Chapter 280 Upgrading S Entrepreneurship Support

Chen Pingsheng answered Meng Yuyu's words.

In fact, he had already calculated that he wanted to be cost-leading and technologically advanced in the future.

Then, in the next three years, he would have to invest at least 40 billion yuan in technology research and development funds for Tengfei New Energy.

This is not an exaggeration.

Therefore, he would have to subsidize more than 10 billion yuan for new energy vehicle manufacturing every year.

Until the car manufacturing is successful.

After the super factory broke ground, the Tengfei Entrepreneurship Park, which will invest 4 billion yuan and cover an area of ​​100 acres, will also start construction.

From factory construction to technology research and development, it will take at least three years for Tengfei New Energy to land its first car.

In total, he will have to invest between 60 and 70 billion yuan in these three years.

In fact, there are ways to save money, but he just didn't use them.

If you want to save money, you can only do OEM. The technology is someone else's, the factory is someone else's, and everything is someone else's.

His own company is just OEM production.

In his opinion, this kind of factory may be okay in the short term, but it will definitely not be able to compete with those super factories in the long term.

Therefore, he has to lay out the game in the early stage of entrepreneurship so that he will not be eliminated in the future.

…

It was July in a blink of an eye.

Chen Pingsheng, who only wanted to make money, suddenly found that his family had a promising snack brand.

This was in March this year, when he invested 100 million to create Snack Fast Run.

In April, he increased the capital by another 500 million.

By July, Snack Fast Run had a total of 550 directly-operated stores in the Jiangsu, Zhejiang and Shanghai regions.

Snack Fast Run mainly specializes in snacks. You want to say how complicated its business model is.

That's not at all.

In fact, it is to subdivide the large category of snacks and then attract customers through low prices.

Quickly open stores to reduce purchase costs.

For example, a bottle of ordinary Wahaha mineral water, which is sold at two yuan a bottle in ordinary small supermarkets.

Snack Fast Run is one yuan and two.

The same is true for other beverages. The price is very low, and the gross profit will naturally drop significantly.

The only benefit of low prices is that there are more and more customers.

Compared with those traditional small supermarkets, sales are at least five to eight times higher.

This model was first used in Tengsheng Fruit, and later Feiyangyang and Tenghui Department Store were almost the same.

When Zhao Mingyu asked him to report the situation, he also told him a story.

Only four months later, their family became the largest capital brand in this segment.

Before others could react, there were already more than 500 directly-operated stores.

This is capital entrepreneurship, and it is also the ultimate influence of Tengying Group in traditional industries.

Once a new segment is discovered, it will be directly crushed by big capital.

Snack Express has a very low gross profit margin of only about 18%.

The gross profit margin of ordinary small supermarkets is more than 50%.

This allows it to quickly acquire customers.

If it relies on its own profits to open stores, it will take at least eight months to a year to open a thousand stores.

Chen Pingsheng carefully looked at the operating data of Snack Express, and he found something.

There is no secret in this industry at all, and there is no business model that cannot be replicated.

They now have a big advantage of being fast and having a lot of money.

Maybe in a few years, when others, especially capital, find that opening such snack specialty stores is profitable, three or four stores may pop up on the same street.

At that time, the competition will be about price and cost control.

Of course, he didn't mention the key point.

That is brand traffic.

This is Tengying's strongest advantage, and it is almost impossible for any opponent to compete with him on this.

At present, the spokesperson selected by Snack Fast Run is Zhao Liying, who has a very good national reputation.

After Chen Pingsheng put down the financial report, he said: "There are more than 500 direct-operated stores in Jiangsu, Zhejiang and Shanghai, which is enough. The next development is to vigorously develop franchises."

"In addition, I will give you another 1 billion in Beijing, Guangzhou and other places, and copy them as soon as possible."

First occupy the super first-tier cities, and then directly copy them to the surrounding first-tier cities through the influence of super first-tier cities.

This has always been the super play of Tengying Group in the traditional field.

To put it bluntly, you can only do this if you have money. If you don't have money, how dare you copy stores so quickly in super first-tier cities.

With this 1 billion, Snack Run is expected to expand its stores to about 1,600 in the next three months.

By that time, the national market will directly franchise.

Chen Pingsheng is more ambitious and wants to truly occupy the snack market in the future.

Rapid layout, expansion of stores and mastering channels are one thing.

The key is to reach out to upstream manufacturers.

To put it bluntly, if he has 10,000 snack stores, you want to enter his store, then you must let him buy shares at a low price.

If he wants to survive in the future with such a store that has no threshold and not too many complicated business models.

Then he must reversely use channels to control upstream manufacturers.

Then through his own super channels, select some suitable and high-quality manufacturers from them for listing.

It can be water or spicy.

Anyway, no matter what, the premise is the rapid expansion of stores.

How fast?

He wants to set up 10,000 offline stores in the next six months.

It sounds difficult, who told him that he has the strength now.

While everyone has not reacted yet, or is still in the preparation stage, his Snack Run has spread all over the country.

Flowers blooming everywhere.

At that time, others were still opening stores, but he had already entered the second stage, holding a reverse controlling stake in upstream manufacturers.

Zhao Mingyu was previously the head of Tenghui Department Store in Beijing District. He was very clear about the strength of Tengying Group in the traditional field.

So, as soon as he had a good idea, he immediately came to the big boss for cooperation.

Facts have proved that this was also the right step he took.

If he dared to open a store with this idea, others would come to Chen Pingsheng.

Even if you run for a year or two.

He can also surpass in a short time.

Later, you will not see your feet.

Entrepreneurship is never about good ideas.

But resources.

Chen Pingsheng really can't take out 1 billion now, and all his money has been given to Tengfei New Energy.

Call his wife and ask her to transfer 1 billion from Shuiyunjian first.

Song Yanxi also has to wait for this month's dividends to be collected, but she still gave him 500 million directly.

Transfer 500 million first, and the remaining 500 million will not be available until the 15th.

Zhao Mingyu was overjoyed and left with the money.

Of course, Chen Pingsheng would not just invest money to finish the job. One billion yuan would only increase his number of stores rapidly.

It would not make his brand known to the world.

He called Bai Xin and asked the artists of Tengying Entertainment to immediately start to attract celebrity topics for Snacks Run.

He also sent a notice to Chang Fu, and Snacks Run officially entered the S+ support for entrepreneurial projects of Tengying Group.

The so-called S+ support for entrepreneurial projects is the highest definition of entrepreneurial projects within the group.

To become S+, it must be that the big boss believes that this project can become a unicorn enterprise.

That is, a market value of tens of billions.

At this time, the group will fully inject traffic for this project.

We will soon know how strong the traffic resources of Tengying Group are.