Chapter 890 Flagship Style

Yi Ke mobile phone will be launched in China in August, which is a symbol of good news.

Overseas business is always a bit treading on thin ice. The difficulties of operators, the exquisiteness of patent pools, the trade-offs of consumers, and the complexity of channel construction will all be reduced in China.

If overseas is a difficult mode, China is a medium mode.

In particular, the medium mode can be turned around after half of the difficult mode, which may be reduced to another level.

"Mars2 will be released in June, and it will be launched with China Unicom in August. Pay attention to the ratio of new and old models."

After applauding, Fang Zhuo did not continue to verbally affirm Dongzi's achievements. He knew that the other party might need his support in work more.

Because the chip design progress of MediaTek and MStar Semiconductor is later than planned, and Qualcomm has not planned to cooperate in this regard, Yi Ke's entry-level models may not even be able to produce prototypes this year.

In this regard, the old models will be used to sink, and the biggest purpose is to drive the deployment of the Android system in China.

At the same time last year, the material cost of Yi Ke Mars was about 1,500 yuan converted into Chinese currency.

Now, with the collapse of storage and the replacement of parts, the price of these materials can be reduced by another 300 Chinese yuan, that is, the pure hardware cost of a first-generation Mars is 1200.

Including the costs of marketing, channels, etc., the first-generation Mars is priced at 2500+, which can effectively leverage the mid-range models of international brands such as Nokia and Samsung, and is also convenient for subsequent promotional activities.

After all, this is an old model, and it is relatively unnecessary to adhere to the brand positioning. It will not be possible to do so in the future, and only new entry-level models can be promoted.

However, the operator Unicom and dealers are reluctant and are more willing to promote the sales of the second-generation Mars.

They don't have to consider whether the system is systemic or not, and Mars2 can obviously make more money.

Such a ratio of new and old bundled sales is a game, which is a special case of the time difference of 3G standards at home and abroad.

Liu Qiangdong is both talking and giving feedback on the problems encountered in this regard.

Under Fang Zhuo's gaze, the discussion in the conference room is quite heated, and the corresponding work division is also very clear, which makes people sigh that it is really a harmonious team that works together.

After Dongzi basically finished his role in today's meeting and needed to continue to verify the company's plan with actual work, the new generation of Mars2 was placed in front of every participant.

Most importantly, it was placed in front of the domestic technical team.

Now, the strength of the Silicon Valley R&D center is stronger than that of the domestic one. On the one hand, the companies acquired in succession are digested there, and on the other hand, Silicon Valley itself is a place where high-tech talents gather.

The domestic one is catching up, recruiting vigorously, and also studying and rotating abroad.

The current Mars2 is a learning opportunity to fully introduce the R&D ideas and upgrade logic.

Fang Zhuo also hopes that the executive team will know the facts and the reasons.

"Mars2 still uses the glass back cover that has received good feedback from consumers. The German Schott factory has made more attempts in the past year and now uses aluminosilicate glass, which has better drop resistance."

"Perhaps this year's Mars2 is expected to break Nokia's drop resistance test. Of course, this cost an extra $2. There is no other way. Getting Nokia's recognition comes at a price."

The person who introduced this part was Yang Huiming, the deputy director of the domestic technical team. He had been interning in the company when Yike was developing music players. He was Xu Kedeng's student at Jiaotong University and joined Yike in 2004.

When Mars was hot, a senior executive of Nokia claimed that they took Mars for drop resistance test and concluded that it did not meet Nokia's standards.

When Yang Huiming mentioned this, everyone smiled knowingly.

"Mars2 continues the design style of the previous generation, including the camera algorithm, rear 5 million camera, and Qualcomm chip upgrades, which are not easy to reflect externally."

"But in fact, Mars2 has made very important attempts inside."

Yang Huiming took out the Mar2 that had been disassembled a long time ago and introduced the internal design details to everyone: "For example, this ERM eccentric rotor motor, the first generation of Mars used this, we call it a rotor motor, the principle is to use electromagnetic induction, and use the magnetic field caused by the current to drive the rotor to rotate and generate vibration."

"Mars is a touch screen phone, and this kind of feedback after touch is the first and most common feeling that users get."

"The adaptation of the rotor motor is relatively simple and the cost is not high. From our observation of users, Look, they don't feel any delay in vibration feedback. "

"However, the rotor motor was removed from Mars2 and replaced with a linear motor. "

"The linear motor converts electrical energy into mechanical properties and does not require any intermediate conversion mechanism transmission. "

"However, if the touch feedback experience brought by the rotor motor on Mars is 5 points, the linear motor of Mars2 only slightly improves the user experience by 0.5 points, and there is a lot of room for optimization. "

"In theory, it is also possible to continue to use the rotor motor in this generation. The improvement effect of the linear motor is very weak, but the cost is 11 US dollars more expensive, which is completely not cost-effective and not cost-effective at all. "

"11 US dollars is equivalent to 80 Chinese yuan, which is simply a loss of 80 yuan in profit, and consumers have not obtained a very obvious improvement in perception.

Yang Huiming took a sip of water: "However, this generation is 5.5 points. We think there is hope to increase it to 7 points, 8 points, and 9 points in the future. It is an important part of human-computer interaction, which can bring more delicate, more distinct, and more real and direct feedback in the future."

"Mars2 is the company's second-generation model, the flagship of Yike, and the number one player in the Android camp. This kind of low-cost upgrade like linear motor is a design that our R&D department believes is very necessary to stick to."

"I hope we can give everyone, and consumers, the best user experience within their capabilities."

Yang Huiming used the details of the motor to explain the design concept of Mars2.

Price-performance ratio aside, the first goal of the flagship model is to do its best to provide the best user experience, even if it is a link that is more easily overlooked.

You get what you pay for, and you get two for two.

Fang Zhuo interrupted Yang Huiming at the end of a paragraph: "Yang Huiming said that the motor score of Mars2 is 5.5 points, only 0.5 points more, but I want to say objectively that this 0.5 point improvement is 6.5 points in "Fruit Killer". You can all try it. I think this is a very outstanding and detailed design."

The rotor motor is 2 US dollars, and the linear motor is 13 US dollars.

The price difference is enough for Mars2 to upgrade from 8G to 16G... and more - the storage price has fallen too bloody.

But Fang Zhuo recognizes this cost increase.

A flagship phone should look like a flagship phone, and it must do everything possible to compete with iPhone and Samsung. It must not only gain first-mover advantage with "uniqueness", but also build a long-term reputation with actual experience.

This is the attitude of Yike Mars2 to moisten things silently.