Chapter 909: Spoils of War

Tang En's acquisition of "Victoria's Secret" brand underwear was definitely not a whim.

It's not Leonardo's wretched mind, thinking that the acquisition of Victoria's Secret will make it easier to contact those Victoria's Secret supermodels.

In the field of fashion, women are the largest consumer group, twice as many as men.

Underwear, of course, is also an important part of it.

"Victoria's Secret" is a low-end underwear brand, which is more conducive to spreading the market.

Although Prada is famous, it is too expensive, and only a small number of people in the world can afford it. Victoria's Secret underwear is a mass brand that can quickly sweep the clothing market.

In particular, Victoria's Secret's fashion show was so sensational that it was called "the Super Bowl of the fashion industry." Even the catwalks organized by luxury brands such as Chanel and LV cannot reach the height of Victoria's Secret.

Since Victoria's Secret launched the supermodel show in 1995, it has quickly become the darling of the fashion industry, and it is the number one underwear brand in the United States (with high sales).

However, after the new millennium, the problem of Victoria's Secret emerged.

Victoria's Secret's excessive pursuit of "sexy", "romantic", "dreamy", "perfect body", "big breasts and slim waist" has begun to be excluded in today's increasingly popular feminism.

Women have begun to diversify their aesthetics. They are pursuing an independent self of character, rather than pleasing men with appearance. They think that tall, short, fat and thin are "perfect girls". The minimum standard for a Victoria's Secret Angel is 1.75 meters and a waist circumference of 61 cm. Too far-fetched.

Even the society has advocated that women get rid of the shackles of traditional aesthetics such as bras and corsets, accept their own bodies, and don't deliberately please others.

This situation can be seen from the ratings of the Victoria's Secret show broadcast by ABC in the past few years.

In 2001, 12.4 million viewers;

In 2002, 10.5 million viewers;

In 2003, the viewing audience had dropped to 9.4 million...

In another ten years, it will drop to less than 5 million!

In the Asian market, it is even more obvious.

Victoria's Secret underwear...the management has a big problem!

Take the Japanese market as an example. In the underwear market in Japan, the size of bras is also distinguished by ABCDEFG cups, but it is very different from Europe and the United States.

European and American D cups, placed in Japan, can reach E or F cups!

This is so cool and will give women a strong self-esteem.

After all, it is an objective fact that the bust size of Eastern women is not as good as that of Western women.

The size of underwear in Asian countries is smaller than the standard size.

But what did Victoria's Secret do?

In the Asian market, Victoria's Secret still produces the standard size in Europe and America, which is very sad.

This will inevitably lead to complaints about "the size is larger than other brands" and "the cups are not suitable" when Asian women buy Victoria's Secret underwear.

Yesterday, Tang En talked about Victoria's Secret with Ms. Zhang and asked her if she liked Victoria's Secret underwear.

As a result, she said: "I don't have European and American cups, wearing Victoria's Secret is asking for trouble; I don't have a supermodel figure, buying Victoria's Secret is asking for trouble."

It can be seen that whether it is value advocacy, corporate management, or market research, Victoria's Secret has a huge problem!

The slowdown in sales growth is understandable.

Victoria's Secret's parent company is L Brands Apparel Company, and since April this year, its stock price has continued to fall. Fortunately, in August, it launched the Victoria's Secret PINK underwear series for girls and college students. Affected by this, the stock price has slowly climbed.

The current stock price is about 22 US dollars, the total share capital is 291 million, and the market value... 6.4 billion US dollars.

Not really much.

What's more, "Victoria's Secret" is only the second brand of LBrands, accounting for only 30% of the total revenue. The biggest brand is Bath&BodyWorks, together with Henri_Bendel, La_SENZA and other brands, accounting for 70% of the total revenue of L Brands.

In other words, the value of Victoria's Secret will not exceed $2 billion.

This is really a piece of cake for the current New Universal.

However, there is no need to say this to Leonardo. Talking to him about supermodels is okay, but talking about business with him is like playing the piano with a cow.

Tang En didn't waste any time with them and dismissed them casually.

Then, he hooked the corners of his mouth and walked towards the bedroom with a fiery heart.

He still has work to do!

...

Whole-body devotion and blending, in addition to pleasure and carefree, let people get endless enrichment and satisfaction.

Miss Xia Fu, who had just accepted the rain and dew, "surrendered" three times, before Tang En let her go with unsatisfactory intentions, and then worked hard on Sharapova for a long time like a fairy.

The first grass powder, a complete success!

Especially the blood-stained white silk handkerchief under her body gave people a sense of accomplishment.

"How about it?"

Satisfied, Tang En stood up and called the two of them to take a bath.

Naturally, Sharapova was fine. She was a top professional athlete with surprisingly good physique. Even if the two Tang En combined, they might not be her opponent.

Catherine Shaffer was not as embarrassed as she imagined, she smiled sweetly and said, "Very good...very satisfied."

"Can you move? Go wash?"

"You hug me?"

Tang En saw that she was still in the mood to act like a baby, so he knew that in the "pain and happiness" just now, happiness still accounted for the main component.

I have to sigh with emotion about the physique of Europeans and Americans.

For the first time, Korean and Japanese girls feel more "pain", but most Western girls feel "happiness".

It should be due to psychological factors.

Oriental girls pay too much attention to the first time, which will lead to too nervous.

In contrast, the relaxation of Western girls can better experience the pleasure brought by the body.

The process of taking a bath is very simple, mainly rinsing.

For the first time, Catherine Schafer was, uh...bleeding, had cuts. If you take a bath, there is a risk of infection.

"Are you still busy in a while?"

Catherine Shaffer enjoyed Tang En's embrace very much. He carried her into the bathroom, was helped by him in the shower, and was carried back to the bed by her.

It really feels like a knight serving a princess.

Her heart is as sweet as eating honey.

Although Tang En wouldn't pull up his pants and leave after finishing his work, he didn't have much time to waste here. In a while, he is going to inspect the Marvel headquarters, and in the afternoon he will go to an NBC program to promote "The Departed Walker".

Later, he will participate in the screening of the independent film "Chocolate Elvis". In the evening, there will also be a senior party for the independent film community - the last official party of the Tribeca Film Festival.

At night, he would also find time to spend time with two girls, Katy Perry and Avril Lavigne, chatting with them about music, about... life.

In short, the time is packed and busy!

Tang En talked with Catherine Schaffer for a while, and told her to cover up carefully so that her mother would not find out.

It's not that I'm afraid that Anna Wintour will find out, which will affect Prada's acquisition. This kind of thing is really no big deal. She was 17 years old, she had just had her first time, and it was too late.

The man was still Tang En, and he wasn't that kind of bastard, so he didn't suffer at all.

Tang En just didn't want to cause extra problems, so as not to be complained by Anna Wintour.

Catherine Shaffer confidently said that she was not an idiot, and she would definitely not show her feet.

Tang En nodded and was about to leave. He looked around the bed, but found that something was missing, "Huh? Where's my handkerchief?"

"Ah I……"

Catherine Schaffer blushed.

"What's wrong?"

"In my bag, it's all...all dirty."

"You put it away?"

"Um."

Catherine Schaffer hesitated for a while, but still said the truth: "This... This is a souvenir, I want to keep it well."

souvenir?

Souvenirs of course!

Not just a memento, but a trophy!

Tang En still wants to collect it well!

"What do you keep, girl? Give it to me!" Tang En was not polite, and wanted to come over directly.

Catherine Schaffer slowly handed over an exquisite cosmetic box from her bag. Tang En opened it and saw that, as expected, the red handkerchief had been folded neatly and squarely. placed inside.

"Store like this, it will be weathered in less than two months. If you want to keep it for a long time, you have to deal with it, frame it, and vacuum seal it. It's not easy for you as a girl, so let me help you store it."

In this matter, Tang En will not be humble, he must hold the collection firmly in his own hands.

In the past two years, his main source of "trophy" was mainly the Korean and Japanese markets. Needless to say, those cute girls in Japan, those luoli girls in South Korea... At present, only Jung Soo-yeon has been eaten. If you have the opportunity to go to Asia to promote "The Departed", you might as well start with a few more.

However, there are not many European and American markets. Apart from a few girlfriends, there is only one Sharapova.

This time I managed to collect another loot, so I can't lose it.

Every trophy should be exquisitely framed and collected, hung in the study or secret room, and it is also full of honor and pride to appreciate it from time to time.

After Tang En left, Catherine Schaffer let out a loud "Wow", a cry of excitement.

Sharapova couldn't laugh or cry, "What's your name?"

"It's Tang En, I gave it to Tang En for the first time!" Catherine Shaf raised her fair chin proudly.

Sharapova rolled her eyes, "What's the big deal?"

Catherine Schaffer said unconvinced: "Didn't you hear? He just said that he wants...he wants to collect it! He wants to collect our...works, yes, the works we created together Get up! Wow, what a sense of accomplishment!"

"What's there to show off?"

"Just show off!"

"boring!"

"I think you are jealous?"

Catherine Shaffer snorted.

"Jealous?" Sharapova curled her lips, "I'm too lazy to be jealous, mine... mine have been kept for half a year."

"Ah?" Catherine Schaffer was taken aback for a moment, "Your what?"

Sharapova glanced at her nonchalantly, "Didn't you say it? Work!"

"Isn't it?" Catherine Shaffer was stunned for a moment, a little dazed, "Isn't it? Your first time...was also for Twain?"

"Can't you?"

Sharapova doesn't have to hide either.

Just now, the two of them accompanied Tang En together, and their friendship was naturally formed. Since they are good girlfriends, they are not afraid to share secrets.

Catherine Schafer was silent for a while, and muttered to herself: "It's amazing!"

Sharapova looked suspicious, "What?"

Catherine Schaffer laughed and said, "I said my idol is really amazing! The idol is worthy of being an idol! It turns out that we were both taken care of by him, amazing! Really amazing! Haha!"

Sharapova was a little shattered.

I really don't understand the fan's brain circuit.