Chapter 754 TV Shopping

At the board meeting, Li Changheng made it very clear.

Vertical farms in the United States, a country with large land and few people, really cannot predict the future.

But for the island countries, Israel, Singapore and South Korea, this is a technology that cannot be given up and must be mastered.

At that time, when Citigroup proposes cooperation, not to mention other requirements, it will become much easier just to open business outlets in these countries.

Regardless of the fact that the island countries and South Korea have always been loyal younger brothers of the United States, in key areas such as finance and manufacturing, these small countries have always been stuck with foreign capital.

Investment is fine, but if you want to hold more than 5% of the shares and join the board of directors, you should wait more than ten or twenty years.

Except for a few small countries that are willing to seek cooperation with few lands, but the economy is not bad, the market for vertical farms in countries such as Europe is also not small.

In the future, the Netherlands, in addition to flowers, will always be the second largest exporter of agricultural products in the world, relying on greenhouses and vertical farms.

As for the new sales model, it is nothing more than the TV shopping that has been popular in the United States for decades.

And TV shopping, the key is trust.

The difference from China is that before the mobile Internet, because of the widespread and widespread use of credit cards and the ubiquity of lawyers in people's lives, as long as advertising promises are false, people will inevitably be sued.

Compared with future online shopping, TV shopping is not far behind in terms of development speed and public acceptance in capitalist countries such as the United States and island countries.

It took only 8 years from the first TV shopping in 1986, with an annual sales amount of 100 million US dollars, to the sales exceeding 1 billion.

It only takes 17 years to break through 10 billion.

Moreover, this is the reason for patents, TV stations and capital did not participate on a large scale.

Once the 20-year patent period expires, the annual sales of TV shopping on the US cable network alone will reach tens of billions of dollars.

The sales of the entire TV shopping, at its peak, accounted for about 8% of the total retail sales in the United States.

This is a huge sales network worth at least hundreds of billions of dollars.

In Li Changheng's description to the shareholders of Citigroup with the patent documents completed by the lawyer team, except for the sales model with no middlemen, wide audience and huge profits.

In this era, people in the United States and other capitalist countries generally believe that the news, comments, and interviews broadcast on TV are more authoritative sources than newspapers, radio stations, and magazines.

As long as the TV promises that the price is lower than that of stores and dealers, and in fact it must be about 10% to 30% lower, it will not be less attractive to middle-income housewives.

Just go out to the supermarket to buy daily necessities and daily food, and you have to drive.

For the notoriously lazy Americans, the attraction will not be small.

As for delivery, to be honest, labor costs in the United States are indeed high, but just excluding the price difference between agents, wholesalers, and retailers, it is enough to establish a logistics network in major cities in the United States.

And to put it bluntly, what Li Changheng and the shareholders of Citigroup value is not how much profit the TV shopping company can make, but once this new model is accepted by the public.

The valuation of a company in terms of capital and stock market can easily expand to 2 billion, 10 billion, or even tens of billions with an explosive growth of 20 times sales.

The future models of online shopping, e-commerce, celebrities bringing goods, etc. can find similarities in TV shopping.

When the trial operation in New York is in good condition, Li Changheng's goal will turn to mergers and acquisitions. In this era, the profitability of the TV station is not strong.

According to the all-private model of American TV, it only needs to swallow the eastern cities of New York, Philadelphia, and Miami, and the western cities of Los Angeles, San Francisco, and Phoenix.

Also in the south are stations in big cities like Houston, Dallas and New Orleans.

A huge TV network covering the east and west coasts of the United States and the south can be formed.

By this time, it will inevitably become the largest media group in the United States. Turn around and discuss mergers with Hearst or other media groups.

It's not that the media groups are in a dominant position, but that these media groups are seeking to discuss the merger with Li Changheng for their own interests.

Moreover, with a market value of tens of billions and a market value of only 4.8 billion, it is obvious who is dominant.

Even when this model was welcomed by the market, Li Changheng had a little contact with Hearst, as long as Randall Hearst was not stupid.

He wouldn't have waited a few years, when TV sales started to rise, before he was slow and blind to discuss mutual holdings with Li Changheng and Citigroup.

Once Randall Hearst is moved, he can no longer maintain the Hearst family's 35% majority shareholder status.

To be honest, Li Changheng doesn't think that Randall Hearst, as well as the shareholders of the media group, will give up a company that is favored by the capital market and has a future market value of at least tens of billions.

3. 50 billion can also look forward to the shares of the Big Mac.

If Hearst is unwilling, it will take several years to form a TV network, and then acquire large newspapers to tire the media.

With this foundation, it is actually very simple to extend to the magazine industry.

Even, the Hearst family is not the only media group in the United States.

On the contrary, Li Changheng was worried that Citigroup alone would not be able to withstand the coveting of several major consortiums and various capital forces for the new company.

As for doing it alone.

I thought about it, but Li Changheng knew very well that he could manage the TV network by himself.

The time can also be calculated in five years, and if you want to build a TV network covering more than half of the United States, you must compromise with the major forces.

Let's make a big cake together instead of becoming rivals.

In this case, it is better to pull on Citigroup.

Not to mention, his goal is not only the United States.

Television stations in island countries, England, South Korea, Singapore, South Asia, and Europe are all his expansion targets.

If you don't pull in the consortium of the United States, Citigroup and the new company, which eat alone, may be able to gain a foothold in the United States.

But going out of the United States and sharing benefits with local forces in other countries, it is possible for the island countries and South Korea to get permission.

For England, because Li Changheng has English nationality, and Anne, the royal family and Downing Street have a good relationship, the permit should be no problem.

But other areas will become more difficult, and even the American consortium and other local forces will definitely make trouble from time to time.

Of course, if Li Changheng only guards the markets of these countries, he does have a lot of confidence that he can only rely on Citigroup, himself, and the relationship network of shareholders to guard this new group.

But still the same sentence, before you can guarantee your own control, everyone will work together to make the cake a scale of 100 billion, which will have a greater influence in the capital market.

It is not difficult to choose a multiple-choice question that is satisfied with 300 or 500 billion.

When he raises Citigroup's market value from 7 billion to 10 billion or 20 billion, he will be eligible to propose a plan to increase his shareholding to the board of directors.