Chapter 923

The theme of Ying Haiwei's press conference today is their next-generation search engine.

Yu Gan on the stage seemed more capable and more confident. Yu Qian first showed everyone a statistic: the global share of Yidian Search has exceeded 55%.

Then Yu Qian showed everyone a market share development trend chart, "From the chart, we can clearly see that the period when the search market share exploded the fastest was when we gave up the traditional advertising strategy.

We have also strengthened our belief that the core of search engines is: I search and I get it.

The purpose of users using search engines is to get the answers they want after searching for questions, and after canceling traditional advertisements, users do not need to spend too much energy artificially removing advertisements. This is the most intuitive one I got when I searched reflect.

So everything about our latest generation of search engines revolves around the core concept that I search and I get it. "

Yu Gan started to open the PPT while talking, "Let's first look at the first change of the new generation of search engines, the change of the search display interface.

In this era of information explosion, the information obtained by users after searching is becoming more and more complex, especially more and more new polysemous words have appeared. For example, when we search for Hongmeng, we may want to search for Hongmeng mobile phones, or we may want to search for Hongmeng novels , or maybe because we wanted to understand the Hongmeng era, so we made a change, that is, we first classified the search terms. In the past, if we searched for Hongmeng, the first ten pages were basically related to Hongmeng mobile phones. We can take a look What the new interface looks like. "

A search result for Hongmeng appeared on the big screen, and an interface that had classified Hongmeng appeared, "When we search for a polysemous word with obvious characteristics, such a classification interface will first appear. If the user wants to search If it is the Hongmeng era, then click on the Hongmeng era, instead of looking for one or two pieces of information about the Hongmeng era among the massive information of Hongmeng mobile phones.

Of course, this setting is aimed at polysemy searches. If you search for how to get from Shanghai to Hangzhou, this interface will not appear.

Regarding the second change in the search interface, in fact, some people should have seen it through the few operations just now. We canceled the traditional advertising model before, which largely meets the visual needs of my search and what I get on the interface. Starting from the new generation of Yidian Search, we will completely cancel advertisements, and our Yinghaiwei search engine will completely give up the direct advertising revenue of the search interface. "

Yu Gan's words immediately sparked heated discussions on the spot, and Yu Gan continued on stage, "Someone may ask, how will Ying Haiwei's search section make money in the future, does it only rely on paid income?

Of course it’s more than that, we will have multiple new profit models, but this is not the focus of our discussion today, let’s go back to ISeIWoG, in addition to the interface, the technology that better realizes ISeoIGe is artificial intelligence.

The relationship between search engines and artificial intelligence has always been a hot topic in the industry. Many people say that search engines are pushing the ceiling of computing science, and many people say that massive data and increasingly powerful computer capabilities And the lower and lower computing costs have the best space to play in the search field, so the search engine is the best field and practice field for artificial intelligence. Some people say that the search engine algorithm is essentially the same as the deep learning algorithm. In the same way.

But no matter what, we have to admit that even the opponents of search engine artificial intelligence cannot deny that the intelligence of search engines is a trend, and this is also the focus of our last search engine evolution.

Through artificial intelligence, we can more accurately understand the user's search purpose, and better realize what I search for. In the new generation of search engines, we have upgraded the algorithm, and at the same time, we have also expanded the use of artificial intelligence.

First of all, we have deeply applied technologies such as visual recognition, speech recognition, and natural language.

Let’s give an example. Let’s say we are traveling to Moganshan by self-driving today, but we suddenly want to know more about the scenic spot while driving. At this time, it is dangerous to look at the mobile phone or the big screen in the car, as we all know At this time, we must make good use of voice search, but in the past, our search could be voice, but we still need to see the content we search for ourselves.

Now that has changed. "

Yu Gan made a live demonstration and asked where to buy Moganshan tickets on his mobile phone. After the search results came out, Yu Gan said to play the search results again.

At this time, everyone heard the voice assistant say, "According to the answer from the Yidian Q&A user, you can go to Moganshan Yucun Distribution Center to buy tickets to go to Moganshan. Do you want to play the next result?"

The scene began to whisper again. This display surprised many people, because the voice assistant can not only directly play the search content, but also the user does not even need to select the result. The voice assistant will give the voice broadcast of the answer according to a certain priority. Of course , In a little search, the answer playback priority of a little question and answer is the highest, but it is also reasonable, after all, there is no advertisement on the little question and answer interface, which will not affect the recognition of artificial intelligence.

"In addition to more powerful visual recognition and voice capabilities, the new generation of search engines also have more comprehensive AR search and VR search."

Yu Gan started to show again. Yu Gan searched naked Castle, the most famous homestay in Moganshan. After the search results came out, it supports AR and VR viewing. It is no longer simply looking at pictures, but a 360° view through ARVR. scene.

Seeing the good response from the scene, Yu Qian showed a few more ARVR effects of the search results for everyone to take a closer look, and then continued to advance the press conference, "With our new generation of search engine, we are going to release a news today, Ying Haiwei Personal artificial intelligence is officially launched."

The scene was full of exclamations, Ying Haiwei became the second company to launch personal artificial intelligence after Dafeng Group.

"Our Ying Haiwei's personal artificial intelligence is different from Dafeng Group's, that is, there are more choices, such as our search PA. In the previous generation of search engines, we can search according to the user's historical operations and personal authorization information. Judge the user's search needs as accurately as possible. Of course, I just said that the new generation of search engines will be upgraded.

The biggest feature of Search PA lies in the ability and initiative to sort out personal information.

Let’s still use the example of traveling to Moganshan. Before we go to Moganshan, we need to make a strategy. In order to do the strategy, there will be a certain amount of search, and our search PA can sort out all the relevant search content to help users more conveniently. Pick out useful information and useless information, and then carry out secondary intelligent sorting and intelligent sorting of useful information according to the classification methods such as food, clothing, housing and transportation. Users often enter a chaotic state after searching a large amount of information, but when you open your search PA, a The clear chart is right in front of your eyes, and you can modify it very conveniently, and make a final strategy with the PA.

As for the embodiment of initiative, we can take the active search function as an example. The active search function is an important function of the new generation of search engines, and it is also an important technological breakthrough.

For another example, you have chosen a few restaurants before going to Moganshan. You can go to any one to eat, but you don’t like queuing, so you can choose a suitable time when you are driving to your destination Turn on the active search function of search PA, let the artificial intelligence know the queuing situation of each restaurant through regular active search, and go directly to the restaurant with no queue or the least amount of time when you are about to arrive at the destination, without having to find a place to stop and search by yourself .

Of course, if we want to realize more possibilities, we need to open up information channels with more applications. You can rest assured that we cooperate with almost all commonly used applications.

To sum up, our new generation of search engine, from the three perspectives of interface, general artificial intelligence and personal artificial intelligence, satisfies everyone's search needs to the greatest extent in a more convenient way, and provides you with the ability to search The continuation service of search results makes searching simple, accurate and interesting. "

"Papa, papa, papa!" Meng Qian was the first to applaud while sitting in the audience.

"To fully de-advertise, Ying Haiwei is really daring."

Zhang Shuxin raised an eyebrow at Meng Qian, "If you want to play, play big."

Meng Qian raised the corner of his mouth, "Google is going to be so miserable."