Chapter 744: Discuss and Discuss (Two in One)

Sina's president came out to talk about portal websites, and then someone slapped him in the face about market position.

Wang Yan himself did not continue to talk about this tit-for-tat, and he himself was not used to this way of handling things.

But Sina has been doing content for many years, and there are indeed many writers and chatterboxes.

In Penguin itself, it was a portal, especially after introducing huge traffic through pop-ups. In addition to direct competition in this regard, Sina also had some directional flow of related employees, which made some people in the company dissatisfied.

As a veteran of the company, as the current senior vice president and editor-in-chief, Sina's Chen Tong believed that he had to express some opinions at this time. He personally wrote an article to analyze and compare the portal businesses of the two companies. Let's talk about who is the first portal website in China.

Traffic clicks, advertising revenue, reporting areas, and Sina actually has a very impressive identity as a partner of the 2008 Olympic Games.

In 2008, China hosted the Olympic Games for the first time, which must have attracted everyone's attention.

In general, Chen Tong believes that Sina is still undoubtedly the first portal in China.

Regarding the remarks from the Sina editor-in-chief, Vice President Tang Mutang, who had given two responses, did not come out. Instead, Guo Chengbing, a senior vice president of Penguin who is also responsible for the portal business, gave his opinion.

"Portal websites are places where users get Internet information."

"Who is the first is not determined by the president or editor-in-chief, nor by temporary activities. The only ones who can really decide who is the first portal website in China are users."

"Since everyone thinks that this year's first portal is still up for debate, let's talk about this topic later."

"Just as President Wang and President Chen are confident that Sina is now the first, I am also confident that Penguin will be in the near future."

"If you have to give this 'soon' a deadline, it is next year."

"President Wang, President Chen, next year, let's discuss this topic again."

Guo Chengbing mentioned a time node lightly. He didn't really want to talk about the first portal next year, but used Penguin's huge growth prospects as a bargaining chip.

Anyone with a discerning eye can see that the former "Internet Three Musketeers" are already shaky. In the new era, the representative enterprises of the Internet will not be portal websites, but Baidu and Penguin, which have been recognized by capital, and the hot e-commerce now.

Sina's market value is not bad, and it can be said to be excellent compared with NetEase and Sohu, but it has fallen behind B and T, which were listed last year and the year before.

It seems that Sina's concern for the reputation of the portal is more like a struggle for the glory of the past, and the opponent is just one of the businesses in the multi-line operations. This seems to be somewhat tragic.

Especially when people from NetEase and Sohu also came out to talk about the definition of portals, it has a sense of sunset glow.

"It is not advisable to talk about portals purely in terms of traffic and users. Portals in the Internet era have assumed some of the functions of news media."

"It is biased to define portals based on traffic as the only or main criterion."

"We all know what kind of content can attract the most traffic and clicks. From this perspective, from my personal feeling, I admire Sina's persistence in this regard."

"As Mr. Wang said, Sina is not only persisting in doing it, but also persisting in doing it in depth and in detail, including the column I know about Sina's cooperation with the medical department. Last year's follow-up report on the gutter oil incident caused a great response."

"This is a case of Sina triggering traffic. Others, such as the quality inspection of children's toys, , whereabouts of mutton with clenbuterol, these reports that also took a lot of effort did not get as much traffic. Did Sina cancel similar reports directly based on traffic? "

"A part or a large part of the traffic of Penguin Portal News is not because of how good the news content is, but because of the vast number of users backed by instant messaging. I believe that Mr. Guo can clearly understand this."

"It is advisable to learn from each other, but it is somewhat a bit of pretending to be confused to rank them purely based on traffic."

The deputy editor-in-chief of NetEase did not publish an article. He talked about the industry opinion in the past two days on a program. There is no doubt that even if he is a former and current competitor, he is on the side of Sina.

No one from Penguin has come forward for the time being, but a notice has been pinned on the website - Penguin won the first place in portal traffic in the first quarter of 2006.

This timing is a coincidence, which is regarded as the latest response to the executives of NetEase and Sohu who spoke out.

In a nutshell, if all domestic portals are put together, Penguin is now the first.

As for whether it is the first portal, it depends on one's own opinion.

At this point, someone sorted out the cause and effect. Originally, Penguin wanted to do campus social networking, then it was mentioned that the use of traffic and business model were discussed, and then the ranking of portal websites and the tit-for-tat of several portal executives.

However, what can be done?

There will be no quantitative standard for the title of the first portal website. Penguin's QQ alumni have also started large-scale publicity. The model of using traffic strengths to do business projects has also been recognized by the secondary market.

Based on this situation, Sina, NetEase, and Sohu gradually became silent. Even if there were sporadic remarks circulated by Penguin, they did not speak again. However, the discussion on Zhihu was still in full swing.

On April 26, Tang Jun, then president of Shanda, was asked about the small disturbances in the Internet industry in recent days when attending an offline forum for enterprises in Beijing.

He said disapprovingly: "Whether it is traffic or content, it is our job to truly build up the scale, profit, market value and prospects of the company. We are all listed companies, so we should be responsible to shareholders first."

"The Internet is developing so fast, and Sina is not just a portal. Its advertising revenue has been surpassed by game revenue, right?"

"Mr. Wang must be responsible to shareholders and the development of the company. He must know what field supports Sina's current market value. Is it a portal? Is it a blog? Definitely not, otherwise it would be too ridiculous."

"I think everyone has woken up from the portal website. Otherwise, NetEase would not have a market value of more than 3 billion."

"If you ask me, I think Penguin is the best in China in this regard."

Before Tang Jun joined Shanda, he was the president of Microsoft China, and his words were quite influential.

Baidu senior vice president Ge Deling, who also attended the offline forum, applauded Mr. Tang and chatted about it: "It seems that this matter was not about portal websites at the beginning, right? I remember that it was Mr. Tang Mu's response when he was criticized for his Penguin strategy."

"Tracing back to the source, Penguin has traffic and of course it must use the traffic. Any commercial project must work hard to play its strengths. There is no objection to this, right?"

"Even if Penguin launches Soso and competes with us, I don't think there is anything wrong with this kind of competition."

"As for what Mr. Wang of Sina said before, asking Mr. Tang to meet Mr. Fang to talk about semiconductors, this is meaningless."

"Why don't you let Mr. Fang and Mr. Tang talk about traffic?"

"Everyone has their own areas of expertise. It can't be said that Mr. Tang must be forced to do semiconductors, and it's not that someone is forcing Mr. Fang not to take traffic, right?"

The voices of Shanda's president and Baidu's vice president have stirred up the gradually calmed public opinion in the industry.

Fang Zhuo, who has never spoken, was mentioned again.

After all, he once said "the spring of the Internet has come" and was once regarded as a representative of the industry. Mentioning his name will always be more convincing.

However, this time Su Wei, who was busy with work and rarely browsed Zhihu, was annoyed.

She had discussed Penguin's traffic strategy with President Fang before, and knew what President Fang meant by the cold treatment, so they indulged in work together and thought about how Yiguo could make money from women.

Even if there were small frictions between Sina, NetEase, Sohu, and Penguin, she felt that there was direct business competition between them, and it was normal for you to say something and I to say something.

However, they belong to them, why do you Shanda and Baidu have nothing to do with it?

You can get involved, so why mention President Fang?

Do you really think that President Fang is bullied by others for being kind and ridden by others for being good?

President Fang is the only one who can be angry.

Su Wei was extremely dissatisfied, and she also directly named Tang Jun, the president of Shanda, under the relevant questions on Zhihu.

"According to Mr. Tang, we should do our job well and be worthy of the shareholders of the company. Please also pay attention to the market value of Shanda Network first."

"NetEase's market value is only more than 3 billion? Shanda Network seems to be only one-third of NetEase."

"Mr. Tang, please wake up."

"And Baidu, do your bidding ranking well. Please mark the advertising components of the top search results. I searched for after-sales service of an electrical appliance brand, and you can directly transfer me to other companies."

She mentioned the search usage she noticed recently, which has also caused criticism on Zhihu.

The entire Internet has more and more users. Zhihu, which is under the invitation system, has a group that is relatively more sensitive to industry actions. Some people have already discussed the performance of bidding ranking.

The president of Yiguo spoke, and the nature of this has changed a bit. She is definitely a core executive around Mr. Fang, and can almost be regarded as a certain attitude of Mr. Fang.

In contrast, before seeing the response of Tang Jun, the former president of Microsoft Huaxia, a core figure Xu Chenye also appeared on the Penguin side. He is one of the founders of Penguin and one of the so-called "Penguin Five Tigers".

What’s even more interesting is that he was Ma Huateng’s classmate in junior high school, high school, and college, and he was definitely one of the core members of the senior management.

Xu Chenye didn’t talk about portal websites.

He directly registered a Zhihu account.

“Mr. Tang said he wanted to do Zhihu, that was a joke. I feel that Zhihu’s atmosphere is unique on the Internet. I have always been a visitor browsing before. This time I saw everyone talking about Penguin, and I couldn’t help but ask my friends for an invitation code, and I also wanted to chat.”

“Penguin’s foundation is instant messaging, and it is a strategy that we both agree on to develop in a diversified way based on this foundation.”

“We are doing e-commerce, portals, games, and social networking. Our considerations are based on user needs. When their needs appear, we, who have a large number of users, must find ways to meet this need.”

“Once we can’t meet it, users are likely to will abandon us."

"As long as we create value for users, whether it is Lianzhong or blog, and make improvements in some form that better meet user requirements, this should be encouraged."

"From the perspective of the enterprise, we cannot innovate for the sake of innovation, because innovation itself often means huge uncertainty."

"Even for Yigoo, I saw that Mr. Fang shouted the slogan of "Eastern Amazon", and he was also learning advanced experience and carrying out more appropriate localization."

"Only by cutting and polishing can one become a gentleman."

One of the five Penguin Tigers answered questions on Zhihu, which also received many praises.

That afternoon, Su Wei went up one floor with her notebook in anger and walked straight into the president's office on the 23rd floor.

She calmed down when she saw Mr. Fang answering a phone call, and gently put the notebook screen in front of the man.

Fang Zhuo glanced at it, smiled silently, and helplessly turned the phone to external sound.

The call sound came out immediately, but it was from Sina's president Wang Yan.

Su Wei listened for a while and heard Mr. Wang's complaints.

What "son of the godson", what "don't let Sina try e-commerce", what "being bullied to the head", what "pointing at the nose is not a good feeling"...

Su Wei thought that the gentle and elegant Mr. Wang Yan had no voice because he could reconcile with himself, but she didn't expect to hear such resentment now.

She noticed something about the work - don't let Sina try e-commerce.

Hey, Mr. Fang didn't tell me this before. Does Sina also have the idea of ​​getting involved in e-commerce?

It's not surprising, NetEase is doing book e-commerce.

Su Wei heard that Mr. Fang ended the call by comforting Mr. Wang and said that he would fly to Beijing at the beginning of next month.

The call just ended.

Before Su Wei had time to speak, she heard another call from Mr. Fang.

"Oh? Mr. Wang? I'm here."

"What? You're downstairs?"

"Sure, sure, see you later."

Fang Zhuo ended the call, shook the phone at Su Wei, and said with a smile: "It's Wang Xing, he's downstairs."

"Huh? Come again? What do you mean?" Su Wei was surprised to see Mr. Fang get up, as if he was going downstairs to greet him.

"You guys are arguing so much, but Mr. Wang's campus network is the one that suffers. He must have felt deep pressure during this period." Fang Zhuo took two steps and said, "Let's go down to greet him. Mr. Wang can still swallow the depression behind his entrepreneurship behind others, but he has to keep his dignity in front of others at this time."

Su Wei walked beside him: "No, I'm asking you what you mean by this?"

"What else can it mean to learn from each other?" Fang Zhuo said lightly.

"Didn't you say you couldn't win?" Su Wei asked again.

"Even if you can't win, you have to fight. Just think of it as gaining experience." Fang Zhuo said with a smile, "Boss Wang came to me to complain, and Boss Su was furious. Although I am a gentle man, I can't bear to see this situation."

Anyway, it won't hurt, so let's help the school network and the first domineering traffic to compete and see who is the gentleman.