Nine Hundred and Ninety Six, It Turned Out to Be a Big Fool

I have to say that the CEO's introduction is quite similar.

The PPT is very beautiful, and all kinds of small technologies are very smooth.

After listening to his introduction, Xiao Feng had no choice but to lament that the spending power of the American people is really strong.

A juicer worth 700 dollars can sell 100,000 units in half a year.

This is 70 million!

From this point of view, the 120 million that Jonathan invested before is really not a big problem.

After letting them develop for a period of time, the company's performance may look better.

When it is really done, maybe this company will really become a unicorn.

But now it seems that this is just a juicer company with Internet thinking.

And for such a company, every step of growth has a characteristic, that is, it needs to burn money.

The reason why the CEO put so much effort into the introduction was simply to convey a meaning to Xiao Feng.

That is: Boss, you should charge up!

But Xiao Feng was not in a hurry to draw a conclusion.

After the introduction in the conference room was over, the executives held a simple welcome party for Xiao Feng in the conference room.

It happened to be noon, and they contacted one of the best restaurants in Mountain View to bring the company a delicious lunch.

Like other Internet companies, the company is very generous in terms of treatment.

A lot of exquisite meals were brought in, and the employees could eat whatever they wanted.

Aside from the lack of alcohol, the lunch was almost perfect.

After lunch, Xiao Feng did not leave in a hurry.

Instead, they went to the office of the chairman of the company, Evans, with Helen, and the company's CEO, Jeffrey, was waiting for them there.

This afternoon is actually the highlight of this visit.

Evans wants to talk to him, the company's second largest shareholder and future big financier.

Explain in detail the company's next development plan.

Before that, Jonathan invested 120 million US dollars in this company in exchange for 20% of the company's shares.

Became the second largest shareholder of the company, and the company's largest shareholder is Evans.

He currently holds 70% of the company's shares, and the third largest shareholder is Jeffrey.

In order to pull him over to join, Evans promised him 5% of the shares.

However, after the company has been listed and operated for five years, these dry shares can be converted into effective shares of the company and transferred to Jeffery.

The other 5% of the shares were set up as a bonus pool.

Prepare to reward employees who have contributed to the company in the future.

And now 20% of Flagship Capital's shares are about to be transferred to Xiao Feng.

So Evans and the others naturally wanted to explain to Xiao Feng the company's future development plan.

By the way, let's see if we can win, let Xiao Feng open his wallet, and recharge their company.

After all, the company has recently invited so many big names to give the company a booth, and there will be a large amount of advertisements in the later stage.

These all cost money, although the company has sold well before.

But the money earned from the 100,000 units sold was later invested in operations.

Therefore, the company's current accounts are not well-off.

If Xiao Feng does not agree to continue to inject capital this time, then Evans will consider starting the A round of financing earlier.

There are quite a few capitals in Silicon Valley who are interested in their company.

"Well, our current plan for the future is to produce more types of juicers and segment the market."

"Mr. Xiao, you have also seen that the price of our juicer is indeed very expensive at present."

"Although there are many loyal customers, this does limit our company's market expansion."

"After all, seven hundred dollars is not a small sum for many American families."

"And we will enter the European and Asian markets in the future, so it is necessary to launch some low-end juicers."

"But please rest assured that none of this will affect our earnings."

CEO Jeffrey talked endlessly in front of Xiao Feng again,

Explains the investment flow of the company's working capital.

By the way, I also cried poor.

And Xiao Feng waved his hand.

"Jeffrey, I saw that in your future business plan, Juice King mentioned that you plan to enter the physical industry?"

Xiao Feng just asked casually, but at this time Evans and Jeffrey exchanged a look.

Then he looked at Xiao Feng: "That's right, we are planning to enter this field."

This time it was Evans who spoke, and Jeffrey was silent.

"Mr. Xiao is like this. We are currently only an asset-light juice extractor company, but our future plans are far more than that."

"For the current beverage industry, Starbucks is the only one in the United States."

"However, in recent years, we have also noticed that the tastes of young people in the United States are becoming more and more varied."

"Traditional coffee can no longer meet the needs of these young people."

"With the invasion of Asian culture, milk tea and various juice drinks have also become more and more popular on the streets of the United States."

"So we think it's a really good opportunity."

"At present, the next step of the research and development plan of the research and development team I chair is a large juicer suitable for physical stores."

"There are also various milk tea machines, ice cream machines, and coffee machines, etc."

Before this Evans has always been a big image, light yellow shirt, fluffy hair.

It's a bit of an image of a worldly expert who doesn't fix his appearance, and he doesn't talk much throughout the whole process.

It's just that when he mentioned the future business plan, this guy became energetic and began to talk endlessly.

"Wait, are you planning to open a milk tea shop?"

Xiao Feng asked Evans with a smile.

And then Evans shook his head violently.

"No, I don't plan to open a milk tea shop. What I want to open is a brand new beverage shop. The ones I mentioned above are just products that we operate concurrently."

Xiao Feng frowned: "Oh? Then can you tell me about your new drink?"

"Okay, Mr. Xiao, I wonder if you have seen fruit-flavored milk in the supermarket?"

Xiao Feng nodded.

There are several types of fruity milk.

In China, there are many products on the market, but that kind of product is not so much milk as a milk-flavored drink.

It wasn't milk at all, and there wasn't much juice in that drink either.

Almost all of them are blended with various flavors, and the price is not low.

In foreign countries, there are also a lot of fruity milk in supermarkets.

It's just that their fruity milk is made from real milk.

Of course, although juice is added in it, it also puts a lot of flavor.

Because milk juice has such a problem, that is, once the two liquids meet together, it is easy to coagulate.

The fruit acid and fructose in the fruit juice will destroy the protein in the milk.

Therefore, when the two drinks are mixed together, if people drink them, diarrhea often occurs.

So so far, no company has said that they have developed a successful juice-flavored milk.

It is usually made with milk and essence.

Some conscientious merchants just put a little less juice in the milk.

And this Evans actually wants to start from this aspect, and break out of the encirclement in the physical beverage store, he really has some ideas.

"The paradox of mixing juice and milk, Mr. Xiao, I think you have heard of it."

"Once the two drinks are mixed together, not only will it not produce the effect that one plus one equals two, but it will also produce the effect that one plus one is less than two."

"And when the two drinks are mixed together, the shelf life of the drink will be greatly shortened."

"So, what if I bring this drink to the streets and sell it on the spot, so that people can buy it and drink it now?"

"That way, with a short shelf life, it won't be an issue."

"In addition, the new device I developed recently is a beverage machine that can fully mix milk and juice."

"The drink machine uses ultrasonic agitation so that when the milk and juice are mixed together."

"..."

"There would be no effect of fructose destroying the protein in the milk..."

Immediately afterwards, Evans said a lot of terms, explaining to Xiao Feng how his milk juice machine is so awesome.

Anyway, with this machine, you can produce a mixed drink of fruit juice and milk.

It can even make desserts like fruit juice pudding.

In short, once this product is successfully developed, it will definitely become a subversive device.

"So you have already started to lay out the physical store?"

"That's right, we have already started to expand in the United States, and we plan to open 300 stores in the early stage to test the water."

"In addition, we have also entered the Huaguo market. We have also launched a preliminary layout in Huaguo..."

When Evans said this, the expression on his face was a little smug.

But Xiao Feng was taken aback when he heard that.

"The layout has already been launched in Huaguo? Are you planning to open the physical store to Huaguo?"

"Of course, according to our survey, Huaguo is now the hottest milk tea market in the world."

"The market capacity of Huaguo Milk Tea Shop is over one million."

"And as a multi-scale comprehensive marketing business, how can we not go to Huaguo?"

Evans spoke clearly and clearly, as if he did do a lot of market analysis.

But Xiao Feng always felt that something was wrong, but he couldn't tell.

At this time, it was already getting late outside, Xiao Feng planned to go back and sort out his thoughts first, and continue to talk to Evans when he comes tomorrow.

Say goodbye to Helen and leave Juice King Company.

Before leaving, they politely gave them two juicers and two boxes of various organic vegetable packages.

The car drove towards the hotel where they were staying, but only halfway there, Xiao Feng suddenly felt hungry.

Then I asked the driver to drive the car into a nearby McDonald's, and asked the driver to get out of the car and go to the store to sell some food.

After a while, the driver took two big boxes of set meals and returned to the car, and when he saw the big glass of milkshake in the driver's hand.

Xiao Feng was shocked all of a sudden.

Damn, that Evans is such a fool!

The fruit juice milk drink he mentioned is a milkshake!