Chapter 1445: Spying on the Enemy

In fact, since the opening of Kentucky's store in Beijing, until the end of January 1988, Wang Dadong has been happily enjoying the joy of personal career success.

He founded this "small fried chicken shop" that was not favored by anyone at first. In the three months since it settled in Beijing, the average daily sales reached more than 40,000 yuan, creating a jaw-dropping sales miracle.

If the common people in Beijing want to try something new and eat a piece of fried chicken in his store, it is normal to queue for an hour.

There is no doubt that eating Kentucky once is considered a face-saving high consumption in Beijing.

Many families have to tighten their belts and save for a while before they are willing to bring their children to enjoy it once.

Don't look at the people here who are poor and have a low consumption level.

Fortunately, people have little knowledge and low requirements, and are willing to pay for products with exotic labels and are willing to pay IQ taxes.

Even a paper box of Kentucky's packaged food and a menu can make customers in Beijing feel like they have found a treasure.

In the words of the locals in Beijing, it is called "blindness".

Even now, every Sunday, someone proposes to hold a wedding on the third floor of KFC.

This matter makes Wang Dadong feel incredible and a little ridiculous.

In addition, the front door of Kentucky seems to have become a must-see attraction for Beijing tourism.

Now many people who come to Beijing on business trips, or visit relatives, or travel, often go to Kentucky after visiting Tiananmen Square and Qianmen Arrow Tower.

Or try something new, or take a photo with "Colonel Sanders" at the door of the store, so that they can show it off back home.

So whenever Wang Dadong sees these scenes, he will feel interesting and proud from the bottom of his heart.

This is like the sailors who accidentally discovered the New World in the Age of Exploration and saw the native savages happily treating their old clothes, a string of glass beads, and a knife as heirlooms. It's so funny.

Yes, in just three short months.

He turned the American fast food for the common people into luxurious high-end consumption in the capital of China like magic.

Although this is a poor country, he successfully made the sales of the first Kentucky in the capital of China top all the Kentucky chain stores in the world.

With this great achievement that no one has ever done before, he deserves the special award from the headquarters of the Best Group.

And the headquarters of the group also promised him that if he can expand the number of Kentucky stores in the mainland to several first-tier cities within three years, and the total number of stores is not less than 30, and can achieve such profitability, he will be treated as a true partner of the catering business under Best.

Partner!

This is a senior executive who is truly in charge of the company's catering business.

No Chinese has ever been promoted so much in the Best Group and sat in such a high position before!

You know, there are very few Chinese executives in large American companies. If he can do it, he will become a well-known big man among Chinese Americans. What an honor, enough to bring honor to his family.

How could Wang Dadong not be ecstatic and full of expectations for the future?

He had never thought that when he was almost halfway through his life, his personal career could reach another critical step.

So much so that the grief he felt for the accidental death of his most beloved nephew Zhao Hanyu was effectively alleviated to a certain extent.

Especially as the leaders of Beijing City continued to bring foreign guests to visit.

Even the "Beijing Evening News" published an article lamenting-why the toilets in Kentucky are cleaner than our cafeterias!

Wang Dadong became more and more convinced that his future prospects were in his hands.

There was no way, who made China's catering business model too backward.

Generally speaking, most Chinese restaurants and snack bars not only cannot guarantee hygiene, quality, taste, but also have terrible service attitudes.

In such an uncivilized place, his operating model and management methods are simply invincible in this backward place.

The eating habits and dietary requirements of young people and the next generation here can be easily reshaped by him.

Once this habit and requirement is formed, it is only a matter of time to continue to expand the market.

That's it, this piece of land will become the cornerstone of his ultimate glory.

His "profitable" will be best verified in the capital of the Republic.

So even though the first store has only been open for three months, Wang Dadong, who has already recovered more than half of the cost of opening the store, has begun to plan the location of the second store in advance.

After planning to select the store location, recruitment and training will begin in March this year.

The second store will be opened in May at the latest, and then one will be opened during the National Day in mainland China. It would be best if two more stores can be opened before the end of the year.

Next year, we will consider testing the market in other cities.

Only by maintaining such a constantly doubling expansion progress can he complete the task on schedule and get what he wants.

As for now, there are only two things he needs to wait for.

First, to improve Kentucky's domestic supply chain as soon as possible, he also needs to solve the supply problems of some commonly used ingredients and food materials, and then solve the problem of cooking some dishes in advance.

We cannot do it the way it is now, where even the right fine salt has to be imported from abroad, and employees have to make mashed potatoes with chicken juice in the kitchen every day.

Such a workshop model and huge costs will reduce profits and support a large number of stores.

Another thing is that he needs to speed up the recovery of funds.

Although the former store in Kentucky is already very profitable, he only has one store, and the headquarters is not completely sure about the potential of the Chinese market and does not intend to provide him with financial support and assistance.

Under the current business situation, it will take him two months to raise enough money for the next store.

There is nothing he can do about it, after all, it is difficult to get started.

Wang Dadong knows very well that opening a branch store is like speculating in stocks for him, which is a matter of compounding profits.

As long as the market demand in China is large enough, as long as he has a sufficient understanding of the local situation, and has straightened out the supply chain and the procedures for expanding and opening stores, it will be much easier once he has a second store.

At that time, the speed at which he makes profits will be shortened by half, and the third, fourth, and fifth stores will be easy and effortless...

But the problem is that he, who is ambitious, would never have thought that Cheng Yaojin would suddenly appear halfway.

Gingerbread man! This brand, which he had never heard of, actually opened five fast food restaurants at once.

It was like a thunderbolt that broke his beautiful dream and threatened his expansion plan.

What a thing! God damn it!

So Wang Dadong, who was increasingly aware of the major threat around him, had no peace for a moment that day. His mood was almost completely troubled by anxiety.

In the office, he couldn't even sit still, let alone work normally.

He stood in front of the glass window with a cup of coffee in his hand, looking at the bustling street scene downstairs. He almost wanted to kidnap all the people on the street to his store and force them to take out their wallets to buy fried chicken.

But unfortunately, even at noon, the feedback of business data still did not become so gratifying.

From the two hours of prime time from 11:30 to 1:30 in the afternoon, although the business income improved, it only added up to more than 6,800 yuan.

Compared with the past, even compared with yesterday, it was far worse, and it was also lagging and declined a lot.

Wang Dadong also noticed the customers waiting to enter the store downstairs. At most, there were only more than 20 people in line, and it lasted less than half an hour.

Most of the time, it was the same as in the morning, with less than ten people in line.

What's more, the biggest problem facing Kentucky has not been solved yet.

Many customers went in for a while, and left soon after, heading straight for the gingerbread man.

Wang Dadong certainly had reason to believe that the phenomenon of several people buying a small portion of food just to taste the taste still existed.

So this time, Wang Dadong really couldn't sit still.

After most of the day's torment, at three o'clock in the afternoon, he finally made up his mind not to be trapped in the office and think about it.

He wanted to go to the gingerbread man's store to find out what this colleague had.

He didn't believe that a fast food chain that emerged in such a broken place could be more difficult to deal with than Kentucky's old rival McDonald's?

He didn't believe it!

Due to the information disclosed by GG in the newspaper, this is also a joint venture invested by Americans.

From a rational perspective and logical thinking, Wang Dadong has a certain degree of confidence in concluding that the other party is a fool who is not very knowledgeable but has certain financial strength, and has rashly invested in the fast food industry just because he is optimistic about the catering market in mainland China.

Why?

Because the other party is so stupid that he is willing to spend a lot of money to invite five Chinese and foreign stars to endorse the opening of his fast food restaurant.

Last weekend, the Gingerbread Man Qianmen opened a store. Of course, Wang Dadong also noticed the sensation and influence of Teresa Teng's visit.

Indeed, people in Beijing go crazy when they hear Teresa Teng's name.

When Teresa Teng arrived, not to mention those people on the street, including some customers in his store, they didn't care to finish eating fried chicken and ran over to take it away.

Even his own staff were disturbed and delayed their work. They had the urge to chase stars and see the excitement.

But to be honest, this trick is not a skill.

For example, even in the United States where fast food is rampant, if Kentucky is willing to pay Michael Jackson to attend the opening ceremony of a new store, it can attract at least hundreds of thousands of fans to come to support it on the opening day.

But the question is, is it worth it?

It is easy to pay celebrities to endorse commercial performances, but the cost is too high, which is completely unbearable for the fast food industry.

The owner of the gingerbread man did not think about it carefully. After the opening, when the influence of the celebrity on the public fades, what should he do with the operation of the store?

So according to Wang Dadong's idea, he still does not believe that he can encounter any real competitors in the mainland.

Although this store is now aggressive, in his opinion, it is likely to be superficial and just a false prosperity for a while.

Anyway, he is in the office, so today he might as well go and see what kind of opponent this is.

He does not admit that he is afraid, but he is unhappy with their behavior of making such a fuss and disrupting the market, and he went to find their business loopholes.

Since the other party has provoked him and affected him, then let them be unlucky.

As long as he mastered the problem of this gingerbread man, he was sorry, and then he could be targeted at these vulnerabilities and squeezed the abominable disabled, and he would never show mercy.

In this way, Wang Dadong successfully convinced himself, put on his coat and went downstairs.

The store manager was a bit surprised that his boss was so early today, and mistakenly thought he had to go back from get off work in advance to rest.

But Wang Dadong didn't explain anything.

After all, he still had a face, and the behavior of exploring military conditions itself seemed guilty, and his subordinates would shake the military heart.

Therefore, after Wang Dadong went out, he deliberately went to the opposite direction.

He decided to go from behind the building of Kentucky to reach a big bend to reach the gingerbread man to avoid hidden dangers seen by employees.

But not to mention that he came around in this direction, and he found out an amazing discovery.

Dare to look at gingerbread people fast food restaurants from the direction of Kentucky.

Because those who lined up at the entrance of the gingerbread shop blocked the sight, except for a signboard hanging on the second floor of the two -story gingerbread man, nothing could be seen.

From the opposite direction, it is not. From the far away, Wang Dadong can see that at the entrance in front of the shop of the gingerbread man, I do n’t know when it appears more than two meters high, representing the huge image of fast food image, which is huge. Gingerbread sculpture.

Numerous children and young people were looking around.

There are also foreign tourists with a camera to take a photo.

snort! Picking people's teeth, learn fast enough!

Wang Dadong was full of contempt, and there was no two days on the weekend. This was not the poster yesterday.

In short, the preconceived prejudice allowed him to directly determine that the other party must be imitating him in front of Kentucky in front of Kentucky. There is no other possibility.

However, when he really walked over and saw this huge sculpture, he couldn't help but a little surprised.

Because unexpectedly, this sculpture is quite outstanding whether it is materials, craftsmanship, or modeling.

It is by no means the kind of casual, poor things.

First of all, the image of this gingerbread man is not standing there.

Not only do you have a variety of colorful sugar and gift boxes as the background props, but the round and cute gingerbread man also presents a dynamic dynamics of welcome, and the expression of laughter is quite vivid.

Regardless of the action or expression, they are expressing a welcome and signaling customers to go to the store.

Secondly, let's talk about this sculpture material, it is not cement or wood, but like Kentucky's "Colonel Sands", it is also made of glass reinforced fiber reinforcement materials.

This advanced new material has a smooth texture, with bright reflection, which is rare in the mainland in the mainland of the mainland.

Not only is the materials rare and expensive, the production units that can ensure the standard of modeling are rare.

Anyway, Kentucky did not find a manufacturer who could make Colonel Shanders, so the sculpture in front of the shop was customized and transported from Hong Kong City, which cost a total of about $ 8,000.

If you need to calculate the head in front of the gingerbread man, it must not be $ 10,000.

If five stores have such a thing, they are $ 50,000. How did they get it?

How can you bear such a large capital?

Wang Dadong watched the more curious, and when he was interested, he wanted to find a gingerbread staff member to inquire.

But soon he found that he couldn't speak anymore, because the gingerbread sculpture itself had its origin.

On the side of the gift box behind the gingerbread sculpture, there was a small sign.

The words "The Sculpture of the Central Academy of Arts and Crafts is the works of Han Yang and Wang Zhe".

This made Wang Dadong open his eyes and stunned. Why did he not expect that this sculpture turned out to be the work of professionals.

Good guy, so big hand! Please open a star! Even the sculptures at the door are requested to create a real artist!

But no wonder, this sculpture looks so cute, so rounded, so attractive.

In addition to the style of the gingerbread man, it is also inseparable from the styling skills of these real artists.

After looking at it for a while, Wang Dadong retracted his eyes, and he sighed secretly.

Although a bit reluctant, I can't ignore the facts, and don't add a point to the sculpture image of the gingerbread man's door.