Chapter 163 Rewards

On April 5, Chen Changliu held a company management meeting.

In the past April, M1 sales not only failed to continue to grow, but also experienced a 15% decline in sales, from over 50,000 units in March to 48,000 units in April, which attracted Chen Changliu's attention.

In fact, he already knew that M1 could not continue to grow.

Recently, the latest data from a survey agency showed that in the first four months of 2004, the top six manufacturers in the domestic MP3 market were Patriot, We Growers, Samsung, Lianxiang, Zhaohua and Baicheng. Among them, Patriot relied on The sales volume of Moonlight Box MP3 once again topped the list with a sales volume of 260,000 units and a market share of 17%, while we occupied a 12% market share with a sales volume of 180,000 units.

In the past two months, due to the strong entry of M1, various companies have adjusted their layouts and come up with their own new generation products. For example, Samsung launched YP-55H, Patriot launched F008, Best launched Mhybee DA120, etc. which are relatively popular. products of concern.

Mezu's product ME, which Chen Changliu attaches great importance to, has also joined forces with Jingdong Multimedia Mall, and both parties have established a firm foothold in their respective industries.

Of course, the Mo tribe no longer had the glory of their previous life, but Jingdong's start was much smoother than in the previous life.

And these products have also lowered the price range. They are no longer priced in the thousands. Even Samsung has given up on its principle of high prices. This YP-55H only sells for 998 yuan.

But the one that has the greatest impact is Onda Xuanyin, which launched the Xuanyin M128 with a 128M capacity and only one AA battery. It is currently priced at only 399 yuan. It is precisely because of its low price of less than 400 yuan that it has The product is particularly eye-catching in the MP3 player market.

It is also the ultra-low-priced product launched by Onda Xuanyin, which makes the current MP3 market turbulent.

According to statistics, there are currently more than 300 large and small brands in the MP3 market. Many unknown brands are mixed in the market. These guerrilla brands often have a strong sense of imitation of product appearance, poor quality and high repair rates, and cannot guarantee after-sales service. , more just want to make money in the MP3 market.

Therefore, taking advantage of the launch of Onda Xuanyin's product, the MP3 market began to hear calls for price cuts. Chen Changliu knew that there must be mainstream brands trying to clean up the market and squeeze out the other brands with price wars.

Strictly speaking, it will take time to resolve the chaotic situation in the domestic MP3 market. In the second half of this year, fire sales and tight money from the macro policy level will bring clarity to the MP3 market in 2004.

Some small brand manufacturers will exit the market due to the dual squeeze of financial constraints and dwindling profits, while powerful new entrants are also expected to further adjust the market structure.

...

After everyone arrived, Chen Changliu didn't waste any time and went straight to the topic, listening to Feng Xiao's report on the decline in product sales.

Feng Xiao had been prepared when Chen Changliu notified the management meeting and the content of the meeting two days ago.

It should be said that it was not carried out in the past two days, but that she paid attention to it every day, because this is her job. After talking about the undercurrents in the market, she started talking about the flower grower's product line.

"Mr. Chen, judging from users' attention to the capacity of MP3 players, 128M has always been the focus of users' attention. This month, the proportion of attention paid to 128M MP3 players is as high as 72.8%, an increase of 2.2 percentage points compared to last month.

Users have never paid much attention to MP3 players with other capacities, except of course our M1, because the price of our large-capacity M1 is only the price of mid-range products.

And judging from the trend of attention in the past two months, the overall attention of MP3 players with other capacities has declined to varying degrees.

Currently, 25P3 attention is 12.1%, while P3 attention proportion is only 1.5%.

Therefore, if the capacity of our M1 product line can be enriched, and while reducing the capacity, the price can be appropriately lowered, then we will have a more competitive advantage.

Of course, our current capacity prices cannot be lowered.

At the same time, our new products will also be put on the agenda. Now the iterative updates of MP3 are getting faster and faster. Our product designs are beautiful, and consumers sometimes experience aesthetic fatigue..."

After listening to Feng Xiao's report, Chen Changliu looked at Wu Bo.

Wu Bo knew it was his turn.

"Mr. Chen, our MP3 research department has been steadily progressing in the research and development of the new generation product M2. With the efforts of a large number of technical personnel, it has reached the final stage. Our four-wire resistive touch screen technology is still being verified in the calibration of the touch screen. Among them, I can establish a military order here and the new product research and development work will be completed in May.”

After carefully listening to the managers' analysis and comparing it with his own knowledge, Chen Changliu felt helpless. He had known for a long time that the price war in the MP3 industry in the second half of the year was going to be bloody.

Although the prices of various parts and components are falling, MP3 prices have generally dropped by more than 40%, and MP3 players priced at 200 to 300 yuan are not uncommon in the market.

This has made life difficult for all major MP3 manufacturers. Profits are extremely low. Flower growers do not have such strong strength, but in the face of price wars, can they survive alone? That's impossible.

"Well, then we will add a few more models with different capacities for the new product, with the minimum of 128M. The price will be determined when the product is about to be launched.

But it is obvious that the era of industry reshuffle and meager profits is coming, and the price war will be extremely fierce in the second half of the year at the latest.

So how can we, the flower grower, survive in this environment is a test for everyone.

We have to walk on two legs and continue to increase investment in battery research and development. Minister Liu Yang, this is up to you, and all departments will give you the greatest support.

Minister Wu Bo, continue to speed up the progress of decoding wafers, and continue to recruit if there are not enough people. If our decoding wafers can be produced in the second half of the year, we will be more Competitive.

Go back and announce that if you can develop qualified wafers that can be used in our products one month ahead of schedule by the end of the year, the company will reward your department with 1 million RMB, and 2 million RMB if you can develop them two months ahead of schedule.

People in the battery research department should not feel unbalanced. I will also draw up a research and development schedule for you in the future. As long as you complete it ahead of schedule, the company will give you rewards. "

Chen Changliu's words made the heads of the two research departments smile directly. The company's original salary for everyone was already first-class in the industry, and it can even be said to be the highest. Now there is such a high reward. It seems that they have to set new requirements when they go back.

They can already imagine that the R&D personnel of the Flower Planting Family will definitely not get off work so early in the future. The competition between the groups will make them stay, because no one wants their group to lag behind.

PS: The typos will be corrected first and then corrected.