Chapter 904 Movies and Fashion

Tang En's entertainment empire is far more than the entertainment industry.

Movies, TV, music, TV stations, the Internet, smart services, hardware equipment, travel and vacation, consumer goods, etc., are all in the overall planning around the core of the movie.

In terms of personal ability, he is far from the best chairman or CEO.

His greatest strength is his foresight.

When others are trying to cross the river by feeling the stones, he has already seen the direction of the times and can make the most correct strategic layout for the company.

Foresight is the biggest factor for New Universal to achieve today's success and huge scale.

He is imitating the integration experience of Disney and Warner in the entertainment industry in his previous life, and then determined the development route of the new Universal.

However, before that, Tang En mainly focused on the main business, and did not pay much attention to derivatives.

So much so that he even integrated the consumer goods department and the tourism and vacation department into one department.

The main reason is that in the early stage of the development of New Universal, the brand ability is not strong, and the derivative value of consumer goods is not high.

Anna Wintour's words seemed to open a window for Tang En, allowing him to see clearly the future direction of New Universal!

New Global's business capability is too strong, and the cash flow obstacles that existed in the past few years will almost never appear again. Especially in order to go public, at least 10 billion U.S. dollars in debt must be borrowed to meet the requirements of the asset-liability ratio.

How to spend such a large sum of money is a problem.

This year, New Universal will start the "New Universal Store" boutique experience store plan, and invest in the construction of a Harry Potter theme park in the UK, as well as the acquisition of some smart service companies.

The overall acquisition expenditure is about US$3.5 billion.

According to the current performance trend, New Global's net profit for this year can reach 4.2 billion US dollars, plus last year's remaining 2.5 billion US dollars of liquidity, plus 10 billion US dollars of debt loans...

It is impossible to deposit such a large amount of money in the bank. If it is really impossible to spend it, it can only distribute dividends to shareholders.

Loan dividends?

Shareholders should not be too happy!

Tang En owns the vast majority of shares in New Global, once the dividend plan is launched, he will be the biggest winner.

However, he was not reconciled.

Only for companies that lack confidence in performance growth, the board of directors will ask shareholders to pay dividends, put the money in their pockets first, and settle down. Companies with potential, such as Buffett's companies, such as Google, Microsoft, and Apple, have never paid dividends!

Now, Anna Wintour's proposal made him suddenly understand.

Seems to have found a new investment direction!

Great investment direction!

Fashion industry!

As Anna Wintour said, the fashion industry will be the last link of downstream derivatives with movies as the core.

Tang En is very confident about this.

In the previous life, Disney had a very successful experience.

At that time, Disney owned the four core brands of Disney, Marvel, Pixar, and Star Wars. Not counting low-end fashion brands, the partners of luxury goods included Gucci, Hermes, Versace, Marc Jacobs, Louis Vuitton, etc. Many top brands.

In 2016, the global retail sales of derivatives authorized by Disney reached 56.6 billion US dollars, ranking first in the world, which is twice as high as the second place!

Based on the most conservative 10% income dividend, this income can reach 5.5 billion US dollars.

And that's just branding.

If Disney can own these fashion brands that sell well all over the world and merge them into the Disney Consumer Products Division, the rate of return will be even higher. Especially in the luxury goods industry, the cost of 10 yuan can buy 100,000 US dollars!

It is because of the role of the brand!

It just so happens that the entertainment empire is best at building brand influence!

The combination of film and fashion is absolutely complementary.

At this moment, Tang En was very excited.

However, he was not familiar with Anna Wintour, so he would not easily reveal his attitude, and his expression was very calm.

Anna Wintour couldn't see Tang En's thoughts, so she could only continue to elaborate on her own ideas: "In the past hundred years, most of the changes in fashion have been driven by movies. In the movie "One Night", Claude The image of Kolber wearing Clark Gable's men's pajamas directly spawned the fashion trend that followed."

"Ingrid Bergman's elegant style of dressing in "Casablanca" also made popular clothing develop towards an elegant style. The 'New Look' series launched by Dior was born under this influence, elegant A style that characterized the luxurious reconstruction of post-war womenswear that influenced the world."

"In the 1960s, Faye Dunaway played a rebellious woman in "Bonny and Clyde". She wore a beret, scarf, tight jumper, smoked a cigarette, and held a pistol in her hand. A rebellious trend prevails."

"The flared trousers and jeans in the 70s, and the postmodernist cultural style in the 80s were mostly fashion trends led by rock stars, such as the Beatles and Madonna. In the 90s, it returned to movies, if not Sharon Stone's "Basic Instinct" and her favorite Versace, the Versace brand, would not be where they are today."

Tang En didn't let this conversation become a one-sided soliloquy, and said with a smile: "Don't tell me, the relationship between movies and fashion is really close. I haven't discovered it before. Stars' costumes in movies, The clothes for the red carpet show, the clothes specially designed for the movie, there are fashion companies behind it.”

Anna Wintour breathed a long sigh of relief, and praised: "That's right! The cooperation and connection between clothing and movies has become closer with the development of commercialization! If you can shoot a movie specifically for Prada, you can imagine As you know, Prada's brand strength and influence will definitely be greatly improved! At that time, Mr. Dior was a costume designer in the film industry, and later the famous Dior brand was born. It is said that Audrey Hepburn , and refused to act in Hitchcock's film because there was no costume designed by Mr. Dior himself."

"Dior?" Tang En raised his eyebrows, "Although I don't know much about fashion, I do know a little. Dior belongs to the LVMH group, right?"

LVMH Group is the largest luxury group in the world. It owns dozens of luxury brands such as LV, Givenchy, and Dior. It is very powerful and is an unshakable giant in the fashion circle.

Anna Wintour shook her head and said, "Dior's perfume department belongs to LVMH, and the fashion department is still operated independently, but this is not important. I invite you to come over today, mainly to talk about Prada."

Tang En nodded.

He knew that the main event was coming.

Prada is definitely the world's first-class luxury fashion brand, but its management is not good, and it has gradually widened the gap with brands such as Hermes, LV, and Gucci.

The fashion brand market is changing with each passing day.

A certain brand may become popular all over the world overnight, and a certain brand... may also disappear from everyone in just a few years.

Tang En's heart moved slightly.

Could it be... Anna Wintour wants to be an introducer to sell Prada to New Universal?

If this is the case, it may not be impossible!

Tang En doesn't know much about the fashion industry, but he has ambitions!

He also has the confidence to be ambitious!