Chapter 15 Stone Overlord Released
Before Li Mu became the Overlord of Stone Tools, he already had a complete business operation plan.
Considering that "Stone Age" is not very popular for a long time, by the end of the year, the national online game market will have to make way for the super beast "Legend" in the online game industry, so Li Mu knows in his heart that Stone Overlord doesn't have much profit space for him. .
There is no online payment channel, he can only sell offline, and he needs to build a sales network from scratch. I don’t know how long it will take to reach the scale of selling 20,000 to 30,000 copies a month. Therefore, from now to the end of the year, Stone Overlord can produce in his own hands. The revenue is estimated to have peaked at one million.
One million is indeed a lot, but the entire Abe plug-in has been in operation for so long, and the value of the industry chain is only ten million.
Production and development, testing and maintenance, channel distribution, and terminal sales must make money in every link. Not to mention that Li Mu has no ability to establish a channel network that sells tens of thousands of copies a month, even if there is a ready-made network in front of him, the benefits will be shared equally. Going down, selling 300,000 to 400,000 yuan a month, and getting 20% to 30% of it is amazing.
In this era, the payment method is very simple, and online payment has not really started. Mr. Ma from Hangzhou has not even engaged in Taobao, let alone Alipay. Therefore, the payment bottleneck in the Internet era is extremely large, even in the Stone Age and Legend of Blood. Online games, point card sales also rely on countless Internet cafes across the country for offline distribution, and there is no way to achieve online transactions.
At present, most of the plug-ins are sold on a monthly basis, and the sales terminals are in Internet cafes. The plug-in distributors will develop cooperation with Internet cafes all over the country. Like the sales of electronic point cards on behalf of Internet cafes, they will sell plug-in monthly passwords for themselves. After another year After half a year, many plug-in monthly subscription passwords can be bought directly in Internet cafes.
But for the current Li Mu, he only has himself and Zhao Kang, and three or four hundred yuan of funds, how can he spread the network of tens of thousands of copies per month? Just a fool's dream.
So Li Mu had a plan for a long time, and he prepared two plans for himself.
What the two plans have in common is that after the development of Stone Overlord is completed, he will open a 15-day free trial period, which is why he let Zhao Kang familiarize himself with various online promotions.
Although the current online payment has not yet been opened, the speed of online transmission is extremely fast. The actual effect of its own stone tool overlord is double that of the current Abe plug-in and other stone tool plug-ins, not only in terms of function and speed. Powerful, as well as the consideration of the user experience level, the comprehensive use effect must far exceed the same type of products.
In this way, word-of-mouth effect can be generated in a short period of time, it is free and easy to use, and there is no reason to be rejected by users. In this way, it will greatly impact the Abe plug-in and other Stone Age paid plug-ins.
Li Mu's method is very damaging. As soon as he came up, he had the idea of completely impacting the market first, and directly cut off the income of Abe's plug-in or other plug-in development teams, just like 360 antivirus was free back then, and he praised countless antivirus software companies. .
Once a plug-in that already has a business model like Abe suffers a devastating impact, they will not sit still. There are only two options in front of them: immediately develop a plug-in that is more powerful than the Stone Overlord, or find the Stone Overlord's. Producers collaborate.
The possibility of the former is zero. Li Mu's programming level is not comparable to this group of plug-in developers, and only the latter can be done.
This is also the first of Li Mu's two plans: waiting for other plug-in studios to contact him.
Considering that Abe's plug-in will be named by national media such as People's Daily in the future, and it seems that he will be beaten as the first bird, so Li Mu has also figured out a solution. If Abe wants to cooperate with himself, he can only buy one. The way to go is to sell the program directly at a fixed price, and they take it and sell it directly on their existing channels,
I will never share and cooperate with people who are cheating on Abe.
If the first plan packaged and sold is unsuccessful, then there is only the second plan left, and you will sell it yourself.
It will be much more difficult to sell by yourself. Even if Li Mu and Zhao Kang break their legs this summer, they may not be able to sell much. Discover some local proxies among players and users, and the speed of advancement may be faster.
However, Li Mu didn't prefer the second option, it was too slow to take effect, he needed quick money, and after "Legend" was launched, the second option would be suitable for long-term fishing for big fish.
It all depends on how much impact Stone Overlord will bring to the commercial plug-ins of the Stone Age after it goes online!
...
On the night of July 11, Li Mu finally completed all the development of Stone Tool Overlord on the second floor of Big Spider.
The free trial version of Stone Overlord V1.0 is officially launched on several game BBS.
Zhao Kang's efforts over the past few days paid off immediately. Because he had been instructed by Li Mu before, he had asked for free stoneware plug-ins in various Stone Age BBS and chat rooms, so he had a certain "mass base." "
For example, a post on a certain stoneware forum that has been upvoted hundreds of floors was published by Zhao Kang. The online name is "Standing Pig". A free stoneware plug-in!"
Zhao Kang was unwilling to add the word kneeling and begging at first, and felt that he was down. Li Mu gave him a white look, obviously he didn't have Internet thinking. What's the point of being so rude? In an online virtual community, why do you care so much about face?
Zhao Kang was helpless and could only send it according to Li Mu's request.
Unexpectedly, the word kneeling and begging has indeed attracted the attention of many people. Netizens these days are also very enthusiastic. Many people replied that the free plug-in does not even have one-tenth of the function of the paid plug-in. If only the free plug-in is used , almost impossible to move in the Stone Age and so on.
Some people also advised Zhao Kang not to play, and the most important thing is to study hard.
In short, the reply is positive energy.
On this night two days later, "Standing Pig" posted another post: "Seniors, I finally found a free stoneware plug-in, the function instantly kills all similar plug-ins, and I came to share it with you!"
This year, BBS already has the function of uploading attachments. The size of the plug-ins developed by Li Mu is only 5.6MB, but most of the BBS limit the size of the attachments, and can only upload 1MB at a time. There is no way, Li Mu can only use compression software to compress the plug-ins into six In the compressed package, UU read www.uukanshu.com and let Zhao Kang upload it together.
It's not enough to have accessories, Li Mu also took a lot of screenshots, including the plug-in interface, function options, and the actual use effect in the game.
Even with a fixed template, this purely human posting took all night.
While Zhao Kang kept posting on various BBSs, Li Mu kept refreshing these posts.
These days, there are many netizens and less content. Just one hao123 can have millions of daily users, which is enough to see how scarce the Internet content is at present. Therefore, any BBS now has a large number of users.
At 1:00 a.m. on July 12, one hour after the first post was published, the number of downloads reached 638, and the number of comments reached 56. Most of them expressed curiosity.
Li Mu knows that a good product requires time for users to experience it continuously.
So Li Mu stopped following these posts.
After Zhao Kang posted enough posts, he entered the game to promote it, first shouted that he had found a free plug-in, and then told the forum to the players, so that the players could try it out.
Afterwards, Zhao Kang used the registered vest account to reply to himself, exhausting all the words of praise, and praised the powerful function of this free trial plug-in, which has never been seen before.
Zhao Kang, alone, did the work of the navy and childcare.
Li Mu knows that the next thing to wait is the formation of the word-of-mouth effect. In today's Internet world, pure and enthusiastic netizens will definitely become the "tap water" of the stone overlord, that is, the water that comes spontaneously. military.
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