Chapter 284 Propaganda Is Also Problematic
At the beginning of the movie, there is the logo of Nanhai Film and Television. It is not very beautiful, but it is enough to leave an impression on the audience and make them remember it.
Then comes the main part of the movie.
The plot of "Atlantic Rim" is very simple, it is also a story about mechas fighting monsters.
But the reasons why the monsters appear in "Atlantic Rim" are completely different from those in "Pacific Rim".
"Pacific Rim" is about the intersection of parallel universes that lead to the emergence of monsters. "Atlantic Rim" is about the fact that people on earth don't pay enough attention to environmental protection and wantonly discharge pollution into the ocean, causing monsters to appear and frequently come ashore to attack humans.
Well, very politically correct.
In order to fight against the large number of monsters in the ocean, humans have developed mechas, and soldiers in the army drive mechas to fight against the monsters.
There are three protagonists in "Atlantic Rim", namely Xiaomei, a woman, Da Zhuang, a black man, and Dabai, a white man. The three of them are good friends and members of a mecha team, and they often go out together to fight against monsters.
Well, it’s still politically correct, and there are all colors and genders.
On this day, the Ministry of National Defense received a report that a monster came ashore to attack human cities, so it ordered the protagonist's team to dispatch a mecha to fight against the monster.
When fighting the monster, the monster escaped into the deep sea cunningly, so our protagonist Xiaomei ignored the combat regulations and the dissuasion of his comrades and followed him into the deep sea.
As a result, there were several monsters in the deep sea. The protagonist Xiaomei was accidentally surrounded by monsters. Her superiors ordered her to come back quickly, but Xiaomei thought she could destroy the monsters because she had mastered special mecha combat skills and was powerful and confident. Monsters can be defeated.
But unexpectedly, there were a lot of monsters, and they were extremely cunning. With tacit cooperation, Xiaomei not only failed to destroy the monsters, but she was injured, and the mecha was also damaged, leaving her in critical danger.
Fortunately, at this time, her teammates Da Zhuang and Da Bai rushed over, worked hard to rescue Xiao Mei, and escaped from the monsters.
After coming back, Xiaomei was criticized and felt depressed and unhappy. Teammates Dazhuang and Dabai tried their best to comfort her and let her not be sad.
The three of them have a very good relationship and a deep friendship. With the company of her teammates, Xiaomei finally got over her loss.
But at this time, a large group of monsters suddenly appeared on land and started killing people in the capital. The Ministry of National Defense urgently ordered the team to dispatch to fight against the monsters and protect the residents.
The team goes out, but there are so many monsters that they can't fight them even if they try their best.
At this time, the Ministry of National Defense decided to use nuclear bombs, even if it caused heavy casualties.
But once a nuclear bomb is used, the city will definitely be destroyed, and it will inevitably cause extremely heavy casualties. At this critical moment, our protagonist Xiaomei decides to use her special mecha combat skills to defeat the monsters and save the city.
Unexpectedly, the Ministry of National Defense did not trust the protagonist's team and did not think they could defeat the monsters. They directly launched a nuclear bomb, and the situation was at stake.
At the critical moment, Xiaomei's teammates Da Zhuang and Dabai piloted a mecha to hug the nuclear bomb and sent it to outer space. Our Xiaomei also used special mecha combat skills to kick the monsters one by one and sent them to space. They were destroyed by nuclear bombs.
In this way, the protagonist team once again defeated the monster, saved the city, and also saved mankind.
The plot of "Pacific Rim" can be said to be simple and crude. It is a simple setting of mechas fighting monsters, and then there is a plot that first suppresses and then increases, and finally returns to the old routine of the protagonist saving the world.
The audience will definitely be able to understand the plot, as long as their IQ is normal, they can understand it.
But the quality.
The expressions of the theater representatives were solemn, and some even showed expressions of despair.
After all, "Atlantic" is a copycat, and the extremely low production cost ensures that even if the plot of this movie is extremely sophisticated, it will not be able to produce a good movie effect as conventionally perceived by the public.
This is a movie with very distinctive characteristics, just like bean juice and canned herring. Some people will definitely like it, and some will even love it crazily, but most people will only think it is a dark dish.
The theater representatives who watch the movie fall into the category of most people. They are simply undergoing torture when watching this movie. The poor performance and poor special effects make them doubt their life.
If someone else showed them such a poor-quality movie, these theater representatives would definitely say no and would never let the movie be released in theaters, because this is disrespectful to the audience.
But the director is Xu Nan, and it’s also a hit movie called “Pacific Rim,” so we need to think carefully about it.
Lin Ziyi watched the movie carefully throughout the whole process. I don't know if there was a filter or something, but she actually found the movie quite interesting.
The service system is really bad. Take the Ministry of Defense as an example. There is an empty room with several people sitting at a table arguing. It looks like it was a converted classroom.
And the special effects are no longer 50 cents special effects. To say they are 50 cents special effects is an insult to 50 cents special effects.
But she is inexplicably enjoyable to watch. As long as you accept the fact that this movie is terrible, you will be able to discover a new world.
Well, she's in trouble.
However, there are very few people like Lin Ziyi who have successfully entered the trap and can appreciate the excellence of this movie.
Most theater representatives looked impatient.
"Hold your fists, Director Xu Nan, we will not let this movie be released in our theaters. In my opinion, this movie should not have been made at all."
"Unfortunately, this movie failed to meet our requirements for theatrical release. I look forward to your next movie."
The other two of the three major theater companies in the United States decisively rejected Xu Nan's request to release the movie. Even if Xu Nan was willing to increase the share, it would be useless.
Xu Nan immediately said: "Maybe my movie does not meet the public's aesthetics, but at least it can enrich the diversity of movies in theaters and provide audiences with different choices."
The representatives of the two major theater companies were thoughtful, but their decisions could not be changed by Xu Nan's words. In the end, they still did not agree to Xu Nan's request for release.
Afterwards, the representatives of the two theater chains left in a hurry, as if someone was chasing them with a gun.
Fortunately, some other small and medium-sized theater chains are not like these two large theater chain companies. They do not refuse to release the movie "Atlantic Rim", but Xu Nan must make concessions in terms of profit sharing, and it is substantial. Give in, otherwise they would rather not release it.
Xu Nan was already prepared for this.
The quality of the movie is there, and it is impossible to conquer theaters and audiences with quality. In this case, the only way is to significantly reduce the share of the movie in exchange for theater release.
It took a while, but Xu Nan finally negotiated a share ratio with a large number of small and medium-sized theater chains. In the end, only the Imperial theater chain was left.
There is nothing to discuss with Lin Ziyi. The exact number of splits has been discussed by the two of them long ago. The only difference is the arrangement of the films.
Even with 30% of the shares of Xu Nan Company, Lin Ziyi would not be able to arrange too many films.
Even within the same company, the two departments sometimes have inconsistent interests, let alone two companies.
"I will try my best to give you as much as possible when arranging the films, but you also know the quality of your movie, so you can't give me too much." Lin Ziyi took a sip of coffee and said.
Lin Ziyi will give as many films as possible, but this is without affecting the interests of the theater chain.
In any case, in her heart, the interests of the theater chain come first, and the interests of Nanhai Film and Television come second.
Xu Nan nodded slightly and had no objection.
He can accept this result. After all, it is a movie made at a very low cost. As long as the box office can make back the money, streaming media copyrights, video tape copyrights, and overseas copyrights are enough to make money.
"By the way, are you sure you want the movie to be released ten days before "Pacific Rim"? Wasn't the last movie "The Age of the Hobbit" only one day earlier than "The Hobbit"?" Lin Ziyi asked.
Xu Nan set the release date of "Atlantic Rim" ten days before the release of "Pacific Rim", which was a full nine days earlier than last time. Lin Ziyi didn't quite understand this arrangement.
"Last time, The Hobbit was deliberately scheduled to be released just one day before The Hobbit in order to confuse audiences and studios into thinking it was the same movie."
"But this trick can only be used once. The audience and film producers will not be fooled the second time. It is better to let the film be released as soon as possible."
"Generally speaking, the few days before a movie is released are when the producers put the most publicity into it. The first ten days of the movie's release can take advantage of their publicity to increase the movie's box office."
Xu Nan explained seriously.
Released a few days earlier than the original movie is based on his experience in the country. With this arrangement, the box office of copycat movies is the highest.
Lin Ziyi made it clear: "Propaganda is also a piece of cake, right?"
It is conceivable that when Warner spends a lot of money to promote the movie "Pacific Rim", someone will definitely think of the "Atlantic Rim" movie.
Even if they can't remember it, reporters and media will let the audience know about the existence of this touching movie.
After all, media and reporters also need news to attract audiences. Of course they let such a wonderful news material go.
As long as relevant news appears, these reporters and media are equivalent to acting as free movie promoters, promoting the movie for Xu Nan.
As long as there are enough people who know about this movie, someone will definitely be curious and choose to watch "Atlantic Rim".
Don’t doubt it, there is really no shortage of idle people in this world. Copycats will dissuade some people, but they will also attract some people.
Xu Nan nodded, it was indeed a promotion, an all-round promotion.
"By the way, I see that your movie is quite similar to "Pacific Rim". It won't cause any disputes, right?" Lin Ziyi asked again: "The consequences of plagiarism in the United States are very serious, so don't capsize in the gutter. "
Xu Nan smiled: "Don't worry, I have rich experience in this area, and it is absolutely impossible to plagiarize. I am not afraid of Warner even if it files a lawsuit. The final result will just give me free heat."
Lin Ziyi couldn't help but rolled her eyes.
No need to worry about this guy.
Also, is this something to be proud of?