Chapter 394: Reaching the Pre-Sale Limit

It's the 29th.

Pacific Rim has been released in North America for two weeks.

Compared with Fantastic Four 2's 41 million in the second week, Pacific Rim completely left it behind after the first week of the box office tug-of-war.

However, the overall box office is not as good as the first week, and only 57.6 million this week.

Because there are many new films released in North America at this time.

Ocean's Thirteen, also starring Matt Damon.

Columbia's pseudo-documentary animation Surf's Up.

The series "Hostel 2", "Bruce Almighty 2" and "Die Hard 4" are also strongly promoted.

The pressure on paper for Pacific Rim seems to be much greater than two weeks ago.

But the box office of Pacific Rim is still strong this week. From a comprehensive perspective, it is mainly because Pacific Rim has a strong reputation, while the reputations of other movies are good and bad, and the good movies are not particularly explosive.

In addition, Pirates of the Caribbean 3 has been released for more than a month, and its deterrent power has begun to decrease, offsetting the impact of the new film.

With the combination of multiple factors, Pacific Rim has maintained its advantage.

However, Lu Pingan does not have much hope for the box office to maintain this high point in the future.

Because it has been said before that the golden period of Pacific Rim in North America is actually only about two weeks. When Ratatouille is released tomorrow, Transformers 1 the day after tomorrow, and Harry Potter and the Order of the Phoenix a week later, it is basically impossible for Pacific Rim to continue to advance.

Fortunately, the current result has successfully completed the task.

The good box office results have basically achieved a return on investment.

The most important thing is that Pacific Rim has achieved success as an original movie, and the significance here is actually more important than the revival of Batman to a certain extent.

This is different from the original horror movie that has achieved a big hit.

The counterparts of horror movies are completely different from the counterparts of this kind of big production.

Similarly, this is different from the exclusive fan group of Batman and the literary and artistic groups of award-winning movies such as Brokeback Mountain and 1937.

This time it is a wider range of the general public.

The audience has no special inclination, no obvious group division, and most of them are passers-by representing the largest group.

To achieve commercial success at this level.

It can be said that this is the real "national character" at the mass level.

In the future, Lu Pingan will be much easier to make original productions.

The North American mission was basically completed, and Lu Pingan and the main creators returned to China directly that night.

On the 30th, they landed in Beijing.

At this time, "We Are From the Future" in the mainland has been released for a month.

Also because there is no special restriction on piracy, the box office is not very high, only 220 million~

For this number, Ning Hao and others have opened three bottles of champagne.

It was opened once for more than 200 million, and once for every 10 million afterwards.

It's like a loser who got rich overnight.

Fortunately, this was opened secretly, otherwise as the winner of the Oscar for Best Cinematography, he would definitely lose face!

Compared with the box office of "We Are From the Future".

At present, the box office of "Pacific Rim" is even more explosive.

After returning to the company, Wu Guohua happily brought the data.

At first glance, Lu Pingan was surprised.

Tomorrow is the premiere. Currently, the pre-sale box office of Pacific Rim on Maoyan Piao Piao has exceeded 200 million, reaching 216 million!

This is only the online aspect.

The other channels add up to about 50 million, which means that Pacific Rim has already reached 266 million before it is released!

"It's beyond expectations."

Lu Ping'an said with emotion.

"Yes, it's all thanks to Fantastic Four 2."

Wu Guohua pointed out the data with a smile.

The overall pre-sale surge started from defeating Fantastic Four 2.

"It's better to export and sell domestically than to produce and sell by yourself. It's a pity that Kung Fu Panda was scheduled early, otherwise it should have taken this path."

After Lu Ping'an regretted it a little, he asked again: "The other channels don't seem to be very high. Is there any trick in it?"

Wu Guohua nodded and said: "Some theaters are indeed doing small tricks, but President Han is very concerned this time, and the overall impact is not much."

"So 50 million is probably the upper limit of the traditional pre-order method?"

"Yes, the impact of the Internet is relatively large, and the theater seats and the number of pre-orders are also limited. 50 million is indeed the ceiling of the traditional method."

"So the final box office actually has a limit."

Lu Ping'an sighed slightly.

There are only so many theaters in China at present. Now that the pre-sale box office is so high, it has actually squeezed most of the box office in the first week in advance, so the overall box office growth in the first week after the release in the future may not be so ideal.

But there is nothing we can do about it.

It's already amazing to be able to do this now.

After all, apart from him, who else can hit the upper limit box office in the pre-sale stage?

"Next, let's focus on the defense, especially piracy."

Wu Guohua nodded to show that he understood.

The two recent films of Xingchen, "1937" and "We Are From the Future", were special films, so they did not put much effort in this aspect.

But this time is different.

The pre-sale is close to 300 million, and no one knows how high the box office will reach in the future.

A record is about to explode. If piracy cuts off the source of income, Xingchen will definitely become a big joke, and its peers will definitely take advantage of the situation, so this time we must be ruthless!

At this time, colleagues in the industry have indeed been shocked many times.

Everyone knows that Lu Ping'an is awesome.

But in the past few years, his domestic box office has been around 400 million, which is the top.

Although there is a gap between him and other companies, the closest one is Zhang Yimou's "Curse of the Golden Flower" with less than 260 million.

The gap between the other movies is about 100 million or 200 million.

This gap looks big, but in fact, more than 100 million is nothing in everyone's eyes.

Everyone is very good at finding excuses.

Luck is bad, publicity and promotion are not in place.

Or maybe Lu Ping'an has a theater chain, maybe it's fake, or the box office has not been stolen, etc.

Anyway, a little bit here and there, accumulated, the gap of 100 million or 200 million seems to be easily made up.

As a result, the pre-sale this time is about to break 300 million? !

If it really takes a month to be released, it must go straight to 500 million or 600 million? !

This makes people wonder whether Lu Ping'an and he are in the same market!

Of course, everyone knows the objective factors.

The movie was successful in the United States.

It is indeed quite impressive to defeat Hollywood blockbusters head-on.

So the quality of the movie will definitely not be bad.

But everyone is also curious.

How good can this movie be?

It is said that a lot of special effects are used.

Is this the code for wealth?

It is also said that Matt Damon has a strong box office appeal in the United States.

So can we learn from him?

With various emotions.

On the evening of July 1, everyone walked into the premiere of "Pacific Rim".