Chapter 318 The Internet Changes Life!

On the 12th, the latest episode of Mango TV's "Happy Camp" began recording.

He Jiong revealed today's guest in a suspenseful way to the camera:

"She is the most beautiful woman in the fairy world"

It was as if there was no suspense.

But it did not affect the enthusiasm of hundreds of audiences at the scene.

Amid warm cheers, Yan Danchen and the main creators of "Back to 20" appeared one by one.

At this time, there was still a week before the release of "Back to 20".

This time, I recorded the program on "Happy Camp". After the program was broadcast, it was exactly three days before the release of the movie, which was the best time for publicity.

In 2006, "Happy Camp" should be said to be in its heyday and was the top program in domestic variety shows.

This time, it was also the penultimate stop in Xingchen's publicity plan.

Because "Back to 20" is not an art film, it is a pure commercial film, and the main audience is mainly women and young people.

The fans of the main creators are also young. For example, Yan Danchen and Xue Zhiqian are both famous stars and new-generation young stars who are very popular among young people, which is very suitable for "Happy Camp".

In addition, Yan Danchen and Liu Yan are both from southern Hunan, which is another promotional point that is extremely suitable for "Happy Camp".

If people from southern Hunan are the protagonists and the publicity is good, it will have a good stimulating effect on the not-so-small vote bank of southern Hunan.

After a brief opening introduction, the show will enter the regular mode.

Yan Danchen and Xue Zhiqian contributed their singing.

Yanzu interacted with fans in the audience and walked the runway.

Wang Zhiwen and Yan Danchen had a very contrasting "dubbing show".

Then everyone played games together.

There was also a live connection with Guo Rong, which caused the female fans on the scene to shout "brother" to the sky.

Everyone had a lot of fun, and there was no need to worry about whether the scenes would be cut, because the whole show today was "Back to 20".

Finally, the link was retained, and everyone wished a big box office.

Yan Danchen also threw out new concepts at the right time.

"Don't worry about not being able to get tickets. You can buy tickets online on the official website of Kuaiben."

The recording went smoothly for several hours, and everyone was still not satisfied.

After the recording, He Jiong invited the guests to dinner as usual, and at this time Lu Ping'an was already eating with Director Ouyang.

He also came to Xiangnan this time, but he didn't appear on the show.

This time, he came mainly to talk about TV series projects and cooperation with ticket purchase platforms.

The two TV series projects "Young Yang Family Generals" and "Soldier Assault", as well as the issue of the ticketing platform using Mango TV to attract traffic, are the protagonists this time. After all, Director Ouyang is the director of the station, and his level is not low, so he has to talk in person.

Director Ouyang certainly won't let Director Lu down, and everyone knows that the works controlled by Lu Ping'an are of excellent quality.

Of course, he also mentioned future cooperation.

Lu Ping'an didn't refuse. Business, since there will be intersections in the future, he will naturally be open-minded.

For example, the online ticket purchase in cooperation with Kuaiben this time is one of the cooperation projects.

This involves the goal of "movie peripherals" of this "Back to 20".

Commercial movies, movies are important, and business is also important.

In fact, starting from "Source Code", Xingchen's commercial film projects have not only aimed at the box office.

Instead, it has been expanding peripheral industries with movies as the center.

The peripheral industry 1.0 model during the "Source Code" period.

The peripheral industry 2.0 during the "Wonderful Night 1" period included both brand business expansion and 3D, special effects, Douban, theaters and other businesses.

Later, "Batman" and "Pacific Rim" focused on the full set of industrial system hardware models.

This year, starting from "20 Again", the Internet model will be officially introduced.

Online ticket purchase is the biggest seed planted this year.

This online ticket purchase is an online movie ticketing website launched by Xingchen and Penguin, and the name is copied from the later "Maoyan Ticketing".

The model is copied from the later.

Now Lu Ping'an has Penguin shares and relevant talents, and the most important thing is that he has money and theaters.

It is not difficult to do such a thing.

The difficulty lies in the times.

In 2006, the Internet was not well developed. A small joke could make the program explode. Similarly, there would be great resistance to the promotion of new things.

The number of netizens was limited, payment methods were not popular, and the habit of watching movies was not fully activated.

So the role that "Maoyan Ticketing" could play in the box office of movies was actually limited.

However, it was limited from the overall situation and in comparison with later situations.

In fact, its support for "Back to 20" is indeed surprising now.

The next ten days.

Lu Pingan continued to promote, promote movies, and promote "online ticket purchase".

Cooperate with Penguin, cooperate with Alipay, cooperate with Wanda and other three theaters that agreed to try cooperation, and cooperate with various traffic entrances.

On June 18, one day after the current episode of Kuaiben was broadcast, there were still two days before the release.

The pre-sale box office of "Back to 20" on "Maoyan Ticketing" has reached 17 million.

This is only on Maoyan. On other platforms, such as traditional telephone ticket purchases and cinema reservations.

The overall pre-sale box office has reached 46 million!

The news was announced by the media.

Countless traditional media sighed: Lu Ping'an's box office appeal is so terrifying.

Only Lu Ping'an sighed: The Internet changes life!

Before the film was released, the box office has exceeded 40 million.

This is not unusual in a few years.

But in 2006, it was really "horrible".

The previously huge "The Promise" had a pre-sale box office of only more than 20 million.

This was after a long period of promotion and a lot of money.

So just looking at the data, countless media began to analyze it in various ways.

Everyone's analysis basically points to one thing: this is the inevitable result of Lu Ping'an's long-term high reputation.

You know, the most popular saying among the people about Lu Ping'an's movie reputation is: Director Lu never makes bad movies.

This is from Douban.

So far, among all Lu Ping'an's short films, advertisements, and feature films, the lowest score is "Happy Death Day" with 7.4 points.

The highest-ranked movie is the Oscar-winning movie "Brokeback Mountain", which has been released in the mainland for two weeks, with 9.3 points!

The film has already won 120 million yuan in the mainland box office, and the global box office has reached 240 million US dollars.

The second place is "Source Code", with 8.9 points.

The rest of the movies are basically above 8 points.

Judging from the highest score, Lu Pingan certainly cannot compare with many directors in the mainland.

But judging from the average score, Lu Pingan and several big Asian directors are simply not on the same level.

So Lu Pingan, there is no bad movie.

This also makes "Back to 20" inherently generate extremely high expectations for watching movies.

In addition to this factor, Internet ticket purchases have also aroused the curiosity of some media.

It's just that due to Lu Pingan's huge reputation, the importance of Internet ticket purchases has been subjectively ignored.

Everyone thinks that if it were someone else's movie, it would definitely not sell so well.

Of course, some people think this is a powerful tool!

So at this time, there are already investors and film producers on the way to seek cooperation.