Chapter 702: The Bottom of the Box (Two in One)

November 11, evening.

Huang Guangyu ended up running between different banks all day.

No grains harvested.

Bank of China and ICBC are the two banks that Gome cooperates with the most, but because he knew Fang Zhuo's relationship with these two banks, he had already made sufficient psychological expectations.

However, other banks actually said the same thing, which made Huang Guangyu feel very uncomfortable.

According to a well-connected bank friend, firstly, because there is unfavorable news about Gome circulating in the market, and secondly, because there was a case involving funds last year that caused banks in the wave of listings to raise their risk management standards.

How come the market is suddenly filled with rumors that are unfavorable to Gome?

Huang Guangyu knew who was behind it without even thinking.

The biggest culprit is definitely Fang Zhuo, and most of the competitors in the industry are also adding fuel to the fire.

As for the Puma case and the actual accuser returning to China to surrender...

It can only be said that when a person is unlucky, he can't even drink cold water without his teeth.

If you don't come back early, you won't come back later, but you will come back at this time.

Huang Guangyu sat in the car and sighed quietly when he thought of this.

Huang Xiuhong, who was on the side, was originally upset because of today's bad news. When she heard her brother's rare sigh, she immediately came back to her senses and said angrily: "In the past, this was good and that was good, but now there is some bad news, this rejection, that not see!"

Huang Guangyu didn't have any resentment about this, saying: "Banks are like rabbits when it comes to capital, let alone an opponent who can influence public opinion."

From yesterday when Huang Xiuhong received the bad news from the capital chain to today when her visit was fruitless, her hatred towards Fang Zhuo increased a few levels, but the pressure she felt from Fang Heizi also increased exponentially.

She felt as if Gome was being strangled by a rope and tightening little by little, and she was also oppressed so hard that she couldn't breathe.

"Brother, what should we do now? The stock price fell 8% today."

Although the bad news has not been officially announced, Gome's stock price has fallen in response, and the situation is not uneasy.

Huang Guangyu remained silent.

Huang Xiuhong waited for a while and then suggested: "How about we ask fellow villagers to borrow some funds first? It will definitely take time to implement the 'trading method'."

Huang Guangyu remained silent.

"We can find Zhu Mengyi. He will definitely have enough funds and will definitely be willing to lend a helping hand." Huang Xiuhong said more specifically.

"I'm afraid the capital chain of real estate will not be particularly loose." Huang Guangyu finally spoke, saying this first, and then slowly said, "Asking for help at this time, do you think Fang Zhuo is a greater threat to us or a friend? ?”

"Of course it's Fang..." Huang Xiuhong suddenly stopped mid-sentence.

Gome's capital chain may not be as simple as borrowing funds. Now, whether it is asking for help from friends or attracting wolves into the house, I am afraid it really needs to be carefully screened.

Seeing his sister's ugly face, Huang Guangyu lit a cigarette, took two deep puffs, and said calmly: "You have to find friends and fellow villagers for help, but not now. Only with value and strength can you have sincere friends."

He continued: "Gome's business must be stabilized first, there must be no internal chaos, and the stock price must also be stabilized."

Huang Xiuhong asked: "Should our promotional activities at the end of the month be more powerful?"

Huang Guangyu glanced at his sister and objected: "No, the promotion is cancelled. Gome should not focus on Tesco now, just focus on Suning and others. If they have promotions, we will have promotions. If they don't offer discounts, we will not offer discounts either."

From now on, Gome's focus will return to traditional areas and consolidate its position in the home appliance chain market.

Huang Xiuhong understood what her brother meant, but regarding the support of the stock price...

"Appropriate asset injection." Huang Guangyu flicked off the cigarette ashes and exhaled.

Huang Xiuhong pursed her lips and said nothing.

…

On the 11th, at 8 p.m., Beijing International Trade Center.

Liu Suyi of Yongke Real Estate was summoned by his boss and flew from Shanghai to Beijing.

He was very happy that Mr. Fang could think of him, and he was also very happy to think that this time it was probably the real estate industry's turn to be productive.

During this period, although Yongke Real Estate did not achieve much, good news from the boss continued.

One of the reasons why Yongke Real Estate can be called the "Tiger of East China" is that it steals food from the Li family's mouth. This time it has another conflict with the Li family. Although it is not in the real estate field, according to Liu Suyi's general understanding of the other party, Yongke Real estate may be able to gain more development rights.

In addition, once Mr. Fang becomes a director of Bank of China and ICBC, Yongke Real Estate's capital chain will inevitably operate more smoothly.

Liu Suyi believed that even if Mr. Fang did not specifically talk to the bank about this matter, the bank would be better able to deal with it. This is an advantage.

Before flying from Shanghai, he also dealt with the matters that Mr. Fang had previously explained.

The last time there were rumors and slanders involving Mr. Dahuang, Mr. Fang was quite troubled by this. Liu Suyi was asked to help clear his name. Although the effect was not good, he kept trying hard.

This time, public opinion spread wildly that Mr. Fang had resorted to various means to steal Li Fund's share, and some voices were equally unpleasant.

Liu Suyi even talked about this matter at the wine shop before taking the plane.

He spontaneously defended Mr. Fang, saying that the cooperation between MIGA Fund and Bank of China was purely a process cooperation and did not involve any competition for love, unscrupulous means, or personal grudges.

pity……

No one believes this.

Liu Suyi had no choice but to pack his bags with regret, thinking that he was really not good at lying, so he could only come to the capital in a hurry to see Mr. Fang to do practical things.

"Mr. Liu, you have to discuss Yongke Real Estate's northward development strategy."

"In the real estate sector, you should communicate more with your predecessors."

Fang Zhuo sat in the living room of the suite and talked about Yongke Real Estate with Liu Suyi who came over.

Liu Suyi nodded carefully and understood the spirit: "Yongke Real Estate will communicate more with those predecessors of Cheung Kong."

Fang Zhuo nodded twice, but did not criticize this, just said: "Communicate within the permitted scope. Oh, yes, Mr. Wang from Wanda wants to ask me to talk about cooperation. Since you are here in advance, the professional matters are still left to you."

"Wanda?" Liu Suyi was a little surprised.

"Wanda wanted to discuss commercial real estate cooperation with Gome before, but now I am afraid it can't continue." Fang Zhuo said lightly, "I was also surprised that he turned around and found me."

Liu Suyi thought for a while and said: "Maybe it's because our Zhuyuan Commercial Development in Shanghai is good."

Commercial real estate is a field that relies on word of mouth.

This is the first time that Yongke Real Estate has done business in Shanghai, but its partner, Bailian Group, is very experienced, so it has learned and absorbed a lot of experience.

Fang Zhuo said, "Hmm," "You guys talk about it, don't be stubborn, if you can cooperate, then cooperate, if not, don't force it."

Liu Suyi nodded and said, "I understand."

Fang Zhuo took two sips of tea and said, "Yongke Real Estate can find friends in Beijing, and perhaps it can acquire a batch of Gome's real estate land through third-party cooperation. You can do it in this regard."

Gome also has real estate development and has tried to enter the Shanghai market before.

Liu Suyi was blocked that time, but was slightly criticized by Mr. Fang. This time he came to Beijing and heard a different order.

He changed his mind and agreed to it.

"Mr. Fang, is Gome going to sell land?" Liu Suyi asked.

"It's possible, but it's just my guess." Fang Zhuo replied.

This is one of his guesses about Mr. Huang's actions.

Gome Electrical Appliances is the core business of the Gome Group. When this field is tight, it must find a way to recover funds. If the land hoarded by its subsidiaries is unable to be developed, it is better to sell it for money.

Fang Zhuo observed the situation after the accident of Mr. Huang.

To this day, from the cause of his accident to his reappearance, as well as the assets and businesses of the Gome Group, he knows everything. The means of making a fortune and the people he made friends with later are also almost clear.

Therefore, there is no big scruple after knowing the bottom.

Of course, although the competition with Gome is more layered, it is still relatively formal.

And Mr. Huang has few cards to use.

Liu Suyi realized it late and didn't know the news from Beijing. He only knew that his boss was shorting Gome's stock price. He asked, "Boss Fang, I see Gome has fallen a lot today. Can Gome release any good news to support it?"

"Gome's stock price is not that important." Fang Zhuo smiled, "It will definitely be supported over there. As for this good news... maybe we have to start with Gome's non-listed stores."

Liu Suyi was surprised: "Non-listed stores?"

"The listed company is Gome Electrical Appliances. If they want to support the stock price, it is easier to squeeze the capital chain by holding large-scale promotional activities at this time." Fang Zhuo answered casually, "Huang Guangyu still holds a number of non-listed stores. If these assets are injected into the listed company, they will surely be able to stabilize it."

Liu Suyi turned his mind. Gome has listed stores and non-listed stores, which makes it easier to maneuver. But Boss Fang said that the latter would be injected into the former. Has Gome reached this point?

Fang Zhuo saw the confusion on Liu Suyi's face and did not explain the matter out loud.

In fact, Gome's non-listed stores occupy a considerable part of its assets. According to current estimates, the non-listed stores have delayed more supplier payments than listed stores, and the scale may be as high as tens of billions or even tens of billions.

But delays are delays, and they themselves have high value.

Fang Zhuo is very familiar with the subsequent struggle for control of Gome. Yongle Electric Appliances in Shanghai was acquired, and the head Chen Xiao joined Gome. After Huang Guangyu got into trouble, he wanted to fight for control and was close to success.

The final failure was because Huang Guangyu was willing to inject non-listed stores into the company's assets in exchange for the backlash of institutional shareholders at the time.

The result was that the Huang family retained control and Chen Xiao was out.

It can be said that Gome's non-listed stores are the bottom of the box.

Fang Zhuo doesn't believe how much money Huang Guangyu and Gome can bring at this time, because the scale required for Gome to develop and ease liquidity is not a small number.

Then, his choice is very small.

But even so, it is not easy to get out of the predicament facing Gome.

Since there was competition, Fang Zhuo had enough patience and determination to test Gome's quality. If Yiguo couldn't even climb over this mountain, how could it fight in the more brutal e-commerce field?

"Mr. Liu, just do your real estate business well." Fang Zhuo shook his head and didn't plan to talk more about Gome.

Liu Suyi nodded seriously. Yes, as long as he did his job well, he would be a useful knife in Mr. Fang's hand.

He didn't express his excitement. He knew that Mr. Fang didn't like this. He simply reported the work of Yongke Real Estate, and Mr. Fang nodded in approval.

However, when he returned to his room at night, Liu Suyi learned a little about Gome's recent situation and saw the latest news about it.

At eight o'clock in the evening, a supplier of Gome accepted an interview with Huaxia Securities News and Sohu Finance, denouncing Gome for not paying its dues and deciding to terminate its cooperation with it.

This...

Even Liu Suyi felt that this was extremely cruel.

That is, as this interview was widely circulated, the onlookers who watched the competition between Mr. Fang and Mr. Huang realized that since Mr. Fang had taken action, he would never show mercy.

The supplier who was driven to cut off the supply now turned his guns, which was just a small gift mixed with various means.

The wind in November blew into the home appliance chain industry, and it was really an autumn wind sweeping the fallen leaves, and it was going to change the world.

…

Yiguo's Double Eleven promotion lasted for a total of three days.

Just when Gome suffered a multi-faceted blow, industry insiders analyzed Mr. Fang's methods, and onlookers were excited, many ordinary consumers didn't care so much. They were not interested in the dispute between Fang and Huang, but were attracted by Yiguo's publicity.

Gree air conditioners, Meiling TVs, Sony cameras, discounted books, all kinds of products are really discounted.

There are a wide variety of products, and the promotion method is simple and direct, with 1000-200, 500-100... Although not all products are applicable, the final price of most of them is lower than the market price.

In particular, computer complete machines and accessories that used to be overpriced and opaque can often be cheaper by hundreds or even thousands.

Someone posted on a BBS forum, asking: "Why is this Sony camera so much cheaper? Could it be fake? It's a few hundred dollars cheaper!"

Someone replied: "Do you think you went to Zhongguancun? This is the normal price and there are promotional discounts. Also, Mr. Fang is said to be a director of Sony. This is considered to be his help in selling goods. Both sides have performance."

The person continued to ask: "What about TVs? Why are TVs so cheap?"

"It's because of the replacement. There are more and more LCD TVs, so this kind of TV must have plummeted. However, Yiguo's has been jumping again and again, so it's definitely worth buying."

"I just don't know how its logistics and delivery are. Although it claims to have quality assurance and after-sales service, I don't know how it can be implemented."

Some people in the forum expressed concerns. After all, the prices of Yiguo's electrical appliances and electronic products are relatively high. Don't lose your principal because of discounts.

On the contrary, the poster was very optimistic: "Since the website of the richest man in the mainland dares to provide after-sales service, it must be good. Let me give it a try. Can't you pick up the goods yourself? I will go directly to the door to pick it up!"

The discussion in the BBS forum was very heated, and Sina Blog also revealed the contact with the staff written by the lucky person who successfully grabbed the house. He grabbed the house at a 30% discount, and he really grabbed it and started to follow the process.

Soon, such a blog received the highest number of views on Sina Blog that day. Everyone envied the lucky person and was shocked by the discounts of Yiguo.

With the website's big promotion and various serious and unserious publicity, Yiguo Double Eleven became one of the most popular words on the entire network.