1002 Can This Be Played Out?

How fierce is the domestic beverage market competition?

Not to mention giants like Nestle and Danone.

In the domestic market, traditional beverage giants such as Coca-Cola and PepsiCo are eyeing it.

In recent years, among the new domestic beverage companies that have just emerged, there are a few that have not been suppressed by them.

The stronger ones, such as some common New Year's greeting drinks such as Lulu, can barely support it.

But even if it was not acquired by them, it would be beaten by others, such as Huiyuan.

So Xiao Feng knew that once he launched the product directly, he would enter the beverage market.

That is bound to face the encirclement and suppression of several giants.

And not to mention them, it is a company like Master Kong, and which one is it like?

And Xiao Feng never planned to take the low-end route from the beginning.

He never planned to make a drink like industrial flavor mixed with water for three yuan a bottle.

From the very beginning, Xiao Feng planned to make pure juice drinks.

Even if they don't make 100% fruit juice, the juice drinks under his banner are not allowed to be blended with industrial flavors.

In this way, the cost is higher, and the price is naturally higher.

And this kind of pricing, if you want to be accepted by the market at the beginning, then you have to show your B character.

But how to do it to make your drink look B-worthy?

In Xiao Feng's impression, the transition from physical stores to this kind of large-scale industrial production of beverages.

All B grades are relatively high.

It's like Starbucks coffee, even if it's a bottled product bought in a supermarket, a bottle costs more than ten yuan.

It is also because of Starbucks' approach that it is generally believed.

The quality of fast-moving consumer goods launched by physical stores is higher than that of industrial mass-produced products.

The price is slightly higher, and everyone can accept it.

And after gaining a firm foothold in the field of physical stores, it is entering the field of bottled beverages.

That will definitely achieve twice the result with half the effort.

Because there is already a foundation in the physical store, so even after entering the field of bottled beverages.

Even in the face of the encirclement and suppression of those international giants, he can also bear it and stand it.

This is why Xiao Feng plans to go to the physical store first, because he has gained a reputation in this field.

That is equivalent to gaining fame in the field of fast-moving consumer goods.

Consumers' recognition of you is equivalent to blessing your blood bar.

You have the capital to go head-to-head with those international giants.

And this is the correct way to open up the beverage market that Xiao Feng believes in.

***********

Xiao Feng and Evans talked for so long in the office, no one knew what they talked about.

But in the afternoon, a secretary from the president's office got wind of it.

Said Evans and the new investor, a violent quarrel occurred in the office.

But no matter what the quarrel was, they had no way of knowing.

All I could hear was the faint scolding of a 'liar' from inside.

After four o'clock in the afternoon, several executives of the company were notified that today's meeting was cancelled.

Some smart people have already noticed that there may be something wrong here.

Especially someone who knows the truth about the juicer that Evans launched.

Sure enough, in the evening, Evans received several emails.

It was actually a resignation report sent by some executives of the company. It seemed that everyone believed that Xiao Feng had seen through the truth of the company.

There is no need to continue wasting time here, and if you wait until the scandal breaks out.

If you think about leaving at that time, then it's over.

Everyone's resume will leave an obvious stain of having worked at Juice King, which cannot be wiped off.

If the future employer knows that you have worked in a company like Juice King that deceives consumers, do you think he will hire you?

So many smart people offered to resign at night.

These people are actually the legendary refined egoists.

You said they have been working with Evans for more than half a year,

Don't they know what's going on in the company?

Even if they don't know the technology, don't they know the virtue of Evans' juicer?

There are more than a dozen juicers in the company's coffee shop.

They use this juicer every day to squeeze juice for drinking.

Could it be that they really don't know anything about this juice extractor scam?

What's more, the R&D department in the company takes the most money, but in fact, Evans is the only one in the R&D department.

There are only a dozen soldiers, how does this look like a normal research and development department?

Not to mention smart people, even if they are average in intelligence, they have access to high-level company secrets.

I'm afraid they have already noticed the abnormality of this company.

But why didn't everyone take the initiative to ask questions, and why didn't you resign earlier?

That's because everyone has seen Evans' deceptive ability before.

It can bluff Oprah and Mr. Damen, and it can also get 120 million US dollars in angel financing from flagship capital.

Brothers, so much money has been raised in the angel round alone.

After that, how much can be raised in the A round, B round, and CD round?

And what if this company can really be fooled by Evans into going public?

At that time, everyone will be the founding fathers of the country, and everyone will become a millionaire if they share some shares.

At that time, once he bought the shares in his hand, wouldn't it be nice for him to resign?

But it can't work now, it seems that the company's bubble was discovered by a new investor and punctured.

The investor, who didn't want to be messed with, had already been in Evans' office, sparring with him all afternoon.

Obviously, it is impossible for the two sides to reach a compromise. It would be a fool to wait at this time.

If someone leaks the news of the company's fraud tomorrow, it will be really over.

As the saying goes, a gentleman does not stand under a dangerous wall, so everyone should withdraw quickly!

So it was only six o'clock in the evening, and Evans' computer was beeping non-stop.

I received more than a dozen emails in one go, all of which were surprisingly consistent.

It was all the senior officials of the company who knew the truth who submitted the resignation emails.

And the most powerful person here is actually the company's CEO, former Coca-Cola CEO Jeffrey.

And seeing these resignation letters at this time, Xiao Feng, who was sitting opposite Evans, had to widen his eyes and clap his hands.

He gave Evans a thumbs up: "You're really good!"

It seems that it is really right to keep this guy this time.

Even layoffs can come up with such a good way, and the problem is solved without abolishing one soldier at all.

After that, the Juice King, who has removed redundant staff, will be able to travel lightly.

It will be much easier to adjust the future business direction.

In fact, before, Xiao Feng had been very worried about the company's business problems after the change of ownership.

He called Evans to force the palace this time, although he could control the company.

But if other people in the company give up the pick, then he has to catch the blind too.

Getting a shell company means nothing to him.

And after subduing Evans, where should Jeffrey be placed?

Both are CEOs, which obviously won't work.

What's more, if everyone knows that the company will adjust its business direction in the future and focus on physical beverage chains.

I'm afraid many people will sing the opposite, because at this time, most of the company's executives are running.

Evans can fool more investors, and then the company will go for the purpose of financing and listing in the future.

You suddenly told him that the company does not plan to sell juicers in the future, but plans to open a coffee chain.

Don't sit in the office, everyone, you have to travel frequently across the country.

To talk about renting a storefront or doing decoration, I am afraid that many people will give up their picks.

As for the employees of the American company, you can't dismiss them easily.

Because of the involvement of the union, if these guys sue you, you can't afford to waste your time.

What's more, they all know the secret of Juice King?

And Xiao Feng also planned to use the juice extractor to squeeze a handful of American wool in the end.

So how to make these people leave quietly without becoming stiff depends on Evans' ability.

Unexpectedly, Evans just asked Xiao Feng to play a play with him.

It solved this problem perfectly!

It's not company firing now, those executives.

It was the executives who offered to leave.

In this way, it will not only save the company a large amount of compensation, but also keep the company's secrets.

Xiao Feng also had to admire Evans at this time.

This guy can play tricks just by playing layoffs...

"After these people leave, they won't reveal the secret of your juicer, will they?"

Xiao Feng still couldn't help but asked Evans.

And Evans replied with a smile.

"In the future it will certainly be, but certainly not in the near future."

"Because when they joined the job, they all signed a non-disclosure agreement."

"I'll send them an email later, on the one hand wishing them a bright future, and on the other hand reminding them not to forget the non-disclosure agreement!"

"If anyone dares to talk too much, we can sue him for bankruptcy."

"As long as you give me half a year to adjust, I won't be afraid of the news they leak..."

I have to say that this guy is really smart, and he has already thought of many long-term things.

Xiao Feng is very satisfied with this CEO.

With him helping him expand his territory in the United States, the success of this coffee shop chain can be said to be just around the corner.

The chain coffee shop was completed, followed by milk tea shops and juice shops.

Anyway, he is not afraid that there will be many competitors in the United States, because he has a unique secret recipe for seasoning.

The drinks launched in his store are destined to be unique in taste and ahead of other competitors.

He made an agreement with Evans that he would not inject capital into the company in the next six months.

Whether the company can survive or not depends on Evans' ability.

Anyway, the business direction has been pointed out to Evans, and the company's juicer is still profitable.

And the profit trend is pretty good!

The profits from the juicer will be invested in the operation of the physical store.

If Evans can't set the goal, he can pack up and leave.

If he can do it, then promotion and salary increase will be a no-brainer.

In addition, the company's accounts will also be taken over by a team brought by clone finance expert Pablo.

So in the future, no one should even think about tampering with a penny of the company's money!