Chapter 1444: Strange Things

The five Gingerbread Man fast food restaurants in Beijing were a big hit.

The pressure that this new brand brought to the entire fast food industry was soon felt by its peers in a way that could be called painful.

Tuesday, February 2, 1988, was the fourth day that the Gingerbread Man fast food restaurant opened in Beijing.

At 9:30 in the morning, the Kentucky store in Qianmen, Beijing, opened on time.

After a Kentucky clerk opened the door, he politely greeted the customers who were waiting at the door according to the standard procedure that had been practiced countless times.

"Hello, welcome to KFC."

He said this with a natural expression, a smile on his face, and his eyes stared at the other person, which gave the customer a very comfortable feeling.

But to be honest, he was actually not as positive and confident as he appeared on the surface.

Because he knew best that compared with the previous days, the number of customers waiting at the door was obviously decreasing.

There were more than 50 people at the door the day before yesterday and the day before yesterday, 20 to 30 people yesterday, and only a dozen people today.

Does that mean that there may be only a few people tomorrow, and the day after tomorrow...

The clerk didn't dare to think about it anymore.

But he was clear in his mind, and he knew why this happened.

This was because a Western fast food restaurant called "Gingerbread Man" opened next to them a few days ago.

And when he subconsciously lowered his head and turned to the west to look at his new neighbor.

Sure enough, he saw that the front door of the Gingerbread Man store, 20 meters away from them, was much more lively than the front door of the Kentucky store.

I don't know since when, a long queue of at least 60 to 70 people has formed.

Those people who shrank their hands and stamped their feet gathered together with great interest. Just looking at their expressions, no one was cold.

This scene of not fearing the severe cold and looking forward to tasting a fresh exotic flavor is just like the grand scene when the Kentucky store opened three months ago.

The clerk couldn't help but be distracted for a while, and an inexplicable feeling of loneliness surged in his heart, so that he didn't even hear a customer's question.

Fortunately, the person who asked him the question was a kind young man, and he didn't blame him for it.

Instead, he patiently waited for him to come back to his senses before continuing to ask him questions.

"Hey, buddy, do you have any gifts in your store? For example, if I buy a set meal, I can get a keychain, a small gift, etc."

"Ah, sir, we don't have such activities at the moment."

"Then what special offers are there?"

"Sorry, sir, there are none either."

"Nothing..." The young man seemed a little disappointed.

As a result, the girl who was holding his arm around him took over and spoke again, "Let's go, let's go, what are you talking about. I've already said, there's nothing here. Why are you still asking? Let's go to that store quickly, it's written in the newspaper that there are discounts and gifts."

Although it was not said explicitly, the clerk still knew where they were talking about, and he was startled, and the feeling of loss became stronger.

Fortunately, the young man was afraid of queuing, and his words gave the clerk some confidence.

"But there are a lot of people over there. My dear, look, there are so many people over there, it's a queue. It's so cold, how long do we have to wait to go there? I think we can just eat here, you can smell how delicious the fried chicken is!"

The clerk quickly agreed, trying to keep customers for his own restaurant.

"Yes, our fried chicken is soaked in fresh milk, so it smells especially delicious when fried. It tastes even better. Just like what is written on the sign, Kentucky Hometown Chicken, in the whole capital, except here, you can't eat such authentic American fried chicken anywhere else."

Unexpectedly, the girl didn't buy it, ignored the clerk at all, and only talked to her boyfriend.

"At this time, the restaurant has just opened its doors to welcome customers. There are not many people in the restaurant. If we go to line up now, we probably won't have to wait for long. Besides, it's okay to line up for a while. Are you in a hurry?"

"Let me tell you, this restaurant was visited by Teresa Teng a few days ago. If you spend more than 10 yuan, you can not only get a gingerbread man keychain, but also the special offer dishes are the wine and coffee sung in Teresa Teng's song. Hey, don't you want to try it?"

"You have seen Dahong, right? She and her boyfriend went there on the first day of the opening, and got Teresa Teng's autograph. The keychain she brought back was so cute... Forget it, look at you, what's the point? It's boring to go out with you. Are you going or not? If you don't want to go, forget it. I'll go alone. Don't regret it when I get drunk..."

Seeing that his girlfriend turned her face away, the young man had no choice. He smiled bitterly at the clerk who talked to him. It was obvious that he was a good candidate for kneeling on the washboard.

"Thank you, buddy. Well, let's go over there first. Sorry..."

When the two finally left, the young man looked very embarrassed.

But the clerk was more embarrassed.

Because to be honest, out of curiosity, he had secretly been there after getting off work early in the morning, so he naturally knew what kind of charm there was.

Although he earned a salary in Kentucky, if he were asked to switch places with the couple just now, he would make the same choice.

But he was also curious from the bottom of his heart. Where did such a strong competitor come from?

You know, when he was selected from a thousand applicants to participate in Kentucky's vocational training.

The advanced operating methods and perfect service requirements of the American fast food industry had already opened his eyes.

In particular, the speech of the chairman made him very excited for his career that he was about to devote himself to the future.

He thought that in the world, Kentucky was a well -deserved leader in the fast food industry.

And he can participate in it, naturally a very lucky member.

As a result, I did not expect that the newly opened gingerbread fast food, all parties were not only worse than that of Kentita, but also seemed to be overwhelming.

Although he is still worried about the company he is in office, after all, people who come to taste American fried chicken can still be full of restaurants.

However, he has obviously felt that Kentita has a decline. At least the degree of red fire is gradually not as good as the other party, and it can even be said that a lot of customers have been taken away by the other party.

In his opinion, if their chairman does not figure out a good way as soon as possible, then Kentucky will temporarily have the advantage of the first to be abolished.

Of course, this is not what a small employee can worry about.

As usual, Wang Dadong still arrived at 10:30 in the morning.

This day is a working day. From ten o'clock, the traffic has gradually increased by the Qianmen Street under the front door.

But in this way, the gap between the two stores that originally had two days of ice and fire became even greater.

When Wang Dadong came to the door of his shop, the team team in the distance in the distance had reached hundreds of people.

There were a few more than a few people at the door of their shop, and they immediately felt boring, a little bit of face.

People are like this, and they can't help comparing everything.

Although Wang Dadong knows that the opening of the new store will be more likely to attract passenger flow, and his own family is so beautiful, he still failed to avoid it, and he was awkward.

After all, his peers are enemies. Seeing that the other party is much more popular than himself now, then he will not be angry.

When I walked into the store, it was quite orderly to check the situation in various places. Wang Dadong's emotions finally got better and nodded with satisfaction with their employees.

It was just that when he asked the manager's passenger flow and sales today, his complexion could not help but reproduce it.

"Why are there so few? Is it an hour to destroy the high -level? It's been an hour after opening, and the operating income is only more than 1,200 yuan?"

"This, the chairman, really does so much operating income."

Wang Dadong personally selected the manager of the chosen agreed, followed by hesitant for a moment, and made a certain degree of explanation.

"Perhaps it is because it is a working day today, and it hasn't reached noon. It will get better at noon."

In fact, these words are meaningless. Of course, Wang Dadong knows that there are fewer people during working days, and they also know that the closer to the noon, the more people dine.

Don't forget that Kentucky has been opened for three months, and no one hour of revenue has never reached 2,200 yuan, no matter what day.

If you want to calculate this proportion, you can charge up to 25,000 at most 12 hours a day. The gap between the revenue of 40,000 yuan per day in the past is not a little bit.

Too big!

"No, no." Wang Dadong shook his head and asked firmly, "This data is too bad. The seats in Mingming store are almost full, and there are guests in line at the door. Will it be like this. I can only find you with a problem, tell me, what's going on? Don't tell me that you don't know ... "

Facing Wang Dadong's severe tone, the manager looked awkwardly.

He knew that Wang Dadong was really angry, so he lowered his head and thought about it very seriously before explaining Wang Dadong.

"Chairman, after opening the store today, I have been inspecting the kitchen equipment, inventory food, beverage machine and the sanitation of the toilet according to the operating procedure. It is not clear. I don't know why this is the case, but according to my opinion, this may be the reason for the decline in operating data ... "

"No order ..." Wang Dadong listened to the manager and stunned for a while.

This is an explanation that he can't understand at all.

He didn't understand how the guests came here, but when they arrived in the store, they left without ordering?

Are these people full?

There are a few more people ordered a small set meal, which can't be said.

Is the amount of food in Beijing suddenly reduced.

Or is it eating alone, and everyone else is watching?

However, it is also a coincidence that when Wang Dadong was suspicious and confused, the store manager reported again in the store.

There are four young girls who come together.

They took a menu for a while at the counter where they ordered the counter, and they ended up with each other. Finally, they ordered a small meal of seven or three.

Then a girl held the tray and found the food with her companions with only three chairs.

One person stood alone, three were sitting, and the two -finger -sucking chicken was divided into four pieces by them. Potato, salads, and small meals were also given one by one, and they just ate it.

Wang Dadong, who was attentive, quickly noticed this situation.

He didn't even bother going to his office on the third floor. He just took off his coat and handed it to the store manager along with his briefcase, then went to the warehouse to get a chair and gave it to the girls.

But to be honest, giving chairs to the girls was not his real purpose. More importantly, he wanted to show his goodwill and ask the girls what they thought.

"You only ordered such a small portion. Is it enough?"

After Wang Dadong brought the chair, he asked with a pleasant face and introduced himself.

"I am the manager of this fast food restaurant. Please don't get me wrong. I just want to know if you have any opinions about the food in this restaurant? Is it because the fried chicken tastes too strange and too greasy that you don't like it?"

The young girls had no social experience. Seeing him wearing a suit and claiming to be a manager, he brought chairs with great care and looked smiling and amiable.

They didn't know what to do immediately.

They were silent for a long time, and felt that it was not good to disappoint such a good man. Finally, a girl whispered the truth.

"It's too expensive. We are all students. We still have one year to graduate from college. We haven't earned our own money yet. If each of us buys a set meal, it will be almost 30 yuan. We just want to buy one and try what American fried chicken tastes like."

"Oh, is that so? How about this? I'll just treat you. I'll have someone send you three more sets of the same set meal. You are college students after all. I can't let you come here and go hungry. When you get a job in the future, you are welcome to visit our store again."

Wang Dadong is indeed a veteran in the catering industry. He used this trick to buy people's hearts, which further improved the girls' favorability towards him and strengthened their trust in him.

Not only is it more conducive for him to continue to ask for the other party's opinions, but it is also possible to cultivate a few loyal fans.

For him, the cost is just a few of the simplest fried chicken sets in his store, which is almost negligible.

And based on his understanding of Beijing people, it is very likely that these shy girls will not accept his kindness.

As expected, the girls all had self-respect, so no one was willing to take advantage of such an inexplicable advantage.

Not only did they immediately decline, but out of gratitude, they also revealed more of their true thoughts to him.

"No, uncle, thank you. Actually... Actually, we still have some money in our pockets for food, but we still want to try something else..."

"Yes," another girl said, "Isn't there a gingerbread man next to you? We heard that there is also a Western fast food there, and there are many delicious things, more than here."

"Well, we heard that it was the place where Teresa Teng came to eat a few days ago. A few of us can eat a full meal with about ten yuan, and we can also get a cute gingerbread man keychain. So we plan to go there to line up after eating fried chicken..."

It has to be said that young people are really simple, they say whatever they think, and Wang Dadong easily got all their inner thoughts out.

But then again, the truth is often heartbreaking.

Just like Wang Dadong, he felt very embarrassed in front of a few chirping girls like birds.

Asking the truth would make him even more unhappy.

But because of the problem of establishing his image, he had to force a smile and maintain his demeanor.

How angry is this?

Now he is not the chairman of KFC, he is almost overwhelmed and starts talking about FCK.