Chapter 382: A New Era for Mainland Blockbusters

Pacific Rim and Peak 3 are set for release in North America.

The expectations of Lu Pingan's North American fans have been raised.

At the same time, Nolan's The Prestige is about to be released.

As his younger brother, Lu Pingan naturally has to give him a platform.

"A genius work!"

No need to say much, one sentence can attract many fans.

Lu Pingan said it was good, and Lu Pingan's fans will pay attention to it first.

In addition, with the addition of new shareholder Notting, various new publicity resources are involved. I believe that The Prestige can achieve better results than the original time and space.

For Lu Pingan, Notting's new resources are involved in the promotion of The Prestige, which is actually an experiment.

Radio, TV, variety shows, various newspapers, magazines, shows, etc.

There are many more publicity channels than before.

And the addition of these new channels has also greatly made up for the lack of publicity and promotion for Peak.

And making up for the lack is not something that can be made up at one time.

This is still a process of running-in.

So with "The Prestige" as a preliminary run-in, "Pacific Rim" will be able to use them more smoothly in the future.

Two days later, "Peak 3" officially started its pre-promotion.

YouTube first released a collection of Jackie Chan's action highlights.

Video editing, accompanied by exciting or moving music, and one difficult action after another made Kung Fu movie fans, especially Jackie Chan's fans, enjoy it with relish.

At the end of the video, a silhouette of Jackie Chan in "Peak 1" was released.

Next to the silhouette, there are dense descriptions of injuries.

Which part was injured and when.

One line represents one injury, which makes people feel terrified and full of admiration.

Of course, it did not unexpectedly attract suspicion of "old age".

Some media people set their sights on "Peak 3".

Jackie Chan, can you still fight?

Such doubts may be spontaneous or initiated by New Line.

It seems not very friendly to Jackie Chan, but it does make "Peak 3" more popular.

When the time is right, they will start marketing "I owe Jackie Chan a movie ticket" to incite Kung Fu fans and other fans to go to the cinema.

It's all routine anyway.

New Line is quite satisfied with this plan, and the effect seems to be immediate.

Huayi, which also made a fuss about Jackie Chan in the mainland, also achieved immediate results.

The mainland's film industry is also very lively now.

After the Academy Awards, Huayi suddenly released news that it had made great efforts to match Jackie Chan and Jet Li to shoot a Sino-US co-production, vowing to become the ceiling of Kung Fu movies and win the highest box office for co-productions!

Whether it can win the highest box office is unknown, anyway, fans know that the two Kung Fu superstars are going to cooperate, and the enthusiasm is beyond words.

However, "The Forbidden Kingdom" is not the hot protagonist in April.

"Red Cliff", known as an epic work, has also officially announced the start of filming.

The protagonists are Chiu Wai, Takeshi Kaneshiro and other superstars from both sides of the Taiwan Strait and Hong Kong, directed by Hollywood director John Woo, with an investment of 600 million, the highest in Asian film history!

As soon as the project was officially announced, the excitement of mainland movie fans was even greater than that of "The Forbidden Kingdom".

After all, this is a "Three Kingdoms" theme, and the fan coverage is extremely wide, from old to young, from the mainland to the entire East Asia and Southeast Asia, there are countless Three Kingdoms fans.

Especially in Japan, the project party then released news that Japan offered the highest copyright owner in history to buy it, which once again excited mainland movie fans.

Seeing that the popularity was suppressed, Huayi did not show weakness and then released more information.

The budget of "The Forbidden Kingdom" is at least 500 million yuan, and it will be a Journey to the West theme!

As soon as the news was released, although many people felt that the Journey to the West theme and "Kung Fu" did not seem to match, the project team also received a wider range of more enthusiastic pursuits.

The news of the two movies alternately dominated the popularity and aroused many people's discussion.

At this time, the "Soldier Assault" people who had just finished an interview on a variety show also started to discuss after they sat down in the hotel.

Zhang Guoqiang: "One cost 600 million, the other cost 500 million. Are movies made so big now?"

Chen Sicheng: "It's not much if converted into US dollars. It's less than 100 million. It's still considered a small production in Hollywood."

Kang Honglei: "It's already very good. It was not like this before. "Hero" is said to have spent 250 million, which was an astronomical figure at that time."

Everyone was shocked and sighed, expressing their feelings of "not understanding" the current film industry.

The result is that everyone is a little "unoptimistic".

Baoqiang smiled and pointed out that this is called "blockbuster phobia"!

Everyone agreed when they heard it.

Indeed, so many so-called "blockbuster" movies over the years have been extremely disappointing one after another.

Now that two super blockbusters have come out, everyone still has some inertia.

Of course, this inertia is not particularly large. After all, the directors of the two films are different, both from Hollywood, so there must be a limit to how bad it can be, right?

At this point, Zhang Yi asked: "Does Director Lu have any movies recently?"

As soon as this topic was brought up, Chen Sicheng immediately followed up, "Yes, when will Director Lu's Pacific Rim be released? I tell you, this is the movie I'm most looking forward to."

The others also echoed.

It’s not because Baoqiang is from Xingchen, nor because Baoqiang is Lu Ping’an’s younger brother.

It’s really because the quality of Xingchen’s movies is guaranteed.

Duan Long, who doesn’t talk much, gave an objective evaluation at this time: “When it comes to blockbuster production in China, I only trust Xingchen at present.”

Everyone nodded.

Xingchen’s products must be high-quality, and this saying is widely circulated among the majority of movie fans.

The people present were particularly impressed by this saying.

Because in the past period of time, "Soldier Assault" personally verified this saying.

About a few months ago, "Soldier Assault" was still a flop in the media’s mouth.

It was first broadcast at the end of last year and did not stir up much.

It was not until "1937" won the Golden Bear and the Oscar that the war theme began to become popular.

"Soldier Assault", which has the three buffs of "produced by Xingchen", "starring the original cast" and "war theme", was re-released at this time.

At the beginning, the media was still not very optimistic about this TV series.

Because TV series and movies are different after all, and there are no women in this show!

As a result, now "Soldier Assault" is really popular with its super high-quality content!

All the actors present were so popular.

In the hearts of the audience and fans, "Xingchen products must be high-quality" was once again engraved.

So Duan Long said: "If Xingchen announces a blockbuster now, the cost will not be so high, and there is no need to promote it so much. Maybe all the attention will be on it with just one sentence."

Everyone agreed again.

And behind this agreement, there is naturally a little desire to participate in other projects of Xingchen.

Baoqiang was very proud after hearing this.

Then he said: "Pacific Rim will be released in July."

Everyone continued to express their expectations and said they would go to watch it.

At this time, Baoqiang said leisurely: "My brother said that he wanted to invite you to watch the movie together at the premiere, watch the movie, and talk about the next project."

Everyone was stunned, and after understanding the meaning, everyone immediately started to make a fuss.

Words like "Why didn't you say so earlier?" and "You're just holding it in to have fun, right?" popped up all over the place. Baoqiang definitely won't be able to leave today.