars, Mars hits the earth!"

Xiong Xiaoge said happily: "There is another saying that the God of Fire Zhu Rong should also use this word. Mr. Fang means to let the raging fire of Yike Mobile burn fiercely in the industry!"

Huang Changwei looked at the proud Mr. Xiong and gave a thumbs up: "A raging fire, what a bear!"

Xiong Xiaoge just stroked his beard and smiled.

He believes that this is not the first good news for Yike Mobile, and the second good news will not be too far away.

The main business today is not to talk about Yike, but to discuss new projects.

After a joyful exchange with Huang Changwei, Xiong Xiaoge returned to the topic.

He habitually logged into Zhihu after finishing this meeting, and as expected, he saw that the number one popular question had become the latest sales of Yike mobile phones.

Xiong Xiaoge answered with a smile, ready to share his insights.

Then, he was disappointed to see that the answer with the most likes was from the well-known investor Wang Fenggou.

"I have long said that I always have confidence in the other party. I have confidence in Yike Mobile. This is not an afterthought. You see, it's done, right? I still want to say that investing in this matter, in the final analysis, still has to invest in people."

Wang Fenggou’s grandmaster demeanor becomes more and more convincing.

…

"What? The pre-sales and sales of Yike Mars exceeded one million?"

In Hsinchu, Taiwan, MediaTek CEO Cai Mingjie, who just arrived at the airport, received the latest news.

He was shocked for a few seconds and said decisively: "Cancel the flight and go to New York instead."

"The itinerary in Xiangjiang..." The assistant hesitated. There was a long-decided meeting in Xiangjiang, and there were also scheduled exchanges with partners.

"Let Mr. Gu put aside what he is doing now, fly to Xiangjiang, and tell him the news about Yike and my itinerary." Cai Mingjie did not hesitate, "He will understand. This is the most important thing now. ”

The most important thing now is to meet Mr. Fang in person and talk about deeper cooperation.

If you go later, I'm afraid it won't be the same price.

An hour later, Cai Mingjie boarded a flight to New York.

However, as soon as he sat down, he saw a familiar figure in front of him, Liang Gongwei of Morningstar Semiconductor.

Liang Gongwei also saw Cai Mingjie.

The two people's eyes met, and they instantly understood the purpose of the other person's appearance on the flight.

Cai Mingjie did not step forward, but just smiled. He had a psychological advantage. He heard that Morningstar Semiconductor failed to tape out.

Liang Gongwei also smiled back. He also had a psychological advantage. Bingxin itself was a shareholder of Morningstar.

Soon, both of them closed their eyes to rest and adjust their emotions.

In just two days, Yike Mars shocked the soul as if it was born out of nowhere.

…

"The Yike mobile phone was born out of nowhere and won the favor of consumers with its delicate appearance, beautiful design, fashionable shape, powerful functions and unique touch technology."

"my country's mobile phone industry is showing a trend of rapid growth. The comprehensive strength of domestic mobile phone brands continues to improve, and it is expected to further impact the high-end market."

CCTV News, 2007, reported on the evening of December 13.