Chapter 706: Mr. Fang's Class (Two-in-One)

Fang Zhuo, Qiu Ciyun, Xiong Xiaoge and other leaders came to visit Peking University and were received by the vice president, the director of the school office and other leaders.

Among them, only Xiong Xiaoge, who had nothing to do, knew the school leaders. He had to greet and introduce himself to them, which made Fang Zhuo look at him with a higher opinion. He was an old man, but he was old enough and had deep connections.

Fang Zhuo and the vice president walked in the middle, and the director of the school office next to him introduced the relevant majors of Qiu Ciyun's scholarship on behalf of Bingxin.

A group of people walked and stopped, feeling the campus atmosphere of the highest institution of learning in China.

Despite the large number of people and the presence of leaders, the students passing by the campus did not look unusual.

Xiong Xiaoge said something nice at this time: "This is not my first time to Peking University, but every time I come, I feel that the atmosphere of studying hard in the school is very good. In just a short while, I have heard many professional terms that I don't understand from the students passing by."

Beside the tree-lined lake, in the corridors, groups of three or five people were chatting and laughing.

The intrusion of a group of people did not seem to cause any disturbance.

Fang Zhuo and Qiu Ciyun nodded repeatedly.

The school leaders also felt quite pleased.

However, just as they were about to enter the office, ripples appeared as if a stone was thrown into a lake. Several students showed surprise and surprise, and some of them turned around and followed after they had walked past.

Fang Zhuo and Qiu Ciyun turned a blind eye to this, while Xiong Xiaoge tactfully talked about the topic of scholarships.

The school leaders chatted with them, muttering in their hearts, what happened today?

When they sat in the office, talking and laughing about professional construction, social pillars, and academic development, an uninvited guest came to visit with a knock on the door.

Associate Professor Li Zhimin of Guanghua School of Management.

"Professor Li, what are you doing?" The director of the school office looked at the associate professor in a hurry and was quite puzzled.

Li Zhimin apologized and shook hands with the sponsor enthusiastically: "Leaders, I'm not being presumptuous. I heard from students that Mr. Fang is here, so I have to come and thank him."

The director introduced everyone: "Mr. Fang, Mr. Qiu, Mr. Xiong, this is Professor Li Zhimin."

Fang Zhuo let go of his hand and smiled: "So this is Professor Li. I have known Professor Li for a long time, but today I have met him in person. It's a pleasure to meet you."

Li Zhimin once asked for Mr. Fang's phone number from a friend and invited him to the school to explain business cases. After being declined, he still received a scholarship of one million promised.

When he heard that Mr. Fang was coming to Peking University today, he immediately became excited.

First, Li Zhimin really recognized Mr. Fang's business ability and had explained what he knew many times in class.

Second, the scholarship has not been implemented yet.

The two have never even met, but they want a million sponsorship with just one phone call. He was embarrassed to call Mr. Fang's assistant for this boldness, but today's opportunity is really good.

It's not an unprovoked intrusion, but there is a connection between them.

The atmosphere in the office became more lively.

Soon, everyone got up and went out to complete the scholarship establishment procedures and take group photos.

"Mr. Fang, to be honest, I often mention you in class, and the students have been looking forward to your arrival for a long time. Everyone wants to hear Mr. Fang's views on business projects in person."

Li Zhimin took a group photo and mentioned the old phone invitation again.

Fang Zhuo refused again and again: "No, no, Professor Li, I am a person who is shy and shy. It's okay if I'm prepared, but if I go on stage at the last minute, won't it make me embarrassed? Professor Li, next time, next time."

Xiong Xiaoge and Qiu Ciyun looked at each other and nodded against their will.

The school leaders also thought that this was the case and advised them a few words from the side.

Li Zhimin didn't mention it again.

But after a while, a student from the business school happened to pass by and saw the leaders, teachers, Mr. Fang and others. He greeted them politely and sincerely, and enthusiastically invited the famous Mr. Fang to give everyone a class in the afternoon.

It's fine if one student is like this, but two students are like this, and three students are like this.

Fang Zhuo couldn't help laughing at Professor Li's style.

Li Zhimin saw that Mr. Fang didn't dislike it, so he took the opportunity to say again: "Mr. Fang, I usually like to talk about Sina and Yike in class. Today, I was sitting in the office and saw Mr. Fang's classmates on campus coming to tell me the news happily."

He took two steps and finally said: "This is a rare opportunity, Mr. Fang. I have adjusted all the afternoon courses before I came. Please talk to us a little."

Seeing that the associate professor was so attentive, Mr. Fang hesitated again. The vice president changed his position and said with a smile: "Mr. Fang, the teachers and students are very kind. Today's scholarship is set up for them. You come on stage and chat casually, which is considered to be a goodwill to each other."

It's really kind.

The style of this professor was also a little unexpected to Fang Zhuo. Since that's the case, let's chat.

Fang Zhuo agreed, and Li Zhimin smiled happily.

There was no drinking during lunch. When they came to the school, Fang Zhuo didn't want everyone to get drunk, so he let Qiu Ciyun talk about domestic semiconductors.

Mr. Qiu is not a particularly sociable person, but he is a backbone who came to the mainland with Zhang Rujing to build SMIC. He just plainly described the difficulties he had experienced in SMIC and Bingxin, which was enough for several school leaders to hear the twists and turns and be moved.

Even Li Zhimin changed his mind after hearing this. On the way to class with Mr. Fang, he said: "Mr. Fang, why don't you come on stage and tell us about the Bingxin you made?"

He almost never talked about Bingxin in class before.

"It's a long story about the ice core. It won't be too late to tell you when it will be successful." Fang Zhuo said with a smile, "Today's time is limited, so I will just talk casually. I don't know what you want to hear."

I want to hear the insider gossip, I want to hear how you got Duan Yongji out of Sina, I want to hear about the abnormal stock price fluctuations after Yike went public, I want to hear how Changhong suddenly became so close to you, I want to hear about Shencheng Henglong Street...

Li Zhimin resisted the urge to offend and nodded: "No matter what Mr. Fang says, I believe they can gain something."

Class time has arrived.

Fang Zhuo just wanted to follow him in but was stopped again.

"Mr. Fang, we have an entrance ceremony here. Can you wait a moment and I'll invite you in." Li Zhimin made a small request.

Fang Zhuo didn't know what the associate professor was doing, but he was already here, so it didn't matter.

The door of the multimedia classroom is not closed tightly.

Soon, he heard Professor Li's opening remarks, and then mentioned inviting himself as a guest.

However, what puzzled Fang Zhuo was that the reaction in the classroom was laughter.

He motioned to his assistant, who had only one assistant with him today, to stay outside, adjusted his clothes a little, opened the door and walked in.

The laughter in the classroom stopped abruptly.

A group of students saw the person coming, and it was none other than President Fang, who was handsome and elegant.

After a brief moment of astonishment, the classroom burst into particularly warm applause.

Fang Zhuo felt that this seemed to be the warmest welcome applause he had ever heard.

He couldn't help but be a little surprised.

He has been busy for a long time, but Fang Zhuo has tried his best to avoid exposure in public places, either for internal meetings of the company or negotiations with partners. Standing on the campus podium today to receive a warm welcome, it is really special. Flavor.

"Hello everyone, my name is Fang Zhuo."

"The applause was so enthusiastic that I was a little confused."

Fang Zhuo truthfully stated his feelings, and in a blink of an eye he saw a student smiling in the audience. He probably guessed that Professor Li had teased him in class in the past.

He continued: "Professor Li asked me to talk a few words today. I don't have a draft, and I don't know what to say. I just observed it outside and when I came in. Our classroom doesn't seem to have air conditioning. It's okay to have heating in winter." "Isn't it hot in summer?"

Just when everyone thought Mr. Fang was going to donate generously, they heard him say: "The Double Eleven event of Tesco ended yesterday. As a boss, since I am here, I can't come empty-handed. I will give you a discount on buying Gree air conditioners later." Vouchers are given to everyone.”

Li Zhimin was dumbfounded.

A student in the front row boldly expressed surprise: "Mr. Fang, I thought you were going to send us off directly."

Fang Zhuo smiled slightly and patiently explained: "That's right. Everyone here today should be studying in business schools. I guess there may be many people who have never tried online shopping. After all, e-commerce is just a type of business."

"However, the concept of e-commerce has been very popular in the past two years. I think it is necessary for everyone to experience its model for themselves, instead of just hearing about project frameworks and industry trends from teachers."

"Whether it is business or business, returning to nature, the most important thing is the feelings of consumers. You will feel the feelings this time."

Fang Zhuo's eloquent explanation made everyone feel that it made sense.

Li Zhimin was absolutely sure that Mr. Fang was by no means the kind of person he said he was, a clumsy talker who would make a fool of himself without preparation.

"Since we talked about Tesco, let's talk about it. Yesterday, I and Mr. Xiong Xiaoge, an investor in Tesco and a friend who I respect very much, talked about Tesco's Double Eleven. Performance." Fang Zhuo took it at his fingertips.

He talked about Lao Xiong’s experience of picking up goods from offline stores.

The students listened very carefully. Firstly, Mr. Fang’s description was not urgent and slow. Secondly, they did not expect that someone like Xiong Xiaoge would go to the offline experience specifically.

Fang Zhuo said with a smile: "The intern manager Wang Yanchun talked about the corporate culture of 'everything is customer-oriented', but I can see that Mr. Xiong is a little disapproving of this, including the competition between Tesco and Dangdang last time. There are similar operations.”

"You may think it's more fun to get goods from competitors, but our main purpose is to meet the needs of our customers."

"There is no need to deny that the Internet is developing faster abroad now. Many domestic companies are learning from foreign countries, and the same is true for Tesco."

“Last year I visited Amazon and met its founder, Jeff Bezos.”

Fang Zhuo slowed down his speech: "He and I talked about an interesting setting. They set up a special seat for consumers in their conference room. When there is any disagreement in the company, then assume There’s an ordinary consumer sitting there.”

"How do consumers choose? An ordinary consumer doesn't care about your company's profits, costs, and strategies. He only cares about one thing: whether your decision is beneficial to him or not."

“I find this setup within Amazon very interesting.”

Fang Zhuo took a sip of water and said with a smile: "The interesting thing is that as the head of the company, when I hear Bezos talking like this, I will wonder in my heart, is this seat and chair just a formality?"

Many students nodded, they also felt similar.

Fang Zhuo continued: "I have also discussed with people in the company. They are all very smart people. They said that we should really put consumers first and just keep them in mind directly and intangibly. Why do we have to use a formality? ”

“But aren’t the people in Amazon smart?”

“Later, we invited a team of former Amazon warehouse experts. I talked about this with him once. He mentioned this seat and said that he had really experienced a situation where executives argued and even voted in half.”

“In the end, the fixed imaginary consumer voted, and even the executives with the opposite opinion had to admit that the consumer would vote for the other side and would not care about the cost increase.”

“So, the decision that is beneficial to consumers was passed.”

Fang Zhuo pondered and said: “This matter is still very inspiring to me. Truly putting consumers first and effectively implementing this cognition may increase the company’s costs in the short term, but it will also bring long-term benefits.”

“Yiguo’s mixed goods and Yiguo fees Try your best to persuade manufacturers to handle after-sales services in a unified manner, Yiguo has greatly reduced product profits, and Yiguo is working hard to improve its logistics system. These are all things that cost money and can be passed on to other parties. "

"Yiguo can choose not to do it."

"But if there is really an ordinary consumer sitting in our conference room, he will definitely make an excited decision - Mr. Fang, do it, do it quickly, I want products that are good quality, cheap, and have after-sales guarantees."

Fang Zhuo spread his hands: "So, this is the direction of Yiguo's efforts, and it is also the corporate culture I hope Yiguo can have. The interests of consumers are destined to become the long-term interests of a company."

Applause rang out in the multimedia classroom. Mr. Fang and Yiguo have the same logic, and judging from Yiguo's current actions, they are indeed moving closer in this way.

A student asked a question: "Mr. Fang, if Amazon attaches so much importance to user needs, why is it so tepid in China?"

"It attaches importance to the needs of American users, but not necessarily to domestic users. It attaches importance to domestic users, but may not know the real needs of domestic users. It knows the needs of domestic users, but may not have the power to implement the company's competitive strategy." Fang Zhuo smiled, "Business competition is multi-faceted. Foreign giants always face a localization problem, which is the biggest advantage of our domestic companies."

"For example, Taobao is suppressing eBay. The latter's servers were once set up overseas, and the sellers' backends were stuck from time to time. In addition, eBay is unwilling to cancel the fees charged to sellers. Does it really lack that little money?"

"eBay has lost in competition with local companies in Japan and China. 'Localization' is just three words. To really do it, you have to be humble and experience it with your heart."

Fang Zhuo said a lot and felt a little dry in the mouth.

He drank two sips of water and said, "I don't have anything systematic to say. Let's just chat casually. If you have any questions, just ask directly."

As soon as these words came out, the atmosphere in the classroom became excited.

A student in the first row asked directly: "Mr. Fang, can't you really sell Dangdang's stocks? Why is the conflict between you and Dangdang so sharp?"

Fang Zhuo sighed: "Qingzi, I regard him as a brother, and he regards me as an enemy. I don't understand this matter. It was obviously him who asked me to invest, and I obviously gave him investment, and I obviously want to continue to invest in him..."

"I can only say that everyone has dreams and they are wonderful."

Another student asked: "Mr. Fang, why did you want to acquire Sina in the first place?"

"Sina is one of the three major portals, but its founder was driven away." Fang Zhuo said easily, "The initiator will have no descendants, so I want to try."

The student then said: "Then aren't you afraid of 'descendants'?"

Li Zhimin frowned, considering whether to remind everyone to ask questions in a friendly manner.

Fang Zhuo just smiled: "I haven't really thought about this question, and I haven't heard of any similar rumors yet. If you hear about it, you must encourage someone to try it. I am not afraid of competing with others."

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