Chapter 325 The Great Poet's Trap
Both of Lu Ping'an's summer movies grossed over 200 million yuan, with explosive results and good reputation, attracting numerous media praise.
But it also attracted discordant voices.
It's dark and slippery, and this society is complicated. If you climb higher, there will be villains to find fault with you.
Some say that Lu Ping'an has finally learned how to make money.
For example, in "Back to 20", some people listed the various incomes of the movie, including advertising, copyright, and profit sharing, and Lu Ping'an's personal income is at least 100 million yuan.
You are a big director, but you don't shoot those big movies, but only make these low-cost movies, taking advantage of everyone's family emotions and making so much money. It's so unethical! You are just obsessed with money!
Of course, many fans also stood up and said that this movie is very good, and the adaptation rights have been sold to many countries. This is also cultural output. How many movies in China can sell foreign adaptation rights at present?
But in this era, the voices of netizens are not very effective after all.
It's actually very easy to lead the rhythm if someone is interested. If any famous person, expert, or public intellectual stands up and says something, the responders will directly connect with the film.
Fortunately, at this juncture, the public welfare activities started by Han Hong, Yan Danchen and Guo Rong had a very good effect.
With Han Hong leading the team, the Red Cross, which was still very authoritative at this time, participated in it, and there were also many charities to care for the elderly. Yan Danchen, Guo Rong and Xingchen Wu Guohua jointly announced that they would donate money.
In this era when charity is not considered a show, this trick is very effective.
Han Hong even went a step further and said that the financial situation would be made public, which was also her intervention with her own charity plan.
In this way, some discordant voices in the market suddenly changed their views.
Of course, some people still think this is a show.
But for this kind of thing, you can't talk nonsense without evidence.
Moreover, if you really investigate, everyone will soon find out that Lu Ping'an, Guo Rong and Han Hong have done so many things in the past few years.
So Han Hong and others are also open-minded, upright, and confident, more than many people in the Red Cross, and are not afraid of you making trouble at all.
The discordant voices about "20 Again" soon turned over.
Most media also returned to "humanistic care" when commenting on the movie.
But various comments about Lu Ping'an are still there.
This time, they changed the statement, saying that both movies broke 200 million, but it is still half of his record of "Wonderful Night 1"!
What does this show?
It shows that "Wonderful Night 1" is overestimated, so much so that Lu Ping'an himself is overestimated.
Even the box office of "Wonderful Night 1" may be fake!
Some people say that with Lu Ping'an's current honors and achievements, he should not still be stuck in such ordinary movies.
You, Lu Ping'an, are a big director, you have to pursue higher and better things.
Is an Oscar statuette enough?
Don't forget that "Brokeback Mountain" is a foreign film. Since you have the ability, you have to use Chinese cultural films to impact the Oscars!
Some people say that Lu Ping'an has begun to go downhill!
The ratings of both movies are not particularly high after all!
This movie is not as good as "Brokeback Mountain", not to mention "Source Code", "Wonderful Night 1" and many previous movies.
A perfect score is considered normal performance for a top student, and a score of 90 is considered substandard.
You, Lu Ping'an, are now significantly substandard.
It was July 29 when Lu Ping'an learned about these statements in the mainland.
Hu Qingquan came to the United States and talked about the results of the Southeast Asian layout, and mentioned these things along the way.
Hu Qingquan said: "Don't worry too much. The current situation is actually not bad. These voices are not loud. The industry generally evaluates you very well. They are generally positive about "Back to 20". The theme of humanistic care allows Xiaoyan to take the initiative to do public welfare in caring for the elderly. The social response is good. The Golden Rooster Huabiao Award and other awards are also very interested in the movie. This is proof of the good trend. In addition, although your "Initial D" is more popcorn and has no nutrition, it is at least the first domestic car-themed blockbuster. Filling the market gap is of great significance. Besides, there is also an increase in the Southeast Asian market. This kind of cultural output is not a trivial matter, and whoever wants to go out in the future will give you three points of face."
Speaking of this, Hu Qingquan still added: "Only in general, these two films will indeed cause some small impacts. After all, your status is different now, and the outside world will have higher requirements for you, so it's time for us to start the next stage of the plan."
Lu Ping'an laughed after hearing this: "The great poet trap is still here."
Hu Qingquan laughed at the words.
Cheng Long, who was standing by, was a little confused: "What is the great poet trap?"
Hu Qingquan then began to explain to Cheng Long.
The so-called great poet trap is a concept that Lu Ping'an and Hu Qingquan proposed when they discussed the matter after the failure of "The Promise".
The concept of "middle-income trap" in national development was cited.
Just like the country cannot complete the liberation of thought, the industrial structure has not completed the upgrade or transformation, and cannot find new growth momentum, GDP will stagnate or even continue to decline.
For creators, in simple terms, it is the various internal and external limitations encountered in mentality and action.
In terms of mentality, it is the problem of being on the altar and unable to come down.
Your spirit, your talent, your luck, cannot support you to create higher achievements or maintain your peak state.
It's like falling into a trap, and various indicators such as fame and status begin to continue to decline.
In this regard, although "thick blood" can withstand many external losses, what is difficult is the collapse of one's own heart.
This is extremely painful for artists.
Guorong had shared this with Lu Ping'an back then.
If you have been obsessed with the glory of the past, or taken the adulation of society beyond the limit for granted, and then lost yourself, then wait for destruction!
The typical example is a great poet.
The same goes for Lao Mouzi.
The only difference between the two is that the former really feels like he has reached the altar, while the latter is probably more modest.
So at that time, Lu Pingan simply named this mental dilemma the "Great Poet's Trap."
In terms of action, this is what Lu Ping An is currently experiencing.
The higher the status and the more honors, the more people will be put on the shelf.
Then the public will raise corresponding expectations based on your status, status and honor.
If you fail to meet such expectations in the future, well, wait for the scolding.
Therefore, many creators will transform or retreat behind the scenes when they reach a certain level.
In short, it is extremely difficult for most people to sing all the way.
Therefore, either proactively or passively, after entering the "trap" stage, the space for "free creation" will become smaller and smaller, and then you will basically have to experience a drastic change in actions and mentality.
After hearing this, Cheng Long nodded with emotion and said, "That's a good statement!"
He was very sympathetic.
In fact, he is experiencing this situation now.
The peak has passed, and no matter how hard you try, you can't break through the peak period, so all kinds of negative comments such as "the situation is declining", "getting old", and "passed" began to surround you.
"At this time, you really need a big heart. Peace, you have to stay awake. Really, this is the experience of people who have been there."
Cheng Long then told his story.
I think back to when I was young and frivolous, and what happened to me later.
Lu Pingan and Hu Qingquan listened with smiles, not listening for fun.
At least it's good if people are willing to share their experiences with you.
In fact, Hu Qingquan was able to talk to Lu Ping'an about this matter because he had already made corresponding plans.
Lu Pingan himself has actually realized this a long time ago. Otherwise, why would he have dumped a movie like "Painted Skin" with a score of less than 7 points before and not directed it himself?
It is conceivable that if "Painted Skin" is directed by him, no matter how high the box office is after it is released, the criticism will definitely be even greater!
As for how to break through this "great poet trap"?
For other creators, there are only two ways to get rid of this trap. One is to look at it more broadly, admit its own shortcomings, and seek transformation; the other is to produce better works.
Many people go crazy for the latter. For example, Ning Caishen finally used drugs and fell into the abyss.
But for Lu Ping An, this is simple.
He has no shortage of good works.
At the same time, he will not rely solely on his works to achieve breakthroughs.
The methods for breaking through the "middle-income trap" at the national level are to emancipate the mind, liberate productivity, adjust and upgrade the industrial structure, and develop new markets.
Calculated, it means establishing a film industry system, reducing the number of directing works, and turning to films of higher quality or reflecting social issues. In terms of commercial films, the focus is on films that can create higher box office records, and retreating behind the scenes to a limited extent. , cultivating a new generation of directors and actors, the company getting involved in more types of film and television themes, etc.
From "being a director who can work both in the hall and in the kitchen" to "being a producer or filmmaker who can work both in the hall and in the kitchen".
Output higher value on a larger and wider scale.
In this way, the mere "great poet trap" is not a problem for him at all.
This is what directors, company owners and leading figures in mainland films should do.
And he has already been doing it.
Therefore, regarding Cheng Long and Hu Qingquan's concern, Lu Ping'an also showed his usual confidence: "Don't worry, I will stay steady and will not let go."
Cheng Long happily patted Lu Ping'an on the shoulder, a little hard, out of the pride of those who had experienced it and his expectations for the new generation, but also out of a little personal grudge. After all, he had been filming for so long, and he had no technical skills. This old man suffered a lot in front of the newcomer Lu Ping'an.
Hu Qingquan also smiled and nodded without saying anything. He came here to talk about these things just to hear Lu Ping'an's answer.
Now that Lu Ping'an is very clear-headed, what else is there to say? Just continue to assist him. He can still work for ten to twenty years and keep growing.