Chapter 770: The Impact of the Home Appliance Alliance
September has entered autumn, but Jiangnan Province is still very hot. Some places have some rainfall, and some places have hardly seen the sun all year round. Coupled with the sultry climate, people have a feeling of wanting to escape from this city.
It was originally a very peaceful day, but because of the emergence of a piece of news, the entire business community of Jiangnan Province began to shake.
Nineteen home appliance companies, led by Jiangnan Home Appliance City, announced the establishment of the Jiangnan Home Appliance Industry Development Alliance! The headquarters is set in Beihua Trading Company in Jiangnan City!
The establishment of these nineteen home appliance companies shocked all the businessmen in Jiangnan Province.
Alliances are not trivial in the business world. Take the simplest and most common supermarket as an example. Not many people know about a supermarket, that is, nearby residents often visit it. So what if two supermarkets form an alliance?
What if supermarkets across the province join in?
Going further, what if all supermarkets across the country join in?
Is this supermarket still the inconspicuous supermarket before?
There are some farther away. Carrefour Supermarket, or to change its name, Carrefour Group, isn’t it a foreign supermarket?
As a result, it has become a brand that has gone abroad and into the world!
So chain stores are a big deal.
When a place starts to use the existence of this supermarket as a basis for judging economic development, it means that the influence of this supermarket has become extraordinary.
Frankly speaking, the same is true for home appliances. Among these home appliance companies, Jiangnan Home Appliance City has undoubtedly gone a long way. If the home appliance companies behind it are still simply maintaining a competitive relationship, they will go bankrupt sooner or later, because Li Yi knows the future development trend and where the development focus is.
It is equivalent to buying lottery tickets. Others are gambling on luck, but Li Yi has already mastered the winning numbers in advance.
Following Li Yi is not a loss. This is the truth they learned later.
Where there is cooperation, there will definitely be competition. This time is the same. The union of the home appliance industry has made many people who are still in this industry feel the change in the wind direction and begin to be vigilant.
There are two roads in front of them. Make a choice as soon as possible, whether to join this alliance or stand on the opposite side of it and grab business.
The Home Appliance Alliance now sincerely invites people who have home appliance companies or stores to join the alliance. The purpose is to develop towards other provinces, and it has also united some manufacturers, and taught some experience in operating home appliance stores to all those who join the alliance.
This is almost impossible for everyone who owns a store to refuse.
And Li Yi did one thing very well. When promoting the business experience of the company, it doesn’t matter whether you want to join or not. Members of the alliance can listen, and people who have nothing to do with the alliance can also listen! Frankly speaking, that is not hiding at all!
This is called the pattern, and it is also part of the plan.
In fact, when Li Yi talked about this part of his plan at the meeting, many people stood up to oppose it.
On the day of the meeting.
"No! I object! Isn't this a trade secret?
Boss Li, you have to think twice before you act. We have never seen this kind of business model before. If people with ulterior motives know about it, wouldn't we be making wedding clothes for others?"
"That's right! How can we tell them this?
We can't use it in time, Boss Li, we must look at the current situation calmly..."
"The meaning of the alliance is to be strong together, but this will only help the enemy! Boss Li, you are young, and the people we have seen are sinister, which is difficult to describe in words..."
Li Yi just smiled. Among the dozen people below, only one person was drinking tea silently, with no change on his face, not surprised at all. This person was Zhou Guodong.
What is the most important thing in doing business?
Is this so-called trade secret?
Indeed, trade secrets have always been important. For many people, this is the guarantee of their own wealth!
But in the eyes of Li Yi and Zhou Guodong, foresight and far-sightedness are the most important.
Why can everyone listen to this teaching with confidence?
The reason is very simple. Even if you learn it, so what?
It's like when you take an exam, the people around you write down the answers. You can clearly see the process of solving each step of the problem, but some people can't understand it at all. Why write it like this!
You know the operating model of a company, but do you have the ability to copy it?
If you copy it and there are emergencies, do you have a plan?
Do you know how to deal with it?
These are all issues that cannot be ignored!
Looking at the entire Jiangnan Province, how many home appliance companies have the same operating model as Li Yi's Jiangnan Home Appliance City?
None!
It's not that no one wants to learn this business model, but have they succeeded?
At least from Li Yi's point of view, no one succeeded, otherwise he would have received the news long ago.
Knowing how to operate is only one aspect. What's more important is divergent thinking, seeing the big picture from the small, rather than seeing the big picture from the tube. Even if these people know it, they don't have the ability to completely replicate it in a short time. Even if the replication is successful, Li Yi has already found a new development path.
You have to know that the logistics interoperability alone is something that others cannot learn, because only the franchised home appliance companies within the alliance can experience it.
The rest of the things were very simple. After Li Yi gave his own confidence and explanation, they had no objection. The people sitting in the room were not fools. They all understood what Li Yi meant. If someone was jealous of this business model and wanted to copy it, but found that it was impossible to do it, but wanted to make money, what should they do?
Of course, they could only join.
…
At Li Yi's home, Xu Qingnan was cooking at this moment. Li Yi sat on the sofa in the living room, put down the receiver of the landline in his hand, and let out a long breath.
Li Youwei was fiddling with the doll in her hand. Xu Qingnan came to the dining table with the meal and said:
"It's time to eat. If you have anything to do, wait until after dinner!"
Li Yi nodded, stood up and relaxed his muscles. He had been receiving calls all morning because a home appliance alliance seminar was being held in Nanjiang City. The purpose was to let more people know about the establishment of the home appliance alliance and to fire the first shot of the home appliance alliance.
This is a good opportunity to sell the products of each company. Now each company has shipped its most proud products to Nanjiang City. Nanjiang City is just the first stop. Similar activities will be held in more than a dozen cities in the future.
So many problems are placed on Li Yi.
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