Chapter 798 Lightning

Regardless of how much purpose there is behind this marketing, at least in terms of direct effects, it did catch friends and businessmen by surprise and put pressure on the entire industry, because since Dafeng Group is playing like this, other companies have to find a way Keep up, otherwise the first-tier brands in the future will not be a problem of three or four, but a problem of Dafeng Group's Dugu seeking defeat.

According to the practice of previous years, generally speaking, friends and merchants will first look at what is in the Hongmeng press conference, and then adjust their own press conferences to improve their competitiveness. Now it is good, and the market for their own development conferences may be sold out, and then talk about it. All competitiveness is competition and loneliness.

Especially the impact on Apple and Samsung, they have never been able to get a decent market share in the huge market of China, unlike Huawei, ZTE still has a place in China, this is a sharp knife that has been inserted in the heart of Apple and Samsung for a long time.

Without the support of the Chinese market, it is difficult for smartphones to gain the favor of more investors. Even Apple's shareholders have withdrawn one-third since Jobs left.

Without funds, there will be no research and development volume, and it will enter a vicious circle. Samsung has entered a state of extreme competition, and Apple is actually almost the same.

However, as time went by, everyone found that the 2-hour marketing was not as simple as that.

Everyone gradually understands that this 2-hour delivery is a marketing campaign, but everyone defaults that this marketing is aimed at the Chinese market. Just like netizens analyzed, this 2-hour delivery is only for users in those 18 cities in China. can enjoy.

The 2-hour delivery requires a strong distribution team to support, and everyone subconsciously thinks that foreign countries have nothing to do with this marketing, but after a few hours of excitement in China, everyone finds that they seem to have underestimated Dafeng Group.

Dafeng Group spent a lot of money to spread the domestic Hongmeng 2-hour marketing to the world, so that consumers all over the world can feel this excitement.

Regardless of whether the 2-hour delivery marketing is suspected of being more formal than meaningful, at least it has aroused the interest of many people. At least in this lively atmosphere, many people want to experience it, and at least they will lament the delivery efficiency of Huaxia. It is indeed a bit scary.

Under such a background, Xiao Boshi followed a press conference in Europe a few hours later, and the focus of Xiao Boshi's press conference was the Lightning platform.

The Lightning platform is a delivery platform that Dafeng Group has quietly built overseas last year. It is a delivery platform that specializes in intra-city delivery and is not limited to catering, but the premise is mainly catering.

Lightning means lightning, and the delivery team is also unified and self-built by the company.

Of course, Dafeng Group did not deliberately build the Lightning platform in a low-key manner. In fact, it was not easy to do food delivery overseas in 2014. Because of the differences in consumption habits, culture, prices, and labor costs in various countries, food delivery is not available in every country. China is developing so fast.

The explosion of Chinese food delivery has its unique advantages, because the population is also dense, the food is also dense, there are restaurants everywhere, and there are people everywhere. As long as the food delivery platform is connected, the volume will be built directly.

However, except for a few big cities in many western countries, other cities are similar to ghost towns, and many restaurants are closed on weekends and holidays. When you are off work, the restaurants are also off work, and the restaurants in Chinatown are always open.

This is also the reason why there are very few global food delivery brands. The more well-known global food delivery brand is Uber food delivery, but it is not doing very well.

For several consecutive years, the market has taken an extremely negative attitude towards some countries, especially some countries in Europe and the United States, thinking that it is impossible to do it.

However, in 2019, everyone found that the Omi food delivery market suddenly began to develop rapidly. Facts have proved that the convenience of food delivery is what many people need. Whether they are Asians or Omi people, the key is that you have to truly serve the food delivery. user.

For example, Grubhub, the food delivery giant in the United States, did not start to do real-time order tracking and delivery route planning for delivery personnel until 2019, technologies that have been poorly done in China.

From the very beginning, they didn't really think about what takeaway is, and they didn't really invest in technology to do it. They just changed the habit of calling takeaway into online ordering. It turned out that it wasn't It is impossible for food delivery to develop in Omi, but sometimes developed countries are slow to respond to innovation issues and are too deeply influenced by traditional habits and ideas.

So I know that Omi is not optimistic about the takeaway market now, but in fact they have the potential for takeaway. With such a huge opportunity in front of them, it is impossible for Meng Qian not to make a move.

Lightning adopts an hourly salary system, which is easily accepted in Omi. According to the fixed hourly salary, the company arranges you to send whatever you send, and the customer will also give a tip after sending it over.

Over the past year, because there are very few stores joining the platform and it takes time to recruit employees, Lightning can only develop in a low-key manner, and it is almost burning money to operate, because there are not many orders that can be delivered, the company has no income, and employees are paid on an hourly basis. of.

But on the day when Hongmeng 9 is released, Dafeng Group is going to promote Lightning.

"It turns out that Lightning is owned by Dafeng Group! I used Lightning to order food before, I really didn't expect it."

"Lightning is really easy to use, the delivery speed is fast, and the service is good, and the estimated arrival time of each order is very accurate. Basically, it will arrive at the time it is said, or it will be delivered in advance."

"My brother works in Lightning, and I heard that the corporate culture is great, so I plan to come too."

Letting the world know that Lightning belongs to Dafeng Group is only the first step. In the second step, Xiao Boshi told consumers all over the world that the 2-hour delivery service of Hongmeng 9 will be launched simultaneously in 22 cities in 16 countries around the world.

The 2-hour delivery service is not only for the Chinese market, these 22 major cities with Lightning will also launch the 2-hour delivery service.

For consumers in these 22 countries, they could only experience the 2-hour liveliness of China in the news, but now, they can experience it themselves.

The 2-hour delivery of Hongmeng 9 is a marketing campaign covering the whole world. Through this marketing, the world suddenly knew Lightning, and let some people feel the delivery efficiency and service quality of Lightning.

This can put Apple and Samsung's high-level executives out of sleep.

Hongmeng 9's overseas 2-hour marketing is concentrated in big cities, but the problem is that the influence of foreign big cities is much greater than that of domestic big cities.

If Hongmeng 9 takes up the market in several big cities, Apple and Samsung will still be playing with a hammer.

Samsung announced overnight that it will hold a press conference in three days, and said that there will be surprises. As for what kind of surprises, everyone does not know, and even whether there are surprises is a question, but Samsung can only say so now, otherwise consumers will buy Hongmeng 9. What happened to Samsung.

Apple also announced overnight that it would hold a press conference in five days, and both parties compressed the press conference to the shortest possible time.

Cook sat in the office with a sad expression on his face, "I understand why Huaxia can do a good job of high-speed rail. The efficiency of this country's affairs is simply unreasonable. They run away when others leave, they rush when they are run away, and they rush when others rush to them." It flew straight up!

High efficiency is almost becoming China's national culture, a bunch of lunatics! "

And when the executives of Intel, Apple, and Samsung couldn't sleep well, Amazon's CEO Jeff Bezos was also directly disturbed by his assistant's call.

"Hey Joyce, I'm hoping you can provide a plausible explanation for waking me up in the middle of the night."

"President, Dafeng Group's Hongmeng will arrive in 2 hours."

"Hongmeng reached in 2 hours? Does this have anything to do with us?"

"Among the 22 cities involved in Hongmeng's 2-hour reach, Hema supermarkets in 10 cities have opened at the same time!"

Jeff Bezos didn't react the first time, but after a few seconds he came back to his senses and jumped up from the bed, "What did you say?!"