1913: How Can a Boss Be Subservient to Others? (1 More)

Chen Xiliang changed his mind.

Using money to generate money is one level, and using other people's money to generate your own money is the second level.

Elegance is finished when she can't repay the loan, and Chen Xiliang was not frightened.

Luna's business model is fundamentally different from Elegance. Luna is a franchisee, and Elegance is a self-built channel. Elegance is valuable because of its sales channels, but Luna is valuable because of the brand itself!

There are only two direct-sale stores in Luna in Yangcheng and Beijing, but the brand's recognition is too high. The advertisements of CCTV, Zhang Xiao's endorsement, and the publicity strategy of "donate one dollar when you sell one" have all made Luna a successful brand. At the end of the 1980s, the local clothing brand in China thriving.

Comrade Chen Xiliang, a young entrepreneur who has been published in the "People's Daily", wanted a loan for the development of Luna, and the loan was very easy to approve.

Luna's capital flow is fast. Last year's profit reached several million, and the loan of 7 million is not unaffordable!

In the final analysis, Luna was created by Chen Xiliang and Xia Xiaolan, and the foundation was solid. They didn't have to pay for dozens of stores themselves, and there was no financial pressure... But to eat the channels of elegance, there was a burden.

Chen Xiliang has also been pondering this issue these days:

"Leo, a men's clothing brand, is going backwards, but Elegance's existing store decoration style needs to be changed. There are dozens of stores, and the supply volume is not small. If we invest all our own funds, we are also going the old way of Elegance. ?"

Chen Xiliang has his own ideas, and is no longer just listening to her arrangements.

This is a good thing.

After all, Luna is in charge of Chen Xiliang, Xia Xiaolan has always been the guide, and she wants to ripen the clothing boss in advance.

But she can't guide Chen Xiliang all her life.

It's not Xia Xiaolan's dream to start a clothing business. She chose to do clothing in the 1980s because the cost was small and the money was quick, and it was simply to accumulate the first pot of gold.

"Old Chen, I can only say that winning the Elegance is valuable, but how to make Leo, you have to think for yourself. Elegance is not a special failure, Ji Ya is not good at management, can't control costs, and at the same time The expansion is too fast, plus Sheng Xuan forced her to repay the loan, but in fact, Ji Ya really got something valuable, you want to go."

Channel is king!

Ji Ya spread out the channel.

In many elegant stores, Ji Ya buys if she can, and signs long-term leases if she can't.

After all, if you have to invest your own money for decoration, the decoration of a store costs tens of thousands. If you don’t hold the ownership of the store in your hands, the owner will regret it after renting for a year or two. Not to mention the loss of business operations, even the decoration money is lost drift.

Jiya doing this is obviously not in line with the maximization of interests, why does the Elegance hold down so many funds, this is the reason!

But again, it's a good investment in the long run.

Xia Xiaolan thought of a well-known chain of home appliance stores. After entering the e-commerce era, they failed to establish their own online sales platform at first. They were in a hurry for a while and had to close some stores... What is the company's performance loss? Do, sell the storefronts of some physical stores. The storefronts are actually owned by the company. In places like Beijing, you can cash out tens of millions of dollars if you sell any one.

In the same way, the Asian shopping mall in the previous life was also like this.

Expanding on their own, building their own shopping malls, is not only the right to operate, but also the ownership of the business site is owned by Asia.

If Asia survived the 97 years without going bankrupt, after the millennium, how much would the business premises it owns be worth?

Elegance and Asia have one thing in common, their debt ratio is too high.

There is nothing wrong with borrowing money from the bank.

Of the 100 yuan, 99 yuan is borrowed, which is quite ridiculous. In addition to the benefits, more than 100 yuan has to be repaid. Once the bank's policy tightens, its own management is not good, and the market is cold, they will not be a dog, who will it be? dog leash?

Xia Xiaolan asked Chen Xiliang to go by himself, but Lao Chen really thought about it by himself.

The matter of photographing the Elegance has been established, as long as it does not exceed 7 million, it must be taken down.

After winning it, how to transform it and successfully launch the menswear brand leo, instead of being unlucky like Elegance, is what Chen Xiliang wants to understand.

...

Xia Xiaolan went to Pengcheng on Saturday morning, and Zhu Suizhou invited her to dinner in the evening:

"That's what Mr. Du meant."

This Mr. Du is obviously Du Zhaoji.

This person, finally remembered to "consult" her shareholder's opinion?

"Bosses, tell Du Ershao that I will be there on time."

Zhu Suizhou was a little embarrassed, "Mr. Du is an activist, and I can't stop what he wants to do."

Can't stop, or don't want to stop?

Du Zhaoji is an activist, and Zhu Suizhou is also a radical. The two must hit it off.

Xia Xiaolan smiled and said, "I always thought that the bosses were not willing to be subservient to others. If I knew you could accept other people's investment, I would definitely invite you to start a business together."

Can Zhu Suizhou really listen to Du Zhaoji?

Du Zhaoji is young, Zhu Suizhou is older!

Du Zhaoji was born in the Du family in the Hong Kong city. To start a business, Du Tsengrong is a starting fund of 20 million Hong Kong dollars.

Zhu Suizhou is an ordinary family in the Shanghai stock market. He resigned from public office to start a business. He has business talents, but he does not.

capital.

Now in the Asian shopping mall in Shangdu, Du Zhaoji has 65.6%, Xia Xiaolan 18%, and Zhu Suizhou has 16.4%. Du Zhaoji wants to introduce other shareholders to dilute the 18% of Xia Xiaolan's shares, which is a bright thing.

As for Zhu Suizhou, he has no money to invest, can he keep 16.4% of the shares?

When Du Zhaoji bought Chaoyang Real Estate, he left 20% of the shares in Zhu Suizhou and continued to hire Zhu Suizhou as the company manager.

But Du Zhaoji is now going to expand the plate.

Originally, the Shangdu Asia shopping mall was worth 40 million, and Du Zhaoji could give Zhu Suizhou 16.4%. Now that the plate is to be expanded to 100 million, 200 million, or more, Du Zhaoji can still ask Zhu Suizhou to take 16.4%?

Leave him 8%?

That's a dream!

Zhu Suizhou's 16.4% is because he himself retained 20% of the shares of Chaoyang Real Estate. Chaoyang Real Estate and Xia Xiaolan invested in Shangdu Asia, and Zhu Suizhou could indirectly hold the shares of Shangdu Asia.

The ghost knows how the Asia brand that Du Zhaoji wants to build will be structured.

Every time he invested a sum of money in Chaoyang Real Estate, Zhu Suizhou's shares in Chaoyang Real Estate would be diluted. The company is growing, but his voice as a founder and manager is getting lower and lower... Can Zhu Suizhou accept it?

From this point of view, Zhu Suizhou and Xia Xiaolan should have common concerns now.

If the major shareholders want to be a demon, shouldn't the minority shareholders gather together to keep warm?

Xia Xiaolan is just a speculator. Whether the Asia market can be done well is the difference between earning more and earning less.

But the significance of Asia to Zhu Suizhou is like the sailing that Xia Xiaolan owns.

It's not just a profitable company, it's her business.

Xia Xiaolan's words "being subservient to others" should have stirred Zhu Suizhou's mood. Zhu Suizhou's voice paused on the phone, and then he said nonchalantly:

"Mr. Xia is joking. We are now 'joining a business'. Regarding Asia, Mr. Du has some new ideas to share with you."