Chapter 904 Getting Serious (4k)

Regarding the prohibition of insulting competitors at will...

Fang Zhuo can prove that it is true.

Online public opinion is fermenting, and some Yike employees actively rushed to the scene to participate in the ridicule, especially after Nokia filed a lawsuit, and their work was delayed for a while because of the online confrontation.

Nokia is not without people, but a lot of people.

Some executives still claim online that Nokia 5800 is a good phone, a new upgrade from keyboard to touch screen, which can bring consumers a completely different experience.

This is correct to some extent, but it is wrong at the right time.

If it was this time last year, the iPhone was just about to be released, Mars was just about to be launched, and the Nokia 5800 equipped with a 3.2-inch screen could be said to be a new upgrade, but a year later, when capacitive screen mobile phones have more than 10 million users worldwide, considering Nokia's status...

it is too conservative and misjudgment.

As Fang Zhuo said in an exclusive interview with "60 Minutes", this is Nokia's underestimation of the speed of change in the industry, and Nokia still maintains their judgment at least in public opinion.

There is no need to elaborate on the online confrontation between Yike and Nokia. When Nokia executives angrily said, "You claim to be an industry leader, ask Nokia first", and when Yike executives mocked, "Are you going to ask Nokia, which uses the mouth to assist?"... the communication became an emotional output.

For this situation, Fang Zhuo has always advocated courtesy and sober double standards.

However, as the leader of the press conference, he could neither personally talk more about the competition method with Nokia nor explain that his company also had a lawsuit against LG Electronics. In the end, Yu Hong came forward to condense the situation and let everyone put more energy into the sales of Mars2.

After the Yike press conference on the 27th, the company's official website, Amazon, Deutsche Telekom and T-Mobile operator channels, and small and medium-sized operators in various states in the United States made final preparations for the release next month.

Compared with the difficulties in negotiating with channels last year, Yike has achieved excellent results this year and has more experience.

Even though this press conference was not so orthodox and there were many competitors, the relevant media still gave a very optimistic view on the sales of Mars2, believing that Yike Company could reach a higher level with its second smartphone product.

As for the sales of this level...

Several media outlets predicted a figure of 15 million, which was much more optimistic than Fang Zhuo's claim to Yike.

One of the main reasons was that Mars2 was said to be available in the Chinese market.

Because of this strong prospect support, Google's Schmidt even thought that 20 million sales could be considered.

However, after he made an appointment with Mr. Fang, in addition to showing optimism about sales, more importantly, he showed his attention to Nokia's lawsuit in Finland.

There was laughter at the press conference, and the media and public opinion laughed. Nokia's lawsuit was really real and could have an extremely adverse impact.

Schmidt was very worried about this. He talked about this matter immediately after getting into Mr. Fang's car: "Mr. Fang, once Nokia takes action, it may not be limited to Finland. This matter must be paid attention to."

"Yes, I received the news that Nokia sued, and I haven't slept well these two days." Fang Zhuo was serious and worried.

"I will go to Europe next month to help discuss the patent issue." Schmidt wanted to fulfill his previous promise and help Yike mediate.

Fang Zhuo was very moved: "Schmidt, inviting you to serve as a director of Yike is my most correct decision."

Schmidt said seriously: "Don't some people on the Internet call us the 'Iron Triangle'? Yike Mars is the king of Android phones, even if Samsung is willing to use the Android system."

The two looked at each other, completing an exchange of hypocritical feelings between the iron triangle.

Even if the feelings are fake, things still need to be done.

Fang Zhuo talked about the company's preparations for the sale and the sales targets, and a considerable part of them was about the Chinese market that opened in August.

This was also the first time he talked about the consideration of price reduction for the popularization of Android system in China. Yike entered the channel by bundling two models in China, and an entry-level model will be needed in the future.

Schmidt listened very attentively.

There is a foreseeable sweet period of bundling between Android system and Yike. What Google wants is to gain access to the mobile era through Android, and this step seems to be the right one now.

In addition, Schmidt has something that he has not yet raised. He hopes that Mr. Fang can also help mediate the use of Google in mainland China.

I help you mediate, and you help me mediate. This is reasonable, right?

The two did not meet in the company for this detailed discussion, but found a golf club.

When Fang Zhuo was learning golf and heard the request from Google CEO, he almost immediately agreed: "Schmidt, no problem, I can help you find some connections and have a chat."

He swung a shot with all his strength and almost immediately made a new request: "Speaking of which, I also have a small matter to talk to you today. Can you introduce me to a friend in the Department of Defense? My wafer factory needs to renew its license this year, and I don't want the design of our entry-level mobile phone chips to be affected by this."

Old Schmidt, you want me to help you mediate, then do me a small favor, this is also reasonable, right?

Schmidt was stunned for a moment, his thoughts turning between Qualcomm, the foundry, and Yike, and said: "I do know a few friends from DoD."

Fang Zhuo grinned. Of course he knew that the last time Tesco acquired a chip design company, Lao Shi helped. It was also that time that he got a glimpse of his close relationship with DoD. Considering the identity of the Google CEO, thinking about it, it has not been exposed yet. The prism door...

I need to change my mobile phone more often.

Golf is harder to learn than you think.

Fang Zhuo patiently tried this activity that he was not very interested in, and had a lot of communication with Schmidt. Google's demands for the Chinese market were not the focus. The focus was still on solving the threat of Nokia.

On this evening, Bingxin's senior management team led by Qiu Ciyun had already set off from Shanghai to renew the license for technology introduction and equipment purchase as planned.

At the same time, Qiu Ciyun also had to preside over a small acquisition of the company founded by Liang Mengsong by Bingxin.

Liang Mengsong's non-competition agreement will expire in more than a month. Entering the ice core through acquisition is not only a reasonable process, but also a reward for his technical assistance over the past year or so.

The ice core has broken through the 65nm process. The leader of this work is destined not to be able to write Liang Mengsong's name, and he will not have any credit.

But both Fang Zhuo and Qiu Ciyun knew in their hearts that Dr. Liang, who had mastered the craft of Taiwanese writing, was a major contributor, not to mention the talents he helped introduce one after another. Therefore, the necessary remuneration and compensation were all completed through acquisitions.

Once August passes, Ice Core will have one more co-CEO in charge of the 45nm process project.

According to Fang Zhuo's idea, Dr. Liang returned to China on a private plane at the end of July. He happily went to Ice Core to be the technical leader, and he happily started the sales of Mars2 in the mainland.

On July 2, the ice core team arrived in Silicon Valley with various materials.

Qiu Ciyun met the boss who had been playing golf for two days.

"It shouldn't be a big problem this time." Fang Zhuo said about the license. "I just met with the people from DoD yesterday and talked about the process. The reply was very simple. Since there is an example from SMIC in the past, , then follow the example.”

"It does have some meaning in case law." Qiu Ciyun was quite pleased.

"There are no problems with our previous reviews. I also called Mr. Zhang twice. He has some useful contacts to see how we can escort him smoothly." Fang Zhuo muttered, "Also, I funded a New York Through the agency, the people inside can find out the relationship between the two departments, and Xiao Ao’s democratic resources can also talk about it. In short, we don’t need to hold back, and try to get it done at once without any setbacks. "

Despite the "case law", we still try our best to avoid long nights and nightmares when problems do arise.

Fang Zhuo also has MIGA fund clients who are not convenient to mention, but he can still get some connections.

Qiu Ciyun was obviously stunned for a few seconds after listening to the boss's arrangement, and then said: "Mr. Fang... I suddenly remembered the scene when we ran this permit together four years ago. You were trembling, and I was trembling too..."

Fang Zhuo frowned and retorted: "When did I become so frightened?"

Qiu Ciyun changed the adjective: "You are very nervous, and I am also very nervous, but now that I hear you say it, I don't seem so nervous anymore."

Fang Zhuo accepted this statement and pondered for a moment: "After all, four years have passed. Not to mention the changes, we have made some progress, right? Mr. Qiu, what do you think the ice core will look like in four years?"

Driven by Yike Mobile, the cooperation of major customers such as Qualcomm, the joining of Liang Mengsong's team, and the two swords of Hu Zhengming and his disciples...

Qiu Ciyun said seriously: "At that time, how could we compete head-on with Taiwan Ji on advanced manufacturing processes?"

Today's reporters have given up on the transition to 45nm and switched directly to 40nm.

In terms of advanced manufacturing process alone, the ice core is almost a generation and a half behind.

Fang Zhuo nodded slightly, not overjoyed. Instead, he said based on the matter in front of him: "In this case, we will probably have to worry about renewing the contract in four years."

Qiu Ciyun smiled bitterly and said, "Mr. Fang, can't you let me be happy for a while first?"

"Then don't mention it, we'll talk about it later." Fang Zhuo could understand Mr. Qiu's mood.

However, the reality has already been mentioned.

Qiu Ciyun stood next to Mr. Fang, looking at the flaming clouds on the horizon. He felt both energetic generosity and deep worry in his heart, but he did not continue the discussion at this time.

After a moment, he suddenly said: "Mr. Fang, why do you always hit empty shots? Are you reluctant to play this ball?"

"You don't understand." Fang Zhuo replied calmly, "This is called backing up the shot. Get rid of all the bad shots first, and then you can hit a good shot in the end."

Qiu Ciyun understood.

…

Nokia's lawsuit in Finland appears to be more than just a catharsis.

Just before Yiko Mars2 was about to be officially released through various channels, Nokia directly filed a patent infringement lawsuit in Germany, requesting a ban on the sale of Yiko products.

Generally speaking, patent litigation is time-consuming.

Obermann, the head of Deutsche Telekom, immediately called his partners and made a vague promise: "Nokia's actions to hinder innovation will be difficult to succeed in Germany."

However, he also gave suggestions: "But Yike should still sit down and talk with Nokia. Even if Nokia proposes a higher patent fee than what is legitimately required, the patent licensing issue should be resolved earlier."

Fang Zhuo thanked Oberman and accepted his advice.

Oberman asked a question at the end of the call: "Mr. Fang, the Chinese market is also very important to Nokia. Can Yike take some patent actions there?"

"Not easy." Fang Zhuo answered very honestly.

"It's good to scare them." Oberman almost said it directly, "I believe Nokia will consider this factor."

"I hope so." Fang Zhuo included it in the scope of consideration.

On July 10, Yike mobile phone was officially launched on the market. Just like last year, there were still users in the European and American markets who came to pick up pre-ordered mobile phones, which once again caused queuing.

However, this year's Mars2 only arranged a two-week pre-sale, and the queuing phenomenon will not last too long. Moreover, both online and offline channels have sufficient stock, so that consumers who like Yike mobile phones can get the products as soon as possible.

That night, before the sales of various channels were released, Nokia had new news again. They chose to file a lawsuit against Mars2 in a French court on the first day of the Yike mobile phone's release.

Yesterday, Germany, today, France.

Tomorrow?

Fang Zhuo suspected that it would be the US' turn tomorrow.

Such actions on the eve of the release and on the day of the release were just like the intention of launching a touch-screen mobile phone on the 25th of last month.

"It seems that Nokia is serious. We should actively respond to the lawsuit and don't panic about it."

Fang Zhuo hosted a special meeting to appease the company's executives: "We will discuss the issue of authorization with Nokia, and we will also respond in the legal process to facilitate the sales of our Mars2. Don't worry about the sales of Mars2."

The most important task of Yike Company at present is the sales of Mars2. The "favorable response" he refers to is the advice from the legal department to delay the litigation process and time first, so that the company can complete the sales cycle of the product, and even if there is a worst-case scenario, it can minimize the loss.

After the short meeting, the latest news came.

- Nokia also sued Apple's iPhone for infringement.

"The competition seems to have become more intense." Fang Zhuo sighed after reading the information from the friendly company.

"So... the source of such fierceness is..." Yu Hong left a fill-in-the-blank question.

The Yike press conference was like a raging fire. Nokia, which was already ready to go, was not satisfied with using an underrated 5800 to snipe, and directly took out a formidable patent weapon.

"Early or late, it's all a lawsuit." Fang Zhuo shook his head and said, "It will be easier for friends to help if the problem is exposed."

Schmidt has already set off to Europe.

And Kong Yu has also subscribed for options on Yike stocks.

Nokia's sword is as fierce as the wind and fire, but the audience should also remember not to chase the desperate enemy.