Chapter 244 Capital Abandonment

When a company's values ​​are abandoned by the capital market.

Its stock price is destined to face a prolonged trough.

Fortunately, Tengying Group has always insisted not to engage in loans, let alone leverage.

Even if the stock price drops to only one dollar, all his stores, including the company, will still make money.

The only thing affected is the inability to cash out the stocks in hand smoothly.

As for the rest, there really is none.

If the price fell to a price that even Chen Pingsheng couldn't accept, the worst he could do was to pay for all the scattered shares on the market to be delisted.

Anyway, the random multiplication money has been obtained, and it will be quite good to slowly make profits later.

The next two cores of Tengying Group are mainly focused on the smooth listing of Tenghui Department Store and Lujiao Coffee.

Especially Antler Coffee, which invested 3 billion, completed the launch of its first new milk coffee, and then launched subsequent ones.

Raw coconut latte.

It is mainly made from the highest quality coconut from Hainan and blended with coffee.

Once launched, the market response exploded.

At the first large-scale investment promotion conference for Antler Coffee in the country, Liu Yifei personally participated and explained the entrepreneurial history of Antler Coffee.

and future development prospects.

In addition, detailed analysis data is given for individual stores.

The investment in a single Lujiao Coffee store has dropped to about 800,000 yuan, which includes a series of expenses such as rent, store transfer fees, and equipment fees.

In terms of site selection, three clear criteria were also given.

One is to open in the CBD business district.

The second is around office buildings.

The third is near the shopping mall.

These places are the core locations of Lujiao Coffee.

In addition to not having to pay a franchise fee, investors must also personally determine the location chosen by someone sent from their headquarters.

Only then can we open a store.

It sounds like it's quite troublesome, and there may not necessarily be so many people who can be sent there in time.

Think about it, the number of Bobo Milk Tea stores nationwide, including franchise stores, has exceeded 6,000.

On this basis, people over there can be mobilized to check nearby at any time.

A coffee shop, no matter how famous you are.

If you open it in a general resettlement community or near a factory, it will basically be over.

No matter how much the headquarters advertises to you every day, it’s just like the moon in the mirror.

There is no precise customer group at all.

Therefore, when opening a physical store, the location is right, which is half the success.

Stronger than Antlers Coffee is no exception.

It can be said that in order to sell you a cup of coffee, they mobilized half of the resources of the entertainment industry to advertise every day.

This is no exaggeration.

Even in the Internet celebrity world, there are hundreds of people who spontaneously advertise Antler Coffee.

Such is its unparalleled influence.

At this national investment and franchising conference, there were thousands of investors confirmed on site.

For most people who have enough money, franchising is the best way to make money.

However, in this process, you have to choose a brand with a good reputation that can really make money.

Many investors come from Bobo Milk Tea.

They have made milk tea, and now they want to sell coffee.

After all, I still believe in the reputation of Tengying Group.

Since Bobo Milk Tea experienced the incident of blocking the door of the franchisee headquarters, there has never been a vicious cycle of franchisees trying to get franchisees.

Antler Coffee does not require a deposit.

But a deposit of 200,000 yuan is required.

To put it bluntly, it's not that Chen Pingsheng needs your money, but that he wants to eliminate those franchisees who borrowed money to invest.

Any physical store, if you do not have sufficient cash reserves in the early stage, will easily be driven out of business.

After the entire conference, a deposit of 300 million was collected.

A total of 1,500 investors have been formally identified.

Once again, it shocked the domestic coffee industry, and the news even spread overseas, with the headline saying that Starbucks is facing its strongest rival in Central China.

After the investment conference, Tong Zelan also went overseas.

Officially launching an IPO for Antler Coffee.

At this point of development, it is only a matter of time before it goes public.

Antler Coffee directly avoided the domestic stock market and chose Nasdaq, which has greater room for development.

Antler Coffee has a lot of good news, and so does Tenghui Department Store.

After investing nearly 10 billion, it has taken root in Beijing, Hainan and Shenzhen.

Since the storefront is entirely self-owned, its stability is far superior to that of ordinary domestic hypermarkets.

Now we have cooperated with Xin Teng Live Broadcast to create Xin Teng Selection.

One step from traditional hypermarkets to the popular online live streaming.

It also stands out among the traditional hypermarkets.

A lot of capital wanted to invest in Tenghui Department Store, but Chen Pingsheng rejected it directly.

Apart from going public, he does not need other people's development funds at all.

And on March 25th.

Chen Pingsheng officially represented Tenghui Department Store and signed an investment agreement worth 1.6 billion with Tong Zelan's Honglan Capital.

Let the shares be 40%.

Putting aside its own properties, Tenghui Department Store’s valuation of 4 billion is pretty good for the hypermarket itself.

This means that Tenghui Department Store is about to start its IPO.

1.6 billion is nothing to him. Even the investment cost of Tenghui Department Store cannot be fully covered, so naturally he cannot activate the random doubling golden finger.

He used the 1.6 billion, and his wife paid another 400 million to make up for the 2 billion.

I immediately went to Guangzhou and bought eight more super stores.

It plans to open eight more stores to completely complete the department store layout in four major first-tier cities.

He spent the money to buy the store. As for the money to open the store, he didn't need to pay for it himself. Tenghui Department Store could easily open eight stores with its own cash flow.

In a business like a hypermarket, when you only have one, you have to listen to the supplier for everything.

You have dozens of stores, all of which are in first-tier cities. If you say you’ll pay for the goods in three months, they won’t say a word.

I will only say that it is whatever is convenient for you.

This is the department store business. Once it starts, the cash flow will be unimaginable.

Only in March.

He completed the most important franchise of Antler Coffee and the layout of Tenghui Department Store in four major first-tier cities.

This completely laid the golden foundation for Tengying Group to take off this year.

Late March.

The Huangpu River on the Bund is even more dazzling.

The neon lights lighting up everywhere, together with the cruise boats on the river, form a distinct picture of a prosperous time.

Sitting alone in the small house next to the Bund, with three bedrooms and two living rooms, the living area is only 180, which is indeed a small house for Chen Pingsheng.

"Dong dong" twice.

The door rang. Who could come looking for him at such a late hour?

Looking at my watch, it's almost nine o'clock in the evening.

The reason why he lives in this small house is because his wife is not here. It is too big for one person to live in and the hygiene is troublesome.

He went to open the door.

"Brother-in-law."

"Pei Yao, why did you come here so late?"

"I originally went to your flat floor, but I came here again when I saw you weren't there."

Both houses are on the Bund, not too far apart.

Jiang Peiyao can walk there in ten minutes with her long legs.

She was still holding some late-night snacks she had just bought in her hand, just wanting to ask him to eat together.

"You didn't call me in advance when you came to my place. You deserved to run out."

Chen Pingsheng touched her pink hair, she was such a gentle girl.

She looks like a bad girl, and there is no one left.

Jiang Peiyao lowered his head and smiled, feeling a little embarrassed.

Chen Pingsheng asked her to move the stool, and the two of them enjoyed the beautiful view of the Bund on the large balcony while eating some authentic Shanghainese food.

"Brother-in-law, is our group in trouble right now?"

"Why do you ask?"

Jiang Peiyao said with some worry: "The main thing is that it has spread among the trainees. Because of Sister Qiuyan's speech at the university, all the brands in our group have plummeted in the stock market. Even Tengying Entertainment, which has always been very stable, has It’s down to only 20 billion.”

"Is 20 billion very small? There is only a little left."

Chen Pingsheng looked at the girl in front of him amusedly.

Jiang Peiyao quickly denied, "No, the main reason is that it was close to 40 billion before, and now it suddenly drops like this, which is quite worrying."

"There's nothing to worry about."

Chen Pingsheng said: "It doesn't matter. When it drops to 10 billion, your brother-in-law, I will just use a few billion to take back all the scattered stocks on the market. It's not like you don't know that Bobo milk tea was not Something similar happened.”

"Brother-in-law, are you saying that the stock price will definitely rise back?"

"It is inevitable that the price will rise again."

Chen Pingsheng said: "Tengying Entertainment originally wanted to release its first quarter financial report to restore the stock price, but I stopped it. To be honest, our group has not made any principled mistakes. Chu Qiuyan is just being kind. She even cried. Several times, it was me who came to comfort him.”

"In this land of ours, especially the capital market, there is a lot of chaos. They think that I am going to break some inherent rules and it will easily trigger the hidden dangers of some big shots. It is just their own imagination and speculation."

"Brother-in-law, what are the rules that will cause our group's stock price to drop across the board?"

Jiang Peiyao thought about it for several nights, but still couldn't figure out this problem.

Chen Pingsheng didn't know whether he should explain to her or not. After thinking for a while, he still said:

"It's nothing more than a group of people with vested interests. You have to know that those people Chu Qiuyan prevented from joining the group happened to be from families with good conditions and backgrounds, and those she recruited were basically looked down upon by them in college. The reason why disadvantaged groups are weak is that they have no social network.”

"When the network of relationships is formed, it will automatically generate some rules. People in it will take care of each other and equally share the high-quality resources in society."

"In their view, Tengying Group is also a part of it, but now it is trying to break the rules of that network and let people who should not enjoy those resources enter the network. This is not true in capital. The market appears to be an extremely dangerous behavior.”

Jiang Peiyao was confused when he heard it, half understanding and half not understanding.

I seem to understand a little bit, but also seem to be confused.

Explicit things are not scary, implicit things are dangerous.

Chen Pingsheng still asked her to eat with peace of mind and not to worry about what was available or not.

No matter how good Tengying is, it is also the parent group of three listed companies.

I definitely won’t be swayed by such things.

Compared to him, Du Niang, one of the giants of BAT, has a big problem with her values.

I don’t care about anything just to make money.

Bidding for medical care costs lives.

The Wei Zexi incident was condemned by the entire Internet.

This kind of thing is outrageous. A college student searched for treatment on the Internet because he believed in Du Niang.

The high medical expenses emptied the family. Even though his parents even borrowed money to help him treat his illness, they still failed to save his life.

Birth, aging, illness and death are normal, but Wei Zexi's death still set off a wave of public opinion.

To put it bluntly, it is a technology search company that does not care about the nature of the hospital for advertising fees.

It will help you promote vigorously if you pay.

It eventually led to the death of a great life.

Chen Pingsheng was very disappointed to see such news, when those giant companies are only concerned about money.

It is difficult for you to imagine how much social damage it has caused to ordinary people?

This is only because it was exposed after the incident.

What about those who swallowed their anger and had nowhere to complain?

Compared with these, what does it matter if his Tengying Group simply does not recruit people with backgrounds?

The damage caused by the Wei Zexi incident to ordinary people is beyond imagination.

The impact on Baidu is unprecedented, which has completely triggered a backlash from ordinary people.

This is the result of lacking competitors and living too comfortably.

Affected by the Wei Zexi incident, Baidu's stock price will drop by at least 200 billion.

The once glorious BAT now only has Alibaba and Tencent left.

Baidu, successfully fell behind.

Compared with others who lose 200 billion, his loss of a few billion is nothing.